TAS 606 How Side Hustle Turned into Passive Income and Potential BIG Private Label BRAND!

What if you decided to take action on that business idea that has been circling in your head? Would it even pan out? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about his successful YouTube channel, how the channel went from idea to reality, what steps he has taken to monetize the channel, plans he has for the future, and much more. Scott also shares some helpful tips for Jesse to get even more potential out of this thriving channel. Have pen and paper ready; you don't’ want to miss a minute of this engaging episode!

Just start!

There are a ton of reasons why you shouldn’t step out and start an ecommerce business. You could fall flat on your face, or you could end up looking like a fool. Will you let that stop you? The only difference between you and a successful business leader like Jesse Wilson is a moment of action! Jesse stepped out of what was safe and comfortable and he risked a lot by starting his YouTube channel. That could be you! Dig deep and summon the courage to take a leap and accomplish your goals. You’ve got tools and insights from the TAS community right here at your fingertips, what are you waiting for?

The power of setting goals.

What goals do you hope to accomplish both personally and professionally by this time next year? Will you find yourself in the same situation you are in today or will things have changed for the better? If you have any hope for change, you’ve got to start setting goals and knocking them out! Take a look at some of the most successful business leaders, and you’ll find people who set goals and accomplish them. You don’t have to start big, you make a little list of three goals, knock those out and then make a new list. Learn how Jesse Wilson reached his goals by listening to this powerful episode of The Amazing Seller, you don’t want to miss it!

Creating partnerships.

A great way to build momentum with your ecommerce business is to create a partnership with other brands and social media influencers. Take a look at some of the high performing channels on YouTube; chances are they promote a product or service. You can put your business in the best position for success by creating a partnership. Jesse Wilson saw the benefit of cross-promotion and brand partnership with his YouTube channel and encourages sellers like you to do the same. Learn more from Jesse’s perspective by listening to this informative episode of The Amazing Seller!

Don’t be afraid to learn along the way!

Let’s face it; there is something in your business that you are afraid to try. You don’t know how the whole thing will work out and scares you. Are you going to let that fear hold you back? Why should you? You don’t have to have all the answers or the perfect plan that will succeed without any problems; you can learn as you go. Get out there and make it happen, entrepreneurship is not for the timid. Learn what you can from the stories of gutsy leaders like Scott and Jesse and then go out there and write your own!


  • [0:35] Scott’s introduction to this episode of the podcast!
  • [5:45] Scott welcomes his guest, Jesse Wilson.
  • [9:30] Jesse talks about why he started his YouTube channel.
  • [14:30] What are Jesse’s goals for his channel?
  • [18:00] What is Patreon? Why did Jesse start using it?
  • [22:30] Scott and Jesse talk about competition on YouTube.
  • [25:20] Ways that Jesse can improve his channel and up his game.
  • [33:20] Jesse talks about getting subscribers for his channel.
  • [39:30] Creating new methods for monetizing the channel.
  • [43:00] Scott recaps how Jesse went from idea to implementation.
  • [46:45] Can people really go out there and just start creating content?
  • [50:00] Closing thoughts from Scott.


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TAS 606: How Side Hustle Turned into Passive Income and Potential BIG Private Label BRAND!


[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 606 and today I'm excited because I'm going to share with you…

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…a one of my listeners started a side hustle, wasn't really sure about this private labeling thing. So he decided to start a YouTube channel as I've talked about, publishing some content, building a little bit of an audience and turning that into some passive income.


Now he's got a whole bunch of things he can do because he's got this audience built up and he did this on the side while he was working a nine to five. Now, he also has another project possibly that he's going to be working on that will be for a very large company and showing them what he's done and then also how to get the Amazon thing going for them and they're quite a large company.


But this opportunity wouldn't have happened if he hadn't started this YouTube channel. So he's going to share how he turned the side hustle into passive income and these huge really big potential private label brands that he's able to go after. So really excited for you to hear this and his name is Jesse Wilson. He has a YouTube channel called ‘Still It: Chasing the Craft’ and I won't give it away but it's a pretty cool channel over in New Zealand. And it's just awesome that he was listening to the podcast, listening to about this whole content thing about 12 months ago, little over 12 months ago.


Decided to give it a go. He said you know what, I'm going to commit to this thing for 52 weeks, one video a week and I'll see what happens. And maybe I'll get to 500 subscribers in 12 months and that will be cool and if I do get to that point then will readdress where we're at. Well, he's at 14,900. Probably by the time that you're listening to this over 15,000 subscribers and here's the cool thing. $1,000 a month in revenue, passive income and he's discovered two additional niches that he's going to potentially tap into with this new channel.


[00:02:07] Scott: So I'm really excited for him. I'm really excited for you to hear this story because I've a lot of you that are listening that are either saying ‘I don't know what I should do, I don't know what market I should go into’ and again this is why picking a market is really, really important and niching down which he has. But you don't have to have a lot of money to get started if you want to just start. If you don't want to start maybe right off the bat with private labeling but you want to pick the market and you want to start developing that content and start building that audience or maybe you have a brand right now and you want to start doing this which you should.


You're also going to hear a couple of tips that I gave Jesse and he already kind of knew it but he needed a little kick in the pants and that's what I did. And you're going to hear how he can really take this thing to the next level without a lot more work. He's actually sitting on these potentials right here right now. So you're going to hear that as well. So really excited for you to hear this. Now, before we do jump in to this episode I did want to give you a little reminder and it goes very well with what we're doing here in 2019 and beyond and that is building these huge improved businesses.


Now this is a perfect example of what we're going to learn from Jesse here today but inside of TAS Breakthrough You this has and will be our focus and really how to do what Jesse has done but also how to bring a private label business into this. And really how to do this hybrid model. We've learned a ton over the past three years in our own businesses and also people that we've been helping. So what we’ve decided to do is create a brand new training inside of TAS Breakthrough You. And all of our members and new members, up until the 20th because we're going to be closing the doors on the 20th we're going to give you access to this class as we're developing it.


And this is going to take the place of Private Label Classroom which has been our flagship training for the last three and a half years.


[00:04:02] Scott: We're going to take it to the next level. And we're going to build all of these other assets around that business that we're creating there. So yes we are going to have the latest and greatest strategies on launching your products on Amazon. But we're going to take it way further than that. So this way here we can build out thee assets like Jesse has done. So if you are interested in joining me in this beta class before we close the doors on the 20th head on over to theamazingseller.com/training.


Now, this will be a full out training brand new, something we have never created before and we're going to be teaching it inside of TAS Breakthrough You with a beta class. Now, to be part of the beta class you will need to be a member before the 20th. We're going to be closing the doors to TAS Breakthrough You. Like I said, once we do we're going to be opening this new class in early part of January 2019 but it will be available to the public at around $1,500. As TAS Breakthrough You you're a member of TAS Breakthrough You, you will have full access to this training.


So again, theamazingseller.com/training. If you're listening to this before December 20th. If you're listening to this after December 20th you can still go there, you can be put on our waiting list and then from there once we open the class you will be able to join and we'll give you all the details when that is happening. So again, theamazingseller.com/training.


So let's go ahead and listen in on this conversation that I had with Jesse Wilson and how he built his YouTube channel from zero, literally nothing to over 14,900 subscribers and $1,000 per month in revenue. And so much opportunity lays ahead of him. So sit back, relax and enjoy.




[00:05:53] Scott: Hi Jesse. What's up man! Thank you so much for taking time out of your day. How's it going man?


[00:05:59] Jesse: It's good. Thanks for having me Scott.


[00:06:01] Scott: Yeah, I'm excited to have you on. You've got a pretty unique story. You sent me a long email, you even said it at the bottom, you go ‘sorry for the novel.’ But it was quite long but you did a great job of breaking up that email so I could read it. Which you know that I love to be able to scan those emails. So your story was well told so I wanted to get you on to really dig in a little bit more. So why don’t you just let us know a little bit about who you are and where you come from and then we can dive into what you're up to.


[00:06:32] Jesse: Yeah, for sure. My name is Jesse. Right now I am officially doing two things I guess. One is working for a company based in New Zealand that for a long time has been making OEM or private label dog treats and they've just jumped in the deep end and branded their own brand. And that is, we’re looking at getting into America really shortly using Amazon as a way to launch the brand over there. And to do the same thing in Australia.


But a little over a year ago I launched a YouTube channel called Still It which revolves around sort of chasing the craft to fine distillation and specifically the reason I did that is I was in a job that, like most of your viewers I think, in a job that was kind of going nowhere. And not giving the financial lure or any satisfaction either. So I wanted something that was mine and that I could really sink my teeth into. And I actually started listening to your podcast at the same time which sort of gave me the… You're one of the people that gave me the confidence to sort of really jump in and also one of the people that led me to believe that a YouTube channel could be used for something more than just YouTube because I knew that in on itself wasn’t going to be worth it.


And now that's where I'm at. The YouTube channel has grown but I haven't done much else with it yet.


[00:08:08] Scott: Yeah, I seen that. And when you sent over your email I went and looked at your channel. Great channel by the way too. Love it. It's clean. I went actually all the way back to your very first video. I always kind of see like where people started. No, no. You have to do that. And I went back. It was still pretty good. It was pretty good for a first video. I'm like wow, his is a lot better than mine was. So yeah, you kind of knocked it out of the park. Let me ask you though. So when you were kind of getting into the online game and you were thinking about like a way that you could possibly make some money but also possibly be your full time income was Amazon one of the things right on your mind or was there something else and then you got led to Amazon?


Like kind of lead me into like you want to do something but you're not quite sure. I know that feeling, I've been doing this now for over ten years and I've been through that. And I'm still going through it. I'm always getting new opportunities. I'm like, no, stay, no. So there's always new opportunities around the corner and as you start to do more you start to get more opportunity or you start to learn more so then you have more opportunities. Where did it all start for you? Like where was the trigger point that you're like oh maybe I could build the niche site?


Or maybe I could do… Like there's all these different avenues. I'm just curious to where that trigger started and then we can kind of tap into the Amazon game.


[00:09:31] Jesse: Yeah, for sure. It's a little hard to remember now because that happened probably almost two years ago. I did a solid… There was a solid at least eight month’s worth of pretty hard core planning before I launched my first video but the initial trigger was like I said I just knew I wanted to do something. So I guess I sat down and started wrecking my brain in terms of what I really enjoy to do. And I tried other things in the past and I always sort of found that I didn't want two things. One either I did something I enjoyed but didn’t really, there was no sort of professional game to that.


It was just a hobby. So I didn't want to do that. Neither on the other hand I also didn't want to do something that I didn't enjoy. I wanted to be able to do something, a side hustle and loved doing it. So after a lot of soul searching, for lack of a better word, I decided that really what I enjoyed doing is learning. I don't like hobbies specifically. I like learning. So once I've learnt something I tend to move on to the next thing. And I'd always wanted to give distilling a go. And I'd also always been slightly interested about YouTube. So that was the starting point and then from there I sort of thought well, if I can do this and I can get it off the ground how can I make it worth my time. How can I justify my time doing this when it turns into a job because anything you do in that amount of time…


[00:11:06] Scott: Yeah, yeah. It turns into that pretty quickly. When you commit to something and then you start showing up consistently and I think that's what I seen that you did. It’s like that first year probably, we all get that. We are all excited. We're all like all right, I'm going to do this, I'm going to do this. It's going to be so much fun. And then all of a sudden you start doing it and it is still fun but then all of a sudden, you're like oh man, I'm supposed to post videos. I'm supposed to do a podcast. I'm supposed to do this.


And you want to keep that fun in it. And that’s why I always tell people, definitely pick something that you're interested in and you're continuing to learn on. Like I love your approach because you were like I'm going to do this as I'm learning it and just kind of document my learnings and what I find and I think that's good because it's also something that's going to keep you more like interested versus you just being like I'm just keep like regurgitating like what I know.


[00:12:00] Jesse: That's exactly it. And the reason I picked it is that I got that same feeling from distilling but also from YouTube itself. YouTube is such a crazy changing, morphing just hulk of a thing to learn. So the idea of being able to get stuck in on Geek side of things for YouTube was really attractive for me as well. But that left me with this idea of no one's getting rich just on YouTube alone. And if they are it's because they are in the absolute top echelons of YouTube. And that's when I started looking at, well so if I hypothetically if I can get a YouTube base going and create a platform then how can I monetize that later on.


And that's sort of where the idea of YouTube started creeping in and that's when I found The Amazing Seller podcast as well.


[00:12:51] Scott: Now as you're going into this though, I'm curious on this, were you thinking to yourself really I don't need any money to get started doing YouTube. I mean you need whatever you're going to… If you're teaching like or you're sharing how to do distillery like you need some of that equipment but you might have had that equipment. But camera, you don't really need too too much. I don't know how crazy you went with camera, lighting or any of that stuff. Like you had a really dark background, a light and a camera. Like that's pretty much what you had in your first.


It was nothing fancy. And it was good video. But you were just talking and kind of telling people about what you were doing and stuff. But you really started with on a very small budget but were you always thinking to yourself like if I can figure out the audience thing then I know that there's probably some monetization to be had. Whether that's physical products because there is physical products in your space, I know that for sure. And there's a lot of… I think you just did a video like on the ten best gift items for, which is brilliant by the way too.


Like anyone else that's watching like, that's a great thing to do because number one, people are looking for gifts. So you find your YouTube channel and then, and you probably thought about that I'm assuming. You're like you know what, if I do these ten gift ideas people are going to be searching what are the ten best gift ideas and then they're going to find your video and then they're going to click on your link and then they could be an affiliate like all that stuff. Eventually that stuff could be your products or some of them are, depending on where you're looking to go for that.


I guess my point is this. As you're building that audience, are you thinking to yourself bigger than just ad revenue from YouTube?


[00:14:30] Jesse: Oh 100% yeah. The whole idea was… Around the time I launched my first video I sat down and wrote myself goals and in my mind I was always going to run it as a business from the get go. But in saying that I was going to be very cautious. I think from memory the goal for the first year was to get 500 subscribers. If I can do that maybe we'll keep going. Essentially, I committed that I’ll make one video every week, 52 weeks, 52 videos in total. No matter what. So I committed if I had ten subscribers every year, then that's cool.


I did it, I put the work in, and now I know that I can relax and not have to do it because it's not worth it. Turned out it actually went the other way. It's at an awkward stage now. It's big enough that I kind of ignore it. There's something there but it's not big enough that it's totally justifying itself as in terms of putting a little bit more…


[00:15:42] Scott: How long has it been since you launched?


[00:15:45] Jesse: It's been a little over a year.


[00:15:47] Scott: A little over a year, you wanted 500 subscribers. You have over 14,000 now.


[00:15:52] Jesse: Yeap, I'm just about 15,000.


[00:15:54] Scott: How does that feel?


[00:15:57] Jesse: It's a weird feeling Scott. It really is. It flips from, ‘this is just normal, it's the way it is’ to ‘oh, that's a really tiny YouTube channel’ because on the grand scheme of things it is, to, ‘wow, this is really crazy.’ And it's the little things I look at. Like I was just looking at the lifetime stats the other day and this almost six million watch minutes. And you think the fact that these are actually real people watching videos. It's a bizarre feeling. It really is.


[00:16:35] Scott: It's fantastic. And I do want to talk about how you've monetized it now and again I love it that you went in with this thing that you're like, all right. And I think this is a big takeaway for a lot of people. Like commit to something, don't worry about the subscribers right away, don't worry about the numbers so much, just commit to the process. Show up, produce and just see what happens. But give yourself that deadline. I'm going to do it, 12 months, one video a week. And then just do it and you did it and you surpassed, way surpassed.


Did you think that you were making as much money as you're right now on the channel from where you were?


[00:17:10] Jesse: No. Not really. I assumed that… I think I had it in my goals that by year three I'd have a budget for the channel. And you can see from the beginning videos, everything was really… Because we just had our first order and like I said, I was working a job that wasn't great. So everything was sort of shoe stringed. And just the fact that I can… If I want to make a video now I've got some money behind it and this… I guess the Patreon thing is great too. Because it gives me an excuse to actually spend money on the videos and kind of reinvest back into things.


[00:17:56] Scott: Yeah, I want to talk about that. I noticed that you're… How did you come up with the idea of that? Maybe explain a little bit about what that is, Patreon.


[00:18:06] Jesse: All right. So Patreon is a platform that essentially allows your viewers or fans, or whatever you want to call them to directly contribute to the channel. So that’s patronage. And they do so in a way that allows different tiers of membership and the idea is for each different tier of membership then people get different rewards I guess you can call them. I would just say to people if you're looking at doing Patreon be a little bit cautious of turning those rewards into actual products or things like make sure you stay in the game of YouTube with people's backing rather than tuning Patreon into a full-time thing because of that does happen.


But basically I didn't want really want to do it. I was very uncomfortable with the idea of people just sort of directly donating. I thought that was strange. I had zero inclination that anyone would actually do it. There's a couple of people that were quite close to me that sort of kept saying you should really do this like give it a crack, what’s the worst that can happen. And then a couple of viewers that actually started saying you need to do this. So in the end I just sort of signed up. I didn't even really promote it for quite while.


[00:19:26] Scott: How do people find it? Did you have a little…


[00:19:30] Jesse: Yeah. I put a link below the videos for about… I think it was about ten videos but literally all I did was put a link. And I think I mentioned it once or twice and then few people started signing up. And essentially all I've done where I promote it now is that in each video I make sure I go out of my way to thank the Patreons. Because I think it’s really important to do that. They're literally sending cold hard cash to the channel. So the least I can do is sort of give them a proper shout out. But I guess the flip side of that is that it’s at least a reference to it and people know what are those.


Yeah, so really is a pretty amazing thing. And that's even more humbling I think than any of the other stats on the channel, the fact that people are willing to actually donate to give the channel a budge, that's mind blowing. Absolutely mind blowing.


[00:20:26] Scott: It really is. And I don't even think we mentioned the channel. It's Still It.


[00:20:32] Jesse: That's correct.


[00:20:33] Scott: Still it. Definitely check it out. I will link it up in below this video and inside of the podcast and the show notes and stuff. So go over and check it out. I mean the cool thing about this, in the Amazon space no one wants to share their stuff and I'm guilty of that myself because it's like the minute you do you're going to have a whole bunch of competition especially if you have type of spot light. In your case you're building an audience. The only thing that someone can do is try to be you. And that's not that easy to do. So to me, you're building something that's a huge asset that right now it's like you said, small on the reel. But it's big.


I was looking at some of your videos that were just posted and that's kind of how I look at it. It was like you have a video that just posted five days ago and it's got one 1,500 views on it already. That's like pretty darn good. Imagine having a 1,500 people sit in a room. That's pretty impressive. So I love that and I think people need to understand that it's not necessarily about getting the channel with a million subscribers. I mean yeah, that would be awesome but to have 1,000 or 2,000 or 3,000 people watch something of yours and have direct connection with those people is huge.


So if and when you ever do launch your own products I think it will be very easy for you to push Amazon sales, rank your products very easily. Sell on your own channel if you want to. There's like a whole bunch of things you could do if you want to. You can also start then leveraging sponsorships and all that stuff. Shout outs. There's a bunch you can do. And I just think that as long as you keep nurturing that audience which it seems like you are then it's game over. There's not much anyone else is going to be able to do to compete with you in this space.


[00:22:24] Jesse: It'd be kind of cool to talk about that for a second actually Scott. There's this weird thing that creeps into YouTube sometimes. And it's kind of this, it's like an idea of scarcity. Like if someone starts watching someone else's channel then it's going to hurt me. And it's bizarre to me. I can understand that with something with Amazon where people can literally just know your product and sell it from… But I think the best things that I've done is create friends with other YouTube channels and because I’m in New Zealand it’s hard to find people that are on YouTube and the area, the niche I am in is super specific too..


I just don't understand that concept at all. I've got a buddy that I made and we both started at the same time. And the idea of sending people from my videos to his videos is just nothing but good for both of us. I think if anyone that is thinking about getting into YouTube thing just 100% look for collaborations. And it really is a case of when the tide comes up, all the boats go with it. And do not be afraid of helping other YouTubers out, for reaching out. And in my case, there's a channel called the Whisky Vault in America and the biggest jump I've ever had on subscribers or views or anything was when those guys gave me a shout out.


Actually I sent them some samples and they did a review of some of my spirits. So I’ve sort of felt it both ways I guess sort of trying to send people to other places and have people come to me from there. And the people that watch both love it. And they become more loyal to both channels because it's real and it's human and it's… I guess people just like to see friendship as well. But anyway, sorry, rant is over.


[00:24:22] Scott: No, no. I love that and you're right. It is a little bit different on YouTube because you can kind of help each other when you collaborate. And I totally get it. And I just think that there's a scarcity mindset and it's like for the people that are just selling a one off product or a widget or something like that, it's very easy to rip that person off. Because all it is is the widget. But what you have is something unique, it's you. So even thought you might send someone to someone else's channel they might go there and be like, ‘I really like Jesse. I like to hang out with Jesse a little bit more.'


Not it's true. It's like almost being at a party. Like you got like 50 people there and there's probably half of them that you could hang out with but there's probably three or four that you’re like you have a really strong connection. I want to hang out with that person a little bit more. And I think that's the beauty of the video. It's like being on video and having that. So I think it's really powerful. One question I have for you, actually I've got a lot of questions for you. But the one question I have is do you have a website of any kind yet?


[00:25:28] Jesse: Not yet, no. I'm working on it and every time I hear your podcast I feel a little pain of guilt, deep down.


[00:25:43] Scott: You should because I think that oh my gosh, like there's so much I see an opportunity like you're getting traffic on YouTube but you could be getting that organic side of things on Google. So it's like for you the simplest thing that I would say is just build that home base. You've heard me say home base, home base. Build that home base. YouTube isn't really yours. You know that, right. It's theirs. But for you the simplest thing you can do even if you took some of the money that you're earning and had it done is I would take that video and I'd embed it on the blog.


And then I'd have it transcribed or have an article written about it of what you said and then just embed it and then done. And then that way there, you have that indexing in Google and now they love it when you put a video embedded into a blog and then you get the link back and all of that stuff. I think that's low hanging fruit for you. And again, in 12 months from now if you were to do that with everything you already currently have and started doing it on the new stuff, think about all the extra pieces of assets and real estate that you'd have on another platform to help cross promote it too.


So just… I mean you already know it but I want give you a little nudge and say…


[00:26:57] Jesse: Just give me a kick in the pants.


[00:26:59] Scott: I need to give you a kick in the pants on that one because that there is like low hanging fruit. Like there's not much it will take to do that. It's like set up the home base. You can even hire a VA to go in there and do a very inexpensively, embed, write a quick little description around it, 500 words. Something like that. It's going to automatically, even if you do hardly any SEO work at all, you're still going to start getting some traction on that. And then the other thing, or the other bone I want to pick with is email subscribers.


I don't see that. I don't see that yet. Is there a place that I can enter my email address?


[00:27:32] Jesse: There's a link under each video. I must admit I don't push it a lot. Once again I've been hearing your voice in my ear about it so right now I've been growing it just pretty organically. First to start it I was trying the livestream thing. So it was a way for people to get notifications from there but livestream just wasn't really working. So I've been using it just for generally information every now and again. And then it's taken a while, I think I've got maybe 400 people on the list at the moment.


But I haven't done any promotion for it yet.


[00:28:13] Scott: Do you notify them when you have a new video posted?


[00:28:16] Jesse: I was for a little while and then I got really bad with it.


[00:28:21] Scott: All right, that's going to be part of your thing. Upload video, send email. Literally, it's that simple. Just create that part of the workflow. Because 400 people being driven that's going to be another 400 people that might not have gotten notified on YouTube and you know the more… As soon as that video goes live the minute that you get more people there and get sharing it or whatever it's going to help you rank even more. Not that you're not doing well right now but there's things you can do to just, like that. And that's just one simple thing.


The email could be so simple. You could be like, ‘Hey, it's Jesse here. I just want to let you know I just shot a new video on whatever. Here's the link. Talk to you later. Have a great weekend. Bye.'


Like that's it.


[00:29:02] Jesse: I think I'm very guilty. That's funny. In some ways I'm very good at trying to put myself in other people's shoes and think about it from that way but on that topic I know that I just like email on so many levels especially with stuff like that. It's just not my form of communication. But in saying that, every time I've seeked it out, I think it was you who had a thing at the bottom that says, if you want to get in touch feel free to reply to the email. And that's been great. For my much closer friends, there’s a bunch of people now that I know regularly and the reason that that's happening is from those emails.


So anyway, my point being is that just because it's not the way I like to communicate you're right, I should be pushing it.


[00:29:44] Scott: Just because we don't like it, it doesn't mean other people don't like it. That's a hard one a lot of times. Because well I don't like that. It's like, wow, you're not everyone else. So they don't go to their YouTube to get notified and then they need to be reminded. So there's things like that. And the other thing is too… Again, I'm not a YouTube guru but I do know a few things. I would probably… Whatever you want that call to action to be, if you want to build that list I'd put that above the fold on your description.


Your one here says let's face it, chasers of craft beverages can be a little tough to buy unless you know their favorite drink. Above that you might just put in there, ‘Want to receive weekly updates? Get on my newsletter here. Join the VIP group here.’ And then just have to link up at the top. And then there it's visible. I think you get more if you did that. Because some people don't expand it to read more. So just a little thing there. How are you doing on affiliate sales? Like recommending products?


[00:30:51] Jesse: Honestly I haven't really pushed it much at all. That's been more of just kind of an organic thing at the moment. Like if I really seen an opportunity for it, I’ll push it. It's a little bit tricky for me. Just a little bit of background. So first of all, distilling in America is illegal, at home. And in New Zealand we don't really have Amazon. New Zealand just put some tax laws in place too which means basically Amazon aren’t going to step to New Zealand even when they did before in the off chance.


So Amazon stuff is a little bit touchy for me I guess. I just never really pushed it. I'm starting to do more stuff now where like that last video was a crossover with brewing and distilling. So brewing is highly legal in America. And that video was mainly sort of trying to get my toes in the water. And test the affiliate thing a little bit harder. But sorry, to answer your question maybe like $30 a month on average.


[00:32:02] Scott: Okay. That pays for hosting. Something. So would you say that most, I think you're open to saying this… So like what are you generating from the channel right now if you were to just average it out?


[00:32:20] Jesse: Everything all up?


[00:32:23] Scott: Yeah.


[00:32:23] Jesse: USD about $1,000 a month.


[00:32:27] Scott: It's beautiful. Yeah, that's great. How are you seeing Ad Sense working because it's basically where the ad platform on YouTube. How is that working for you having them turned on.


[00:32:38] Jesse: Yeah, great actually. And I think the channel is a little bit of an anomaly for YouTube and so the amount I'm getting paid via AdSense per, related to the amount of views I get is really, really high compared to most channels. I think that's because I tend to have a demographic that's not very popular on YouTube and I bring a lot of people to YouTube that don't view anything else on YouTube. So I'm a little lucky there I think because I know some people with many times more views than me that are making $15 a month or something.


[00:33:18] Scott: What about subscribers? How has that been increasing for you like over time?


[00:33:23] Jesse: Super steadily. So I think the one thing that I'm really proud of about the channel is that I've built everything in a very steady methodical way. The one thing that I'm really disappointed about the channel is that I've built everything in a really steady methodical way. I've never had a video go like really take off. It's just small incremental increases over time. And it's been pretty much the same with the subscribers as well. In saying that, I feel like when I do get a video that takes off there's a lot of backlogs content for people to go through.


[00:34:05] Scott: There is and that's the other thing I think that you'll see is… You're probably see a video maybe in three months, four months, that one will just start to take. That's kind of the nature of kind of YouTube. Have you ever used Social Blade before?


[00:34:27] Jesse: Yes. I have actually.


[00:34:30] Scott: That's a pretty good one. So you can kind of see like the numbers have just, either yourself or someone else and you got a 117 uploads it says. That's pretty impressive. That's really impressive. And it's showing, and maybe this is… You're pretty consistent. It's between 39 and like 40-ish subscribers a day. That's pretty good. Does that seem about accurate?


[00:35:01] Jesse: Yeah. I normally get about 1,000 subscribers a month. It's kind of my baseline. That's what I…


[00:35:10] Scott: That’s close. You're doing well. And you can see it's steady growth though. You can see though because I'm just kind of scrolling through right now. If no one has used this before Social Blade is a great tool. You can just kind of plug in a channel and kind of see how things are going and kind of what growth there is. It's pretty cool. Just to get an idea even if the market is good. And like you said, you're in the home brew but you're not. Like you said, you're on a slippery slope there a little bit.


So you got to be careful. But if you got into home brew that would be a whole other animal on the other side of things which you can probably start to kind of capitalize on.


[00:35:56] Jesse: I have had a sneaky inkling that it’s going to take a lot of work but the other thing that I've been thinking about is scalability. And right now what I'm selling is myself and there's only so many hours in a day. We've got six month twins and three year old, and a job that takes all my time. So just to be able to go oh, I’m going to start putting out an extra video a week and start doing home brewing is tricky. But I like the idea of treating a channel as a channel not as a show. And having different shows on the same channel. Like TV being the reference. So I've been toying with the idea of trying to bring someone in as the home brew guy, to put out two videos a week. One distilling video and one home brewing video a week figure out a way to sort of cover the income or the assets with that other person as well.


I thought there's an opportunity to be had there. The reason that I picked distilling for the channel was that there was almost zero competition for obvious reasons. It’s illegal in so many places, we’ve got such an opportunity here in New Zealand to be open about it. So brewing will be a little bit trickier with that but at least I've got some base to get started. And there was actually something I wanted to ask you about with the… It's actually private labeling products.


I feel like there’s maybe a little bit more of an opportunity in the brewing market and distilling.


[00:37:32] Scott: 100% and that's where I'd think that you would go and like you said if you're not going to be doing it then you if you could find someone that could do it you kind of know the formula, if you will. Like the optimization and all that stuff. You just need someone to deliver the content. So if you had that and then you built up that side of it I think that lends itself to a brewing line of products like kits and filters, whatever. I'm not a home brewer so I don’t know but I know there's a huge market there for that. And IPA beers and all that stuff is huge in America is huge. I mean it's massive. So yeah, I think there's a ton of potential there and private label products I think would be a next step for you when you feel like the time is right.


But I think you got a physical product side of things. You can have a course, you could create a digital product that you could create that shows everybody like however long it takes, even making your own wine at home. Like that's a whole other market. It's stuff that I've actually been interested in before I was like just to go through that process. I would love to go through the making your own wine and seeing that whole process. Not to mention it's strong as hell.


So I think there's a huge potential in all of those different markets but like you said, you could put it into your channel because it does play together. And then there's products that are going to spin off. So you have digital products, you have physical products, you have ad revenue that you could come in. It could be a massive brand. I totally think that you can totally do that.


[00:39:18] Jesse: I've actually, the other thing that I'm looking at doing is taking a step back from Still It. So Still It is obviously a pretty specific branding, but I've always had Still It chase the Craft so I'm actually in the process now of rebranding a few things back to chase the craft. And the idea being that I could create a line of products that are based from Chase the Craft and not Still It.


And then those products can be, I can make brewing, distilling, wine making, cheese making, pizza making and at least it's a coherent brand with one idea if that makes sense through multiple hobbies.


[00:39:59] Scott: It totally does. And I think Chase the Craft is it and then one is underneath it are the ones that would be like you said, it could be as much as making your own cheese. You know what I mean, it could be anything. But there's a process and a lot of people enjoy that whole like make it from scratch, do it yourself, love it and then to me there's potential courses that could be launched there.


Could have $197 course or $297 course that basically someone would buy and it would take them through that entire process and then maybe you have some support. If you had a problem with when you're going through a certain stage and you had questions and maybe conditions, temperatures, whatever.


And then it's like you'd have someone answer those questions. The cool thing is that once you've been through it or whoever will teach it you'd have those questions that come in that now you can repurpose those questions and then someone else that's coming new would be like, ‘Oh, I'd love to hear the problems that other people had as I'm going through it.’ So there's so much that you can do. The problem is there is so much that you can do.


[00:41:04] Jesse: And focus and time and…


[00:41:08] Scott: And kids and family and… I do think though that you're on the right track. Now, this brings up a great question though. You do have another opportunity right now at least that you did in your email, I believe that you’re with another company that's pretty massive that they want to bring their products to Amazon and they want you to help them.


[00:41:26] Jesse: Yeah. Pretty much. So I've actually been with the company a year now which is bizarre. But soon after I started there I sort of started thinking that maybe Amazon might be the right answer to the problem and I was binging your content at a half hour drive each way. So I'd be able to get two or three of your podcasts in a day, went through the backlog. So I had Amazon on the brain and I pitched it to the CEO who was all for it. Loved the idea. And the idea is to use Amazon as almost more of a marketing tool than a sales channel. So it's a way that we can control the way that the product is brought into the country.


And then we can market it pretty hard and fast from external sources towards Amazon and use it more as social proof, feedback to build up some comments and a little bit of brand loyalty that we can then take to other channels to brick and mortar to other e-commerce sites. So that we've got some data, so that we’ve got some feedback and more importantly we've got some sales figures to show people when we approach them. That's pretty much the plan. As soon as I get into work this morning I'm going to meet up with that export manager and we're hoping to get product on a pallet and on the water hopefully by the end of next week would be great.


[00:42:53] Scott: And so now, are you going to be kind of overseeing this project in a sense?


[00:42:59] Jesse: Yeah, yeah. Pretty much that's going to be my baby. I'm going to repeat the same process with the new Amazon platform in Australia.


[00:43:10] Scott: Okay. So that's awesome. Again, let me just kind of take people back. You started this side thing and you built this thing up, you've learned a ton and you've got other ideas on what you want to do. And then you've got this business that you're working with because you know this Amazon thing. You brought this… You pitched them this idea and they're like yeah, let's do it and then here you are doing that with them. So I just love it to just kind of emphasize that while we’re going through this process so many people say, ‘Oh, I wasted this time.'


No you learned through that process. Those things that you've learned that you're going to do more of and there are some things that you're not going to do more of. So I think it's incredible as we move through the journey of our own we learn through that journey. You've learned so much and now… Who knows where your company is going to go like where. Like who knows? You've got… We just went over some ideas but who knows. It's a matter of time and if you can leverage someone else that could help you with that.


[00:44:15] Jesse: What's pretty interesting too Scott, the reason that I got the job that I'm at now is I believe pretty heavily because of the YouTube channel too. They were initially just looking for someone to come in and look after Facebook. And after having a bit of experience with YouTube and everything else I guess through some ideas around the job interview in terms of just sort of digital marketing and using different algorithms on different platforms to sort of push things and then it kind of grew from there. So it's pretty crazy when you actually just focus on something and learn the skill set, it's crazy where it applies in ways that aren't entirely obvious.


So like I'm running a YouTube channel for this company but the skills that I learnt by learning YouTube got me the job there which is now and then bringing the two bags together with Amazon. It's a bizarre journey.


[00:45:12] Scott: It really is and like you said. Who knows, two years from now there could be something else that comes across your play and then you're like well you already know the YouTube game. You've already done it, you're doing it, you’re learning it, things are going to change but you're learning it. By then you're going to have some solid data from what's happened on Amazon since you've launched these products which aren't technically yours, they’re your company's but you're able to kind of use these products as your own in a sense and learn through that process.


So that will actually come back to help you also if you decide to do something with Still It or whatever. So there's just so much that goes into doing and taking action as I always say because you actually learn stuff. So all right, this has been awesome. I can sit here and probably ask you about another bazillion questions but we're going to leave that for another time. I definitely want to check in with you though. And we'll do an update and a follow up and see how things are progressing, how things are probably changed but hopefully for the better., maybe the email list that you've built bigger and you're actually focusing on that a little bit more. And a website with some of your content there which I think you should do immediately. But so let me ask you this, if someone is just starting out their… Again, maybe they're saying, well private label I'm not sure that I can do that right now whether that's financially, I just don't know the market, would you say that just go out there and create some content on either YouTube or Google or whatever you're comfortable. You think that's a good thing for someone to just kind of dive in and kind of get their feet wet?


[00:46:47] Jesse: 100%. I mean, as you keep saying, if you're going to be pushing a product you need content some way. You need something pointing back to those products. And I would say, and like you said earlier on, you really don't need to put a lot of money into creative content. Just be aware that it might take a while to get traction. And it may take a while to really get that fly wheel spinning. But it doesn't have to take a huge amount of time out of your day. Especially if you're in a niche and you've got some expertise on something but on the other hand you don't…


My whole gig is that I do not know what I’m talking about. I’m still learning. Ideally we learn it together and now I'm able to talk with confidence and expertise on things that I learned a year ago, but simultaneously that I can be a complete noob with stuff that I'm learning right now. And that's okay. People like it. It's human. And they love to be able to contribute back as well as long as you're humble, as long as you're open and as long as you actually take criticism and feedback and suggestions from the people that are watching us as well. And if you can build a relationship with those people even better. It’s goal.


[00:48:11] Scott: Love it. Hey man, I appreciate you taking time out of your day and we finally made this happen. I'll definitely have you back on because I want an update. I want everyone to go check out Still It on YouTube. And leave a comment, let him know that you heard the interview that I did with him and let him know how he's doing. He wants to hear that feedback. And check him out. Like I said, learn from what he's doing because to me it's really as simple as just making that commitment, picking your market of course.


You've niched it down a little bit and you've picked that market and you went in there and said I'm going to be the person that's going to learn and share with what I'm learning. That's it. No pressure, just I'm going to share that. And you've done a pretty good job and you're getting some extra cash on the side which is nice and who knows where this is going to go. So Jesse, once again man thank you so much for taking time and we'll definitely have to check in and get that stuff done though that I said to get done.


Because before you come on you will have to have those done. I'll just make that clear as a marker.


[00:49:18] Jesse: All right, that's a deal.


[00:49:19] Scott: All right Jesse, thank you so much man. I appreciate you.


[00:49:22] Jesse: ThanksScott, I appreciate you mate.


[00:49:24] Scott: Take care.


All right, so there you have it. Hopefully you enjoyed that interview with Jesse, what a great guy. What a go getter. And I love how he outlined exactly what he did from the beginning and that is he just started. And he went out there and he said, you know what I'm going to go after something that I'm interested in, that I'm curious about and I'm just going to document what I'm doing and I can't stress that enough like so many people keep doing that. You can do that and no one can be you. Remember that. Yes, someone might have already talked about it but no one can be you.


You're a very unique individual as I am as we all are and make sure that you understand that and go out there and you don't have to be the expert. You don't have to be the guru, you can be the person just learning through this process of you discovering or you going out there and being the reporter in your market. Whatever it is, you can do this. And once you build that audience, once you get your own traffic game over. You can do pretty much anything you want.


Ad I love how he said, “You know what I said I'm just going to go out there and I am going to create some videos once a week, 52 weeks and if I get 500 subscribers, then we'll re-evaluate it at that time.’ Well, he's over 14,900 probably about 15,000 now by the time you're listening to this. $1,000 in revenue and he's got, you heard more additional things that he can do that he can add physical products, digital products, affiliate stuff like a whole bunch of things that he can do. So I hope that this inspired you, I hope that this motivated you to get out there and make it happen.


I also want to remind you that if you're interested in this brand building thing that I've been talking about here for the past year and a half or so we are going to be focusing on this very, very heavily inside of TAS Breakthrough You, which is why I want to encourage you to head over to theamazingseller.com/training and watch the little video there that I shot or look at the information depending on you’re listening to this and read it. And see if it's for you because that's what we're going to be doing here.


I have a brand new training, which I haven't even named yet depending on when you're listening to this.


[00:51:26] Scott: But I haven't even named it yet. It is going to take the place of private label classroom which has been my flagship training which has helped a lot of people really start their own business but how to launch their products successfully on Amazon on Amazon. What we're doing now is we're taking it to the next level and that is building this brand thing around it. And building other assets that can help to fuel the business but also help make the business more stable and secure and diversify and all of those things that we are going to be doing in side of this training inside of TAS Breakthrough You.


So like I said if you're interested in that head on over to theamazingseller.com/training for all the details. All right guys, the episode here is 606 so theamazingseller.com/606. You grab all the show notes, transcripts, all that stuff can be found over there. All right guys, so that's it, that's going to wrap it up.


As always, remember, I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.




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