Is your ecommerce business set up for long-term success or are you just one Amazon policy change away from collapse? That might sound dramatic, but the truth is, it happens to sellers like you all the time! If you are the New Years resolution setting type person then consider making 2019 the year that you future-proof your business! On this episode of The Amazing Seller, you’ll hear from Scott as he runs through his ten-step process for future proofing your business. Make sure to have pen and paper ready for this episode; you are going to need it!
Where are you focused?
It’s gut check time and what a perfect point to do it, just as 2018 comes to a close. As you look ahead, what are you focused on for the coming year? Do you plan on making small changes or are you going for big ones? As Scott looks back on the progress he has made with TAS and his new brand, he’s convinced now, more than ever that the key to success in business is showing up. Are you committed to your business? Will you work toward it even if you run into roadblocks and challenges? If you are in it for the long haul, stick around, Scott has some valuable tips and insights for leaders like you!
Get to know your market.
The primary reason that many ecommerce brands fail is a lack of proper knowledge about their market. Too often a well-intentioned seller chooses a market and rushes in full steam ahead without conducting thorough market research. Don’t let that happen to you! Put in the time you need to know what your market needs and how to deliver it in a way that excites and engages your audience. If you find yourself struggling to come up with a strategy for researching your market, you’ve come to the right place! Listen to this episode as Scott provides several ways that sellers like you can get started, you don’t want to miss it!
Create a home base for your brand.
As your ecommerce business builds momentum, what is your vision for your brand? Do you expect to build it completely dependent on Amazon or do you dream of taking your brand away from Amazon once it reaches a certain point of profitability? According to Scott, it is not too early to start building your home base, a central location for your brand. Don’t assume that you have to have a fully fleshed out home base in mind; you can start small. For some helpful ideas on what this looks like, make sure to listen to this episode of The Amazing Seller!
Build your email list!
If you’ve been around the TAS community for very long, you know that Scott is passionate about getting ecommerce sellers like you to build an email list. How is that going for you? Have you started building your list yet? An email list is one of the best assets that a seller can have in his rapidly changing ecommerce marketplace. If you own your list, you can weather any storm that might come your way. Future-proof your business by investing your time and energy into building a solid email list. Discover more about this important topic by listening to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:35] Scott’s introduction to this episode of the podcast!
- [3:15] The key in any business is showing up.
- [5:00] Make sure to check out Brand Accelerator Live!
- [8:00] You need to build assets for your business.
- [10:00] Niche down and know your market!
- [12:30] Conduct your product research.
- [16:00] Content research. What is your niche market consuming right now?
- [19:30] Build your brand’s home base.
- [21:30] Establish a social media presence.
- [24:45] Chose three to five products to potentially source.
- [26:40] Build your email list.
- [30:00] Publish content on a regular basis.
- [31:20] Expand your brand using each step covered.
- [34:00] Closing thoughts from Scott.
TRANSCRIPT TAS 614
TAS 614: 10 Steps to Building YOUR Future Proof Business for 2019 and Beyond
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 614 and today we're going to go through ten steps to…
[read more=”Read full transcript…” less=”Read less”]
…building your future proof business for 2019 and beyond and it's perfect timing because if you're listening to this the day it airs it will be December 31st the day before January 1 2019. Well, this is pretty awesome because I'm excited for 2019 and I hope you guys are too. A lot of people wait for the new year to make big changes and plan big things. I don't know why.
Like we can do that any time. So if you're listening to this in July, go ahead and do it now. Treat July as your January. Doesn't matter but right now the time that this airs it will be just before we turn the page here. And start a new year, a fresh year, 2019. And to me, this is the year for e-commerce, building a brand, a future proof brand and business by leveraging content and assets and everything that I've been talking about really is going to help you into 2019 and beyond.
And if you are about building a lifestyle business for the most part… Now, I know a lot of you are trying to build a business that will allow you to live your life the way that you want to live it. Not being strapped to a nine to five or a ten to ten or whatever your hours are. Or having to put in your week's vacation and not knowing if you're going to get it. Like that's terrible. Like that's bad. Like I remember working so hard for five years in a row to get two weeks’ vacation.
And then boom, I get two weeks’ vacation. Well thank you for putting in a 40-hour week minimum, usually it was 60 to get that. Wow, thank you.
[00:02:00] Scott: And then I’d get five personal days too maybe. So I know that a lot of you are trying to build that freedom or that flexibility type business so you can spend more time with your family and that's really what I want to help you with because that's what lights me up. Like that is… And I haven't really talked about this too much but probably I’d say the past two and a half three years since the podcast has been really out there reaching thousands of people all over the globe and the messages I've been getting and all that stuff I've realized that it's so much bigger than just me building the business for myself.
And I get some people that say, ‘Scott,’ sometimes emails and sometimes they are nasty emails like, ‘Scott, why don't you just keep building like bigger businesses for yourself? Like why do this?' Well, because I like helping people. I know that's rare, that people are going to help someone without asking them for anything. But you guys are listening to this podcast, 614 episodes. And yes, there's been some calls to actions here and there that you can go and get on one of my workshops and maybe if you want to, you can then invest in one of my trainings.
Or maybe you've went through my Jungle Scout affiliate link and you've bought me a cup of coffee. But I keep showing up regardless if you buy or not. That's the key. That's the key in any business. Any marketing is just showing up. Show up, serve the market and don't really be worried about getting something up front. Like I know it will come back over time. It doesn't have to be from that person. But if I can just help more people, to me that's my life mission. That's really what it is and to me it's yes we have started, when I was starting this podcast it was all about starting on Amazon.
But now it's really grown into what I've always been doing. That's building real businesses. Amazon is just that platform that we can leverage pretty quickly and it takes a lot of the heavy lifting out of the way in the beginning. So moving forward I'm going to be sharing with you what I've learnt through the past 15 years from building brick and mortar businesses, from building online digital products businesses and then building physical products businesses.
[00:04:12] Scott: And being fortunate to be able help other people and learning from their experiences. So that's what lights me up. Will there be revenue and money that will be earned through the podcast, of course. But I'm not out there like right now saying like if you want to listen to this podcast you have to buy this thing. Not doing that. And you shouldn't do that in your business either. You should just be really, really a great asset for your marketplace. So good, now that I got that out of the way I am really excited about this episode because I'm going to break this stuff down.
And I’m just going to go through, walk through each and every step here. One thing I did want to remind you, because it is let's see, 12/31 so December 31st. If you're listening to this and this will be my call to action here on this episode is Brand Accelerator Live. This is my first live conference. I'm doing it in September of 2019 in Fort Worth Texas. The time that I'm recording this we're about 25% sold out. We're going to keep it small, 300 or less. So this way here we don't go over that number. Keeping it small, intimate. But Brand Accelerator Live is really going deeper into what we're talking about here even in today's episode.
And being able to help you in those different areas. Yes, Amazon will be a part of that. How to really take advantage of the different tools and the different resources that we have that Amazon gives us but then also how to build those external channels and assets. So we can build that real brand. So we can diversify. So we're not dependent on just that one channel. It doesn’t mean that you're not going to keep selling on Amazon. Of course, you are. Who wouldn't? Why wouldn't you?
But why not have those other revenue streams coming in. Like recently we turned on Ad Thrive which is an ad network that once you get over a certain number of page impressions you can put that on your blog.
[00:06:00] Scott: We've recently done that. And the time of recording this we just did almost a $1,400 month in ad revenue. $1,400 bucks extra coming into the business. Not Amazon. That's that. Then the affiliate sales through Amazon has been anywhere between $500 and $1,000. So that's extra revenue in a brand that we started less than two years ago. But we've constantly put out that content and it's another revenue stream now. And we want to continue to grow that and we will. But Brand Accelerator Live is where you're going to want to be to really rub elbows with other people that are doing exactly what you want to do moving forward.
And really future proofing your business and building something that to me is going to be valuable now but also in the future. And also diversifying. So if you've not grabbed your ticket, right now, early bird pricing is still in effect so you're definitely going to want to take advantage of that. And the other thing is its tax season, almost. The minute the clock strikes 12:00 on December 31st at midnight, then you're going to write stuff off for the following year if you do not make those purchases.
Now, if you invest into an event, it's education. It's business education. So that's something that we can use as a deduction. So why not take advantage of it in 2018. So again, two reasons there. Head on over to brandacceleratorlive.com, grab your ticket. The other link you can go to is theamazingseller.com/live. It's going to be awesome. Got some really cool things that's going to be happening there, things I can't even mention yet. I've got some special guests that I haven't announced yet.
So definitely stay tuned for that but you're not going to want to miss this. I am going to make this thing epic. So all right, let's dive in. Shall we? Let's get into the ten steps to building your future proof business for 2019 and beyond. So we want to create a brand with supporting assets. Already said that but I'm saying it again. And I want you to think about this. I mentioned this in an earlier episode, couple of episodes ago.
[00:08:03] Scott: I want you to think about this. And it doesn't matter if you're starting. This will apply if you are already up and running. This will apply. I look at this way of starting a business or this way of growing a business in kind of two different categories or two different areas of business. Two different phases. Let's call them phases. Phase one is really discovering the market or knowing your market even better than you know it now by niching down. Doing all of that stuff.
So this way here when we move into phase two we're going to have all those things already kind of figured out and all we got to do then is execute them. But the first phase is really finding that market and then niching that down and then finding three to five different products that we can sell to that market. That's like phase one. That's like a shorter-term term goal. We can see revenue coming back into the business pretty quickly. Generally, 90 to 120 days we can be up and running with products. We already know that there's people buying products, we've already done the research, we've went through that whole process and that's like a quick win.
It's a short term but it can stay. It's something that we can continue to grow. But we all want quick wins. So if that's our first phase target, that's what we're going to do. The second phase of this thing is really the longer-term strategy and that's building out those other assets. That could be email lists, that could be communicating with your list, building out your auto responders. It could be Facebook ads. It could be building out your blog and your YouTube channel and getting traffic and getting traffically organically over time.
And then being able to monetize it later and diversifying and all of those things. So there's two different phases but it's critical that you get this right up front. And I'm going to walk through here these ten different steps and you're going to see how this is all kind of laid out for you. So let's get started. Number one know your market. Now you've heard me say this before and I'm going to say it again. You need to know your market, niche down.
[00:10:00] Scott: The days of going out there and finding the fidget spinner and then selling the fidget spinner and then making a whole bunch of money, those days are over. And to me it never really worked only maybe the first five people that jumped in. Because here's what happens. And this might have already happened to you. I've seen it happen, time and time again. You launch that fidget spinner or something comparable. Something that's a hot thing right now. And it's easy. They are easy to make. There's no patent on it.
It's just easy to make. So you to go market, boom, you get it out of the gate and make it mentioned on a TV show or something and everybody is flooding there to go buy them. And then you're selling them because you're first to market and then another person comes in, they take a little bit and there's a ton of demand there so they get a good chunk of it too. And then the third person jumps in and they do but you start seeing your sales are starting to slip a little bit. And you're trying to ramp things up.
But you're starting to see that there's more coming in. And there's more coming in. And almost like every week you see another five, another five, another five. So how do you get a head of that? Well, a lot of people really, ‘I'm just going to go find another product and get ahead of that and I'll be the first one to market with that one. And I'll be the first one to the market with that one. And then I'll be the first one to market with that one.’ That's a grind man. Like you're not building any type of asset. It's always just like, ‘Let's find the next thing.'
You might as well do retail arbitrage to be honest with you. It's the same idea. And the riskier part of this is that you might go, ‘Okay, I bought 1,000 units. They sold out like really quick, I'm going to buy 5,000 units. And then by the time that 5,000 units comes in, there's 20 other sellers coming in? How do you do that now? Now the price has all come down because everybody starts to drive the price down, that's not a business model to me. It just isn't. For some people it maybe, not me. I want to build something that I can put all my energy into and build assets that are going to grow over time.
So know your market, find your market, discover your market, niche down. So just really get crystal clear on your market. And I've used the example before and I'll just do it again. The sports and outdoors market.
[00:12:01] Scott: That could be hunting, it could be fishing. Let's go fishing. So we got fishing and then we go okay, let's go a little bit deeper. Let's go bass fishing or fly fishing or deep-sea fishing. And then we can if we went bass fishing we can go one step down and go Kayak bass fishing. So you see where I'm going with that. Right? Understand the market. So now the second part of this is do the product research right now to see what the audience is buying and make a list.
Now, I would go to Amazon, I'd go to eBay, I'd go to Etsy. Those are three different market places that people are buying products. So I’d do the research in that market to see what products are buying. Now, I'm not looking at the products that I'm going to sell right now. All I'm doing is making sure that there's a variety of products being sold. I'm going to get ideas along the way, that's why I'm making a list but just spend the time here. Do not get side tracked by thinking you have to figure out all the numbers right now. Numbers do not matter at this point. They will.
But not at this point. I just want you to continually make a list. Like we are always thinking of new products that we want to launch. That doesn't mean that we always launch them but if something comes across, maybe it comes in a news article or there's something that's up and coming or there's a new spin they are going to put on a product or whatever. And then we can tap into that if we want to or we might not. A lot of the things that I do now, I have a partner in our new brand and they are always like here's a new product. And then I look at it and obviously I'm always looking at the numbers.
But if it's not more than $20 right now because we have enough products that are $20, I want something more now. I want something that's going to be $30 to $50 and the reason is because now that we have the cash flow coming in, we can start buying some of these and selling some of these higher priced items and that's going to be less competition and one sale brings in just as much profit as selling three of the smaller ones. So that's how you kind of evolve. But just to kind of throw it out there that's what we're doing there with different products.
So you don't have to sell them all right now. Just get ideas You might find some big items that you might want to sell down the line. I did a video where I was showing myself going through like the guitar market because I had my guitar.
[00:14:11] Scott: And it was kind of showing people how I would do it if I was going into that market. And I found guitar stand, but then I found a guitar stand that held seven or nine guitars. So it's a bigger item sold for like $70, I think even one sold for like 99 bucks. And let's say I can get it for 20 bucks which I probably could. Well then I would make more profit on that one item and it's harder for someone else to launch that because it's $20 item. Most people are trying to find some of that’s, $4 to $5.
So you see where I'm going with that. The other thing that I would do is I'd start making a list of digital products that could potentially be selling. I'd go to Kindle, see if there's any kindle books on bass fishing or Kayak bass fishing or deep-sea fishing or fly fishing. And then I'd go to click bank which is… Click Bank is a marketplace and some of the stuff there is kind of internet markety. It's kind of spammy. You got to be careful. If there's any product in there that you would think about promoting, because as a digital product you could promote that too.
If you start getting traffic coming to your blog and you have a product or there's a product on Click Bank that's a good product that you don't want to create. But you can split and a lot of times you'll do commission splits of like 50%. So if they are selling for 100 bucks you'll get 50 bucks. But if you get the traffic and it's targeted, you got a chance of making a couple of those sales a day. So Click Bank is another place that I go to kind of just see what kind of digital products. It might even give me ideas of digital products that I can have created for that brand. So digital products is another side of things that people don't look at.
But I'd still make the list of those things. I'm not saying I'm going to do them all. I'm just making the list because I want to know that these things are there when and if I want to diversify or bring more into the business.
So number three is content research. What is this market consuming right now. So it's super easy to do this.
[00:16:01] Scott: You go to YouTube, type in ‘how to catch more bass, how to play scales faster on the guitar' like whatever. Just go type in your topic and see if people are searching for things. So like I said, how catch bass in a pond. How to build wood guitar stands. I found that actually when I was looking at the guitar stands. And there's a whole bunch of videos, 30,000 views. So yeah, there's people looking for that stuff. So that's what I'd do there. Go to Google just see if there's topics. If there's a bunch of topics and I'm not talking just like three things that are being searched for there’s a bunch of topics that let's me know that when I'm ready to create content it's going to be possible for me to do it.
If I go into this thing and I don't do that part of this exercise the I'd get into it and I'd be like all right, now how am I going to get attention in my market? How am I going to be the go-to person? Wait a minute. No one even cares about these topics so now I’m just wasting my time. Now I got to think of something else that I can do to try to bring attention. So that's not what I want to do. I want to make sure that there's content that I can create when I'm ready that people are searching for. And that people are actively consuming.
Another good little tool and they have a free version of this is Keywords Everywhere. So if you have, I think it's a Firefox extension I believe. I forget. I they have for Google Chrome too. But you install it and then as you are on a page, it will tell you the estimated searches done for those keywords. That's Keywords Everywhere. I'll link it up in the show notes as well to this episode which is theamazingseller.com/614. So that's that. So do that before….
Like if you're just starting right now, like just starting do this before you even pick you product. Because we want to make sure that these boxes are checked. Now if you already launched a product start looking at your market and seeing if you can do some of these other things. So you can kind of plug and play here.
[00:18:00] Scott: All right, number four. Social media research. What I mean by this is are there influencers in this space? Is there bass fishermen that people are following on Instagram, on Facebook, on YouTube? Those are influencers. I'm not saying they have to be like have a million people following them, 20,000. If you got 20,000 people following you that'd be cool. They've got a little bit of influence there. Facebook pages. You can look at how many people have liked that page but then you can go to Facebook groups.
What's the potential, it's really what we're looking for. So if you were to create some YouTube stuff could you be an influencer in this space? Here's the other cool thing. If you did this just thinking to yourself, I'm just going to create content on YouTube so this way here people can see me demonstrating and maybe doing reviews of these guitars or these fishing poles or whatever, eventually you might build up your own influence. And if you build up your own influence guess then what happens. You can push your own products but then other people are going to say, ‘Hey, will you promote my product?'
And then you can say yes or no and then if you say yes you can say, yeah for 500 bucks a mention I will. Or for 1,000 bucks or 5,000 depending on how much reach you have. So those are things that you can be building on the side that eventually there will be pay offs. They will pay you off in the future. So you just got to look and see what the potential is.
Number five, this is a big one. Build your home base. Now, what I mean by this. It doesn't have to be this massive website. It just needs to be your home. Where is the business's home? Where's the brand's home. Because here's the deal, a lot of people start on Amazon, they do their search on there for a product. But then they are going to jump off of there for a second, they are going to go over to Google and they are going to maybe look into your brand. And then from there they are going to see what kind of presence you have.
They are going to probably start going into your social media. They are going to probably start going into other articles that you've written or any of that stuff. But at the least you want them to see is a presence. You want them to see that you have a home base.
[00:20:02] Scott: You're not just an Amazon seller. It gives them more trust in your brand. Build a very, very basic blog/website. I call it a blog but it's a website. Blog just means that you are going to be writing content over the course of time. It's basically a website. WordPress, I love WordPress, it's free. All you got to do is buy your hosting. If you buy something at HostGator… Again, I'll link everything up in the show notes. Everything is on my resources page too on that type of stuff, theamazingseller.com/resources. All of those different types of tools and stuff are listed there and hosting and all that stuff.
But that allows you also to put up an opt in form which you can then start to build your email list and all of that stuff. But you need that home base. Like I said, even if you went and hired someone to build you a very, very basic three or a five page blog or website, I mean it's going to cost you probably less than 50 bucks. Let's say it's 100 bucks. Well worth it. I'm not talking about like this crazy design thing. I'm talking about just a basic placeholder that's got your logo there. That's it.
And then you have Contact Us, you have maybe a couple of blog posts, you have about your company and then maybe you have even some of your products that you sell on Amazon right now and you just have some more information about those. But that’s where you'll start publishing all of the content when you do start and it's your home base. That’s what you want.
Number six is create a Facebook page or group or both. A page you're always going to have to a page in my opinion if you're going to run any Facebook ads. Facebook ads need to be run through a Facebook page. So as of right now anyway. So Facebook page is great, people they can like the page. It doesn't mean that they are going to be able to really… Or that they are going to interact with the page…
[00:22:02] Scott: They could but it's not like a group or that type of feel. But it's a great place for you to post content. The cool thing about having a page as well is the content can be shared. If the content can be shared then you have more chances of people helping you spread the word. So you want it shareable. The group to me would be second. And the group would be, and only do a group if you are going to manage the group or at least have someone that will. Especially in the beginning you want to be present in that group.
Then eventually the group will start to kind of, it will kind of create it's own conversations and it's own content. But a group's great because it's… You're an advocate for the brand or an advocate for I'm a guitar person or I'm a fisherman or whatever. So that's really, really a good thing. But again, you don't need to do this all. You do not have to do this all. These are things that can be done along the way. Heck, we just started our YouTube channel. We actually, we sat up in the very beginning but we just put up one or two videos and then we just like, we're just going to focus on the list building.
We're just going to focus on the Facebook side of things. And then recently we said, ‘Well wait a minute. We got a lot of these Facebook Lives, maybe what we should do is have those edited and then upload them to YouTube.' So we've done that and we're at just about 1,000 subscribers right now in less than six weeks, which is crazy. Some videos have 4,000 or 5,000 views already. So that's going to be something that we're slowly doing right now but then again that's an asset that will be built and if we look to sell it will be another asset that an investor would say, ‘Oh that's good.
I like that. We got more reach over there. We're diversifying. Might get some ad money from YouTube,’ all that cool stuff. So my point is, it does not have to be done overnight. It does not have to be. I'm just kind of laying out these different steps that if you were to write these down you kind of can go through these in the order that's best for you. But by having the Facebook page, like I said, here's what I'd do. Here's another little side tip. If you're ever going to do Facebook Lives you want to do the Facebook Live on the Facebook page and then you want to share that inside of your group.
[00:24:06] Scott: And the reason is because if you start a Facebook Live in a group which you can do now you can't share that. But if you're in the page you can share it so then you'd just share it in the group and then people would see it in the group and then they could share it. So it just allows you to be able to share that piece of content. And another little side tip, if that Facebook Live that you do ends up getting good engagement and people really like it, you can turn that into a sponsored post.
You can run money to it from Facebook and then they'll push it out to more people which is cool. So again, just a side note there, not to get overwhelmed or distracted. But that's why I'd always start with a page then a group. That's the order that I'd do it.
Okay. Number seven. Choose three to five products to potentially source and this is generally a 90-day process as far as from the time that you settle on the product that you're like this product I'm going to do it's got good numbers, I think that I could do a good job with it as are as getting it launched and also getting some traction. There's not a ton of competition because it's only selling 300 a month. I just want to be able to do that as well. And you're going to do a basic launch and all that stuff. You're going to run some pay-per-click.
It's not overly saturated, like that's what we're looking at. So in 90 days we should be able to have one or two products ready to go and live. So the process here is pretty simple. You got to contact Alibaba or at least that's where we always start, find the agent and the from the agent we can start negotiating and that's how we actually found… A lot of people ask us like, ‘How did you find the agent that you're working with?' And what we did is we went to Alibaba, found that person and then from there now we're working privately with that person.
So we don't even go to Alibaba any more. We just say, ‘Hey, we like this product. We seen this one product we really like, can you go and get us some pricing.' Then they'll go do the research. Might not even be on Alibaba any more. Global Sourcing is another good outfit. I haven't used them but I've heard good things.
[00:26:00] Scott: Sourcify I've had Nathan on, he is the owner. Great company as well. I think you have to be at a certain level to use Sourcify but always reach out to them if you wanted any questions answered. But again, the resources are out there. You just have to go out there and find the market, niche it down, find the numbers that you feel or look for the numbers that you feel are going to give you the best chance of launching on Amazon and getting some traction. But then also knowing that if you build up these other assets it's going to help drive sales back to Amazon.
Which then your competition won't be able to have that same push that you will. And that's why we are looking at building these external things.
So number eight is create that email list. Now, the email list can come before you launch the products which it should. We actually started building our email list before we had our first product landed but we knew the product that we were going to sell. So we basically just purchased a couple of products that we knew that people would be interested in and that they'd also be interested in ours. So again, if I'm selling a tackle box then I know that if I had a bass fishing pole and I had maybe a vest and a net and then I know my tackle box would go well with it, then I'd offer that stuff as my bundle.
Knowing that if I offer them a tackle box they can possibly want to buy it down the line. But also it's just really at this stage getting the audience to raise their hand that I know if I publish content they'd be interested in as well. So like right now we've got an email listing in the new brand of just about 30,000 and generally when I send an email we will get, I'd say approximately around 18% to 20% sometimes 22%, 23% open rate. And then from there, the clicks we generally get over I'd say 1,200 to 1,800 people that visit our blog from those emails which is pretty good.
It's really good actually. And then the cool thing is now that we're monetizing the traffic over on… What I mean by monetizing, we have ads that are on there through Ad Thrive that are on the blog.
[00:28:01] Scott: We're able now to earn revenue for impressions. So those 1,200/1,500 people that are coming over they are acted as impressions so technically I'm getting paid every time people go there. So that's a cool little side benefit and email list allows us to push that traffic. And not to mention, we can push that email list, we can push them to a Facebook post that we did and then they can possibly share there. So a lot of people only look at the email list as like I want to make money with the email list.
An email list can also drive traffic to other assets and also have other people share. Maybe a contest that you have or maybe share a special product that you are special price that you’re going to have or a flash sale or any of that stuff. Or just maybe a really good post and it goes viral. So there's really some cool things that you can do with that email list. So that’s number eight. Again, I'd do that as soon as possible. If you have your blog created, the first thing that I'd do is put some type of thing there that they can join your email list whether that's a weekly newsletter for the latest bass fishing tips or something.
Whatever it is, put something there. That's one thing I wish that I would have done sooner on some of my other businesses that I've done and I've learned since then that every single business or project is always going to have some type of opt in, some type of capture email form on that. Even if it's not the best it needs to be something. Actually, I've got someone in my Inner Circle right now and he built out his blog and he put that out there and he just had like sign up for weekly tips or something. And he does even know where the traffic is coming from right now.
Doesn't have a big email list or anything. And I think the last I checked with him in like a week he had over 75 emails, opt ins. And he's like I don't even know where they are coming from. But like one post might have got shared or something. But if he didn't have that opt in form there he wouldn't have it. So again, just lesson learned there. All right, so create that email list, you can use contents, you can use downloads, cheat sheets, check lists like I said, ebooks. Any of that stuff.
And then nine, is publish content.
[00:30:00] Scott: Publish content on a regular basis. And you can pick what you want to create. Written content, blog posts, article style, videos, podcasts, a lot of people in this space don't realize that a podcast could be a great traffic tool for you and a great relationship build. If you're into bass fishing you might do a weekly bass fishing recap of the weekend before or something like that. Like if you're into bass fishing you tune into that on Monday. Be like, ‘Oh wonder what happened? Wonder what kind of tips they have or I wonder what kind of things happened.’
Then that might turn into a video and then that gets posted on YouTube. So the cool thing is a lot of times use these different pieces of content in a variety of different ways. So again, if you were going to publish a video on YouTube you can then write about the video on the blog and then embed the video on the blog. So you can kind of use different mediums to get that out there. But then also capitalize on one piece of content. A lot we can go into that. I'm not going to too much here today on that.
But that's number nine. It's publishing that content and really committing to that process. Being really committed to doing that on the side and not worry about how much traffic you're getting today. Because eventually that will start to get some traction once Google starts to give you some bit of love.
Number ten, very simple. Rinse and repeat. Rinse and repeat. And we can go all the way back to number and go know your market, get even clear with the market or maybe go into a sub niche of the niche that you're in and start to go over to another part of that. Like if you are into bass fishing, now you're like now maybe I'm going to go and maybe I'm going to start serving that Kayak bass fishing market. So see, I just slightly went over my products could probably still be similar or maybe even the same market to serve the same market or maybe you're like now I'm going to create a fly fishing extension of the brand.
And maybe that's the angle you're going to do.
[00:32:00] Scott: But on the blog you can still publish about bass fishing because you can have a section on that. You can have one on fly fishing. You can have one on deep sea fishing. All that. It doesn't have to be just on that one topic. And then the thing is for like phase two here it's like 12 to 18 months. You have to give it that kind of time. As far as launching the products, the three to five products you can do that in the first 12 months. The first 90 days, 120 days you can have your first product up and launched and getting sales.
Like that can happen. But you got to be doing it on a regular basis. Like I said, you could Amazon, you can use a Shopify store, you can use a Facebook store if you have a Facebook fan page. You have the ability to create your own store on Facebook. You can do that. eBay, why not throw it up on eBay? See what happens. You got nothing to lose. Etsy if your product will lend itself to Etsy use that. Build that email list through a contest. And then publish that content on a regular weekly basis. And then organic traffic will start to happen.
If you got some social channels out there that will help it. Email traffic, and then from there you can turn on your ads and start to monetize the traffic. So that's kind of like our 12 to 18 month process. And it's not that complicated, it does take some work. But if all you do is just focus on that model, if all you're doing is trying to find that next hot product it's going to be risky. And it's something that an investor would even want to invest in because what happens when that fizzles out? This here is what we call future proofing your business and building a real business.
And it's following these steps. And yes there's work to be done but it's not work you can't do. And if you don't know it now, you'll learn it. Just in time learning. My good friend Pat Flynn instilled that in me and I think he learned it from someone else but I want to give it to you guys. Like really understand that you don't need to know it all now. So might want to go back and listen to this one again
[00:34:01] Scott: You might because there's some steps there. There are some steps there but it's stuff that you definitely definitely can do. This right here like I just went through is definitely what we're going to be talking about at Brand Accelerator Live in 2019 in Fort Worth Texas. So again, if you do not have a ticket yet whether you're listening to this just before 2019 is here or if you're listening to it after and it's not September yet definitely go grab your ticket. You're not going to want to miss this. It's going to be awesome. And we are going to be focusing this right here.
So brandacceleratorlive.com or theamazingseller.com/live. And the show notes to this episode can be found at theamazingsller.com/614. So again, if you are listening to this just before January 1st 2019 what a heck of the year and what a heck of the year we're about to have together. So guys, that's it, that's going to wrap it up.
As always remember, I'm here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- Keywords Everywhere
- Global Sourcing
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