TAS 580 Ask Scott #181 – How to Build a Community Around Your Brand and Should I?

How is your progress coming as you build your ecommerce business? Are things going according to plan as 4th quarter starts to ramp up for the holidays? If you are looking for that extra jolt of motivation, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on what he’s been up to, one of his classic thoughts of the week, an answer to a question from a seller like you, and much more! You don’t want to miss a minute of this engaging and helpful episode!

If you need a boost, get with like-minded people!

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott expand on the importance connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Just get started!

We live in a society that is constantly sending distractions our way. From advertisements to and family commitments, to work and political campaigns, it feels like someone somewhere is always asking for your attention. For this reason, many men and women who plan on starting something on their own, fail to do so! They are pulled in too many different directions! If you want your business and your plans for the future to succeed, you’ve got to find a way to cut through all the noise and get started. Don’t let excuses drag you down! Listen to this episode as Scott gives some helpful tips to stay on target!  

Setting your brand up for success.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can go the distance. Where are you in that process? Have you built a solid community for your brand to grow around? If you have any hope for long-term success, you’ve got to do some work around content creation and customer engagement! Don’t miss this episode of The Amazing Seller as Scott explains how sellers like you can build a community around your brand that will end up providing a significant ROI!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott gives an update on what he’s been up to.
  • [7:10] You need to get around like-minded people to propel you forward.
  • [10:00] Scott’s thought of the week, get started!
  • [12:15] Question: What is the best way to build a community around my brand?
  • [19:30] Closing thoughts from Scott.


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TAS 580: Ask Scott #181 – How to Build a Community Around Your Brand and Should I?


[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 580 and session number 181 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and I am…

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…fired up if you couldn’t tell but today we’re going to be talking about how to build a community around your brand and also should I? And that's a great question and I'm to give you my thoughts on this because I think there is some huge advantages to doing this, or how you can also capitalize on other people's communities in a cool way without being a jerk. So, I'm going to give you my thoughts and that.

Now, before I do, I want to remind you, if you have a question that you want to ask and maybe have it appear here on an upcoming Ask Scott session, all you need to do is head over to TheAmazingSeller.com/Ask and you can do that. Just ask your question there. You can drop it in the comments or you can record a voicemail, whatever you want to do, you can do it over there. The other place that you can do it is over on YouTube and you can find the YouTube channel by heading over to TheAmazingSellerTV.com. Again, that's TheAmazingSellerTV.com and while you're there, do me a favor, subscribe. I've been publishing two videos consistently for the past 14 weeks over on YouTube doing a Whiteboard Wednesday video, on brand building tips, and also Ask Scott stuff on Fridays so definitely go check that out and ask a question on over there or just leave a comment. Let me know what you think and if you have anything that you need me to cover, let me know there.

All right. So, before we jump in, I want to give you, guys, a little bit of a recap, kind of what's been happening in my world. I just got back from a week-long business retreat/mastermind and it was awesome, and it was tiring, and I came home and my mind was fried in a sense, in a good way. But what I really want you guys to understand is that when you're playing at a higher level, you tend to start to think at a higher level, you start to push yourself at a higher level, and it’s really, really important that you surround yourself with those people.

[00:02:06] Scott: Now, I'm actually spending money to be part of these groups, quite a bit of money actually, but I've already noticed a difference and not just in ROI, not just in money which that definitely has increased, but it's just the way that I'm thinking, expanding my mind, thinking bigger. You know, not thinking small, having other people push me, having other people allow me to see maybe bigger things that I didn't think I was capable of yet, and there's a lot of cool things that I have planned for TAS stuff and personally and it's really just it's a way for me to expand and do more of what I want to do. And in this case, it's really about how to make a bigger impact like that's where I am in my journey right now. I’m not necessarily like, “How do I make more money?” which I found that when you don't focus on the money and you focus on impact or you focus on reaching more people, money does follow. It does happen.

But when you start chasing the money, it becomes harder because then you're analyzing every little thing rather than just going all in on your thing right now. And what I mean by that is like when you're just thinking to yourself like, “All right. I’m going to commit to this thing. I’m going to go all in,” and I mean go all in meaning like you’re not going to get distracted with other shiny objects. You might have tried things, I've tried things in the past, and I just haven’t given them enough time or maybe I lost interest, whatever, and it doesn't work. It doesn't work for you. It doesn't mean it doesn't work. It just doesn’t work for you. It's part of being committed and taking action. And what I’ve really noticed over the years is there’s all these little take action moments and there's actually a take action moment that just happened this past weekend. And I’m going to give you guys the truth here. I was getting ready to go to this retreat and for those that don't know, I'm a private person in a sense to where I like my own bedroom, I like my own bathroom, like I'm a private person in that sense.

[00:04:03] Scott: Am I outgoing? Do I like to hang out with people at a party? Yes, but I'm a private person in a sense. So, this retreat was going to be all of us entrepreneurs under one roof at a beach house which is pretty awesome and just hanging out for two straight days, actually two-and-a-half straight days and at first, I was like a little nervous about it. I was a little uneasy about it. I was like, “Oh my gosh, like I don't know. I’m going to have to share a room with someone and I don’t know who am I going to bunk with and I got to share the same bathroom.” I don’t know. It’s just kind of that feeling and part of me wanted to resist this. Part of me wanted to be like, “You know, maybe I just won't go to that or maybe I'll stay off property and I’ll stay at another hotel,” like these are the things that went through my mind. But here's what I did. I said to my wife, I said I was having these feelings and stuff and she was like, “You know what, if you're feeling that way, it’s probably a reason you should do it. It's going to allow you to grow. It's going to give you a new experience,” and that's exactly what I did. I said, “You know what, heck with it. I’m going to do it. What's the worst that happens? Nothing, right?” So, I did it.

And now looking back, I can’t imagine if I didn't do it. It allowed me to connect with these people for two-and-a-half straight days. We talked about life. We talked about business. We talked about family. We talked about what we are excited about. It was just so awesome. It's actually something now that I'm thinking of incorporating in my Inner Circle. You know, right now currently we have 10 people in our first group and we’ve already had our first meeting. I’m thinking about mixing it up and I might do something like this in like at a retreat style. I get so much value out of it because we connected as people, not just as business owners. And it was really, really awesome and exciting and I walked away just excited and these people that I was hanging out with for two-and-a-half days I feel a stronger bond to and it was just awesome. That's all I can say.

[00:06:04] Scott: So, what I want to kind of relate to you is when you're feeling that something feels a little fearful or you're feeling a little bit like, yeah, a little bit uncomfortable, that's generally a sign to go with it and ask yourself what's the worst that can happen. I kind of go back to those take action moments. If I hadn't taken action in some of the previous things in my journey, it never would've led me to that next thing and the same thing goes in this case. If I never pushed myself to go there, I never would've experienced it. I never would've felt how awesome it was with being in the same house for two-and-a-half days and creating those extra bonds and just expanding my mind and now wanting to really incorporate that in my own inner circle, my own group. So, again, it never would’ve happened if I didn't take action, if I didn't force myself in a sense to do it because what’s the worst that’s going to happen? I’m not swimming with the sharks. I’m not going to get bitten by a shark.

So, those are the things sometimes you have to think about. And I just want to stress this, you need to get around like-minded people. I didn't join a mastermind for me just to get a 3X on my business. I'm at the point now where I just want to grow. I want to grow as a person. I want to grow as a business, but I also want to pivot and I want to do things that get me excited and being around these types of people I know will allow me to do that. So, sometimes it's not just about the money gain. It’s about the growth gain. So, hopefully, that makes sense to you and I know some of you are at the point now where you’re just like, “Scott, I just want to make that few extra thousand dollars a month because I'm at this place in my life where I just want to get out of my 9-to-5 or I want to get out of working so many hours.” I get it, but I just want you to have a little bit of that mind shift that sometimes things are going to be uncomfortable and it's okay.

[00:07:59] Scott: You need that little voice that's going to say, “You know what, what's the worst that’s going to happen? You know, what could happen that could be amazing?” And then just go with it but being uncomfortable is normal and it's a sign to me that you’re growing, that I'm growing. So, you know what, feel a little bit uncomfortable. If you're not uncomfortable, you’re not pushing hard enough and I believe that. And speaking of that, if you want to hang around with some like-minded people, there's actually an event, a conference called Brand Accelerator Live which is less than 12 months away, by the way, and if you have not grabbed your ticket yet, there's probably some early bird pricing so I would definitely go over and grab yours because we’re going to have some awesome amazing people there. It is going to be a smaller event under 300. It will be 300 or less so it's not going to be this massive 2,000-person event where you don't feel like you can connect to people. Part of having conferences and events is having really awesome people that you can grow right alongside with and meet and network and all that stuff, not counting all of the content and all of the things that we’re going to be teaching and the people that I’m inviting are going to be teaching.

So, if you have not grabbed your ticket and you want to hang out with us in September of 2019 then definitely go over and grab that. That way you know that you're committed to that event and that conference, put it in your calendar and get excited about it because it's going to be a blast. So, BrandAcceleratorLive.com or you can just go to TheAmazingSeller.com/Live and then just go ahead, grab yourself a ticket and I'll see you at Brand Accelerator Live, and I'm really looking forward to it. I know it's like less than 12 months away, and I'm really excited about what we have planned. I have some more announcements I’m going to be making and I have something I'm going to be revealing there that I'm working on right now. It's going to take me about seven, eight months and I’m going to give everyone their access to it. So, yeah, anyway, I’m excited about that. It's going to be awesome.

[00:09:55] Scott: All right. So, before, I got one more thing, thoughts of the week and it was kind of the recap I kind of turned into the thoughts week but here's another one for you. Get started. No matter what you're working on, get started, or you’re contemplating or you're thinking about, get started. If you're thinking to yourself that you want to start your business, start. If you're thinking about you want to grow your business, start. We all are starting in certain areas of our business and what I want to tell you is that when you start, when you take actions, things will happen and eventually you will discover your purpose or your thing. What I mean by that is right now you might be working on building this business in a market that you're not 100% fired up about or maybe you’ve already gotten some momentum and you’re just going to keep going with that. That's okay. Understand that you’re experimenting, you're playing, and as you're doing this, you're learning.

And then once you continue to do this, things are going to appear and then you're going to be able to say, “Hey, wait a minute here. I’ve got all these other tools and skill sets that I'm good at, let me go ahead and apply this to this new thing. Let me play over here in this sandbox,” and it's okay to do that and you'll know when the time is right. There are times in your business you're going to pivot. There's been so many pivots over the years for me and every time it's been a little scary but it's been the thing I needed to do. I mean, speaking of this, we’re doing the podcast here. We’re at 580 episodes. I almost said 70 something. Eighty episodes, right? And when we started this it was all about how to start on Amazon. Now, it's kind of evolved into Amazon/e-commerce/brand building. That's what it's about. So, I pivoted a little bit because that's really where I want to go. That's where I want to move. That's where I know that we all should be moving. So, it's okay to pivot but understand that you got to start in order to get some results so this way here you can see what's up around the next corner. So, just get started. That is my thoughts of the week. All right. So, with that all being said, let's get into it. Let's go ahead and listen to this week's question and I will give you my answer. Let's do this.


[00:12:16] Scott: All right. So, this question comes in from Green Choice Flowers and they say, “Hey Scott, what is the best way to create a community or to approach an already existing community to increase your brand awareness and approach potential consumers?” All right. So, first off, thank you so much for submitting that question. I appreciate it and it's a great question. I think it's important to understand that we can build a community or a list or a group or a tribe, whatever you want to call it, around your brand most of the time. Now, not all businesses allow themselves or lend themselves to building a community. It’s going to depend. So, if you're into bass fishing like I always talk about, that could probably build a community inside of that niche or that market. You probably could do that very easily. Maybe you’re into maybe off-roading, maybe motor cross, you could totally build a community around that. Now, if you were selling replacement water filters for a refrigerator, probably not going to build a community around that.

Now, some could argue and say, “Yeah, but we could probably build something in the maybe green or like organic-type market and that would fit in.” You could but it’s not a direct thing but you totally could. And so, you can make an argument either way. But my thing here is if you're going to build a community and that could be a Facebook group, it could be a Facebook fan page, whatever you want to do, you can do it, but here is the trick. You need to show up consistently, you need to monitor it, and you also need to be engaging and create engaging content, especially if it's like a Facebook group or a page because let's face it, there's a lot of noise coming in on those. Now, here's what I would suggest doing. This is what I love and I actually did a video recently in an Ask Scott video session about YouTube and how to optimize your YouTube and all that.

[00:14:10] Scott: Well, part of that strategy was taking your email list of people that you've gotten to raise their hand and then direct them over to YouTube to help build that thing up and it gets them off of just an email and it gets them into another piece of your real estate, other asset that you own and then they get value from that. So, the key here is always give value. A cool little tip here for building a community where you're not going to be just like, “Hey, I sell this stuff. Come join my community.” That's not what you're going to do. If you're into bass fishing, it's going to be like, “Come on over and check out a couple of new posts that we’re posting this last week from all of our members. One guy caught a 6-pound bass,” or something, something crazy. I don’t even know if that’s big or small. I think it's big. I think a 2-pound bass is a pretty good size. But you get what I'm saying, right? So, here's how that would look. You have an email list and let’s say that you want to even just start your Facebook group. You say, “Hey, I just posted a survey over in our Facebook group because I want to know what is your four best times to catch bass,” and then you would direct them over there and get that conversation started.

So, all you're really doing as a community leader really is you can obviously add your tips and stuff but you want to start conversations and then let the community start to build itself. So, what you can do in your emails is you can send an email and say, “Hey, we just posted over in the Facebook group three things to catch more bass or something. Obviously, it would sound better than that but you get the idea. We would direct them over to where the conversation is happening and that's how you can build up that community. Now, this isn’t an overnight thing either. It’s something that will take time, just as starting a YouTube channel and posting consistently over there. Now, a cool thing you could do here is you could also take that YouTube video that you posted, you can let your email list know about that, or you can also take that YouTube video and you can tell people on Facebook that you posted the YouTube video. Now, Facebook doesn’t really like that as much. They don’t give you as much love as far as like getting your video shared and stuff but you still would get some traffic so why not? You just posted it. Why not let them know about it? Or you can natively upload that but that's for a whole other conversation.

[00:16:20] Scott: But here's the deal. If you're going to create a community, you need to be active in it. You need to create engaging content. You need to create a place where people feel safe. That's another one. If anyone starts to get out of line, you want to like really just nip that right away because you don't want people go feeling like they're getting judged or being judged. So, it's kind of like Planet Fitness, the no judge zone I think it's called or something like that where you're not going to be judged by being in that gym. And that's what you want to do though. You want to create this environment that people feel safe. They’re also getting value and they want to show up every day. They’re going to want to check that every morning. It's kind of like a forum, used to be. You would always go there and see the new posts and stuff like that and they’re always creating really cool things in Facebook groups now. So, that's something that I would do. Now, approaching another group it's very, very simple. Here's my advice. If you're going to go into another group, another community, and you want to start to recommend your brand and stuff, well, you need to deliver value.

So, you just need to be the one that's just delivering value, answering questions on a regular basis, and you're just giving like that is how you would do it. The more that you give, the more you're going to be seen. The more that you're going to show up, the more that people are going to be like, “Wow. Ask Scott. He's been chiming in. He knows a lot about how to create those YouTube videos,” or, “Now, go over and ask John. He is the guy that is the specialist as far as catching bass out of the pond like go to him.” So, it's going to be a lot of legwork in the beginning for you to do that but that's the best way to get recognized in a group. I’ll give you a funny little story here and actually a true story. When I first started the podcast or before I started the podcast, I was just actively in a couple of Facebook groups that were talking about Amazon FBA and I was just really kind of starting myself. I mean I might've been like maybe four months in, five months in, and I was getting some success.

[00:18:17] Scott: And I was just sharing what I was doing and what I had learned so far and maybe even just some of the stuff for my background and being into marketing and stuff. So, I was just being very helpful. And then when I wanted to start the podcast, I asked the group, “I’m thinking about starting a podcast. Would any of you be interested in listening if I was to do that?” and I had about 100 people say yes. So, then I started the podcast. Well, now three-and-a-half years later, almost 11.5 million downloads and over 500 episodes, here we are but I started by giving value inside of that community without asking for anything. And I know a lot of times it's hard for people to understand that, but it's so true and it’s so powerful.

So, if you can be the one that adds a lot of value to your marketplace, a lot of goodwill, you will stand out because everyone else is saying, “Buy my stuff, buy my stuff, buy my stuff.” If you want to be different, go out there, give value without asking for anything in return for a little while and eventually, it will pay off. Trust me. So, those are two things that I would consider as far as building your own community or even engaging with other people. You need to go in there and add value whether it's to your own, or whether it’s to someone else's and you will shine.


[00:19:30] Scott: All right. So, there you have it. Hopefully, that helped you as far as deciding if you should build a community or if you should go out there and find other communities that you can add value to. Either one will work long-term. Probably create something of your own as we’ve talked in the past and actually, the last episode as far as blogging or creating content or resources online so this way here people can find you and you can serve them. Email list, Facebook audiences, YouTube, all that stuff is really in a sense building your own community, and I do think it's a huge, huge play when you are creating your own brand and you want to stand out from the crowd. It's definitely something I would consider. All right, guys. So, if you have any questions that you want me to answer on an upcoming Ask Scott session, head over to TheAmazingSeller.com/Ask and you can do it there or you can head over to TheAmazingSellerTV.com and you can watch the videos over there.

Actually, the Ask Scott videos are being published over there as well. You can watch me answer these questions over there and also answer additional questions if you have any in the comments. So, definitely, definitely go to that YouTube channel and, oh, by the way, share it, like it, thumbs-up it, whatever you do on any of those social platforms, subscribe, and this way here we can share the love. All right, guys. So, that’s it. That’s going to wrap it up. As always, remember, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.


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