TAS 611 How to Niche Down in Your Market and AVOID Competition in 2019

Wouldn’t it be nice if there was a way to sidestep your competition and build a profitable ecommerce business? Good news, you can do just that! On this episode of The Amazing Seller, you’ll hear from Scott as he provides his take on building an ecommerce business with a niche market in mind. Don’t leave it all up to trial and error or guesswork, learn from the seasoned perspective that Scott provides! Make sure you have pen and paper ready, you are going to need it!

Make sure to attend Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? Don’t be shy about investing in your growth as a business leader. This special TAS event is one you don’t want to miss out on! Scott and his team have worked hard to make this event worthwhile and valuable. If you want to grow as a business leader and innovator in 2019, this is the event you’ve got to attend. To hear more about Brand Accelerator Live and how to sign up, listen to this episode of The Amazing Seller!

A tried and tested approach.

Let’s face it, gone are the days where you could find a random product on Amazon, source it yourself and then turn a massive profit. Does this signal the end of private label business viability? Not according to Scott! He remains convinced that there are plenty of opportunities available for the ecommerce seller who is willing to put in the work. Are you ready to take Scott’s seasoned advice? Are you willing to follow his tired and tested approach? Learn more about how to get your ecommerce business started the right way by listening to this episode of The Amazing Seller!

Four steps for niching down your target market.

Where can start if you are ready to drill down in your target market? Is there a clear cut method you can follow to help you as you start this process? Yes! Scott has developed a four-step process you can follow that will get you well on your way to niching down in your target market.

  1. Use autofill on Amazon to give you suggests.
  2. Look at the frequently bought together suggestions.
  3. Conduct research using Jungle Scout.
  4. Analyze the sales that the products are bringing in.

To get your ecommerce business started with the most targeted and niched down brand possible, make sure to listen to this episode of The Amazing Seller for all key info you need!

Niche down, then go even further!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast, think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!


  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Brand Accelerator Live.
  • [7:30] How Scott has niched down in his target market.
  • [9:20] Even if you’ve niched down, go further!
  • [14:10] Scott walks through how you’d niche down your market.
  • [24:00] Scott’s 4 steps for niching down your target market.
  • [28:15] Closing thoughts from Scott.


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TAS 611: How to Niche Down in Your Market and AVOID Competition in 2019


[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 611 and…

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…today well if you're listening to this on the day it airs it is Monday and it is Christmas Eve. And no I am not recording this on Christmas Eve, I've already recorded this in advance. But if you are listening to this on Christmas Eve happy and Merry Christmas Eve if you celebrate Christmas. Then you guys all know that it is Christmas Eve. And if you're not, well then just have an awesome day or awesome night and enjoy some time with your family anyways.

I think we all should do that regardless. So, here's what we're going to be talking about in today's episode. How to niche down in your market and avoid competition in 2019. Now, you guys probably are getting bombarded with how to get your best year ever, which I'm a big fan of. How to go out there and set some really awesome goals, how to achieve them, how to stay focused, all that stuff. And I'm a big believer in that stuff. But also a believer in just simplifying the process and keeping it very, very simple and also actionable because you guys know I like to say ‘take action’.

I like to say that a lot. So what I want to do though here today as part of moving into 2019 and beyond by the way because I'm a big, big fan of building a business that can last the test of time. That can last any type of slap by Google, by Amazon, by eBay, any of that stuff. I've been slapped a few times in my day, not by a girl. But by these updates and it's frustrating at times. But that's why it's so, so important to be able to go out there and understand the entire process. And I'm going to be talking more about this now and in the future.

And actually I should probably bring that up right now before I forget because I don't want to forget.

[00:02:02] Scott: And that is Brand Accelerator Live 2019 is happening in September. And I know that's a little ways away but this is exactly what we're going to be talking about and really diving into and surrounding ourselves with is people that are doing this including myself and other people that I'm working with is building their brand and future proofing their brand and their business. That's Brand Accelerator Live. Now if you have not grabbed your ticket yet, there' two reasons why you should before the first of the year.

Number one, is because you're going to save some cash because early bird pricing is still in effect as of right now. That's number one.

Number two is it's pretty much a business expense if you're going there to help build your business because it's an event that we are putting together. So this way here we can help other businesses in 2019 and beyond. So talk with your accountant but I'm pretty sure it's a tax deduction so you might want to look into that and then you can write that off before next year. So just want to throw that out there because I'm getting pretty excited about this. It's becoming real. And I've got some pretty cool things I'm going to be sharing there.

But also some announcements over the next nine months and can't wait to share it with you. So, let's talk about today's topic and that is how to niche down in your market and avoid competition in 2019. And really, how to build a future proof business. And yeah, there are a lot of things to think about. But I want you to start thinking about when you're going into a business of any kind for that matter, and in this case let's just say you want to start an Amazon business which I don't like that term. I think you should be starting an e-commerce business.

The way that it works now in my opinion and anyone that I would be advising or just giving some friendly advice would be like listen, there's a couple of things that you need to understand.

[00:04:06] Scott: You're not going out there and just finding one off products. It's not happening anymore. Now, did it happen three, four years ago? Yes. You could do that but it's really important that you pick a market. Everything, everything becomes so much easier and all of your energy now can focus on how to be the best in that market. But today what we're going to talk about is how to get even more focused and dial it in even a little bit more and you probably heard the term niching down… It just means to pick a sub-market inside of a big market.

What I want to do though is I want to share with you some exercises that I've gone through. I've actually done a video on this actual example here that I will share with you, and I'll share another one with you and a couple of others as they come to mind. But I did a video showing how I stumbled on a market and it was actually the guitar market and I have played guitar for a long time. I think my first lesson was probably when I was around 14 or 15. I started out by playing the drums by the way.

My father put together this used drum kit I'll never forget it. I still have memories of that drum set and I was okay. I could play pretty good with my buddies and it was a nice set that he got for me. A little, I think it was a little three or four piece set. It was small, but it made a lot of noise. The thing I got frustrated with that though is I couldn't make music. I could make beats and grooves and stuff but I couldn't make melodies and stuff. So anyway, that's for another conversation if anyone even cares.

But recently I moved about two and a half years ago now. And I said when I get to this new place I'm going to have my guitar somewhere where I can see it so it reminds me to play more.

[00:06:00] Scott: Because I want to play my guitar more. And so I did that upstairs in my bonus room but I don't go upstairs all that much. So I wasn't playing the guitar. So I said you know what I'm going to do, I'm going to take of my guitars, bring it downstairs, bring it in my office and then I got to get a practice amp. So as I'm doing this, I'm like holy crap. Like I'm actually doing this kind of touch list thing that I’ve talked about. And this kind of brought me to a market that I'm really passionate about.

I mean I'm not saying like I lay awake all night thinking about playing my guitar but I've got a pretty good interest in this. Like I enjoy it and I go in and out like anything else. I get excited about it, then I’ll play a whole bunch and then I'll stop playing for a little while which I wish I didn't do that. But it's the way it is. Whenever I'm at someone's house, and they have a guitar we'll start talking guitar and I just love all the stuff. Different genres, like all that. So my point is this. It led me to start looking for a practice amp.

And I'm like, ‘Okay, here I am.’ If I was starting over and I wasn't having other businesses that I'm running right now and helping other people in their businesses, if I was to start from scratch again, this is exactly what I'd be doing. I'd be like okay, I'm looking for guitar stuff. So let me see if there's something in this space that I could drill down into and start a brand. And to me there's two different parts. And I'm not going to too deep into this but to just kind of give you my thought process, and my thinking.

There's really two parts to this. And it's really come clear in the new brand which isn't so much new anymore. It's about almost two years old now. But we've done these two different phases in this brand and it's exactly what I'd do now, starting over again and that is I would go and find the market. I would niche down in that market and then I would find three to five products that I could sell to that product very easily on Amazon. And then on the side of that in phase two, in the long term play I'd be building content around that market.

And the reason why I bring that up is because this market, the guitar market I am pretty interested in even if I'm learning more stuff.

[00:08:01] Scott: I’d just report on what I'm learning in my playing and how I've improved and then maybe some people want to do a challenge with me. We can see if we can play this guitar solo by the end of the week or something. Like there's a lot of cool things that you could do. But that's a longer-term play but it's part of the business build and the brand build. Because those three to five products they might be very similar to other people's products. I might just put my own spin on them but what's going to differentiate me down the line?

It's that. It's that other piece. And that takes time. The other cool thing is and this is what we're experiencing right now is by publishing that content on a regular basis over the past 18 months. We're now earning, we just got our first Ad Rev come back and it's over $1,350 for not even a full month in November which is insane. So we're earning anywheres between $15 and $75 a day in just ads that are running on our blog from content because we've niched down and we started publishing from day one. But it took 18 months to where we could start to monetize it. But the other, the shorter-term play is as long as you have your market…

Okay, let me back up. I know I'm kind of going random here. But I'm going to get to the niching down here in a second. But I want you guys to understand this. This is really, really important. Even if you have your brand right now picked you need to niche down a little bit further. So, let's say for example I say I'm going to go into the guitar market. It's too broad. Just too broad. Now, I'm into electric guitars more than acoustic but I do play acoustic. But I’m going to go, Okay, I'm going to go into electric guitar. So I've niched down one level there. Then I might want to go into electric guitars for maybe hard rock or maybe blues.

So there's different styles of guitars or pick-ups in the guitars that might lend itself better. There's different necks to the guitars. So there's all of these things that again is allowing me to niche down in that market. But here's the important thing. Here's the process that I go through in my mind. Just so you can get that  thought process.

[00:10:04] Scott: I got a market, are there products selling in that market? So I’d go right to Amazon first. Before I do anything I’d go to Amazon, and go ‘are there products selling in this space?’ I do a quick search, I run Jungle Scout and boom, I'd say yeah, there's products here selling. Now, I don't care about competition right now, I don't care about the ten by ten by one. I don't care about all of that stuff right this second. I just want to know that there's products and they’re selling.

I might even go over to Google shopping and do a search there. I might go to eBay, go there. I might go to Etsy. I might to any other market place and see if there's products selling in that space. Okay, cool, I validated that. Then my next question and this is one that a lot of people don't do and even if I'm not even going to publish content I'm going to say, ‘Are there people out there publishing content that people are consuming in this market.'

So I'd go, ‘Okay, let me see.' I searched for ‘how to practice blue scales.' So I searched for that. So are people searching for content? The answer is yes. And you can just go to YouTube or go to Google and just type in ‘how to play guitar’ and then a whole bunch of stuff will come up or even if you wanted to do how… If you know anything about scales you might say like ‘how to practice the penatonic scale.’ Any of that stuff. Then I'd start to investigate and see is there content out there that's being published? Are there publishers?

Meaning are there people like us that are publishers. We're technically a publisher. When we have content and we publish it, we're a publisher, we're a blogger but we're a publisher. Could be YouTube, could be a blog, it could be maybe a podcast, it could be any of that stuff. So I'm doing that so I don't wind up where I go, ‘Oh wow, this is a really cool widget. Someone's buying this… I don't know. I'll give you an example. Let's say it's water filters for a refrigerator. I'm like oh, the numbers on that water filter are awesome.

And then I'm like, I’m going to launch it. And then you go ahead, you do this sourcing, and you go ahead and you get the products, and then you launch it.

[00:12:03] Scott: And then even if you're the first one to market there's going to be ten or fifteen or twenty new people coming in and doing that exact same product. That's the problem. In order to stay ahead of that, you got to keep the sales going. Now you're really playing on the same playing field. There's nothing that's going to differentiate yourself. How much content are people searching for for finding the best water filter for their GE refrigerator? There's probably a handful.

There are probably some articles, I know because I actually searched for like different versions of different types of filters, different styles and stuff. But I didn't spend all that much time and I'm not going to join an email list so every week I can get a new water filter tip. So that's what I mean. You got to think about that stuff when you are first deciding on the market so that way there you can then pick the right products then you can do the other part of it which is finding the content so that way there you can start building out that organic side of things.

And then you're going to get that external traffic. So, a little bit of a rant there but it all does play well together if you understand that there's got to be in the very, very beginning. There has to be that market and then you have to niche down inside that market. So that's what I want you to do though. I want you to start thinking about that stuff even if you're in the market right now. You might have to pivot a little bit and you might have to niche down. You might have to go on a little bit of a different direction.

Or you might have to say you know what, I got to pivot completely and start over or do something that's a different version of it or maybe you can put another spin on it but it's niched down so this way here you're not struggling with that. So again, this is what I feel is going to be the way in the future to build a real business, a real ecommerce business and you can also say you can build an information business if you wanted to because once you start to get traffic you will start to be able to monetize that traffic.

[00:14:06] Scott: So again let's kind of go through this so I can give you kind of steps. What is a big market? An example would be fishing. It's a big market. Actually sports and outdoors would be a really, really broad. Then it would be fishing and then if we went to a submarket it would be bass fishing or deep sea fishing or fly fishing. And then we might go a little bit deeper and go Kayak bass fishing. And then it might be Kayak bass fishing beginner tournament. So that's the content side of things. So people are researching that but if someone's researching that they probably are interested in Kayak bass fishing accessories and different things to help them have a better experience or to do better at the tournament.

See, so we went from sports and outdoors, to fishing, to bass fishing, to Kayak bass fishing. And then maybe that's all you're brand is about at first. And then from there you move up a little bit in the niche and you go bass fishing now. Now you can do more bass fishing tournaments or just recreational bass fishing. Any of that stuff. Bass fishing in a pond, bass fishing in a lake. Any of that stuff. So you have all of those different things. You can serve down into. So I'm going to give you the example that I used when I was doing the…

Or that I went through when I was looking up the guitar stuff. So again, broad market is musical instruments. We niche down into guitar then we got into base guitar. Then we go to electric guitar. Acoustic guitar. Classical guitar. And then we can go into genres. Like I said, hard rock, country. There's slid guitar. There's all different kinds. So we can niche down inside of there. And again, I'll link it up, I'll actually embed the video that I shot using that example. I actually go through and then what I did is started to see that if I was going to go into a guitar stand, so like that's one of the ones would kind of say, ‘Oh cool, just sell guitar stands.'

Let's go a little bit deeper and see if there's another angle to the guitar stand. Which by the way there is, it's pretty incredible.

[00:16:00] Scott: So guitar stand, the next one that I would look at and I did look at was multiple guitar stands. So a guitar stand that if I had three guitars I could put them on the same stand. And they would be a part but they'd be kind of like standing straight up. They have them as many as nine that will fit on that stand. And I actually went through those numbers and they looked pretty good and they're selling for, some of them are selling for over 70 bucks. Some of them were 100 bucks. So a good price point too. Now, here was an interesting one.

And that was wood stands. So wood guitar stands. So if you wanted something that was more natural not just a standard metal guitar stand, you might want a wood stand. And believe it or not there's actually people that are looking for that. Then what I did discover by going through this process was once I found the wood stands I found a company, a brand that they sell all accessories for guitar care. So guitar care products. So that was, they sold rubber mats and these rubber mats are so when you’re laying the guitar down it doesn't scratch it.

It's got a little block that's padded that the neck is kind of lifted off of so that way there you can work underneath the back of the guitar and it's not putting the stress on the actual neck itself. So a rubber mat for your guitar care. And they had a bunch of guitar care products. Again I go through all that in that video. So definitely check that out. The show notes to this episode can be found at theamazingseller.com/611. So that's that. The other one is wall hangers

A guitar wall hanger. I looked for that actually. That's why it came on my radar. And then guitar repair kits. So you could just be that brand that sells guitar stands and guitar care products and different ways to mount the guitar and different ways to care for the guitars as far as repair kits and different there's definitely there's different tools that you can wind the strings and there's ones that, there's allen wrenches, there's all different things that you need.

[00:18:04] Scott: There's some kits that people have put together, it's for like the one kit that you need for when you're working on your guitar. And that guitar might be like changing a pick up, it might be changing the springs in the back. It might be replacing the neckle completely. It might be tuning any of that stuff. So it's not necessarily just the guitar. So many people get hung up on the big product, the guitar it doesn't have to be the case. And here's the cool thing.

Remember how I was talking about like the content side of things, well the cool thing is like okay I'm not going to sell guitars, I can be an affiliate for guitars. So if I had, which I do an ESP guitar and it's a George Lynch model which George Lynch is ex-Dokken player, turned to Lynch Mob and he's got a bunch of other projects. So if anybody is an old 80s metal guy or girl. That was my genre into the 90s. So I followed him at the time. I have one of his guitars that the actually build with ESP.

It's not one of his, he actually built 300 of them and it's pretty cool. It's actually in that video but what I could do is I could fire up the video camera. I could strung some cords and I could talk about the ESP limited edition of the George Lynch model guitar. Like I could do that. And there’s people that are going to discover that. And guess who is discovering that, who's searching for that guitar or wants to see the review on that guitar. Someone that plays a guitar like me. Someone that's probably going to want to buy other guitar stuff.

Maybe stands, maybe care items like oils and sprays and maybe it's the mounting blocks or maybe the rubber mats. Whatever it is. That's my ideal customer. Someone has it. So my point is this, I could video that I don't even have to sell that guitar, I'm going to get traffic coming to that video or the blog post and now inside of that I can be an affiliate for that guitar or other guitars similar to it.

[00:20:12] Scott: And if they buy through that link, I would get credit. That's what we call affiliate marketing and it's Amazon associates account. And you would get anywhere between 4% and 8% of that on a commission. Okay, so it's another way to do that. Plus you're getting traffic. Once you get the traffic, you can turn on ads and you can start to monetize that particular blog post or video. So that's the long play but when I'm niching down I'm able to do this type of stuff and really attract the right people and also get traffic on products that I don't technically own.

I've got six different guitars. I could just take that exact guitar and do a review of that guitar, post six different videos and start getting traffic from those videos and those people are going to be very, very targeted because they are looking at guitar videos. like me. So it makes sense but I'm niching it down. And that is like the “keyword” for you guys, the keyword here is niche down as much as you can and still have some traffic there. Now here's the thing. Sometimes you can go too deep in niching down and you're really, really small as far as like how much you can actually reach.

So you might want to not go that far but you can niche down and then see the numbers as far as product sales in Amazon to give us an idea of what kind of traffic is being done there. We can also go over to Google and see what kind of search traffic is done over there. And if you ever use marketing words, I don't really use that all that much, that there could also give you some data as far as like how much searches are happening inside of there. If you have types of products you can use Jungle Scout's keyword tool inside of the web app now.  So definitely check out that if you haven't I will give you a little call to action here.

[00:22:03] Scott: This will be my affiliate mention of Jungle Scout and the web app and everything you can do with that. But if you want to get a discount, you ca head over to theamazingseller.com/JS for jungle scout and you'll go to a special page there that will give you a discount and some other goodies. So definitely check it out. It's worth it because here's the deal, if you go the web app and you look at the keyword search for even those products it gives you an idea even if you're not going to sell those products how much volume is running through certain keywords and search terms.

So it's definitely worth even just looking at to do the research side of thigs. So when you niche down you want to make sure that there's volume there. So like I said, I did a whole example on this and I'll post it on the blog, it's a video, it's probably around ten minutes long. Maybe a little bit longer and I actually, I show you the guitar that I'm talking about here. And then I start going into how I found the different stands and the different numbers, which ones I like, which ones I don't like and stuff like that. I also show how to really narrow it down but also look at the numbers.

Now, here's one thing I just want to point out. Sometimes you're looking at numbers as far as like you want to like three hundred sales a month which that's always been the number I look for when I'm looking for ten by ten by one. That's ten products a day, that ten sales that can be made at $10 per one product. And I love that. But if you have one product that sells for $30 or $40 or even $50 or more and your profit margin is $20 a unit or $30 a unit, well guess what, you don't need as much sales to hit your $100 per day. So I might be okay with 150 or 200 sales a month.

It just comes down to can we generate $100 profit on that SKU. That's what it does down to. It’s just ten by ten by one has always worked really well. But again, you don't have to stick to that 100%. All right, so like I said here is what I would do. And I'll just give you like these four steps.

[00:24:01] Scott: I'd go to Amazon once I figure out that sub market or that sub niche I would do a search. I would let it auto fill and start telling me different things. Like when I was looking at guitar stands, it said ‘Guitar stands wood' or ‘guitar stands multiple guitars'. It gave me different things so let it autofill to give you suggestions. Then look at frequently bought together. And I know this stuff seems very simple and very basic but remember what I said in the beginning. Keep it simple and basic.

You don't have to overcomplicate this. And then what I would do is I would look in Jungle Scout and I would look at the keyword tool after I've established that there's some products here that look like they have some potential and then I’d see the kind of search volume that they are getting and then I'd look at the sales and see if there's enough demand there for it.

Now, here is the last thing I want to share with you on this, because like I said there's two sides of this. If you're going into this thing to just say I want to build an Amazon business I want to try to get you to think about it differently. I want you to think about you're going to start on Amazon because it's a great platform to start on and continue to sell on but you can get up and running pretty darn quick. Like within 90 days you can have a product live if not sooner depending on how your sourcing goes and all that stuff.

But the long term play is really what I want to emphasize here and that is go to YouTube, see if there's content being searched for in that sub market, in that niche. And what I did is I went to YouTube and I found there was videos of people making their own guitar stands, their own wood guitar stands. And you can even sell plans, that's another idea. If you had a great plan for planning a guitar stand and you didn't even sell the guitar stand you just sold the plans. I've seen that done. But what you want to do is go to YouTube and see if there's content.

See if there's a channel that's already publishing content that the market is consuming and guess what if they are, don’t get discouraged, you go, ‘Oh someone is already done it.’

[00:26:04] Scott: There's not another you. You can make it different. You can put your spin on it. And you can just start to get people to know they can trust you and your brand. But what I like to do is find channels that have already been doing it, looking at their history, going through their videos, seeing if they've found a theme that's really resonating or if they've found… Maybe they're doing a video every Friday and it's on a certain topic, just look and see what they're doing and get ideas that way. But it will also say, allow yourself to say, ‘Hey, when I start to publish this content there's people that actually want it.'

So it's that longer term play. If you start your business and you go I've got a physical products business but I also have a content business. If you start thinking about it like that you're going to be able to build something that will support both parts of it. And then you can start to monetize the traffic. Here's a little secret. If you have traffic that you have coming to your brand and your blog and your assets you are going to be able to win against the competition. You're going to be able to because you're going to be able to drive sales when they're going to be just using the same stuff that Amazon is giving everyone.

So just think about it like that. I really want you to think about that going into 2019 and beyond and this is what I refer to, you're going to hear me talk a lot about is future proofing your business. This is building a business that will last. Because this is not going away. So I just definitely want you to think about that. So make sure that you take some time, sit down, write it down, niche down, do some exploring inside of your niche and get really, really clear on what products you can serve the market even if you can't launch them now.

Three to five products. I would love for you to have and then from there I'd love for you to have like ten pieces of content that you know that you're going to create for your market that they are going to want and they are going to be searching for and once they get it it's going to be your ideal customer.

[00:28:12] Scott: So guys, couple of things before we wrap up here, episode 611. If you want the show notes, if you want to watch that video head over to theamazingseller.com/611. The other thing is is I want to remind you depending on when you’re listening to this but we're approaching 2019, well Brand Accelerator Live 2019 is happening in September. And I know that's a little ways away but guess what, we're going to be going deep into exactly what I just went through here and actually how to build those brands, how to optimize and really take advantage of what we already have on Amazon and keep growing that.

All of that stuff is going to be at Brand Accelerator Live and I'm super excited to be hanging out with over 250 of you guys. Now, if you have not grabbed your ticket yet, there's two reasons why you should if you're listening to this before January 1st. Number one, well because you’re going to save money on your ticket. We're going to be giving discounts up till that point, early bird tickets are still available. So definitely go to theamazingseller.com/live. That will be the easy one or just brandacceleratorlive.com. I'll link this up in the show notes.

The second reason is because if you purchase a ticket before 2019 you can deduct that from your taxes because it's a business expense, you're going there to learn and to educate yourself about growing and building your business. So tax deductions, we all love them right? So two reasons, go do it, the amazingseller.com/live or brandacceleratorlive.com. It's going to be awesome, I can't wait for you guys to be there hanging out there with us and we're going to build our businesses together and build our figure proof businesses together in 2019.

So that is going to officially wrap up this Christmas eve episode if you're listening to this on that day and if you celebrate Christmas.

[00:30:04] Scott: And if not have an awesome amazing day but just remember this. I have to close with this… I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.


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