Are you looking for tools and tips that will help you push your ecommerce brand to the next level of growth? Do you have that one nagging question that you wish someone could answer? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares some helpful tools you can use to improve your business and he answers a question submitted by a TAS follower like you! You don’t want to miss this helpful and engaging episode!
Is your brand on PACE?
Have you heard Scott’s break down of the PACE method? What are you waiting for? If you are ready to put in the work and grow your business, the PACE method is the tool you need to use! Here is a quick rundown of what PACE stands for:
- P – preparation
- A – attention
- C – cultivation
- E – expansion
To get the full and in-depth explanation of how the PACE method plays out and what you can do to start implementing these pillars in your business, make sure to check out the link in the resources section at the end of this post!
What is the TAS Inner Circle?
Do you have what it takes to join the TAS Inner Circle? What does the Inner Circle have to offer? Are you at the point in your business where it would be helpful? On this episode of The Amazing Seller, you’ll hear from Scott as he shares some brief information about the TAS Inner Circle. While the Inner Circle isn’t for everyone, it could be just what your business needs to unlock growth and expansion. Scott and his team are very select with this process and only want to accept the leaders that they are confident they can help. If your business is bringing in over $500,000 each year and you are ready to take it up a notch, make sure to check out the link located in the resources section!
Amazon is still the best place to get your business off the ground.
Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:20] Make sure to check out the PACE method.
- [4:45] What is the TAS Inner Circle?
- [8:15] Question: Where should I send people to buy my product? Amazon or website?
- [15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 553
TAS 553: Ask Scott #173 – Where Should I Send People to Buy My Product? Amazon or Website?
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 553 and session number 173 of Ask Scott. This is where I…
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…answer your questions here on the podcast and guess what? I’m going to do it again today and I’m fired up to share with you this question, my answer, and I just love hanging out with you guys. I mean, bottom line is I just love hanging out and you guys have heard me say that in the past. I want to imagine that we’re sitting in a coffee shop and we’re just having a conversation about your business or about your life, about what your wants and needs are. I just love talking to people about this business but also about the freedom lifestyle and about creating the path to our own freedom and that’s really what I want to do here each and every week. And I also want to inject a little bit of my energy. I get a lot of people say, “Scott, how do you get so much energy?” I don’t know. It’s there. I can’t like tone it down. I tried and when I do it’s almost like it just doesn’t feel right like it’s almost like walking like I have a certain pace when I walk and sometimes I have to slow myself down when I’m walking with people because I leave them in the dust. It just happens.
But anyway, today I am fired up and if you’re listening to this on a Friday, well, you’re probably fired up because maybe it’s the end of the work week if you’re still working at that job that you want to work at. I’m sorry but you can change that. You know that. I’ve done it. I’ve done it plenty of times in the past as far as making that decision and then just going after the lifestyle and then building businesses around that or to support that. You can totally do it. If I can, you can. Trust me. So, today the question that comes in is all about where do I send people to buy my products especially if I’m selling on Amazon or any other channel for that matter or my own website like where should I direct the people to buy my products? So, that’s what we’re going to dig into. It's a great question because there are a few different things I want you to consider when doing this and there are different times that you probably want to be sending traffic at different places. So, definitely stay tuned to listen to that answer.
[00:02:07] Scott: Now, the other thing I wanted to do here is take a minute to give you some updates but I also wanted to remind you, if you have a question that you want me to answer on an upcoming Ask Scott session, all you have to do is head over to TheAmazingSeller.com/Ask and you can do that. Now, the one update that I really am excited about is we just finished up our miniseries on PACE, the PACE Method. Now, if you’re brand-new and you’re coming in or maybe you missed that, well, you’re going to want to go back and listen to that because it’s a four-part series where we break down the PACE model or the method and really that’s what we’ve broken down. I say we, myself and my team, Chris Schaffer, Joel Bower, Angel. Like, all of the people that are within my internal team, we came up with this because it’s easy to understand and when you break it down on any successful business they’re generally following these four pillars or they’re building upon these four pillars and that’s what we break down.
You have P for preparation and the foundation, and then you have A for attention in your market, and then C for cultivation which is really about how to build that know, like, and trust factor and really get people to want to buy from you and your brand, and then E for expansion and that goes for building teams or just expanding out your current business in other platforms or other products. There’s a lot that goes into each of those pillars. So definitely, definitely go check those out and that could be found at TheAmazingSeller.com/PACE. Well, see on my microphone pop screen goes when I say pace. So, PACE so TheAmazingSeller.com/PACE. Totally free. I did this because I wanted to educate you guys on this process but also, I want you guys to be thinking about your business whether you’re starting your business or whether you’re building your current business, start thinking about where you can focus inside of your business, make sure that these pillars are in place and we could always build upon these.
[00:04:07] Scott: These are the exact things that we’re using inside of our mastermind now, our inner circle. A lot of our private clients that are in that are going through this process and really digging into each one of these. Whenever I look at a business, if I’m sitting down with someone and we’re looking at their business, I’m looking at these four pillars because that’s where we build internally in the business and really allow it to grow and become just full of assets and just a machine and that’s really what we want to do here so definitely check that out. Now, the other thing I wanted to update you guys on is our TAS Inner Circle. Now, you’ve been hearing me talk a little bit more about it. This is something that we just started about three months ago. It’s really awesome. It’s very, very select and what I mean by that is it’s selective I should say as far as who we are working with and who is actually even, I guess, qualified to be inside of our inner circle.
But inside of our inner circle is what I call our private clients. It’s where we’re actually partnering with these businesses but we’re not taking equity share. We’re just basically getting in there, we’re building out a plan, a roadmap for them. We’re helping them implement it. We’re connecting them with resources but like I said, this is really only for select businesses, ones that have momentum already. They might be doing, well, we like to see them doing 500,000 plus per year and they have momentum, they have some assets in place, but they’re wanting to grow and scale and maybe take their business off of Amazon because they’re single channel dependent or maybe they only have a few products but they’re doing really, really well. Those are the businesses that we want to work with. And we also we’re going to look at the applications that come in because it’s an application process, we’re going to look at those applications and see who we feel we can help.
[00:06:01] Scott: We’re not just going to take anyone but if you are listening and you are interested in applying to be part of our inner circle, definitely head over to TASInnerCircle.com. There’ll be the details over there and application and then what will happen from there is if we go through the application, we feel like we’re a good fit, either myself or someone on my team will reach out to you, we will set up a call, we’ll hop on, we’ll make sure that we can feel comfortable working together but also that we feel that we will be able to help your business grow in revenue but then also in assets. So, if you’re interested, like I said, TASInnerCircle.com. I’ll also link this up in the show notes and just keep in mind like I said, this is for a very, very small group. We’re keeping these groups to 10 and under and we meet basically three times a year in person, two days each, and we meet once online every single month and we make sure that you are implementing what we are going through as far as strategy or planning and really focusing on those key areas in your business to allow it to grow exponentially.
So, definitely, definitely keep that in mind and I would love to work with you. I get a lot of people that ask me if I will do private coaching and I don’t currently but what I do is I spend two days each time that we meet with these businesses and that is one-on-one because we are there, myself, my team, and we are focusing on growing that business and that’s what I said before. I feel as though we are partners in these businesses without having any equity share. Yes, there is an investment and yes, it’s an expensive investment but when you look at what you’re going to get in return and that’s really the goal here is to be able to go out there and grow your business 2 or 3 or even 5X from what it’s doing right now. So, if you’re interested, definitely go check that out. All right. So, enough on the updates, enough on the excitement. I mean, I’m fired up as you can tell, just really, really fired up. I don’t know why. Today I’m just a little extra, extra fired up.
[00:08:01] Scott: All right. So, let’s do this. Let’s go ahead and let’s listen to the question and then I’ll give you my answer and then from there we will wrap this baby up and you guys can get out there and start taking some action on your business. All right. So, let’s go ahead and do it.
[00:08:22] Scott: So, today’s first question comes in from Ben and Ben says, “Hey, Scott. Firstly, thank you so much for all your hard work and knowledge. I have a product that I’ve been selling on Amazon for around six months. It’s doing pretty well but I want to start a brand in something else that I’m passionate about. I know that you suggest launching the brand on Amazon and I understand about gathering audiences and email list and social media, etcetera. I guess what I’m asking is should I be setting up a Shopify store alongside Amazon fulfilling orders myself or having them fulfilled? And should I be driving email traffic to Amazon or my Shopify store? Ideally, I would like both to be running alongside each other without me having to spend hours and hours in queue at the post office.”
All right. Well, Ben, thank you so much for the question and this is a great question and congratulations on, number one, launching a successful product already but then also going into something now that you might be more passionate about, maybe something that you will have a little bit more energy with and I always tell people like when they’re stuck and they’re not sure what to do, do something and it sounds like you‘ve learned the process now and now you’re ready to build the brand and I love that. So, thumbs up to you and anyone else that’s doing that.
So, let’s address the first thing and that is should we be launching our products on Amazon? And the answer is yes. Why wouldn’t we? Amazon is the biggest right now e-commerce platform search engine of products that people are searching for. So, why wouldn’t we want to launch there? They take out all of the heavy lifting for us in the beginning. Now, does that mean that we don’t want to build our own website or our own store, our own funnels, our own email list? No. We want to do all of that, but the first step is launching there. And I would say even in the first year probably I would direct most of my traffic there. Now, there are certain things that we do to capture email in place of that so we’re not directly sending people to our listings and stuff because we don’t want to have a conversion rate suffer because we send a whole bunch of traffic there and it doesn’t convert.
[00:10:27] Scott: We want to do things differently there, but we won’t talk about that in this Ask Scott video. What I do want to do though is I want to talk about like how we’ve set it up and you guys can model it, or you can do things differently. I’m just going to let you guys know what we’ve done. In the beginning, all we did was launched the products on Amazon and then we built an email list and then we took those email addresses and we sent messages to them to educate them but then also let them know about deals about our brand. I think that’s really important that you do that. And then what we would do is we would direct that traffic directly to our listings or our store. If we had a sitewide code, then we would do it to our store. If we had a product that we were going to reduce the price or give a discount on, then we would just send them directly there. Remember, these people have already raised their hand, so we know that they’re qualified. Now, if this was cold traffic meaning coming from a Facebook ad, I would intercept that with an email capture where I could get their email address and then on a thank you page, I would then direct them to my listing.
This way here I’m giving them one hoop to jump through but also getting them to raise their hand and it qualifies them as being a little bit more targeted. So, that’s what I would do and that’s why I’m taking my email list and direct them there and we’re driving traffic to our listing because we want to be able to spike the algorithm in Amazon. We want to start ranking. We got to make flywheel going. Now, alongside that, we did set up a blog. It’s just a simple WordPress blog and we hosted it on HostGator I believe, and we basically just did a standard theme and we built out an About Me page and then from there we did a Contact Us page and then from there did a little bit of story about the brand and then we started publishing content on a weekly basis. That blog right now gets over 30,000 unique visitors every single month. But we had no way really of even making a sale there other than directing them from our blog over to Amazon.
[00:12:22] Scott: But now what we’ve done is we’ve taken Shopify and we’ve created a store because Shopify does some really cool things that we can also use to either use our fulfillment from Amazon to fulfill those orders, so we don’t have to spend time at the post office. All of our inventory can go to Amazon and then if we get an order over on Shopify, they’ll go pick it from Amazon, they’ll ship it to our customer. So, that’s kind of how that works but what we’ve done is we created the blog as its own platform or its own entity, its own asset, and then from there we created the Shopify but what we did is we created a subdomain. So, it could be Store.XYZ.com and your site might be XYZ.com. So, Store.XYZ.com, that’s the Shopify part of it and in an ad bar, the navigation bar, you could have store. That store is going to connect over to your Shopify store so that’s how we did it.
I’m not saying it’s the best way to do it but that’s the way we did it. It seems to be working pretty good. So, I just think that you have to create something outside of Amazon that is your asset, a blog, a website, and then from there you do have to have a way especially when you have more than three to five products for you to be able to control the buyer’s experience. We also use ClickFunnels so if we’re going to do something where we’re going to offer a free plus shipping offer and then from there we’re going to have them buy that one thing and then that leads into another thing, those orders can be fulfilled through our ClickFunnels by using some fancy extensions and stuff that Chris Schaffer knows how to install. But if you’re using Shopify, you can connect that with a plug-in that basically allows it to go over and pick and pack. All right. But I don’t want to complicate the process and I don’t want you to complicate the process. If you’re just starting a brand, launching on Amazon, building the email list, driving sales through Amazon then blog, content, store, connect and then you start to work on that area.
[00:14:29] Scott: So, that’s the process on how we’ve done it. That’s how I would recommend you do it or anyone else that’s watching this. I think it’s easy or easier to do it that way because you get some momentum going and get that flywheel going on Amazon first to start fueling the business and then the other stuff that takes a little bit more time and also takes a little bit more time to get ranked on Google or even search traffic or any of that stuff, that will take time. This here is a little bit faster when we launch it on Amazon. All right. So, hopefully, that answered your question.
[00:15:03] Scott: All right. So, hopefully, that was helpful for you and it was a little bit of a twist on like where do we send the traffic, but it really does depend on what you’re doing as far as in your business or in your brand. If you’re just launching, it’s going to be different. If you are building your outside channels, it’s a little different. So, you have to understand where you want to direct the traffic but again those are some things to consider when you’re at this stage and maybe even when you’re in the preparation and foundation phase of PACE. So, are you kind of seeing how this whole PACE thing works? That’s the preparation and foundation part of things and then that’s things that we can work on inside of our business so that’s just one of the four pillars. And again, I’m going to remind you, if you have not checked out that miniseries, totally free by the way, definitely check that out. That should be your weekend homework and go through that. Like I said, it’ll give you a roadmap in a sense where you can evaluate your business currently where it’s at and then where you can improve upon that.
So, again, that’s TheAmazingSeller.com/PACE. All right. And the show notes to this episode can be found at TheAmazingSeller.com/553 and if you guys want to see me answer these questions on YouTube, you can also find them over there and if you have not subscribed to the YouTube channel definitely do that because I’m doing the whiteboard training there on Wednesdays where I’m really illustrating everything that I’m talking about. The PACE model is broken down over there so definitely check that out and you can go to TheAmazingSellerTV.com. And I know I just threw a bunch of links at you guys but if you want them all in a nice little area, just head over to the show notes to this episode and it all be there, TheAmazingSeller.com/553. All right, guys. So that’s it. That’s going to wrap it up. As always, remember, I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it proud, say it loud, my gosh, I’m going to blow the roof of this place, I’m so excited, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
[00:17:18] Scott: And actually, I want to cut in here real quick. My daughter just said I just said the ending wrong. She was out in the other room as I was blowing the roof off this place. Kayla, what did I mess up on?
[00:17:29] Kayla: Say it loud, say it proud, take action.
[00:17:32] Scott: And I said say it proud?
[00:17:34] Kayla: Proud, say it loud.
[00:17:35] Scott: You could say it proud and then say it loud, right?
[00:17:38] Kayla: But you said it wrong. It’s say it loud, say it proud, and then take action.
[00:17:42] Scott: Why don’t you give it one take? We won’t even cut this. How does the ending go that you’ve heard so many times?
[00:17:48] Kayla: Well, I forget right now but let’s do it.
[00:17:51] Scott: Let’s go ahead and try this. All right. So, remember, guys, as always…
[00:17:56] Kayla: I’m here for you, I’m there for you.
[00:17:58] Scott: No, no, no.
[00:17:59] Kayla: No?
[00:17:59] Scott: You messed up that part now. Now, who's messing up? You ready? Want to do it again? All right. So, remember everyone, I'm here for you, I believe in you, and I'm…
[00:18:08] Kayla: Rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action!
[00:18:17] Scott: Take action!
[00:18:19] Kayla: Have an awesome and amazing day! And I’ll see you, guys, right back here on the next episode.
[00:18:24] Scott: Not bad. All right. Have an awesome weekend!
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