TAS 632 How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.



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TAS 632: How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine


[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #632 and today I’m excited because I’ve got a special guest…

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…on and she is going to teach us how to reprogram our brains for success so mind hacks and her name is Dr. Shannon Irvine and she's a good friend of mine, also in a mastermind that I'm in, and I just wanted to get her on because I'm fascinated with this because I think a lot of our achievements and our success and our failures do come from mindset, and we have to figure that out. Now, the cool thing is that she's done a crazy amount of studies and, well, she's a doctor, right? She's a neuropsychology Ph.D., who's obsessed with helping entrepreneurs like myself and like you and she really does have a great way of breaking it down so we can re-program, more or less rewire our brains for success and that's really why again I wanted to have her on and go through this.

Now, she helps six and seven-figure businesses get out of their own way and get rid of some of that head trash as I call it and she’s just really great at breaking it down and getting you to understand that there's these patterns, there’s these loops that are going on in our brains and they can be holding us back, and usually they are. Now, I don’t know if you guys agree with me or not but I believe that probably 80% of our success comes from our mindset and what we do and how we think of things or how we don't do something because we’re afraid of, “Oh my gosh, what if that doesn't work? Or I did this before and it didn't work and now I'm going to look like a failure,” and all of that. So, that's why I think it's important that we understand this and we can start to rewire, reprogram our thinking. And it really starts with just acknowledging that, “You know what, this is probably true or this is probably something I should think about,” or maybe just going through maybe an exercise that she’s going to help us with and you go, “You know what, I need to work on that,” or, “You know what, I have thought that and I’ve told myself these stories.”

[00:02:10] Scott: And that's what she's great at is asking the right questions so this way here we can identify where we’re stuck, how to get unstuck, and then how to create these exercises in our own mind in our own lives so this way here we can become a better person and a better version of ourselves and that does come down to taking care of ourselves first, but then so we can set ourselves up for success. So, I'm going to stop talking now so you can listen to this conversation that I have with a good friend of mine, Dr. Shannon Irvine. I think you’re going to really enjoy this and you might want to even go back and listen to this one again. All right. So, sit back, relax, and get ready to rewire your mind.


[00:02:48] Scott: Hey, Shannon. How are you doing today? Wow. I can't believe it's happening.

[00:02:52] Shannon: I know. It's a miracle.

[00:02:55] Scott: You and I have been going back and forth with our busy schedules trying to make this thing happen and here we are, and I'm excited to have you on because I know what we’re going to talk about today. It can help anyone in any parts of their lives but we’re talking about entrepreneurship which can be a little tricky as you start, but also as you grow, and I'm an example of it. I've went through all different parts of the entrepreneurship where you start and you have all those doubts and then you have some success and then you have doubts and then you have more success and you have doubts. So, we could talk through all that stuff. So, why don’t you just tell people a little bit about yourself and how you got into this whole thing of helping entrepreneurs figure out there head trash, really?

[00:03:35] Shannon: Yeah. A head trash. I love it. I might steal that if that’s okay, Scott.

[00:03:39] Scott: Sure.

[00:03:40] Shannon: I love it. So, yeah, I’ve been an entrepreneur for a very long time. I was in a brick-and-mortar space back in my 20s on restaurants. When I got out of that, I consulted with restaurants and have my own marketing firm for a while and then at about 14 years ago, I founded my nonprofit. We help kids who have lost mom and dad to AIDS in rural Uganda and at that time, the nonprofit world was a whole new world for me and I'm an entrepreneur with a nonprofit, not the other way around. So, a lot of people kept coming to me for business coaching, for mentoring, and high-performance type coaching and I did that on the side, just really not wanting to damage or have any interesting like people's opinions about a nonprofit person is doing. So, I just did that on the side and was really successful, had lots of high-performance athletes, and seven and eight-figure business owners. But that came about because of my breakdown, not because of my brilliance.

[00:04:47] Scott: Okay. Good. I want to hear that.

[00:04:50] Shannon: Yeah. It was right about when I was doing okay. I was getting my master’s in business and I was married, went through that adjustments, but you're still individuals doing your own thing and all that kind of thing and it wasn’t until my son was born when I just had like this breakdown where I couldn't figure out how was I going to keep my business going and my nonprofit going and be a good wife and be a good mom. It shifted everything for me because as it does for a lot of us, [inaudible] this huge thing happened. I got pregnant. Like I know that’s normal but for like the overworked striving hustling crazy 18 hours I used to say I sleep when I'm dead, I used to say all the hustle mentality like I had it, and I had like one of those ugly cry moments which I always crack up when I say that to like a guy because like you don’t have the mascara but I’m sure you have those moments.

[00:05:51] Scott: I have had those moments.

[00:05:52] Shannon: Right?

[00:05:52] Scott: Oh yeah.

[00:05:53] Shannon: And I just couldn't like I figured I'd have to give up something like that was the thinking that like I'm not enough. I don't have what it takes and I was literally having that meltdown on my bed and just crying and, honestly, was really angry because I was angry at myself for not being able to figure it out like everybody else could. Everybody else had it figured out and I didn't and I was mad at God for giving me all this visionary stuff in my head like I was just…

[00:06:25] Scott: How dare you?

[00:06:26] Shannon: How dare you? And it wasn’t a pretty moment, but I had like this fleeting thought at that moment of like somebody that I really looked up to had a family had an amazing eight-figure business, somebody I was coaching, and they were doing well. In fact, they weren’t freaking out and they had it all together and they were making massive impact in the world. So, that moment allowed me to shift my thinking and go, “Wait a minute, if they can then I should be able to write like I can create the world where it all works and it all actually helps each other,” and it was from that moment that I became extremely obsessed with what makes people that are in that top 3%, those high-performance, high achievement people what makes them who they are, how did they think, what do they do, what are their actions, how do they approach things versus the 97% of the rest of the world.

Don't get me wrong. I was very successful at the time like to the outside world, I had it all together. I had multiple high six-figure, almost seven-figure business. It looked great but I was like I couldn't sustain it. So, I went to work with that person. I am mentored with a different person who had a very successful online business and really started to understand the way that they thought was different and the way that they approached life and approached business and approached money and approached time was completely different. It wasn't a one-for-one and I got so obsessed that I actually shifted my degree and finished up my Ph.D. in neuropsychology to really study it and understand like what goes on in the brain for the people who got it and what's happening for the rest of us that it wasn't happening for?

[00:08:24] Shannon: And I am so glad I took that left turn, Scott, because it really helped me to realize that everybody that we have what it takes within us to have whatever we want, but those stories and the things that get in the way are the things that hold us back, and once I really understood how the brain is wired and how you can actually use that for your advantage instead of just being on autopilot, it was a game changer for me. My business skyrocketed past seven figures. I had some really high-profile clients at that time and then did that one-on-one and then about two years ago, I finally just said a couple things. I said, “Yeah. I'm tired of fundraising. I actually want to fund this nonprofit personally if I can.” That was one high motivator for me and then another high motivator for me was I had 17 one-on-one clients at the time and there was just not any more of me.

And I have a huge vision to see entrepreneurs really tap into the power of their thinking and their mind to get the success that they want and I knew that I needed to bring it online to be able to scale it to where I can really help and transform more than the 17 that I had the ability to influence. So, that’s the journey. It's been a messy one.

[00:09:45] Scott: Well, yeah. I could say the same. It's like we’ve all had that messy journey but I don't think we didn’t have the messy journey, we wouldn’t have the stories and we wouldn’t have the place where we are. It wouldn’t have paved the way.

[00:09:53] Shannon: Amen. Yeah. Absolutely.

[00:09:56] Scott: It’s funny because I look back at all of the different things that I've done and I’m like I wouldn't change a thing. It’s like it opened my eyes to you know what I appreciate and what I want to do and I do believe that it's there for a reason and it's to push us a little bit and figure it out. So, yeah, the big thing for a lot of people, including myself, I mean, even now at the level that I met right now, I've got some pretty amazing things that I've accomplished and that I want to accomplish, but I still have the stuff every single day I'm questioning myself. I'm wondering am I doing the right thing? Am I going in the right direction? Am I doing all I can to help the people that do follow me or that I influence or whatever? And it's like you still have those but you think when you first start, “Oh man, if I could just get to that level, it’ll be perfect. It’ll be perfect.”

[00:10:52] Shannon: That’s Nirvana and you never have anything, yeah.

[00:10:54] Scott: Yeah. And so, it's just interesting how it never really goes away, but how you deal with it I think is more important and that's what I do want to tap in here with you in this conversation is really like how to get the people that are either questioning themselves because they don't think they have what it takes or people that have tried something didn't quite work so they just throw up their hands and say, “I'm just not meant to be an entrepreneur or I'm just not meant to do what I want to do. I just got to go out there and just make a living like I have nothing against making a living for something that you truly believe in and that you want to do but when you are just doing it to earn a paycheck, that's where it comes like you're just showing up to show up and I think then we’re wasting our lives like we’re not doing what we truly want to do and for me, it's family. I want to be with my family and I don't want the multi eight-figure business where I have hundreds of employees. I have friends that have that and that’s good. I’m like, “Good for you, man, like great,” but that's not what I want.

I mean, you and I we’re a lot alike. You’ve got children. I’ve got children. I’m actually going to be going here soon a volleyball here after our interview and I’m looking forward to it like that's my life. I would not want to miss that. So, let's dig in a little bit. Someone is saying to themselves right now, “You know what, Scott, I’ve tried things and I just don't think that I can do this because I don't have the skill set. I don't have the mindset. They’re negative type of person that just feels like everything that they do doesn't work for them but it works for everyone else.

[00:12:31] Shannon: Right. It’s outside of themselves.

[00:12:33] Scott: Yeah. What do we do just to even start down that road of giving themselves that little bit of push to get them to – because once we get them a result, even the smallest, it's game over.

[00:12:45] Shannon: Yeah. Compounding interest.

[00:12:46] Scott: Yeah. And we keep going. So, yeah.

[00:12:49] Shannon: Here’s one thing I love and this is why, here I followed you, Scott, is the fact that here you are, you got this amazing business, and you're saying, “Hey, I still struggle with this,” but you just know kind of how to kind of push through in the resistance and keep going. So, I just want to give like kudos to you for just being real and genuine because we joke around and we’ve said it in our mastermind, we’re in a mastermind together, it’s next level, next devil like as soon as you think you get one level mastered and you push to that next level, it’s like, “Ugh, there it is again,” but it’s in a different way. It’s never the same. And so, if you can give me some latitude, I'd love to kind of take a just a step back just to help your listeners understand kind of what's going on behind the scenes and why they're self-sabotaging, why they're saying, “You know what, I tried and it didn't work,” and it boils down to your stories but I don’t want to just say that and leave that in a void.

I want you to understand like what's going and this is where the obsession paid off for me. What's going on behind in your brain that's making that happen? So, you have like what's going on, the circumstance or your perception of the circumstances going on, and then you have a thought about it. Most people are on autopilot, most people are going around and they’re feeling and they’re thinking, and they’re seeing that as truth, as real. And the reality is, your thoughts create your reality. So, the way it works in your brain and we see this of neurologically. I can see it in a scan. You actually have a thought and the thought creates the emotion. The thought and the emotion combine and those create a belief and that belief becomes the story, the filter, the glasses in which you see everything that you approach. And then from that lens from that belief, you actually take action, and those actions create the results.

[00:14:52] Shannon: And I think nobody would argue with, “Yeah, actions create results,” but the reality is if you're thinking that you don't have what it takes and you're not sure if you're enough and they have it, but I don't have it and you're constantly telling yourself that over and over and over again, not only is that a belief and it’s coloring and filtering how you're seeing things, but if I peeled back and showed you what's going on inside your brain, our conscious thinking brain, the one you and I are talking with and jamming out with right now is in control, 100% in control. Your subconscious mind, its job is to automate and make easy anything that you repeat over and over and over again in words and in pictures. So, that person that you talked about that’s saying those things, they might want a very successful business on Amazon or on e-commerce or a very successful brand but they're telling themselves, “I don't have it and somebody else has it. I don't have it. This is too hard. This is too hard.”

That is actually your subconscious mind is now going, “Okay. Got it. You don't think you have what it takes,” and now it takes them belief even though you don't want to believe that but you’ve told that so often to your subconscious mind it says, “I got you. I’ll automate that.” So, now what we've learned through neuroscience is we can tell it’s just hands down so much peer-reviewed science that we just know this now, 80% to 90% of your daily actions and decisions that you're making are coming from that subconscious place in your brain. So, if you’ve programmed, “I can't do this. I don't have what it takes,” that's automated and now 80% to 90% of the things you're going to do, the actions you’re going to take and the results you’re going to get are from that place, you can see how that neural network that you’ve built up it’s like a freeway.

[00:16:50] Shannon: And I don’t know where you live. In LA we have these monster freeways and that's exactly what it's like with no on or off-ramp. It’s just it's going to go that way 80% to 90% of the time so you could want something but if you are not actually really being and I call it being the creator of your thoughts, understanding that that is the framework in which your brain works, and starting to just even be aware of and listen to the stories that you're telling yourself because those stories are automated and they are running your business and that's why you're not successful. It's not because you don't have what it takes. It’s not because you’re not enough. It's not because any of that. You have everything completely and totally within you to do anything you want.

[00:17:33] Scott: I agree.

[00:17:34] Shannon: 100%. As entrepreneurs, we’re always looking at outside, “I want the system, I want the funnel, I wanted this,” but Scott will tell you, all my clients would tell you, I would tell you, it's in training the way you’re thinking and the way you’re perceiving and the way you’re showing up on a daily basis and then priming that into that same system. So, if you think of it like when it's on autopilot, it’s running your business into the ground and your life into the ground but if you can pull back from that and think about that, that system is so hardwired for us that if we actually remove those limiting beliefs which I have a step-by-step process for us, don't get panicked, and then just really start to wire in, hardwire, and it’s a process called brain priming where you just put into your brain the things that you want to see happen, that same system will automate those thoughts and then create 80% to 90% of your actions based on those results. And it's a game changer but so many people really aren't aware that they're telling themselves these stories and once you really see that those stories are really running how you see and perceive everything, it starts to change what's possible for you.

[00:18:59] Scott: Yeah. I think, I mean, there's a lot we can dig in there because you just punched half the time but I think a lot of it is too it’s like we get in a rut like we get in that and like you said, those stories kind of keep the wheel going in that same rut and it's like in order to get out of that rut so you can start going, what is something that someone could just kickstart? Because I'm a big believer, I mean, my mantra is really to take action. That's it. Like, we have to take action in order to get a result. If we can sit here and think about it and think about it but we’re always thinking about but if I do it and this happens, or if I do it, I’ll give you an example like right now, you know, we just literally bought a lake house. It’s a rental. It’s going to be for my inner circle. It’s going to be for some workshops. We’re going to have an Airbnb. It’s an investment property. I’m going to take my family there too but it's an investment property and it's a lot of money, a lot of money. So, I’m like, “Did I make the right decision? Boy, what if this doesn’t work? Man, I don't know. I'm relying on this one guy that's done it before. I know him but I've only known him for like six months,”

So, all of these things are going in my head. I’m still going to do it and I’m going to see what happens. I know that everything will come out good on the other end. It’s going to be some tweaking along the way but I’m still having those thoughts. So, it's like what happens when someone gets to that point where it's like you're having these thoughts, you’re having that, and they're not willing to take action, is the trick to take the action even little bits of action? So, give us like how would I get through that if I just keep spinning that like self-doubt wheel?

[00:20:35] Shannon: Yeah. So, it is and this is why I resonate so much of your work. It is absolutely your brain needs to see evidence of the action but I'm going to shift the thinking here so absolutely what Scott is saying is 100%, 100%, 100% taking action, leaning into resistance, leaning into uncomfortable, leaning into stress and doing it anyway because that's how seven-figure and eight-figure owners think, period. So, you're going to give a glimpse of it through what Scott just broke down for you. He’s is like, “Ah, this is scary.” So, in no way am I saying like I’m going to flip a switch for you and you'll never ever have another limiting belief. No. No. You will and Scott’s kind of talking about how that's processing for him, but he’s saying, “But you know what, in the end, I know it's going to work out,” so his belief, his thought is, “I’ve seen this always is work out. It will work out. Money, it all works out.” And so, that belief is filtering his ability to kind of relax.

But here is the cool thing. Now, you're right. I don't want somebody just thinking and not taking action because thinking is just a loop. And most of these stories, just as a side note, you created as a child or maybe a very young adult.

[00:21:49] Scott: I believe that.

[00:21:50] Shannon: You do and you create them to protect yourself. Obviously, from a child mind's eye, they don't protect you but in your mind’s eye saying that, “I can’t do it,” and then you got out of it or whatever the case may be. So, I always tell people, “You didn’t know this,” so like give yourself grace. You didn't consciously choose these patterns. They were mirrored for you, the environment mirrored for you. We don’t spend a whole lot of time there because the reality is action does create a movement but here's the neat thing to know about your brain. Your brain does not know the difference between doing something physically and what we call priming which is being in that environment in your mind over and over again sensing it with all your senses. It does not know the difference. And we’ve been able to see this through neural scans. The great news about that is on your way to building a breakthrough business, you in your mind's eye can tell your brain what to expect before it even happens and it makes the results come so much faster.

The best way for me to demonstrate this because that was high in conceptual and sounds great but let me like bring it down to like a real situation. So, we’ve done like I've been involved in a lot of great research and some of the research we've done around this is with piano players so we’ll have a group of people never played the piano, two different groups. One group will practice scales for an hour a day on the piano with a teacher and learn scales, physically touching the piano. And then we bring another group in, they never touched the piano, but we'd have them do like this is brain priming. We have them feel the keys, we’d walk them through the whole scale process, but they never touched the keys. We’d scan them before and we’d scan them after. Their brain scans looked exactly the same, learned knowledge right where it should be. And ironically, this is why messy action is so important like even though it wasn't done perfectly, those people that never touched the keys before can play scales just as well as the other people.

[00:23:53] Shannon: And this has been so consistently repeated and I've been involved with athletes building muscle like I can tell you a lot of stories about the power that's available for you in your brain. Nothing replaces that action. So, your action in the position of your dreams or in the position of what you want to get is giving your brain the information it needs to bring more of it to you. If you can combine that with this process or I even call it a practice, you and I both work out so that’s a practice. Eating clean is a practice. Becoming the best version of yourself is literally just a daily practice. So, you can actually put yourself in that position in your mind. As you're taking action, you won't actually see it come to pass for a little bit but you can actually show your mind exactly what you want, that end result now, and it just brings you there so much more fast because your brain just doesn't know the difference.

And so, if I again bringing it back to showing you what's happening where by doing that through the action and through the priming, you're actually building a neural network so you’re building this freeway and you're letting that other self-limiting story freeway kind of crumble and that freeway then makes things automatic for you which makes things easier for you and that's why you hear seven-figure, eight-figure earners and I’m just using that because of your audience what they're shooting for, they'll say things like it was easy and it was effortless and, “I just tried it,” and when you're just getting started, that's kind of annoying because you’re like…

[00:25:30] Scott: Yeah. It is too.

[00:25:32] Shannon: That’s the them versus us. Well, yeah, it’s nice for them but not for us. But the reality is the reason that's happening for them is because their subconscious is automating that action and there's a part of our brain, I’ll just use the RAS for short, it’s called the reticular activating system, but its only job is to filter in what your subconscious mind believes. So, when we have stories that aren't working for us, governing our actions, you got a system of your brain that’s not even allowing in the things that are going to get you that different result. But once you really start and taking action and also priming at the same time, now you're giving your brain that neural network and this RAS is actually starting to filter in opportunities that were always there. You just couldn't perceive them before because you had too many limiting stories in the way.

It's kind of like and I say this a lot to entrepreneurs because this is how we are. We’ve got our foot on the gas. We’re like going. This is just our nature. We’re visionaries. We’ve got 17,000 ideas and we’re going, going, going, going, going. That’s just how we’re wired. But if you haven’t done any of this work and you still think it's outside of yourself that’s creating the result, you’ve got your foot on the brake at the same time because you haven’t learned how to master your thinking to master your life. And so, your foot’s on the brake and the gas and you're wondering why you're not getting anywhere.

[00:27:04] Scott: Yeah. That's huge. From what I'm hearing is that, yes, we got to take action but we also have to prime and while we’re doing kind of those together, we’re building belief and we’re seeing and the belief is coming from the seeing, but it's also becoming almost like a muscle in a sense where you're starting to kind of train it or you’re training yourself to basically just go through this process, but again it's for someone that’s just like starting or thinking out they’re like, “Yeah. That sounds great and all but like how do I prime?” Or like everybody's different and it's true. Would you agree that it just means getting into a flow of some kind or a routine of some kind to at least start? It doesn't have to all happen overnight, right?

[00:27:52] Shannon: No. No. As a matter of fact, I want to tell you a couple things about this. First of all, because now there's a negativity bias. We think things are harder than they really are and it helped us really well when we were like surviving from tigers, but nowadays it just makes us take longer to grow our businesses. So, the reality is I created this brain priming where it's an audio passive. You just sit and listen to it and I can't tell you how many entrepreneurs have emailed. I just got an email yesterday. It was like, “Shannon, I started this,” and all they do is listen to it. Why? Because there's a fairly common story that most of us entrepreneurs hold onto so that's what this priming kind of speaks positively into. And so, this person said, “You know, when I started listening to these primings, I was making $11,000 a month and I was spending that much on my staff and on like that so I was net zero.” She said, “Two months later I was at 30,000. Four months later I hit a $190,000 month and I'm on track for seven figures.”

And I hear this kind of a lot because it's getting that subconscious out of the way, taking the foot off the break and really allowing yourself. So, it's simpler than you think, but I think one of the best examples of brain priming I'm going to actually use from one of my podcast guests because I don't know if you know who Mike Lee is. He's a middleweight champion boxer.

[00:29:22] Scott: No.

[00:29:24] Shannon: And he was on. He’s also an entrepreneur and his sister have a business and I kind of know them pretty well. Anyway, so he's an athlete. Athletes tend to know how to prime. It’s a piece that they get taught and the rest of us don’t. And so, I asked him I said, “So, what was it like stepping into Madison Square Garden?” and for you listening you can say, “Well, what is it like to actually have a say…” like wherever you want so whatever that is, fill in the blank.

[00:29:52] Scott: Yeah. The unknown. Right. Yeah.

[00:29:53] Shannon: Yeah. Whatever it is but whatever that is and a way to hold that and hold that through the story so I asked Mike, I said, “So, what was that like?” I’m thinking this is really cool. What’s that like? He’s like, “You know what, I loved it, but I’ve been there 100 times before in my mind. I’d felt the air. I'd seen the crowd. I felt the sweat. I tasted the blood.” Now, from a female standpoint, I'm like, “Eww.”

[00:30:20] Scott: Right.

[00:30:21] Shannon: But in reality, I was like, “Wow. That is the best description of a brain priming,” because he put himself there and he experienced it with all his senses and he just stayed there until it really became and a lot of people are like, “I can do that.” You know, it starts out a very flat kind of feeling and then as you stay with it, it gets more dimensional and then you start to really enjoy being in that space because that's what success looks like. And so, now you’re showing your brain this is what it's like and he said, “When I stepped into Madison Square Garden, I’d been there 100 times before. I knew exactly what I needed to do. I’ve studied it.” So, again, studying it, knowing what you need to do, that's the process or this strategy, but his presence and how he showed up happened from doing that priming work. And so, we can do that as entrepreneurs and don't laugh. I have imagined myself like creating the perfect sales page because I don't do Amazon. Well, I sell coffee for a nonprofit.

And then seeing like certain amount of people going on and transformations happening. And to me, that’s life for me and I know you're the same way. You love seeing transformations happen and that fueled me. And so, just being able to show my brain that over and over again it was when I launched that particular product, it was like, “Yeah,” and then you get less attached to the results because the reality is you know it's going to happen. You’ve seen it, you know it's going to happen, you don't get as attached to the how or everything being exactly how you’ve mapped out. You just kind of open up to. You’re just walking to it. It's going to be there and showing your brain and showing yourself, your identity, showing you that it's completely within you, it's completely possible.

[00:32:15] Scott: Yeah. I think that's great. A great story about putting yourself like in the ring in a sense like in business, you’re putting yourself in that place. I actually shared a story on the podcast and I’ve shared it with my personal friends too. I remember my wife and I, we created not even a vision board. It was a vision video.

[00:32:34] Shannon: Ooh, I love it.

[00:32:35] Scott: And this is going back probably, gosh, probably 10 or 12 years ago and we had seen someone else doing it and they’re like, yeah, just make a slideshow of like your perfect day and just put images in there and then just watch it in the morning. It was like a minute long and we did that and we did it for a little while and, of course, we got off the wagon and whatever. But then I looked back and I’m like, I said to my wife, I go, “We’re on a Disney cruise right now with our kids. That was on our vision. That was on our vision thing.” And I'm not saying like the whole law of attraction. I'm saying like it's a vision of what you want so you work hard to get there so you take those actions so you have the drive to go there. The way I look at it is in business and life in anything that we do, we go in not knowing how to do everything. And as we get to it, then we figure it out and our mutual friend, Pat Flynn, is like just-in-time learning. It's like that's the thing. But I get so many people they’re like, “All right. I want to build a house. I want to put the foundation. What color of shingles am I going to put on the roof?” I'm like, “Whoa, wait a minute. Like we didn’t even get…”

[00:33:39] Shannon: You missed a step.

[00:33:40] Scott: We missed a few steps in here. Don't worry about the roof right now and that's how it is with entrepreneurs like and I get that all the time like my listeners are like, okay, like I’m starting the business and I know you have my product picked, I know you have my stuff launched yet, but what am I going to do about like my website traffic and Facebook ads? And I'm like, “Timeout. We’re not even there yet. We haven’t even picked our market yet.” So, I see people getting ahead of themselves and starting to create all the trouble that could happen that might not even happen and then that makes them not even start.

[00:34:15] Shannon: You know, and thank you for bringing this up because as much as I love training the thinking, I always bring it down to the practical and that reality is the way our brains are most productive, the way our brains actually achieve goals is so opposite, not of your way because you just described it, but of how most people go about it and you wonder why you're not achieving the goals but you’ve got a to-do list this long, you’re crossing three things often feeling like a failure, well, you’ve just told your brain what you don't want to know and don’t want to believe and the reality is when I take my clients through is once you can work through this, I have a mind matrix process of removing those limiting stories and reframing them and rewiring them and once you really start priming and I love that your Disney cruise came. That’s happened to me so many times and you just look back and it's because you were, I called it accidental priming. You didn’t realize you were doing it, but you were really giving your mind.

And that's why things like manifestation and all those things that get on the woo woo side, I could show you the reticular activating system, that's why it brings it to you. But when you’re talking goals like you take, I call your epic audacious goal or whatever that one goal is that you’re really shooting for and then you’ve got to take that and break it down, I mean, and just reverse engineer. What steps like and I go as far as if it's more than 30 minutes on a step, break that step down even more like what steps do you need to do? Because that's how our brain’s wired. And Pat and I both agree to the, you know, I think own stock and post-it notes, I do it that way. Brainwork to me on paper, you get to it faster. You get the result faster. And I'm looking out because I have my whole like post-it wall here, but you have your big goal, just break it down and then you’ll start to notice little categories kind of cropping up. One might be tech or one might be whatever, and then you could kind of group them.

[00:36:17] Shannon: And then when you just keep going until you just can't possibly think of another step, it's the most beautiful thing in the world because your brain which its job is to keep you safe and familiar not to make you an entrepreneur, by the way, safe and familiar like we have to wire our brains become entrepreneurs. Our brains want to protect us and keep it right the way it is now. So, if you're making this huge goal it's like I can’t see that. That's not right. I'm not going to help you there but when you break it down into small steps it’s like, “Wow. Okay. So, I encourage people to take three of those things today and that is exactly what you work on and then you celebrate it so you can get some neurochemicals on your side and it's like compound interest. You see those bad boys coming off the wall or coming off your list and, yes, you can do more than that, but do three, celebrate it, recognize that you just moved your goal forward and then keep doing things if you want to.

Great. But you’re already a success for the day so that creates the right chemicals, the right messaging, the right stories to get that compound interest and I put mine like the ones I've done into a jar and I just see them stacking up and I’m like, “Oh yeah, this is so doable.” So, you take the thing that seemed huge and it becomes so doable and then because this is the real world and we have days where we don't feel like doing it and we’re tired or we’re sick or the kids or whatever, that's the beauty of having it broken down because you can go over to a category that’s nice and light and easy and just say, “You know what, I’ll take these three things today,” and it's 30 minutes but you still moved it forward and so you never, ever have lost traction toward that big vision and goal. And your brain just rewards you for that and gives you more motivation and more of all the things that seemed so hard to do when you're a few months down the road.

[00:38:11] Scott: Yeah. I love that. I think it's great to be able to see it. I’m a big, big writer downer. I got to like write everything down and post-it notes and little reminders but, yeah, chunking it down for me has always been the way. It's like I need to kind of reverse engineer. We’re actually just at my inner circle and we had a guy that was like, “I want to have a $5 million exit in the next three years.” I’m like, “Okay, that's cool.” And that's a net like exit like he wants to sell it for 5 million. I’m like, “All right.” So, I said, “Let's put 5 million up there and now what do we need to do per year? What do we need to do per month?” And then in talking like as far as like you know someone that sells businesses like what do they get on a return? You get about two-and-half, three-and-a-half, sometimes 4X. Let's figure all that out but let’s reverse it like how much do we have to do per day? How many products do you have currently right now? How many are we going to add? Like, so we just reverse engineer it down to the smallest thing that you need to move forward and it's just all of a sudden there's a roadmap. There it is.

Right now, is it going to work perfect?  No. But it's going to definitely get you closer to where you want to be and who knows? One of those things might blow up and you might get to a $7 million exit.

[00:39:22] Shannon: Yeah. And that's the beauty of not staying so attached to the how. You map it out and you take the steps and it's like you hold those two things intention. You see this big goal and you prime that. It’s that ten-year vision or whatever that is like I can close my eyes and I'm in that beach house and I can see that like it's so visceral for me and I do that every single day, but every single day when I come out of that time, I am focused on those three things and it's how our brains are wired and all of a sudden, it just becomes easier and clear and all that clarity we’re trying so hard to gain is just right there in front of you and it really makes, it really allows you to rewrite and that's what I'm so passionate about helping entrepreneurs do, rewrite the stories that you actually want to believe.

[00:40:15] Scott: Yeah. Because it is stories and, I mean, that's the thing. It's like and the other thing is you have that loop that just keeps playing. You’re like, “Oh, I just told myself that.” It’s almost like a skipping record that just keeps playing and you have to interrupt that and, in a way, to do that I believe is to write stuff down that's kind of keep going and try to figure out and reverse engineer back, how do we get through that, and we’ll just take those small steps. One other thing I want to ask you before we wrap up is taking yourself and putting you in an environment to succeed. So, I'm a big believer in the people you are associating yourself with or taking and spending time with. I believe that that will allow you to go to just bigger places and expect to achieve more, but also push you. I don’t think you have to be the smartest. I think we’ve all said too. We don't always want to be the smartest person in the room. We want to actually learn from people.

And you really start to put, I mean, my son who’s 20, he’ll be 21 always in sports. He's always played upper level because he wants to play up. The minute you play down, you start to play down to the competition and I think the same thing goes with like the people you surround yourself with if it's kind of negative and doesn't work for me and those people are lucky and blah, blah, blah. It's like then you start hearing yourself almost thinking and complaining like them.

[00:41:39] Shannon: Yeah. Absolutely. It’s toxic and again if we’re talking about priming and showing our brain what we want, think about that. If you're in a room with people that are further along with you or are that are really going to have you show up as the best version of yourself, you're giving evidence and we love evidence then we can see it's possible then we rise up or we rise down. Absolutely. And one of the things, the key takeaway that I love for your listeners to know like a hack they can start right now.

[00:42:13] Scott: Oh cool. A hack. Let’s have it.

[00:42:15] Shannon: I’ve got a couple of hacks. Watch what you say because the words you say are what you're priming in your brain, period. So, are you overwhelmed? That's a story. I can take the exact same thing on your plate, put it on somebody else’s plate and they’re feeling like it's light. Well, what is true? Is it too much or is too little? It’s a story. It’s a perception. So, am I overwhelmed or am I stuck? Or it’s just not working? Watch what you're saying to yourself. And I always encourage you to ask through this filter, is this, is what I'm saying bringing me to the best version of myself or keeping me right where I'm at?

[00:42:55] Scott: That’s a good one. I love that.

[00:42:57] Shannon: Let that just be the filter. Get your baby toe in the water really starting to train and be aware of how your thoughts are actually creating your reality.

[00:43:05] Scott: Yeah. No, that’s awesome. Yeah. I agree and I think that just again like everything you just said I know we just scratched the surface and there's so much more. So, why don’t we tell people where they can learn more about you? I know you’ve got a podcast, you’ve got some resources. Why don’t you go ahead and tell people how they can get in touch with you and listen along?

[00:43:24] Shannon: I love it. That's kind. I do have a podcast, the top 100 podcast called Epic Success with me Dr. Shannon Irvine and then you can find me across the socials at Dr. Shannon Irvine and if you're hearing this and you’re like, “Man, I’d like some extra support in this like this makes sense and I actually want to take some action,” I would encourage you to jump on and get that brain priming. I can, Scott, give you the link for that.

[00:43:47] Scott: Yeah. Absolutely.

[00:43:49] Shannon: It's something that literally you listen to when you wake up, listen to it right before you go to bed. And that is I've seen even just with that and that alone really change people's ability to make the impact that they want. And, yeah, I’d love to connect with you. I’d love for you to tag both Scott and I. I want you to listen to this podcast and let us know what you got from it and what action you’re going to take because I know he’s going to ask you to take action.

[00:44:13] Scott: Yes, I am. Yeah. I think everyone should go check your stuff out because I think this right here is the main reason if we’re successful or if we’re not or if we’re struggling and if we’re feeling certain. I mean, this right here is the thing that pushes you to take that action so you got to figure out that head trash as we talked about because it is up there. It's happening all the time and we just have to know how to control it and we have to know how to deal with it and also set ourselves up for the day to start off on the right foot and I can't stress that enough. You know, I've been trying to do morning routines for the past 10 years and I've been always experimenting and playing with new things and new ways to start the day like really, really energized, feeling really, really good. Are there things going to happen in the morning that go bad? Yes.

[00:45:00] Shannon: Yes.

[00:45:02] Scott: But if we can at least start our day in our own control, we got a much better chance. So, definitely, I appreciate you coming on, Shannon. It’s been a while since we’ve been – we’re going to have to get you back on and unpack a little bit more in some of these other areas, and maybe what I’ll do too is I'll see what the audience thinks and what they want and maybe we’ll have you come back on and dig in a little bit more because I know this is an ongoing thing, an ongoing struggle for people and the more that we can learn about it and really start to really adopt this thinking, I think we have a lot better chance of succeeding. So, once again, thank you so much, Shannon. I appreciate it and I will be seeing you soon I think, right?

[00:45:39] Shannon: Yes, you will.

[00:45:41] Scott: Thanks, Shannon.

[00:45:42] Shannon: Bye.


[00:45:44] Scott: All right. So, there you have it. There you go. It's time to rewire your mind because I'm telling you right now, we, us, myself, you, we are in control of our thoughts. We are in control of our destiny. I truly, truly believe that and we’re the only ones, the only ones that are holding ourselves back. There’re so many opportunities out there for us. Yes, and we can take advantage of anyone that we want. Now, we don't want to get distracted and get overwhelmed but you understand what I'm saying here. We are the only ones that can hold ourselves back. Yes, there may be struggles. Yes, there may be things that get in our way then we have to ask the right questions and we have to know how to deal with it. The first part is getting through your own head trash. That's why I love, I love talking about the stuff, and Dr. Shannon Irvine is awesome at really breaking things down and she really understands what it is for an entrepreneur not just for someone but for an entrepreneur because we do deal with things differently.

And we’re constantly in a sense, living on the edge. We’re always hoping that the business is going to succeed or the people that we’re helping are going to be helped and there's a lot of different things that go into being an entrepreneur. So, just again, you might want to go back and listen to that one again. I would definitely recommend checking her out. Check out her podcast. I’ll link everything up on the show notes page. So, if you go to TheAmazingSeller.com/632 you're probably going to want to go there and download. She's actually giving us that audio that you can listen to that all you got to do is put it in, listen to it, and just let it do its thing, and then from there go through some of her other training. She does have a podcast where she interviews other entrepreneurs. She also talked a lot about this but she talks about business and entrepreneurship as well and just being successful like what it takes to go from six figures to seven figures and beyond?

[00:47:42] Scott: Heck, what it takes to get started? All of that still applies. So, definitely check out the show notes, TheAmazingSeller.com/632. All right. So that’s it. That’s going to wrap it up. As always, guys, remember, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode. Now, go rewire that brain.


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