TRUTH about Selling on AMAZON in 2020 -The GOOD & The BAD (EP 801)

Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller! 

Make sure to diversify your brand! 

How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success!

Why it’s a good idea to sell on Amazon 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends 🙂 

There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller!

The challenges of selling on Amazon 

Why take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you! 

While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How secure is your business? Scott shares several examples
  • [11:45] The good news about Amazon. 
  • [16:00] The bad news about selling on Amazon. 
  • [26:00] Scott recaps the good and bad of selling on Amazon in 2020. 

Speaker 1: 00:00 So here's the deal today I'm going to break down the good, the bad and the ugly for selling on Amazon. If you are someone that's looking to get started, you definitely need to watch this and listen to this episode. If you are someone that already has built a six, a seven figure, maybe even an eight figure business, you're definitely going to want to stay tuned to this episode because I'm going to break down, like I said, the good, the bad and the ugly. So if that's you, stick around cause that's what we're going to cover in this show.

Speaker 2: 00:36 Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number eight Oh one and white guy said just a minute ago, we're going to dive into this topic that a lot of people just don't want to talk about because let's face it, who wants to talk about all the things that could go wrong or all of the

Speaker 1: 00:56 things that have been happening now over the past three years since there has been a shift in this market, but there's going to be gurus out there telling you, well, no, you still can do it, but there's this secret strategy that you can do it and you can build this empire on only Amazon. And here I want to share with you the truth about all of this. All right? Now I want you to also keep an open mind if you think that there is a way for you to use Amazon right now in your business or if you're currently using Amazon in your business. I do think it's a great strategy and I definitely think if you have products that will lend themselves to your market, you're crazy not to sell on Amazon. So that's what I'm going to be talking about in this episode.

Speaker 1: 01:40 This is also the reason why I created the playbook, the brand creators playbook. This breaks down how to identify your market, but then also how to drill down in that market and validate that you can go out there and not just sell products but actually build a business, build a brand and that's what I'm going to be talking about. Also some of these key points inside of this episode, but if you haven't grabbed the playbook, I would encourage you to go grab a copy. All right, head on over to brand creators, Again, that's brand creators, a and you can get it over there. It is going to cost you a cup of coffee. Yes, it will cost you a cup of coffee and it will be worth it. That's Bulletproof coffee by the way. Uh, but yet seriously it will break down everything.

Speaker 1: 02:29 I actually have a copyright here. I printed this out. It's a digital download, but you can grab a full copy. Pretty good size too and you can print it out. I would definitely do that because it's going to allow you to see some of these things I'm going to be discussing here today and it will break them down for you. So this way here, you can apply these to your business because you do want to use Amazon when you are ready or when your business is ready. Okay? You do. Okay, so I'm not here telling you don't use that market and use that channel or that market channel or the product channel. You definitely want. Okay. So let's, uh, let's dig in here. All right. Now, first off, I want to just clarify something one more time. All right. And that is people that are selling on Amazon right now that have a successful business, they might need to look at their actual business and see how secure it really is.

Speaker 1: 03:21 And what I mean by that is a lot of times we look at the numbers, right? We were like, well, the, the numbers are looking like they're, they're up there, you know, they're growing. But are they growing steadily across multiple platforms and multiple channels? How secure is the business? And that's the thing I want you to ask yourself. If you are watching this and you do have a business and it sells primarily on Amazon, I want you to think about that. I want you to really consider all of the assets that your business is using right now. And if you are only coming up with one meaning it's only Amazon, we've got some work to do. All right. But with that being said, let me just move on now. Now, let me share a quick story with you on how this could be. And again, this is why I think it's so important to get this message out there.

Speaker 1: 04:08 And again, if all it does is get you to wake up and go, wait a minute here. I gotta just, I gotta focus on some of these other areas in my business still. Gonna I'm going to use Amazon, I'm going to drive traffic to Amazon. Uh, you know, from my own email list, from my own site, like all that stuff. Absolutely. All right, so let me just share a quick story with you. There's a member inside, a brand creators Academy. That's where we help brand creators build their brand and a lot of times people come over because they already have somewhat of a successful business or a channel that they have set up on Amazon and now they want to build it off of Amazon, but this happened to one of our members. His name is John and he, and you might've heard the story on the podcast in the past, but I'll just kind of give you a quick little summary and see how this really can apply and also how it could be a disaster.

Speaker 1: 04:55 All right, so he went out and he found a product that's doing really well and he's like, you know what? I'm going to go ahead. I'm going to roll it out. I'm going to make a little bit better and I'm going to roll it out to the market. He did that and I think he ordered maybe, maybe 500 units and he sold them out within 30 days. Boom. Awesome. I'm going to reorder. He reorders a thousand units now. Boom, sells those out in 30 days out of inventory for a little bit. He's like, you know what, I'm going to double down. I'm going to go all in on this product and I am going to just roll the dice. And so he did that and he ordered, I believe it was like 10 or 15,000 units, whatever it comes out to $60,000 so he's sitting on $60,000 of inventory.

Speaker 1: 05:35 Now that's one thing you also got to think about. If you're building an eCommerce brand, I don't care if it's on Amazon or not, you're sitting on inventory. I was in target the other day and I'm looking around like, wow, they got a lot of inventory. So they've got a lot of money that's like debt on the business, but they only make the money when they sell the product, right? So you just got to kind of grasp that when you're thinking about a physical product business. But so what he did is he had that $60,000 in inventory and it just got delivered in his warehouse and he had a bunch of it already shipped in to Amazon. Well, one day logs into his account, gets that little red flag up there and he's like, Oh boy, I got to see what's going on now. And he clicks on that red flag and it said your listing has been suspended and potentially your account because you're violating a patent infringement.

Speaker 1: 06:24 What a patent of regiment. Yes, that is exactly what he was facing. And guess what? It was legit claim. He looked at it and he's like, I thought I checked all the boxes. I thought I asked my manufacturer and I thought everything was good. But there's this one little thing on the product that is violating that patent. And guess what? In order to fight that, you're going to have to hire an attorney. Right? And you're going to have to try to figure this thing out. So long story short is you had to pull all the inventory and then what he's trying to do is remanufacture it at his, at his warehouse with a, with a few helpers to make it so it doesn't violate the patent. Now he's lucky enough that he's able to possibly tweak it. Ah, we're still not sure if this is going to work, but that's the option.

Speaker 1: 07:10 Okay. The other option is take a $60,000 loss. Okay. And take it as a deduction. Who wants to do that? Right? So that's one story of what can happen if your business is reliant on one product in one channel, let that sink in. If you are watching this and you are selling a product and it's a hero product, right? It's the one that's driving a bulk of your sales and your sales channel. Is that one channel risky? Very, very risky. Okay, so that's that second story is I got another friend of mine who also has been at, let's see, brand accelerator live. He's, he was one of our first private label classroom students way back in the day and his name is bill and bill launched a product after going back and forth what product he should do. And this is when it was kind of easier back in the day, like we're talking four or five years ago.

Speaker 1: 07:59 And he launched this product and it started to do really well, has over a thousand or 2000 reviews doing great while of course competition's going to jump in. Now this is a seven figure product, okay, a seven figure product, meaning it's generating seven figures a year in revenue. Now obviously he's not making that, but he is making probably 25 30 ish until he had to start fighting off all of these hijackers, okay? Hijackers are coming in. He had one instance where hijackers came on. So he said, you know what, I'm going to buy all their inventory out and I'm going to, I'm going to send it in to Amazon and show them that it's all that it's all a counterfeit. Well, he did that, shouldn't have did that and almost cost him his account. Right? But all of this stuff starts to happen because your, you're like lifeline, right?

Speaker 1: 08:46 Your product, your, your blood of your business is starting to, it's starting to, you know, be a problem, right? For your business. Like, what do you do? What do you do? Right? So now I'm trying to go back and forth. And finally, finally he was able to get his, his listing pretty much locked. And, uh, and it was, gosh, it had to take at least six months to do. And, and I'm not even sure all of the different things that he had to go through to do it. But imagine all of the stress, imagine all of the money lost from not being able to sell the product. Because while it was, while it was, uh, you know, being kind of fixed to, or this whole situation, he wasn't able to sell them. The hijackers were, and now as the hijackers are selling them, they're selling a product that isn't the actual product.

Speaker 1: 09:32 So now negative reviews start coming in. So now he went from a five star or maybe a 4.75 to like a four or maybe even a 3.75 you know what that does to a listing, tank's it. Okay, so again, if that is what you are doing right now, you need to reconsider it. Those are just two of many stories. There's so many more, okay? Now again, I'm not saying this to say to you, you can't sell an Amazon and you shouldn't. You should, but you need to diversify products. You need to diversify the channels. Okay, so let's move on. Now, let me give you another example here real quick and I'm going to give you the good and the bad. All right, now think about this for a second. Let's, we're talking about Amazon. I think you get it. You understand all this, right? Like that makes sense.

Speaker 1: 10:18 Those two examples, but think about this. Let's let's think about this more of something locally. Let's say that you owned a restaurant and let's say that that restaurant was on the Lake. Okay, great spot. People can go there on the Lake, but they had to cross a bridge to get to the restaurant. And this actually happened to a place in upstate New York when I was living there, we had a big storm come through, wiped out the bridge. Well guess what? There wasn't any other way to get to the restaurant. So this person's business bang went down, done until they got the bridge fixed, which the bridge took at least six months. So what does that business owner now do? What do they do? Because their business is pretty much done overnight, right? I mean you can collect some insurance money, right? If it gets, if there was damage to it, which there was a little bit of damage, but not enough to support all the employees that it was supporting.

Speaker 1: 11:11 Right? Cause there they were relying on one traffic source. Now I'm not saying that that business shouldn't have started their business. I mean obviously that's a risk. But whenever you're looking at a business, you want to look at multiple revenue streams or multiple traffic streams, right? So if that business had another route coming in, yes they might've lost sales but they wouldn't have lost all their sales. Same thing with going out there and building multiple traffic channels that can lead people over to buy your products. All right, so hopefully that makes it really clear. All right, so let's talk about the good. Okay, let's talk about the good about Amazon. Number one, they have a ton of traffic and it's growing like crazy. So yes, that is awesome. We can take our products and the cool thing is is if we building our own external traffic and we're doing some really cool things there, we can drive that traffic over to our Amazon listing and then we can drive up the sales and we can start to rank.

Speaker 1: 12:03 And there's nothing wrong with doing that. Amazon loves it if we send traffic over to their platform, right? And that's going to help us rank. We all know sales and a good well optimized listing will help us rank. And if we get higher rankings when people are searching on Amazon, they don't know who we are, they're going to find us. So we get both sides of that, right. So that's the good, right? They have a ton of traffic and we can get in front of that traffic, so that's awesome. Okay. Number two, another good thing here is Amazon handles most of the customer service for the most part. You don't have to deal with it. Refunds. Uh, if they have a problem with the product, you might get notified, but a lot of times they'll just issue them a refund, uh, right on any of that stuff.

Speaker 1: 12:41 But they handle all that stuff. They, the storage, the picking and packing, right? Like, imagine this, and I tell this to a lot of people when they say, well, I think I just want to do all the fulfilling myself because I'd rather have that money in my pocket. I'm paying them six bucks to pack and pick and pack or whatever they're paying. Right? I said, okay, sounds good. When you're doing two orders a day or five orders or maybe even 10 orders a day, what if you're selling a hundred units a day or 200 units a day or more? Are you gonna want to sit there and pick and pack that or would you say, if I can find someone to do this for me for five bucks a package, I would pay them. That's what Amazon's doing. So it's a good thing. Right? So that's a great thing.

Speaker 1: 13:17 Um, okay. Now the other thing is Amazon gives us marketing tools. Now what do I mean by that? Well, they give us the opportunity to get in front of their traffic. Even if we don't organically rank, meaning we can pay to be in front of these people pretty much on day one. So a great launch strategy is we can then be aggressive with our paper click and just drive people that are searching for relat related keywords over to our listing or to see our listing. Right. And the other thing that this does is it helps us rank for these certain keywords. Cause if someone searches for stainless steel garlic press and they find our listing through an ad, they know that they give us credit for that, right? So that's good. They also give us a ton of other great things, coupons and promotions. And all of that stuff.

Speaker 1: 14:04 And some people say, well, it's terrible cause they charge us for every little thing they do, but they're giving you their traffic, right? They're giving you their traffic. So take advantage of that stuff. Um, the other thing is, and this is a big one, most people trust Amazon. So you might find that you're sending people to your website and it's not converting all that well, but you send people over to Amazon, it's converting really well, sometimes 30% or more, right? And on your website, if you can convert a visitor at 1% or even up to 5%, that's great, right? Amazon's a lot higher on a conversion because they have everything in place. They built up the trust. They know, you know. Right. I know that if I have a problem with a product, if I have a problem with this coffee mug, I'm just going to contact Amazon.

Speaker 1: 14:49 They're going to go give them a refund. If me as a seller give a problem or you know, give a, uh, an issue with that or we don't do that, it looks bad on us, then we're going to get negative feedback and then Amazon's going to go negative feedback. Why? Cause I don't want to give them a refund. You have to give them a refund. Right? So it's a trust thing and that's big. The other thing is Amazon ships really, really fast and they are dominating with prime, right? So a lot of people just search for prime. I have, I'm just like, I don't want to go to a third party seller. I don't want to wait for shipping. I'm only going to go after prime. I'm going to check the box and go prime only and then I'm only going to see listings that are prime eligible.

Speaker 1: 15:28 Okay. So again, that's another great thing for us as a seller right now, those are some main ones, right? Those are some big features and they're awesome, right? And they give us a listing that we get to, you know, we get to make it our own. But just a little side note here, we don't really own that listing, by the way. It's Amazon's catalog. Once we create something, even though we're the brand, they own it. So just always understand to whatever we put on Amazon, they own it or just putting it up there for them, right? And they get to, they get to use it. Okay, so let's talk now about the bad. All right, so the bad is this. Amazon owns the listing. I just said it right? Like you're building a piece of real estate that goes on their platform that you can't technically take down unless you're going to say, this product is not available and no one else can create it, or there's no other ones out there because here's the deal.

Speaker 1: 16:21 Let's say that your product, uh, you don't want to sell it anymore, but there's other people out there that have your product that have bought it, and they just want to resell it. Even if it's used right, they can sell it and they can sell it on that listing. That's how it works. Have you ever seen a little area there? Have one of these to sell. It's kinda like retail arbitrage. I can go buy five of your products and a clearance center because you liquidated, uh, you know, your inventory and then I can just go ahead and relisten it on that listing. That's kinda how you do it, right? Because it's the brand. It's not counterfeit, it's yours. I'm just reselling it on that listing. Okay. So that's again, that's a bad thing. Nothing we can really do about that, but just something to keep in mind.

Speaker 1: 17:01 All right. Um, the other thing is Amazon could shut you down whenever they want. They don't care. Okay. They really don't care. I mean, you could probably talk to someone at Amy's like, Oh no, we really care about our third party sellers. I don't really believe it to be honest with you, because you can sit there. And my, my friend that went through that whole thing that had it's seven figure product, right? And he was doing that for three years for them not to want to work with him after all of the sales that they generated and profited from. But they're just willing to kick him to the curb because there's three other hijackers that are claiming that their product is his product. Like that's just, that's just wrong, right? But that's it. That's what you're dealing with. So sometimes you're just going to throw your hands up and go, nothing's going to happen there.

Speaker 1: 17:46 And sometimes you can't even get ahold of any anyone that give you the right answers. All right? So again, that's the downside. I'm also, here's a big one, okay? Amazon is now very aggressive at going after private label products and making them their own. They're making their own brand. We've seen it. It's becoming even more commonplace now. So that's another big one right there. They can look at our sales, look at all the ones that are doing well and go, you know what? We're going to go ahead and create a product just like that one, right? They can do it. Nothing going to stop them. Right? Um, and they have all the data to do that. All right. Now the other thing is, uh, well they're letting in a ton of competition. There's not really a lot of barriers that you have to go to now.

Speaker 1: 18:29 You can get your self trademarked and then that helps you be able to secure your, you know, your, your stuff, right. Your, your products. But that doesn't stop anyone from making a complete identical copy of it. Right? And just putting a sticker on it so they're still letting them in. And why wouldn't they? They're like, you know what, let these guys fend for themselves. We're just getting in a ton of sellers that are paying us all these, you know, pay per click and they're paying us all of, uh, all of the fees and all of this stuff. What do we care? Right? And so they're letting in thousands, I think last year I heard a stat, 250,000 Chinese sellers alone coming in. Okay. So that's what we're up against and that's the bad. Okay. Um, there's also, like I said before, hijackers and hijackers, if you don't know what that is, someone sees that this coffee mug is doing very well and it's branded with my name and they go, you know what, I'm going to go ahead and create one just like it, and I'm going to start selling it on that listing and claiming that I'm the one that created it.

Speaker 1: 19:28 And then they just jump on it because they're saying, I have one to sell just like that one. And then they piggyback off of that. Then you have to either put in a claim with, uh, with Amazon seller support, and then that's a process. You gotta take your, your, uh, you know, your a product, you have to ship it in after you've taken one of theirs and you have to compare it. It's a whole thing. Right? But again, that's what you'd have to do. That's another downside of Amazon. Right. Uh, okay. And then the last one I'm gonna talk about here is there's review attacks. And this is happening a lot and there's just some horror stories. So let's say you have a really good top selling product and I go, you know what, I'm going to go ahead and I'm going to make a product just like that.

Speaker 1: 20:12 I'm not going to hijack you. I'm not going to do that. I'm going to create my own listing. It's the same exact product. The only thing I'm going to do is put my logo on it. And then what I'm going to do is I'm going to, I'm going to pay people to go on your listing and leave all these negative reviews saying I bought your product and it's terrible. It sucks. It breaks this, that and the other thing and I'm going to take your review score and bring it down. That's happening guys. That's the world we're living in right now. Now, with all that being said, does that mean you shouldn't sell there? No, I'm not saying that. I mean work still selling there right now. And uh, you know, we have a brand that is built with products that are selling on, and when I start selling in this new brand, I started another little brand, actually two brands inside of brand creators Academy where I'm documenting the process.

Speaker 1: 20:54 I may not, depending on this brand, there's going to be another brand that will sell physical products, but this brand, not sure. Uh, but when I do, that will be a channel that I'm going to be selling on as maybe Etsy might be to an eBay, right? Those are channels, maybe Walmart, any of the other channels. Like why not? Okay. So I'm not saying that I'm not going to, so let's talk real quick about physical products in general. Okay. Because if you're starting a business from scratch or you're looking to scale your business and you already are selling, you know that it takes money to launch more products, right? So let's, uh, let's look at like one product, one product to launch on Amazon right now, or just launch in general. It's probably going to be between three and $10,000. Okay, three and $10,000. It's about the average.

Speaker 1: 21:43 You can start with a thousand and get a few maybe, you know, buy 10 units, test it, whatever. You can still do it. But most people, three to $10,000 or sometimes more depending on how aggressive you want to be, that's one product, okay. Now to rank that on Amazon, you need to drive sales, okay? And doing that, if you don't have an email list, then you've got to really ramp up paper click. So you might be like, you know what, I'm just going to break even or even lose money on my paper click. But depending on how competitive your market is, you have to be aggressive. So if you're aggressive, guess what costs you money, right? So that's another thing. Um, inventory. Okay? It's very, very, uh, it's very money intensive. You have to have money flowing. So people say, well, I'm going to sell this coffee mug and I'm going to make $10 a mug and I'm going to then take that $10 and put it in my pocket.

Speaker 1: 22:34 I'm just going to keep reordering that way. Well, what happens when you want to launch another product? You gotta invest in more products. So what are you going to do with it? With the $10 you make a year, you're probably gonna roll that into product number two. And then when you get product number two go and you're gonna probably take some of that money and roll it in. So you're not really wanting to pull money out of a physical product business at first because you can need the money to reinvest. And now if you are going to pull money, maybe your strategy is, I'm going to go ahead and take out a loan, which I don't recommend. Take out a loan and in the business is going to pay for that loan. And then I'll just take the profits on this though. I wouldn't do that either, right?

Speaker 1: 23:10 Or maybe you'll say, I'll take half of the money and I'll put into my pocket and then I'll take half the money and buy a new product. What's that gonna do? It's gonna slow down the growth of the business. So just to understand where the physical product it is very, very capital intensive. Okay. You are going to need money to keep rolling into products. Okay. And be willing to not pull out money and hoping that the product that you launched, number one, is still doing well after you launched product number three, because product number one might've got a review attack. It might have gotten a claim, it might have, uh, may, maybe it had someone come in and just undercut you. And now you're in a price war and you've got 10 other competitors selling the same exact product. That's what we're talking about. So a lot of times people don't want to talk about this stuff because they're like, well, Scott, five years ago you were saying that, you know, you should launch a product on Amazon.

Speaker 1: 24:05 Yeah, Scott's still saying that. But Scott's also saying, be aware of the risks, but also start building a brand that's not just a product brand, right? Not just selling a product. You need to understand the risks. And if someone is telling you there's this new method that we learned and we figured out and I'm going to give it to you, if you sign up for my webinar and I'm going to show you exactly what that is, and I'm the only one that's doing this, it's proprietary and blah, blah, blah, blah, blah. To me that's a bunch of crap. So I'm going to give you the truth. Is it a great platform to sell? Yes. Am I going to continue to sell on that platform? Yes. Am I going to recommend others sell on that platform? Yes. If it lends itself to the business, to the brand, right?

Speaker 1: 24:50 But there's so much other, you know, so many other things that also need to be done. But number one, you need to know your market, period. If you are just looking for a product to sell on Amazon, you're going about it the wrong way. All right? And that's just me being honest, being upfront and as I would say it to my closest friend. If you're going to do this, it's fine, but number one, know the risks and also make sure that you're tapping into a market that you can really broaden it out, not just with physical products, either. We want to be able to sell digital products. If we can, we want to also be maybe getting traffic to our websites. We can start building that email list and then start selling maybe affiliate products. So we don't have to necessarily, uh, you know, launch them with our own money.

Speaker 1: 25:37 We can go ahead and tap into other people's, there's all of these different things that we can do when we're going about it, as, as we're building a brand. All right? And it also allows us to potentially sell it in the future because we have a business that is well diversified. All right? And this way here, we're not relying on that one channel. So let's do a little recap here. Okay? We want to make sure that when we are building a business, a brand, that it is diversified. We want to also know that we're tapping into a market and not just a product, right? You do not want to just be one product as far as in your business, you want to have more than one product or more than one offering. Okay. So again, if you have traffic, and I've said this before, traffic to me is the new currency.

Speaker 1: 26:24 If you have traffic in the market, we're able to then have different opportunities that come up that we don't have to actually fund them with new products. I mean imagine this, being able to not launch a new product necessarily, but get behind someone else's product and start recommending multiple products and then with their money, not yours. And you can make money in the process. Right? It sounds pretty good, right? So guys, if this is something that you need more help with, if you want to really look at your brand differently or if you're starting from scratch and you want to do it in a way that you're looking at the market and then seeing what they want, what they need, and then from there building out traffic assets and then selling products. You're definitely gonna want to go check out brand creators, again, that's brand creators, all the details will be on that page for you, but it's pretty simple.

Speaker 1: 27:16 You're just going to take it, download it. I recommend printing out a copy and if you're listening to this and not watching it, I'm actually holding it right now, printing it out yourself, binding it at one of your office supply stores and getting a physical copy of it. And the reason why I do this, cause I want you guys to have it instantly. I don't want to have to ship a book and I've done it before where I did ship books. And the problem with that is a lot of times they're not getting their either on time or they're just taking too long to get there and people have complained. And I'm like, you know what? Let's just do digital and you know what? Buy me a cup of coffee, have a digital copy and everyone's happy. All right, so I want this to get into your hands if you're at all interested in building out your brand. And this is my methodology. This is what I am doing currently right now inside of our brand creators Academy as well. And I do believe this is how to future proof your business and your brand. All right, so guys, this is episode eight Oh one I almost forgot what episode it was. If you want the show notes for this episode, you can head over to the amazing forward slash eight Oh one and you can grab all the show notes, the links, transcripts,

Speaker 2: 28:19 everything over there. All right guys. So that's it. That's gonna wrap it up. As always, remember I'm here for you, I believe in you and I am rooting for you. But you have to, you have to come up. Say it with me. Say it loud. Say it proud. Take action. Have an awesome, amazing day. I'll see you right back here on the next episode. Now go get them. Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form.

Speaker 2: 29:09 I read every single one of them and they really do energize me and give me the fuel to get back on here and want to just keep creating and keep helping. So really would love you to do that. Now anyone that leaves a review from today, moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to you send me that. What I'm going to do is I'm going to enter everyone once a month into a little contest, and in that contest I want to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do, head over to iTunes, leave me a review, and then take a screenshot of that, send it to me, email it to and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, I'll see you in the next show. [inaudible].


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