How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it!
You’ve got to be ready to play the long game!
Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode!
No experience necessary, learn as you go.
Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode!
5 ways you can build an audience.
If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business;
- Build a blog.
- Create and start using a YouTube channel.
- Create an Instagram account for your brand.
- Create a Facebook fan page for your brand.
- Build an email list to connect with your audience.
- (Bonus) Start a podcast around your brand.
To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!
3 action steps you should consider starting today!
Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business.
- Choose a platform to focus on. Where is your market right now?
- Search “How to…” for keywords on YouTube.
- Be consistent and create a schedule.
Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:30] You’ve got to play the long game!
- [4:45] Some TAS news you need to hear.
- [8:30] You don’t have to be an expert to get started.
- [10:00] Real life brand and audience building examples.
- [18:00] YOU are The Amazing Seller!
- [21:00] How you can be the top resource in your market.
- [25:30] 5 ways to increase your influence and authority. #1 Build a blog presence.
- [28:30] Make sure to utilize a YouTube channel.
- [31:10] How you can use Instagram to build an audience.
- [35:30] Why you need a Facebook fan page.
- [38:30] Don’t forget to focus on building your email list.
- [41:20] Consider creating a podcast to reach your audience.
- [45:00] Scott covers a 3 step action plan that you can start today!
- [48:00] Closing thoughts from Scott.
TRANSCRIPT TAS 521
TAS 521: 5 Ways to Build an Audience (RAVING FANS) For Your Business
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 521 and today we’re going to be talking about five ways to…
[read more=”Read full transcript…” less=”Read less”]
…build an audience of raving fans for your business. Now, let me ask you a question. How would it be for you to have an audience of people, a list of people, people that are paying attention to you or if it’s not you, someone in your brand that could actually be an influence? Like, instead of you needing to go out there and find influencers, what if you or the face of your brand or the person in your brand was the influencer? Do you think it would be easier to find products to sell to them? Of course, it would. Would it be easier for you to get your content shared? Of course, it would. Would it be easier for you to be able to reach out there and have other influencers in your space want to come on each other’s podcast or come on each other’s YouTube channel or come on each other’s Instagram or Pinterest or whatever?
Like, wouldn’t it be easier if you had that audience to leverage other influencers? And it would but how do we do that? And that’s what I’m really going to be talking about today. Now whether this is pertaining to you right now or something that you want to do in the future, I promise you if you think of doing this or think about doing this or applying this in your business and again let me just kind of give a little time out here. I need my buddy, Kevin, to blow that whistle that my referee buddy, Kevin. I don’t want you thinking that you have to do all this right now, but I want you to start thinking if you can implement something like this and slowly grow it over time the power in that, it’s more than just an email list which we’ve talked about before. It’s more than just that email list or that list of people. It’s actually having influence in the space and I’m going to tell you exactly how you can do it.
[00:01:59] Scott: I’m also going to be sharing with you how we’ve done it, myself and my wife, and also with the new podcast three years ago, The Amazing Seller, how we’ve done that and kind of how I’ve really been able to create influence in certain markets in the new brand, same thing, and how that has helped us and really leveraged that audience to help us know what to sell them but also what they want as far as content, what we can do to really have them keep paying attention like all of those things. And I want to break that down into these five different ways but I’m also going to give you three steps, three action steps at the end that you can do right now and really how to start working through this process. But the one thing I want to say, a little timeout again, I want to have my buddy, Kevin, my referee buddy, call that timeout now because I want you guys to understand it’s the long game. It’s not necessarily something you’re going to do today and you’re going to start getting traffic and eyeballs tomorrow. That’s not how this works. It works really the opposite.
You have to understand we are creating value for a certain market and then we are going to be able to get the attention and then from there we can start to either have a community or just people paying attention. It doesn’t have to be a community. That would be great if it was but that’s what we really want to think about here is the long game. If you’re in this for the long game, if you’re building a brand, this is something you definitely want to listen to.
So, with that all being said, the show notes to this episode which you’ll probably want to grab can be found at TheAmazingSeller.com/521 and again this is the 5 Ways to Build an Audience of Raving Fans for Your Business. So, with that being said, let me also remind you if you’re brand-new and you haven’t even launched yet then I would recommend you checking out our Product Discovery Bootcamp. That is our training that we walk you through exactly how to find your market and how to even niche it down further, how to find the submarkets and then how to find three to five products that could be sold to that market and that’s the foundation of your brand.
[00:04:08] Scott: If you’re interested in checking that out, definitely head over to TheAmazingSeller.Com/Bootcamp. That is where I would start. That is where you’ll get clarity. That’s where you’ll be able to flush out all of the ideas but also find a market that you can serve and then find the products to sell them, three to five to start with, and then from there build that brand and that is the foundation. So, definitely check out that Product Discovery Bootcamp, TheAmazingSeller.com/Bootcamp.
All right. One more thing I want to mention here. News. I’ve got a little bit of news, a little bit of TAS news. This is going to be something that I’m going to be doing over the next six to eight weeks. So, depending on when you’re listening to this, this will most likely be ready and be live. So, here’s the deal. YouTube and I’m going to be talking about YouTube in this episode because that is one way to build an audience and I’ll give you guys some tips and some strategies that you can use but YouTube is a huge search engine and I’ve really neglected it for The Amazing Seller.
I haven’t really paid a lot of attention to it. I’ve really just taken the episodes from the podcast and then just kind of threw them up over on YouTube and it’s built a subscriber base of about 20,000 people over there. Not bad. I know it can be a lot bigger and I could be reaching a lot more people and helping and serving a lot more people. So, what I decided to do is commit to a weekly show of things that I’m not necessarily going to be able to show you here because it’s going to be visual. It’s going to be a lot of me at the whiteboard if you guys have ever seen any whiteboard videos and I’m going to be showing up every single Wednesday for the next six to eight weeks. So, the only way that you’re going to be able to get this training is to head over to YouTube. Now, I’m doing a little bit of an experiment here and a little bit of a test and I’m going to share with you the results after I get through this test using this strategy as far as giving you guys new content every single week on YouTube, a visual, and actually breaking down brand building tips.
[00:06:04] Scott: That’s what we’re going to be doing. We’re going to be really breaking down brand building tips, things that we’re talking about right here on this episode like traffic, offers, list building, funnels, offers, I just said offers, offers again, scaling your business, building a team, all of that stuff that’s not necessarily beginner-related although you’re probably going to want to pay attention to that stuff because that is like the bigger picture. So, that’s what I’m going to be doing and I’m going to be doing it at on Wednesday so if you’re interested, definitely head over to our YouTube channel at, I’m going to give you two places you can go. One is TheAmazingSeller.com/YouTube or TheAmazingSellerTV.com. If you go there, it will take you to the YouTube channel where you’ll subscribe and also click that little bell so this way here you notified when we post new episodes every single Wednesday for the next six to eight weeks. If this goes well, it will be for the next year and I’ll be doing 52 shows. They’re going to be 10 minutes, 12 minutes, maybe 15, depending on how long I have to go. It might only be eight minutes.
I’m going to be teaching one thing, one actionable thing, that you can take away and apply it to your business especially if you’re growing and scaling your business. A little bit of next level stuff. So, again, definitely head over to TheAmazingSellerTV.com, just make sure you subscribe so you’re notified when a new episode goes live. So, I’m pretty excited about that. Like I said, six to eight episodes, one per week every Wednesday and I’ll also be sprinkling in some other videos in there. Just not every single Wednesday. It might be one on Monday, but it won’t be all focused-on brand building either. Now, I’m going to be sharing all of that with you as far as like how that goes for me and I’ll share with you how you can apply it to your business. It’s something that we’re also going to be doing in the new brand here eventually so again I’m just kind of testing, experimenting, and I’ll let you know how it goes.
[00:07:58] Scott: I’m also going to be having a YouTube expert on here to kind of walk through what we talked about in a private call but also how you can take this information and apply it to your brand if you choose to. But understand this, guys, the long game. The long game is building stuff like this like building an audience, creating influence or influencing, being an influencer and creating authority or an expert status. Now, that doesn’t mean you have to be the expert. When I started The Amazing Seller Podcast I wasn’t coming on here saying like, “Hey, I’m the expert. I know everything about selling on Amazon and e-commerce.” I basically did it as I’m learning through the process and as I learn I will teach like that’s how I basically started the show and that’s still what I do to this day like things I’m talking about here are things that I’ve done, some things I haven’t done yet, things that I’m learning that I’m going to be experimenting with just like this new pilot series, these six to eight episodes on YouTube exclusively. Like, I’m doing that as a testament in a sense to see how well it does, how many people really like it and then we’ll kind of come back to the drawing board and we’ll see what we do next.
But I want you guys to understand it’s always about the long game for me. It’s about building a brand, building assets inside of that brand, and one way of doing that is creating an audience and really a list of people that are paying attention to you so this way here you can communicate with them and then you can have their attention and their eyeballs and then they will know, like, and trust you and there’s no better way to really sell things to people in an honest ethical way than that right there. So, that’s what we’re going to be doing here in this episode and also in all of those episodes that I’m going to be publishing on TheAmazingSellerTV.com which will be over at the YouTube channel. Also, leave comments and stuff over there for me. Let me know if there’s any other thing that you want me to cover here in these more advanced next level type brand building stuff like let me know because I’m going to be listening and I’m going to be doing what you want me to do because I want to give you guys as much help as I can. I think it’s so important.
[00:10:08] Scott: So, let me give you a couple of examples on brand building but also audience building. Now, my photography business, you guys know my full story and if you don’t, head over to Episode 300, TheAmazingSeller.com/300. Check that out. It’ll tell you my whole story, how I started as a contractor, my wife and I started a photography business, and the rest of the story is there. You guys all probably know. If you’re new, you might not. You might want to check that one out. But basically, we had a photography business locally, brick-and-mortar. We built up over the course of about two to three years an expertise in that market or known as being the experts in that photography world, that photography market. Now, we didn’t go out there and try to be the best photographer in weddings. We didn’t want to touch that market. We didn’t want to go into that market. We weren’t being the overall photographer that would do everything.
So, we started to be known as the family photography studio to go to especially if you wanted a great experience and if you wanted this classic portraiture. My wife was really great at putting together these unique sets with these unique props really catering towards infants like babies like I’m talking even some of them were like weeks old, not even like two or three weeks old. Sometimes like the first week and then we would then take pictures all the way up to the first year and then after that, we would do once a year and then we're taking their first communions and then we were taking they are graduating which was crazy. We didn’t go that far because we weren’t into it. Well, we were almost in it for 12 years, so I think we did take some graduation pictures of our first clients. It’s pretty crazy but definitely watching them grow up but we develop that relationship. We develop also the authority in our space as the go-to because people would talk about us in the community.
[00:12:08] Scott: So, even though we’re going to talk today about online influence. We did it locally brick-and-mortar and that’s the same thing as who is the go-to photographer in your world? You probably hear of a wedding photographer that their name just comes up anytime someone talks about wedding. It’s just you start to build up that authority and that expertise from word of mouth. So, you can still build up influence in that space even if it’s locally but that’s just one example. The second example is we took our photography skill set and then we started to teach Photoshop training online even how to start your own photography business even if you’ve never went to formal training or college to be a photographer because we did it, so we taught that but the way that we did it and again I explained that. I actually explained that also the entire details on that part of it like the digital photography online training and then how we built that into a six-figure business and we did that for six, seven, eight years.
That there is Episode 507 so TheAmazingSeller.com/507 if you want to hear all the details on that but we really went and built an audience, not just a list. Now, building a list you could be faceless like you don’t have to like if you’re running a contest, you don’t have to be the brand. It can just be the brand XYZ is doing this contest and that’s great but if you are someone that’s in the space that you’re trying to build influence and you’re doing a contest, well, you probably want to show your excitement about the contest and then that can start to get you known as the person in that space and then when you start doing some of the other stuff that we’re going to talk about is then you’re going to be that go-to person like who would you go to if you wanted to, I don’t know, do scrapbooking? Like, maybe there’s someone in your family that’s just a diehard scrapbooker.
[00:14:02] Scott: That would be the person that you would go to. Well, there’s probably someone online that’s done the same exact thing so now they’re building the go-to status in a sense and the influence in that space. So, we did that in the digital photography world as far as online with training. We built up an email list, but we built up that email list of giving away content that helped people just like here on the podcast and then from there people started to pay attention, but they also got to know, like, and trust. So, that’s why building up that audience even if it’s a slow go, it’s fine like our first list in that photography training world was like 1,000 people and we did over $12,000 in like a three to a four-day period once we decided to create a training for those people. And then that went on to be a six-figure business for years, but we built up that influence. We built up the know, like, and trust. We built up we were the go-to for that.
Again, we weren’t wedding photography specific. We didn’t want to teach that. We wanted to teach more, we actually did it where we were taking and creating these amazing sets that would cost you $2,000 to $3,000 if you were to go out to buy the backdrops and all the props and we were being able to create a digital version of that and then helping people understand how to do green screen but also do like cutouts and then place that subject in that background that would normally cost $2,000 and we can give it to them for $25 or $30. So, it was a win-win and we did that in our own business. So, those were some things that we did to really be different in the market. We were niching ourselves down. We weren’t just being we’re going to show you how to take landscape shots like we weren’t into that. So, that wasn’t what we were going to train. Anyway, moving on. Another example is this podcast. This podcast started by me saying I don’t care how the money will come. It will come.
[00:16:03] Scott: I’m just going to go out there and try to be the best resource for this market and at the time it was how to sell on Amazon. That’s all I said. I mean, at the time, there wasn’t a lot of people. There wasn’t even any other podcast really that were specifically talking about this. Now, on the flip side of that and kind of on the downside of that is all of the attention, in the beginning, came from I was showing what I was doing of launching products on Amazon. That's great but now Scott is known three years later as kind of like the Amazon guy. I don't necessarily want to only be that person as I’ve shared in past episodes. I have so much more to offer and just like this, ways to build an audience, this here is powerful. It’s something that I’ve done so I’m not necessarily the Amazon guy if I’m showing you other things than just how to launch a product on Amazon. I mean how many times can I share with you how to sell something on Amazon?
It’s pretty straightforward. We went through a lot of the nuances and stuff and we covered them and, yes, we’ll continue to do that but something like this like I said we’ve evolved so now we have to switch the spotlight a little bit and kind of focus it somewhere else but in the beginning you have to niche down and in your market, I would say to do the same thing depending on what you are in, you want to find a way to just niche it down even one level and then start focusing on being the go-to guide or the resource of or in your market like that’s what you want to do. And again, like I said, The Amazing Seller Podcast and, by the way, I want to clear something up here. I was walking actually I was in Georgia and I was on this little moving floor in a sense in or at the Georgia Aquarium, one of the largest aquariums, and I was there at the event for that Seller Labs put on Resonate, and I was standing there and just standing next to a couple of people and they looked over and they go, “Oh my gosh, it’s the amazing seller! It’s him himself!”
[00:18:07] Scott: And I’m like, “Yeah,” and I’m like, “But let me just kind of clarify like the amazing seller isn’t me. It’s really creating you or helping you become you’re the amazing seller,” so I just want to clear that up. And also, The Amazing Seller isn’t just about selling things. It’s about selling yourself as well and I can go on a whole other topic there because I really want to clarify that for a lot of people that are thinking that because selling isn’t necessarily selling to make money. It’s selling yourself as who you are and who you want to be and something like this and influence. It’s the same idea. You have to be comfortable with selling yourself as you know what, I’m going to be the go-to expert in this market so I’m going to sell myself first and then I’m going to believe in myself enough to then sell other people that they should listen to me because I am going to help them through this journey. So, just to kind of clarify that.
But anyway, so The Amazing Seller kind of started the same thing or the same way. I said, “You know what, I’m just going to create an amazing amount of content and really be good where I educate people for stuff that they would normally pay for,” and then once the attention comes then I can decide the next move and that’s where I think it was 60 episodes is what I first mentioned. I think it was Jungle Scout, so I think that was the first affiliate commission that The Amazing Seller made, 60 episodes in. So, 60 episodes before a dime was ever made. So, again, the long game. That’s what we’re doing. Now, that’s opened up a ton of doors for me now. If I want to interview someone on my show, it’s a lot easier now because I can say, “Hey, I’ve got over 10 million downloads on the show. I’ve interviewed people like Pat Flynn, John Lee Dumas, Rick Mulready,” like all of these people.
[00:20:02] Scott: And the minute that they hear those names, they’re like, “Oh yeah, I’ll come on. They’ve been on. I’ll come on.” So, you’re getting leverage now from having the reach, having the audience. So, the same thing goes for when you have so I just said when you have, not if you have, when you have influence or an audience that’s paying attention to either you or your brand or someone in your brand, you can then start to leverage that and then that will open up more doors. So, it’s really important that you understand that. We’ve done this in the new brand as well. We’ve done this exact same thing and it works really, really well. So, many things that we can do now because we have the attention of the audience and it’s not just the faceless brand. So, the first thing I want you to ask yourself, this is kind of an action step here is I want you to ask yourself this. How can I be the top resource in my market? That’s it.
So, you don’t even have to know all about your market because you’re still learning, we’re all still learning. You’re always going to be learning stuff. You’re just going to report on the stuff that you’re learning or you’re going to create that resource that you wish you had in the market. Now, you might not be passionate about your market. I would advise finding someone that is and having them come on as someone that can inject some of that into the brand because I think that if you can get excited about creating like a great resource and again by the way if you create a really great resource for people and we’ll talk about how you create these or this resource and create something that people are going to want to link to, people are going to want to share, they’re going to want to mention like then everything else becomes easy because now you’re getting all of the benefits of having this content out there and then people are coming to you and then once they come to you and your brand then you’re starting to be known in the market as the go-to person. That’s kind of how it works.
[00:22:09] Scott: So, again, I’m just going to give you some examples here. So, like bass fishing. You could be the top expert there or the resource there. Jeep expert. A dog expert. Pest control. Grilling experts. Pool and spa expert. Scrapbooking expert. Can’t even talk this morning. I’m so excited. So, there are all different things so think about who in your market is the expert right now and who could you model? Who could you see that is out there creating content or is the go-to person and just again like throw it out there just because right now you think I could never be the go-to resource, you’re limiting yourself to what you really can achieve. Because just because someone else is doing it, it doesn’t mean you can’t do it. There’s a lot of people that started a podcast before me and here I am because it’s me.
No one can be you. No one can be your personality. No one can have your energy level as much as you. No one can have the inflection that you do or the quirkiness as you do. Maybe you have that quirkiness meaning that you’re funny and you kind of make fun of yourself in a sense because you are. Like me, I don’t know how to type that well. I always bust on myself and people resonate with that because people are like, “I don’t really know how to either,” or, “Oh, that’s funny, Scott. He kind of bust on himself a little bit because he’s not the best speaker maybe,” if you were to kind of go for a public speaking gig but I get it done and people seem to enjoy listening to me because of the energy, because of my point of views or whatever. So, don’t limit yourself in thinking that, “Someone’s already done it, I can’t do it.” You can do it. No one can be you or the person in your brand and I keep saying that because maybe you are not the person. Maybe you’re not the right person. Maybe you don’t have the energy.
[00:24:04] Scott: If there’s one thing that I would say for anyone right now listening is figure out who it is or hopefully it’s you that can have that energy when you get on maybe video or you get behind the mic or maybe you even write content with just some different way or different way that people can feel your passion. There's no way to really get that in text as much as if you are on video or if you're on audio or even just pictures. There are ways that you can kind of express that through pictures. So, anyway that’s probably for a whole other conversation but energy is huge when you are talking about your market and your brand because people that they see that, and you can’t hide behind that or you can’t fake that in a sense. You can try but it’s not going to work. Trust me.
So, those are my examples. I’ve done it in the brick-and-mortar, I did it in the digital photography training, we did it with The Amazing Seller, we did it in the new brand. So, those are just some examples but ask yourself, “How can I be the top resource in my market?” Ask yourself that. And then also find a top expert in your market right now and see what they’re doing, see what channels they’re using, make a list of others in your market. So, let’s talk about the five ways, the five platforms really to build your influence and authority. Number one is a blog. Yes, blogs are still out there and yes people are still blogging. So, you have to create a home base and I’ve talked about this before. The blog to me is your home base. It’s kind of like an email list. You own the blog. You buy your domain name and then you own that piece of property on WordPress whether it’s on Shopify or wherever you’re going to put your blog and host it.
[00:26:08] Scott: As long as you pay the bill to host it, you’re going to have that blog. It’s your content. It’s your home base. That’s where I would say you must start. So, even if you have the blog as a placeholder for the content to reside, that’s what you want to do. Like when I started the podcast, I didn’t want to have a blog along with it that I had to write weekly content. So, what did I do? Post a podcast every single week, three episodes still by the way, and then I have them transcribed, I have show notes done. So, now those are populated three times a week on The Amazing Seller Blog. I’m not writing other content there. I’m not posting video content there yet. I might, especially when we do this new show, The Amazing Seller TV Show or TheAmazingSellerTV.com so go check that out.
But, yeah, so that will probably have its own section but I’ve kind of just had that as another piece of real estate and also my home base. Because let’s face it, we don’t own YouTube, Facebook, Instagram, Pinterest, any of those other ones, Snapchat, whatever. We can get attention over there, but we have to have that home base. So, number one is definitely a blog and that’s where you can build this platform of your own that will always be yours. It’s very similar to having an email list because you own that. We don’t own the Messenger bot kind of building list that way like do we want to do it? Sure, but it doesn’t mean that that’s what we’re going to build our list on and that’s the only place we’re going to have it because it’s kind of risky because if something happens and we can’t get access to that, we’re kind of SOL. So, we don’t want to do that. So, number one, home base, blog.
[00:28:04] Scott: Now, these other ones I'm going to be mentioning. These are going to be up to you. I would suggest you don't do them all. You pick one and then you focus on that and I'm going to give you three action steps here to do at the end but number two is YouTube. YouTube is another massive, massive search engine just like Google. Now, if you have a blog, there are some basic SEO stuff that you’re going to do, search engine optimization. Simple stuff just like in Amazon listing, your title is really important. Your content that you’re writing in there is important as far as talking what it is that you are explaining that is in line with the title so it’s SEO basics. It’s like telling Google what you’re writing about, what content it is. Now that alone won’t get you traffic necessarily. There are other things that go into it which, by the way, I’ll be sharing more of that in upcoming podcast episodes.
But I’ll also be sharing and kind of diagramming out SEO type stuff like that, so we can get Google traffic, we can get YouTube traffic, Instagram, all of that stuff I’ll be doing that inside of the brand building TV show. So, YouTube, let’s talk about this. If you go to YouTube a very, very easy way to see what you should probably create for your market is to start typing in how to. How to, and maybe it is, maybe you are doing fishing, let’s go to fishing. So, how to catch bass in a lake, a pond? How to catch bass in a pond? That's probably a big one and actually, you know what I'm going to do here on the fly? I'm going to go ahead and I'm going to type in YouTube but again I’ll be doing this more on my YouTube show, so you’re definitely going to want to check that out. So, let me go over to YouTube real quick and I’m just going to type in how to catch bass in ponds, the very first one.
[00:30:06] Scott: The next one. How to catch bass in lakes? How to catch bass in cold weather? How to catch bass in the winter? How to catch bass in spring? How to catch bass in muddy water? How to catch bass in early spring? How to catch bass in cold water? And then another one is how to catch bass in March? Just from doing that one search. So, that’s how you can find things to post. The other way is to go to YouTube, find one of those videos and then click on the person their channel and see how many subscribers they have, how often do they post, what is their top videos? You can go in there and search by most popular. So, all of those things. That’s YouTube. Now, there’s a whole bunch more we can talk about within YouTube, thumbnails, optimization, SEO, all that stuff, things that I'm still learning right now but there are also best practices and I'll be covering them in an upcoming podcast but also, I'll be diagramming that out inside of one of those brand-building videos so definitely check that out.
Number three, Instagram, you get to post pictures and you also can link in your bio as of right now. Now, in the future, that may change. Right now, Instagram to me is a very fast, hear that? That’s my finger snapping. Instagram is fast so it’s like you post something and you’ll go back and refresh it in five minutes and there’s a whole bunch of new things in your feed or depending on how many people you’re following. The same thing goes for other people. Now, stories are a little bit different because stories are up for 24 hours. It’s kind of like Snapchat and then you can kind of see how many people are viewing it. Those are more people that are paying attention and let me just say this. You might start and you might get 1,000 people to follow you over, I don’t know, a month, a month-and-a-half let's say and there are strategies on this and again I'm going to invite an Instagram expert on, so they can teach us the right way of doing it, the ethical way of doing it, not out there by Instagram followers and none of that crap because that doesn’t matter to me.
[00:32:05] Scott: It’s not necessarily the size of the list. It’s the quality of the list and if you haven’t heard that, you just did now and that’s 100% what I agree with. Even going back to my building the influence in the photography space with only 1,000 people but they were diehard followers and I was delivering so much value and they wanted to buy from me and that’s how I was able to sell over $12,000 in products to those people in three days. So, again it doesn’t mean it’s got to be a massive, massive list. But Instagram, the way that I look at with Instagram is you can build influence and you can give content if your market lends itself to that but really Instagram then would probably be after YouTube because you can then mention the stuff that you’ve posted on YouTube or you can share a little clip in your stories on Instagram that would drive people to YouTube.
Instagram you could also drive people over to your blog. The thing with Instagram is it’s pretty easy. You have one image. You have a bio link and that’s really it. You have your stories. So, that’s it. It’s really simple. There’s not a lot of writing. There’s not a lot of content. So, for a lot of people, it's easy. I tell people especially if you're just starting, yeah, fire up an Instagram account. If your products lend themselves to pictures, then definitely like just start posting pictures like of that like you might be in the bass fishing and you go fishing three times a week. Every single time you can take pictures of the fisher catching or the lures that you’re using and then you can just stockpile those and then just post three or four times a day, and then you’re going to start to build up that. And again, there are some strategies behind that using tags and all of that stuff. I don’t look at Instagram as like a huge thing as far as that I would focus on unless your market is definitely there, but it would be then to get those people to another platform like your blog or YouTube.
[00:34:03] Scott: The reason why is because YouTube also is evergreen so when you post something on YouTube, it will last. So, if someone post today, in 12 months from now someone else could still be searching how to catch bass in cold water and they can find that video. With Instagram, it’s pretty much gone. It’s buried. You’re not going to find it. Now, I didn’t put on here which I probably should have is Facebook. So, actually what I’m going to do here is we’re going to add a sixth because actually the fifth one is really going to pertain to some of you but some of you not. Facebook would definitely be probably one that I would put into the top five but we’re going to add a six. So, we’ll push five to six. So, let’s just go with Facebook. Facebook, very similar. We are creating content. It moves fast. Now, can people scroll through your feed and find it like Instagram? Yes. Can you have a video that is uploaded that get views that gets traction that gets shared? Yes. So, would I be using that to build influence? Sure. Would I be using it to build authority? Sure. But again, you have to figure out where your market is, where you want to spend time right off the bat.
Now, if YouTube is better for you, I would go to YouTube. If Instagram is – I'm sorry. If Facebook is easier for you, do Facebook but let me just be clear. There are two different ways and two different channels on Facebook that you could use. There's Facebook fan pages which a fan page you almost need – it’s almost a must that you have a fan page. I think you should anyway just to have branding in your business on Facebook but it’s not like it used to be. You’re not going to go out there and build a whole bunch of likes to your page. That’s not what we’re doing. We’re really using that as a placeholder for our content. You can repurpose your YouTube stuff there if you want to but also, it’s shareable. So, if you want to run an ad using your Facebook fan page which you have to by the way then from there it’s shareable, but you can also get comments and social shares but also social proof by getting likes and comments and emojis and all that stuff. That’s how I would use a Facebook fan page.
[00:36:07] Scott: Now, if you have a community aspect to your market and to your brand then that’s where you would do a group because a group allows a lot of things to happen inside even if it’s a closed group where conversations can happen and it's still hard to organize those. I got to be honest. I mean even in the Amazing Seller Facebook group it's crazy because there are so many posts. We're approaching 60,000 in that group right now and it's just huge like how do you go through and sort? You can search but it's not really like a forum used to be where you can have categories and different threads and all of that stuff. So, it’s still good. A group is good, and we have those for some of our paid trainings because they’re smaller in a sense, a couple of 2,000, 3,000 is fine and even up to 5,000 but once you get past that, it’s hard to keep things organized.
So, that’s where Facebook groups are good if you have a community aspect to it. But if not, I would say just do the Facebook fan page, post there and again you can always graduate to a group. But again, I’ll probably have someone that has done this really well and probably teach me a few things or two and I’ll kind of have them come on and they can teach us together. But from what I’ve gathered and what I’ve used it for, again Facebook I think is critical depending on your market, but a fan page is a must just because it gives you the ability to share and also advertise through that. As of right now, you can’t advertise inside a closed group and you can’t really share a post inside of a closed group because it’s closed. You don’t want to share that publicly and we want that to grow if it can. So, that’s Facebook.
[00:37:56] Scott: Again, not a lot of people on Facebook are searching for how to. You’re kind of interrupting them with them entertaining themselves so an ad, the same thing. Ads work but you’re not really going there to learn necessarily. Now, some could argue and say, “Well, if you had a fishing channel about how to do this, yes, you could,” but people are really going to go to YouTube for how-to in my opinion. So, we got blog, we got YouTube, we got Instagram, we’ve got Facebook.
The next one would be, and this is five on the list, I’m going to go kick a six in here though, the fifth is email list building. So, email list building I think still should be started from the beginning even if it was just a giveaway to get people to raise their hand and then we can do so much with that email list as far as like retargeting and lookalike audiences and all that stuff inside of Facebook. That's what that also allows us to do. We also get to notify them when we have new content. We also can create these things that we call lead magnets in the marketing world and a lead magnet it really something where people would raise their hand for. That could be like I said, a giveaway, a contest. That could be the lead magnet, or it could be a free download, maybe five ways to build an audience with raving fans for your business. That could be the download. You could have five tips you must know before going bass fishing in a pond or something like that.
It could be any of those things that gets people to raise their hand for them to want to give you their email address in exchange for this lead magnet. That’s what we call lead magnet so if you start hearing me talk about that, that’s what we mean. But you have to create these to build that list, but a list is really, really important. So, what we’re really talking about here is like blog is your home base and then you really need to pick another channel that could be reaching outside to get traffic and then bring it back to the home base. You also want to build up a subscriber base on whatever platform it is.
[00:40:00] Scott: So, it could be YouTube. It could be Instagram as a follower. It could be your Facebook fan page. Although I think Facebook fan page, just going back to that, if you have 1,000 likes, that doesn’t mean 1,000 people are going to see that. Same thing with Instagram. If you have 1,000 people to follow you, it doesn’t mean that you’re going to have 1,000 people. You might get 60 people that like your stuff. YouTube. Same thing in a sense but once you build up that subscriber list or that subscriber base when you post a new video, they’ll be notified especially if they click on that little bell and also, it’s searchable. So, people that are searching for how to catch bass in a pond, they’re going to find it as long as it’s optimized, and you’ve done all that stuff. So, just think about it that way. Blog is your home base. You’ve got YouTube, Instagram, Pinterest, Facebook, any of those outside social platforms that we could then create content to get people to notice and then from there build up our own little channels out there or our channels on those platforms but then also being able to direct them back to our blog or even to offer our lead magnet, so they would then jump on our email list. So, those are five different platforms and different ways to build influence and authority.
The sixth way that I’m going to add here which I didn’t know I was going to do this until I got going here is a podcast. You might have a market, or your brand would do well having a podcast. If you have an audience that would enjoy listening to bass fishing tips every week of what happened at the last bass fishing tournament then there you go, then all you need to do is get a mic and get a topic to talk about and start talking about it and start publishing it. Then from there, you can start to reach out to other people that are in that space that might be experts and then you can bring them on and you can learn and then you can come back the next week and say, “I tried this thing that so and so helped us with and it worked, it didn’t work, some of it worked, whatever,” and you can kind of give that play-by-play.
[00:42:06] Scott: And if you have a market like fishing, like bass fishing, I think people would tune in. And here’s the deal, a podcast is so much more personal. Right now, if you’ve been listening for any period of time, you kind of know who I am, you know a little bit about my story, you know a little bit about my family, you know what I stand for, you know I’m out there trying to help people and serve people, so they can have a better lifestyle. So, all of that stuff you know because on a podcast you almost can’t get distracted in a sense. You have your earbuds in and you’re listening. If you’re on YouTube, you can get distracted, so the attention is a lot less. Instagram you’re scrolling through. Email list building I would say is another great way to get attention but then you could drive people over to a podcast that you just did just like I do on my Friday email recap. I let people know there’s three new podcast episodes. Here’s the topics. Go pick one that best fits you. We posted it on the blog too.
So, a podcast is a great way to get intimate and you can connect with the people. They start to know, like, and trust you. You can’t hide it. You have to be you and if I was to give any advice on a podcast is just be you. Don’t be perfect. Say the words that you normally say if you are hanging out with your buddy or with a group of people that you were having a chat with like don’t hold back just because the mic is on and I think that’s the hardest thing for a lot of people. And I have to say even going back to when I started this, I might have been a little bit stiffer but not as much because in my head I’m like, “If no one listens, no one listens.” I’m just going to kind of do my thing. I’ve also followed Pat Flynn for many years and that’s really what he’s done and I’ve kind of watched what he’s done, and it’s worked pretty well, and it also was I would say kind of like a sigh of relief when I didn’t have to be perfect. I didn’t have to know everything. I could just be in a sense someone that’s learning and documenting a story.
[00:44:09] Scott: So, podcast, you can definitely do a podcast. I’ll probably have someone on that could help us with podcasting as far as maybe even get Pat on and we can talk about podcasting especially for people that have a brand and they want to get the word out and they want to be able to connect and maybe just some thoughts as far as if you could even create one. Now, I’m not saying do all of these. Do not do all of these. You need to pick one or two. I would say definitely pick the blog as a home base but you’re going to want to pick another one to be able to kind of reach out and start building that influence in other channels.
So, here’s your three-step action plan and I apologize if you hear some mowing going on but as I’m recording here it sounds like someone is mowing next door. So, I apologize for that but again this is real and I’m not going to stop because I have someone mowing and I’m pretty sure you’re still going to hear me up pretty well because my mic’s pretty good at canceling that stuff out.
But anyway, step one, choose a platform to focus on. Where is your market right now? Where is your market right now? That’s where I would focus. I would also take in consideration what could you do the easiest for you or someone in your brand? Would it be YouTube? Would it be Instagram? Would it be a podcast? Would it be Pinterest like whatever one it is, pick that one to start with and really focus on that.
Step number two, search “how to” on YouTube for keywords to focus on. Now, whether you use YouTube or not, it’s a great tool in a sense to figure out what people are searching for. So, that’s step number two.
Step number three, be consistent and create a schedule. So, whether that’s once a week or twice a week, be consistent and the way that you can do this is break it down and chunk it down like I always say. Take an hour, figure out what are the topics that your market is paying attention to that they need more information on that they’re searching for. That’s like one hour, one day.
[00:46:08] Scott: The next day would be figuring out the keywords that you’re going to focus on. So, just really figuring out like, “Okay, I found out the how-tos but let’s find the top videos and let’s kind of see what they’ve been focusing on and see if I can model that.” So, choose a platform to focus on, search how-tos on YouTube so this way here you can get good keywords even search for it on Google and you’ll get some autofill there where it’ll actually fill in the blanks and then like I said, step number three is be consistent and create a schedule. And again, that next day, that next hour might be, “All right. I’m going to map these out. I’m going to create bullet points for each of these pieces of content, video, podcast.” Maybe it's going to be an Instagram post that you're going to map out. Whatever it is, just figure that out, be consistent, and create that schedule so this way here you can just kind of show up and do the task.
Now, little tip here. Create the blog. I would say you definitely probably want to do that part. Create the blog to be the ultimate resource. Because whatever other platform that you choose, the ultimate resource will be on the blog. You want to keep compiling all of that information on the blog. Number one, just by accident you’ll probably start to get traffic because now you’re posting regularly on a blog and even if it’s somewhat okay with the SEO, the search engine optimization, that’s where you’ll start to get some organic traffic. Our blog in the new brand just by doing that not even planning out like keyword strategies and all that stuff, we just posted there regularly for over a year now and just over a year and we’re getting between 30,000 to 50,000 unique visitors a month and we had a couple of months that were over 80,000. So, it works but you have to be consistent. You got to show up and you got to do the work. This is the long game.
[00:48:06] Scott: Like I’ve said before, plant seeds now so you can reap the benefits later. You can kind of eat that fruit or you can eat the vegetables later that you planted today. We have to plant now, we have to water it, we have to nurture it, we have to weed it, and kind of refine things and then let it grow. Then we’ll get that effect, that overall effect, that flywheel effect in a sense where everything starts to feed each other. And then we can always add another platform. We don’t have to just settle on the one and we can go to YouTube first and start getting some traction there and then we can add another one as long as it’s not going to take away. But I would say blog, home base. Pick a channel, let’s say it’s YouTube. Consistently post on YouTube. And then you want to take that content and then post it on your blog as well and then I would be building that email list right alongside this. So, those would be three components that I would have in place in any new brand.
If we’re starting a new brand from scratch, that’s what we’re doing: home base, YouTube, email list. Done. Or it might be blog, podcast, email list or it might be blog, Facebook, email list. Whatever it is, that’s what we’re going to be doing because when we’re creating this content, we can be talking about our email list. We can be saying, “Hey, if you want to go grab the XYZ guide, go to XYZ.com/guide and then you’ll get it. That’s your lead magnet or maybe you’re going to run a contest that will be building an email list. You share that contest on Facebook. You’re going to drive people over to the email list. So, that’s what we’re talking about. Blog, a channel that’s going to get attention, YouTube would be one that I would focus on in this case, and then email list building.
[00:49:51] Scott: So, show notes can be found at TheAmazingSeller.com/521. Again, show notes, transcripts, all that stuff can be found there, again my home base, and then you’ll get all that stuff. And just remember this, guys. You don’t need to do everything all at once. Go back, listen to this again, pick out the things that you could do right now or really map out the strategy and the plan and then execute it and then also commit to it like commit to it like me I’m committing to six to eight episodes for this little pilot series.
So, go ahead and commit to it like I am and then come back, look at the results, see if it’s where you wanted to be, see if it had some good things that happened along the way, things that you might want to tweak for the next six episodes or the six pieces of content and then go from there but the one thing that I know and you know as well is you got to get started. You have to get started. So, go through this even if you have to go through this episode one more time, make notes, figure out where you are going to start to build your audience and your raving fan base so this way here when you’re building this brand, it’s going to be so much easier moving forward and you’re building an asset for your business.
All right, guys. So, that’s it. That’s going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day and I’ll see you right back here on the next episode.
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