TAS 680 Creating Magnetic Content and Getting TRAFFIC from GOOGLE (SEO with Chris Shaffer)

Do you struggle with understanding how SEO works? Do you want to figure out how to attract traffic to your blog and social media channels to grow your ecommerce brand? If so – you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what type of content you should create, tools you can use to get started, how to use keywords effectively, and much more. Make sure you have your pen and paper ready for this extra helpful episode – you don’t want to miss a minute!

The type of content you should create

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer – look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed – make sure to tune in to this informative episode of The Amazing Seller!

What is the problem you are trying to solve?

Content is all around you – seriously! If you are confident that there is a market out there for lawn care or kayaking – why not connect with someone locally who is an expert in that field? Sellers like you can leverage the knowledge and skill set of others to highlight helpful tips and insights your audience needs. It might sound difficult, but the truth is – when you know how to look in the right places, the ideas will flow! Get more tips from Scott and Chris by listening to this episode of The Amazing Seller!

Don’t over-think it!

Time and time again – ecommerce sellers in the marketplace close up shop because they over-thought their approach. Yes – dream up, test, plan out, and implement your strategy but don’t stress over every detail! If you have any hope of succeeding as an ecommerce seller, you’ve got to be willing to roll with the punches and adapt. Do you have what it takes? Of course, you do! Jump into this episode of The Amazing Seller to hear from Scott and Chris as they dive deep into SEO tips and much more!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] What is the content that your target market needs to know?
  • [5:00] The type of content you should create.
  • [11:30] Tools you can use to get started.
  • [13:00] What is the problem you are trying to solve?
  • [15:30] Make sure your question or title is the keyword you are going after.
  • [18:10] Don’t over-think it!
  • [22:30] Closing thoughts.
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1 comment
  • Scott, this podcast was brilliant. Based on what I learned here I went back to the analytics on my blog. Most of my posts had only a few views, but the one entitled, “Why do cats chew paper and cardboard?” had THOUSANDS of views. This has completely changed my view of what my blog is and what and how I should be writing. Plus, the Answer the Public tip alone was worth the listen.

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