What does it take to monetize a blog and get an ecommerce business off the ground and running? Do you have to be a jack of all trades or do you just need to niche down and go from there? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his friend, Cassidy Tuttle. In her conversation with Scott, Cassidy opens up about how she started her blog, what led her to write her ebook, how she expanded her brand, lessons she learned along the way, and much more! Don’t miss this engaging episode featuring Cassidy!
Succulents and Sunshine!
Can you really build a robust brand off of a hobby? What should you do if you need to make a pivot? For Cassidy Tuttle, the answer to these questions can quick as she got her brand, Succulents and Sunshine up and running. Cassidy started her brand primarily focusing on her photography but soon she found that her side hobby with succulents was attracting a lot of traffic. Making the pivot from a focus on photography to succulents was a slam dunk decision and Cassidy has never looked back! To hear more about her fascinating story, make sure to listen to this episode of The Amazing Seller!
Once you build your ecommerce business and tackle the basics, what is the next step? Do you move on and build a new brand or do you drill down and go deeper with the brand you just built? Looking at Cassidy Tuttle’s story you can see how she expanded her brand beyond a monetized blog to include an ebook, courses, and more. If you are ready to take your ecommerce brand to the next level, make sure to check out this episode of The Amazing Seller and Cassidy’s helpful story!
Make sure to niche down.
Is it a better idea to go wide and then niche down or start with a hyper-focus and expand from there? Too often ecommcerce business leaders start too broad and struggle to find a niche market and audience to connect with. Don’t let your early chances for success get off to a rough start! Take the time and really drill down with your prospective market, once you’ve done that, go further! What do you have to lose? Learn from Cassidy’s experience and make sure your brand is set up for long-term success!
Don’t be afraid, try something new!
Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! If you want something that you’ve never had, you’ve got to do something you’ve never done! Embrace the challenge and put yourself out there. If you stumble along the way, learn from it. Get a great dose of encouragement from Scott and his guest, Cassidy on this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:20] Scott welcomes his guest, Cassidy Tuttle.
- [5:40] Cassidy talks about how she got started in ecommerce.
- [11:30] How did Cassidy begin to monetize her blog?
- [13:30] Why did Cassidy write an ebook?
- [17:00] Branching out and expanding the brand.
- [19:30] The value of starting with a hyper-focused niche.
- [24:00] How to improve search rankings.
- [37:00] What is the best way to get a blog started?
- [45:00] Cassidy talks about her experience with AdThrive.
- [52:00] Don’t be afraid to try something new!
- [54:30] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
- Cassidy's website – Succulents & Sunshine
- Smart Passive Income
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