TAS 649 Ask Scott #204 – When and How To HIRE for Content Creation for TRAFFIC?

What is the status of your ecommerce business? Is everything going according to plan or are you struggling to gather the momentum you need to succeed? If you need some solid advice that you can put into practice, you’ve come the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and informative episode!

Fall in love with the process.

Let’s face it, work can be challenging, and it can be even more challenging when you hate to do the work you have to do. What is the solution? Do you quit and find a job you love or do you go into business for yourself? Even when you are self-employed, there will be things that you have to do that you don’t enjoy. What you need to do, according to Scott, is to fall in love with the process. When you fall in love with the process, it doesn’t matter what aspect of your business you are working on, the process of figuring it out and making it work is the point. To hear more from Scott about falling in love with the process, make sure to listen to this episode of The Amazing Seller!

Building a platform for success.

Scott often gets asked the question, “If you had to start all over again, what would you do?” As many of you know, Scott has been doing business online for over a decade, and his approach has evolved over the years. If he had to start over today, Scott says that he would focus on brand building. He would start with market research, niche down like crazy; then he’d begin creating content that would attract his target audience. Essentially, Scott would follow the exact path he lays out in his Ecom Business Formula ebook. Make sure to grab your copy of Scott’s ebook by checking out the link in the resources section at the end of this post!

Are you willing to put in the work?

Scott will be the last person to tell you that building an ecommerce business from the ground up is easy work, and that’s the point, building something worthwhile shouldn’t come easy! Where are you at with your commitment level? Are you all in or do you find yourself struggling to stay focused and motivated? Don’t buy the lie that you can build a brand with little effort. The effort required to build a sustainable business is great but so is the reward! Listen to this episode of The Amazing Seller as Scott encourages sellers like you to stick it out, don’t miss it!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why you need to fall in love with the process.
  • [11:00] Question: If you're starting over from scratch, what are you going to do?
  • [20:00] Are you willing to do the work?
  • [23:00] Closing thoughts from Scott.


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TAS 649: Ask Scott #204 – When and How To HIRE for Content Creation for TRAFFIC?


[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 649 and session number 203 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again today. And I'm excited. I'm here with you, I'm hanging out, we're going to talk…

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…a little bit about business, a little bit about life and all that stuff. And I'm fired up today. I really I'm. I have to say though. I just got done recording this intro and then found out that my mic was not actually feeding into my normal system.

It was all echo-ey and I'm like you know what, I can either let that ride or I can just rerecord that. It's like a five- or six-minute message I have for you guys. So I decided to rerecord it. And I could have gotten mad, I could have got upset but I said you know what I got to go ahead and do that. Not because it was bad. It was actually really good. I was kind of thinking about just leaving it but you don't always have to go back and redo something. But sometimes you want to and you want to make it right.

And that's what I'm going to do here. Anyway, just wanted to give you a little back story there. Sometimes we do things and we're like let's just leave it, it's good enough. And I'm a fan of that but not if it's just like a quick fix like I can just go ahead and rerecord this intro. It will give you better sound quality and it will be like the original stuff that I've been doing here on these Friday Ask Scott sessions. But man, 203 sessions that we've been together doing this.

And when I started doing these I didn't know if I was going to do ten of them or fifteen but the questions keep coming in and if they keep coming in, I keep showing up. And now they are coming in in multiple places or in multiple places because I designed it that way. So if you have a question that you want me to answer on an upcoming Ask Scott session just head over to theamazingseller.com/ask. You can do it there.

[00:01:58] Scott: Leave a voice mail. The other place you can go to is theamazingsellertv.com. That will take you over to my YouTube channel and the other place you can hang out with me is over at theamazingseller.com/fb and that will take you to the Facebook page which I have been hanging over there quite a bit. I've been doing almost daily, sometimes daily Facebook Lives. Actually a couple of days I did two. And it's been really fun and it's been really cool to be able to connect with you guys over there.

So if you've been hanging out with me over there I really, really enjoy that and I'm doing to continue to show up there. So definitely go over there and hang out with me. If you have any questions you can ask them over there whether it's live with me or you can just post them in the comments like I ask you to do while I'm on those Live recordings.

Yeah, it's been a lot of fun. So definitely if you have any questions let me know and I will be more than happy to try to answer them on an upcoming Ask Scott session. Now today's question we're going to be talking about is, and you've seen that in the title if you read the title, is if you were to start over again today Scott, what would you do? It's great question and what I did, I jumped on a Facebook Live and I answered that question directly. So you're going to hear that but I'm going to also give you guys a little bit of a back story before I let you hear that.

Before I do that though because that is a very, very deep question and it's a good question because I have a great answer for it and it didn't take long to think of the answer. And it goes hand in hand in what I talk about as far as how to build a business in 2019 and beyond. It's what I call EBF or E-Comm Business Formula. You guys have probably heard me talk a lot about that. If you're interested in learning that entire process I've actually documented everything like a case study in a sense and I put it into a book or a guide, whatever you want to look at it. A manual. So you can walk through that process step by step.

There's actually ten steps in that process. You can find that by heading over to ecommbizbook.com.

[00:04:01] Scott: Again, that's ecommbizbook.com. There's is a small fee to that. Well, it's a cup of coffee, it's basically what it is. It will cost you about a cup of coffee and I'll give you access to that. That's part of me saying like you know what, if you're serious about this, put a little skin in the game. Buy me a cup of coffee, we'll sit down and we'll talk about it but in that book I've actually invested in someone to go through that in a structure in a way that was really, really detailed. So this way here you can follow along, it's got flow charts.

It's got the entire process mapped out. So definitely if you are interested head over to ecommbizbook.com and you can go grab a copy of that. And it's a digital version. You can print it out. I recommend you print it out and I'll actually tell you that once you do invest in that book, like I said, cup of coffee. I love my coffee. I got a cup here right now. But yeah, if you want to go grab it, go ahead and go through that process. But before we jump into this question which I'm going to dig really deep into and I'm going to give you my thoughts on that, I did want to talk about something also that's been on my mind.

and that is, I get a lot of people that go, ‘Scott you know I just don't know if this is my market. I'm struggling with finding the niche. I'm struggling with how to niche down in my current market. And I just don't know what to do next. I'm stuck, I'm feeling like I want to find that passion, I want to find my excitement in this business and I'm all for that. But if it's getting you stuck there's another side of it that I want you to consider and I want you to think about it. I want you to think about falling in love with the process.

And what I mean by that is fall in love with the actual doing of figuring out the market. Figuring out the submarket, what does that mean? How does that look. Then from there, how do I bet attention in the market? How do I find products that the market is buying that I can sell. How can I go out there and make paid traffic work when the time is right?

[00:06:01] Scott: Like all of these things, that's part of the process. Those things are not going away. They are never going away. There's always going to be people that are buying products. There's always going to be marketplaces. Like Amazon. There's always going to be ways for you to get in front of a market with a service with an affiliate offer. Whatever it is, you are able to get in front of these people there's just going to be different mediums to do that. Right now there's Facebook, everyone is jumping on Facebook.

Love it, Instagram, Pinterest, all of these. Periscope which I actually went Live the other day for the first time in Forever. Again, so all of those things to me are never going to go away as far as just getting the attention in the market but finding the market, niching down, going down in that market, understanding it and then serving that market. That doesn't mean it has to be. I'd like it to be but it doesn't have to be your true passion. But what you do need to get passionate about is the process.

And falling in love with the process. So the way I look at it is first off, understand it. Understand the process. Then from there actually doing it. Taking action. Learning more of the process. You don't have to learn it all. Just understand it. The big idea, the big thing, understand that and then break it down and then start to move through that. And that's exactly what I go through in the EBF process and that is E-comm Biz Formula, which is basically an e-commerce business formula.

You can find that by heading over to e-commbizbook.com. But that's basically what it is. I've been doing this for a very long time. Not just selling on Amazon, not just selling on eBay, not just selling on Etsy, I've been selling online for the past, it's 12 years now. Brick and mortar. Like everything always comes down to the core principles.

[00:08:02] Scott: But it's the process. And I love the process. Someone asked me, ‘Scott, when you have this business that you're building right now and you get to the point where you're going to sell it,' because I've been talking about that and if the price is right we will, we're working towards that. But if I can do a seven figure exit we're going to do that. Will I start another business? The answer is probably but I don't know what that is right now. I'm playing in the AirBnB space right now. It's a process. I'm learning that process.

I love the process. I love learning the process. And I fall in love with that, with taking something from nothing and taking it into something. That's what I fall in love with and you should too. Because these skill sets that you’re learning through this process can be turned into the next thing. Like I said, if you understand it, then all you need to do is put it into play. And then see what happens. But you can't get a result if you're sitting on the sidelines. I think we've talked about that before too.

So understand the process and then fall in love with learning and implementing the process and seeing what happens. And learning and developing those skill sets. So that is my thought of the week. It's a pretty intense thought because I'm very passionate about that and I want you to win. And I'm telling you, if you have these skill sets, if you understand the process and you had these skill sets, you will win. There's no way that you can fail. Because you’re not failing if something doesn't work 100%. You've learned and now you're going to plug that into another thing that you're going to try to see if that works.

We just recently, I'm going on a little bit of a tangent here but I just recently, we actually I should say myself and my partners. We actually tried this new offer to our traffic that's on our blog for this brand that we're building. And we tried this offer and the past 25 days it's done over $1,700 in basically profit. There's no cost to it. It's a digital item. We wouldn't have been able to do that if we didn't do everything else and if we didn't test that offer.

[00:10:03] Scott: So are we going to tweak it? I'm actually hoping to get that double that. So that's my goal. But that's what we're doing. So anyway, I can go on and on and on on this topic because I'm so passionate about. But fall in love with the process. I'm telling you right now. It will allow you to learn it and then you can plug that in to anything else. So, with that being said let's dive in. I'm going to go ahead and play my response to this question, and then I should probably also warn you…

Not really a warning. But I was out by the pool so you can hear the little waterfall thingy kind of running so I apologize for that. I didn’t realize until afterwards it was a little noise but it's not that bad but just understand that is what you're hearing and I'm aware of it.  So anyway, with that being said, let's dive in. What do you say?


[00:10:56] Scott: Let's say Scott if you're starting over from scratch, what are you going to do? Are you going to sell a physical product? Are you going to sell a digital product? Are you going to do affiliate marketing? What are you going to do? And it's a great question because some people get confused that you have to do one or the other. Here's the deal. The way that I look at it is we do it all. And what we want to do is we want to figure out if our market which by the way is a huge part of this, you need to understand who your market is, what they want? What are the opportunities that the market will allow us to do in the future?

But a lot of this comes with a lot of pre-planning. And this goes back even in my construction days. Like when we would show up to a house and we were going to like do a full renovation or even just, let's just keep it simple. We were going to put siding on the house, most of the time and the work went into the actual prep work to make sure that everything was right so when we started putting the siding on or the finished product that everything was going to hold up and was going to be easy.

Then we were just going to be basically just go and complete the job. Well, the same thing goes for building a business. You need to understand the plan or the roadmap and the potential before you even get started. Or if you are started, you want to then look at your market and you want to go, ‘Do I have the opportunities? Do I have the capability of being able to do these other things not that I have to do them right now?' Give you an example, the new brand that I'm working in, I call it a new brand it's about 19 months old now but it's one that I started using this exact methodology and this exact approach because a lot of you know I come from building a brick and mortar business, actually a few of them. Then from there went into the online space and dabbled in some eBay stuff.

[00:12:55] Scott: Then from there went to the digital products world, then went back to physical products and so really it's coming full circle. So what I do now is I look at whatever market that I'm going to build something in, I want to make sure that we can do all that stuff. So in this newer brand that we've built over the past 19 months we did this with all that in mind. Because we knew that we could build an email list, we knew that we could build external traffic and we can do organic traffic meaning you can post stuff on a blog and on a website and have it indexed by Google.

And then from there you can get Google traffic and then you can do YouTube. Like we knew all that stuff was going to be there when the time was right. But it didn't start from day one but now because we went through that process and over time we've been adding content, we've been building an email list, we've been launching products on Amazon, everything is just starting to come together. And what I mean by that is like yesterday Facebook went down. It crashed. And literally I did a Facebook Live, after I got done with Facebook Live it wasn't like coming back where people could watch it.

I'm like what's going on here. Well, Facebook Crashed. Made the news and everything. It crashed, they did some update or something. I don't even know what the reason was. But it made me say this is exactly why you can't rely on platform on one channel. It's like Amazon, if Amazon went ahead and shut down your account there's nothing you can do about it until you get it fixed or you might never get it fixed. Then you're out of business. So we never want to rely on them.

Here's the other thing. Facebook was down yesterday but my email list wasn't. So I couldn't send an email and say, ‘Hey just want to let you know, Facebook is down [] communicate with you on Facebook but it's down. In the meantime let me just talk you through email. Or go check me out on YouTube. Like I could then direct those people wherever I wanted to, same thing with sales. Let's say for example Amazon goes, maybe my listing goes away or Amazon goes away, I don't think that's going to happen.

[00:14:57] Scott: But let's just say that it did or maybe it crashed for the day. I can still take that traffic and I can email my list and let them know about it. Any Google traffic that's coming in, that's not going away. Any YouTube traffic, that's not going away. And the cool thing is when you start to think about digital products, physical products, affiliate stuff, once you start thinking about that, adding those assets into your business it makes that roller coaster ride less bumpy.

And the reason is for example we've added three new revenue streams over the past 12 months. And one of those is doing just around $2,000, anywheres between $1,700 and $2,100 per month. That's all from Google traffic coming over to our blog and some email traffic. So that's going.

The other one is affiliate sales, if we get anywheres between [] per month, another revenue stream has nothing to do with the physical product. And then the third one that we just started about 26 days now I think it is and that is just crossed $1,700. So between all of them we're approaching $5,000 to $6,000 in outside money. That's not within our products. Now, Amazon products are still selling. They are selling every single day. So we're getting that money in the door too. And the other cool thing is when an investor looks this, makes it even better.

So to answer that question a little bit more directly right now, here's what I'd do if I was starting over today. I would do it all. I would do physical products, digital products, affiliate marketing. I'd do all of that. But you have to be able to think about the business or the market that you're going into and will it allow you to do that? If you're going to just sell a chair, then you need to know who that chair is serving. Who is buying the chair? What do they also need?

[00:16:59] Scott: Is there something else that you don't sell? I'll give you an example. I'm sitting in and around that chair right now. It's one of those poly chairs. Let me move that down, maybe you can see. I'll pull that up, got a couple of poly chairs, really like these chairs. But lets say I sold these chairs. I'm out by my pool, so I'm out by the pool so basically people that have a pool or a beach house or people that are enjoying the outdoors probably going to be that person.

Now, right behind me there, that's a fire pit. Well, maybe I'm not going to sell a fire pit but I can recommend a fire pit depending on a patio because I sell the chairs. And then I can get an affiliate commission on that. If that was $500 I could get 4% to 8% commission on that just from selling it through, or letting people know it's on Amazon for them to purchase. So that's what I'm talking about. So you have to know who the market is, what they want, what they need and you want to see that opportunity even before you go into that business.

Or if you're currently in the business, you want to start digging into that. So again, if you guys want to see exactly what we've done over the past 19 months to external traffic sources, launch products very easily on Amazon because we built up these assets that allow us to drive traffic to our Amazon listings and build out our email list, do all that stuff. If you want to see an overview of what we've done, and I'll take you through it, like I said it's a case study in a sense or a tutorial it's actually me showing you exactly what we've done step by step.

And how you can go out there and start thinking about this in your own business. So definitely check it out, ecommbizclass.com. And then the other thing that you'll see is at the very end I'll actually show you our class. We have our class called E-comm Business Formula. It's a full six-week training. There's a lot of great resources there but also it's step by step walking you through this entire process.

[00:19:00] Scott: That's explained there as well. But this video here isn't to sell the training itself its actually to help you and have you understand what it takes to build a successful business in today's world with all the opportunities we have. But you need to understand do you have a market that will allow you to do this stuff? And if you do, you don't have to do it all at once but you do want to start thinking about what you're going to do to start putting that stuff in motion. And it really does come down to finding your market, niching down in that market and then building that email list and from there driving that traffic to content publishing content on a regular basis, launching products on Amazon and all of that stuff. l

Once you get through it, you learn that process and then you can just repeat that process over and over ad over again. And as you do that, you're building your business to be stronger, to be diversified, to have more leverage and your competition is, I can almost guarantee not doing this, they are not willing to do the work

All right, so to wrap this up that's the question I have for you. Are you willing to do the work? Are you willing to treat this as a real business and not just slapping up a product on Amazon and hopping that it sells or just using that one channel. Are you willing to do the work that's associated with building a real business, a real brand? If you look at any of the businesses out there, any of the bigger brands that are doing well, they are generally doing more of what I just described. A lot of them are even doing content marketing.

They have full content marketing teams that actually do this to build that out. Now, you don't need that. We haven't done that, we've done it pretty much internally and we do have a VA that does help do formatting or SEO and that just recently happened. So you don't need that stuff upfront but you can just see by my response there the core principles that I mentioned in the beginning are still there. And again, let's do a little recap on those because I'm going to leave you with that.

[00:21:09] Scott: Number one, you need the market or even better the submarket. Select it. And then from there you need to figure out what they want, what they need, what are they searching for. How can we become a resource in the market? How can we get attention in the market when they are not just looking to buy. Getting the people that are willing to buy on a platform like Amazon is easy. It's the other part that people aren't known to do and that is getting in front of the market throughout the entire 12 months of the year.

Because your market is up there not always looking to buy. I think you'd agree with that. there's probably been a time that you have not been interested in something until two months before or a month before and then you start doing research on that? You start exploring it. Maybe you want to take up the guitar that you've been wanting to play for the last ten years and you just haven't gotten around to it or piano, or an instrument. And then you start doing Google, you start using YouTube.

And then you start being brought in by people that are helping you and sharing stuff. And then naturally, if they were to sell stuff you'd probably buy it from them. That's all we're talking about here. And then from there as you build up the attention and the traffic, and the email list and you being able to communicate like all of that stuff [] for the business. It makes launching products on Amazon easier. Now you can drive the awareness, you can drive the traffic there.

So again, hopefully this has helped you. But that is exactly what I would do, it's probably what I would do again when I do something in the future which I'm not quite sure what that one will be but it will show itself and I'll keep you posted on that. Right now it's the AirBnB market because I'm actually doing a full renovation to a lake house which I'm turning into an AirBnB and it's going to be a place where we have our Inner Circle meetings, pro ably do some private workshops there. But it's going to turn into more or less a rental investment property. And I'm learning that. l

[00:23:00] Scott: I'm learning the AirBnb space. But it's a process and everything you do is a process. So again, one little reminder, if you want that entire road map, the blueprint, whatever you want to call it, the guide, the manual, the play book, whatever, head over to the ecommbizbook.com. Everything there is laid out for you. 52 pages, you can get through it pretty quickly but it is something you want to print out and you want to take notes. I’m a very visual learner as well. I need some flow charts, some little mine maps and some stuff in there as well that you'll probably want to print out.

But we're all there for you to understand what the big picture looks like, where we're moving and also how to validate those markets before you actually invest the time and energy and money really into building something and then finding out later that maybe you can't do some of these other things that we want to be able to do to really build out and scale out this business. So, ecommbizbook.com. Go check it out, go grab a copy. Yes, you'll buy me a cup of coffee and yes I'll appreciate it because here I am looking at this tall coffee from Starbucks which tastes amazing and I love sitting around having coffee with you guys.

So once again, thank you. So that's it guys, that's going to wrap it up. As always, remember

Remember as always, I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.


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