Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode!
Subject lines matter!
Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t – you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email – you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller!
Stories can make an impact
Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories – maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy?
It’s all about the click-through
What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:15] Why connecting with your followers is critical.
- [5:00] How to sell your product in a non-sleazy way.
- [7:00] Writing a good subject line.
- [12:00] What value are you delivering?
- [14:30] Closing thoughts from Scott.