How do you grow a following and keep them engaged? What should you do if you feel like you need to make a pivot in your business? If you have ever thought about these questions – this is the episode for you! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Jadah Sellner. In her conversation with Scott, Jadah opens up about her journey as an author and business leader, insights and lessons she has learned along the way, what made her decide to make a pivot, and much more. Have pen and paper ready – you don’t want to miss a minute of this fascinating episode!
Show your moves on the dance floor!
One of the worst things you can do as an ecommerce leader is to tease your audience without delivering the goods. Don’t let yourself come off as a sleazy salesperson – be willing to deliver the goods upfront! It’s like Scott always says – focus on delivering value WAY before you focus on making a sale. At the end of the day – it all comes down to selling to others as you’d like to be sold to – the golden rule! Jadah sums this up nicely – show your moves on the dance floor. Show people that you are here to help and resource your following – then you’ll start to build up the trust that’s needed when you go in for an ask. To hear more about delivering value – make sure to catch this episode of The Amazing Seller!
Don’t post and then ghost.
Have you ever been in a conversation with someone and then suddenly they walk away without any warning? Chances are – your answer is, no! Most people were raised to treat others with respect and consideration – we should do the same on social media. If you want your following to trust and engage with you – you’ve got to be willing to put in the time. Jadah encourages sellers like you to avoid posting and then ghosting. Don’t just throw a conversational grenade into social media and then walk away – stick around and engage with your following! Tune into this episode of The Amazing Seller to hear Jadah expand on this helpful lesson and much more!
Know your audience!
If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get to know your audience. If you just want to sell a product and make a profit – there are ways you can do that, but Scott is more focused on building a brand that can last. If you want to build a brand that will go the distance – you’ve got to be serious about knowing your audience. Where do they hang out online? Are they more likely to respond to giveaways or contests? To get helpful tips that you can use to get to know your audience – make sure to catch this episode of The Amazing Seller!
Don’t be afraid to pivot.
As frustrating as it can be – you’ve got to be prepared to make a pivot if you find yourself headed in a direction you don’t feel passionate about. While you might start out on fire and excited about selling bass fishing gear – the time may come where you need to make a change. If your business isn’t scratching that itch for you – make a change! Too often, Scott has encountered seller after seller who is successful but miserable – don’t let that happen to you. Learn how Jadah Sellner made a pivot in her career by listening to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:10] Jadah Sellner joins the podcast.
- [4:30] Show your dance moves on the dance floor!
- [7:50] Quality over quantity.
- [9:40] Don’t post and then ghost!
- [14:00] Everyone starts from zero.
- [18:00] Chose one dance floor – know where you people hang out.
- [23:00] There are no unique messages only unique messengers.
- [27:00] Why did Jadah pivot away from her work at Simple Green Smoothies.
- [35:00] Entrepreneurs find a way to achieve their dreams.
- [40:15] How to connect with Jadah.
- [41:30] Closing thoughts from Scott.
- Jadah Sellner | Tribe of World Changers
- Brand Accelerator Live
- The 4-Hour Workweek
- Gary Vaynerchuk