What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode!
Make Amazon’s search algorithms work for you!
Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it!
Don’t forget to optimize your listing for keywords!
One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!
Take advantage of the awesome tools designed to help ecommerce sellers.
You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and Keyword.io. To hear how these tools can help you successfully utilize keywords, make sure to catch this episode!
Provide relevant deals, information, and value to your following!
Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like Keyword.io to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [0:30] Amazon is a search engine for buyers.
- [5:00] A behind the scenes look at how keywords work.
- [9:30] Before you can rank for keywords, you have to optimize for keywords.
- [13:30] Tip #1: Use Amazon’s autofill to find top keywords!
- [20:00] Tip #2: Keyword.io – a great way to use seed keywords.
- [24:30] Tip #3: Scope – a tool to reverse scrape keywords.
- [31:00] Scott recaps his 3 keyword tips.
- [32:30] Additional suggested tools.
- [34:30] Why you’ve got to build an email list.
- [38:30] Closing bonus tips from Scott.
TRANSCRIPT TAS 471
TAS 471: 3 Tips to Find TOP Keywords that Help You Rank and Sell More Products
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 471 and today we're going to be talking about three tips to…
[read more=”Read full transcript…” less=”Read less”]
…find top keywords that help you rank and sell more products. Sounds cool? Awesome. Because that's what we're going to be talking about. And I know that a lot of people want to know ‘how do you find good keywords?' Not just random keywords but how do I find keywords that people are actually searching for. The one thing I want to say here before we even dive into one thing here, in today's episode is really I want you to understand that Amazon is a search engine. Amazon is a search engine but more importantly it's a search engine for buyers.
That's the cool thing. Now, Google, we all know is an information search engine. Yes you can find products by searching Google. But for the most part, we are all going to Amazon to find products. We're not going there to learn how to tie a certain knot. Or we're not going to Amazon to figure out how to catch bass fish. We're not doing that. Like, we're not going there to Amazon to find something. You need to get that in your mindset if you're not thinking that way you need to start thinking that way because when you're even doing product research you need to start thinking to yourself are people searching for this or do I need to educate people before they make the purchase.
If that's the case, that's fine but then we might be talking about building a brand around this market that you can educate but then drive people over to Amazon and then maybe you could tap into other searches that are related to your product. But that's for another topic. But just understand that Amazon is a search engine for buyers. Really, really important. Now, recently I shot a couple of videos on this topic for my YouTube channel.
[00:02:04] Scott: Now, let me just time out here for a second. Recently, I started adding more content to the YouTube channel. It's something that myself and my team is focusing on here in 2018 and beyond. It's really delivering more content. Doing more YouTube lives and just really a lot more information to help show versus just like on a podcast like just be able to explain it but actually show it. That's actually what I did on a couple of YouTube videos. What I'll do is I'll link up to those in the show notes to today's episode at themazingseller.com/471.
The other thing I'd like you to do for me here if you wouldn't mind is head over to YouTube and subscribe to the channel. Then this way here you will be notified when we do YouTube lives, when we post new content and when we do behind the scene stuff. That's all going to be posted there and we're really going to be spending more time there answering comments and all of that stuff. So definitely subscribe to the channel and you can do that by heading over to theamazingseller.com/youtube. It will take you directly to the channel, just hit the subscribe button and then also so you get those notifications you will have to click that little bell icon. It's right there alongside it and this will allow you to be notified when we post something new to the channel.
This way here you don't get left behind. Now I will from time to time take those videos, embed them into the blog post so this way here like this episode it will have two videos that I actually walk you through parts of this process so this way here you get a better visual understanding. Now today, like I said is all about finding the top keywords to help you rank and sell more products.
That's what we're going to be talking about today. But I did another video where I actually show you the ranking process. I think it's important to stand the ranking process in general and then from there you can start to say to yourself, “Okay now let's go ahead and start finding these keywords,” and I think you have to also understand that when you are starting this process you need to start with a base set of keywords.
[00:04:12] Scott: I'm going to give you some ideas. I'm going to actually give you an example on how I found a market and I came home and I do what I normally do when I find a market. Just because I'm curious and I'm going through the process I like to do it. I sat down at the computer and I started to look into this market. Exactly what I did here and that I'm going to share with you, is exactly what we also do to find additional keywords to really keep broadening the net or widening the net in a sense so we can reach more people.
So here we go. Let's just right in here. The idea behind keywords are these four things. One, eyeballs for searched keywords. That's obvious. We want more eyeballs. But again, going back to what I said in the beginning, Amazon is a search engine. So if I am searching for a garlic press I'm going to Amazon and I'm going to type in ‘garlic press'. That is my keyword. They are going to have my attention if someone is position there, or someone is ranking there on that page I have a very good chance of seeing them. I also have a chance of seeing sponsored product ads on that page.
But I did a search because I am in need of a new garlic press. So I go to Amazon, I type in garlic press. That's what I'm doing. Any time I go there, that's what I'm doing. I'm going there to look for products. So again, those are the eyeballs that we want for these searched keywords. Again like I said, pretty obvious but it's pretty important. The other thing to keep in mind is long tail keywords. Now, what does that mean? Long tail just basically means we're adding more than just one word. Okay, even if there's two words that are you main keyword like ‘garlic press'. We have a long tail to that that could be ‘stainless steel garlic press'.
[00:06:01] Scott: Or ‘stainless steel garlic press six inch' because maybe there's a special six inch handle. That could be another one, ”garlic press six inch handle' or ‘six inch handle garlic press'. Those are all what we call “long tail keywords” and then those are searched for by a lot of people too and there's ways that we can find these longtails and get our keyword bucket full of all of these potential terms that we could be found for. I'm going to go through those here. But the bottom line is though and this is like the third thing about the idea here, behind these keywords is really broadening the net. Getting wider. Why wouldn't we want to be found for these longer tail keywords that might only get 100 searches a month?
Who cares? 100 searches, you times that by 50 keywords, that adds up in a hurry. So that's what we want to do. We want to keep broadening this out. I'm also going to share with you here also how we can see a listing or a competition we can see especially the ones that had a lot of history. We can see a lot of history, a lot of data that they've already kind of done for us because they've been there a while. We can go ahead, reverse engineer what they've done or reverse the past in a sense and see exactly what they are ranking for because they've got more history and the longer that you're there and the longer you're getting searches and they're attached to your listing you're going to be able to get indexed and get seen and all that stuff.
We can piggyback off of some of our competition. So that's what I mean by broadening the net is we want to really, really go wide with our keywords. Not necessarily deep, we want to go wide. We can go deep too but wide is what we really want to go. Long tail fits in with that.
Then the other thing is and this is the like the fourth thing, the idea behind these keywords and getting more is it also allows us to do a better job in our pay-per-click and our sponsored product ads because now we are going to be relevant.
[00:08:05] Scott: And Amazon does reward you for being relevant. Sometimes you won't even be seen because your listing isn't technically relevant for that keyword especially when you're starting to offer long tail keywords. So you want to be relevant and the way to be relevant is to have these keywords inside of your listing somewhere, when we optimize it so this way here when we optimize pay-per-click it scrapes your listing and it says yes, this is related to that. Good, let's show that listing. That's what you want to do. Obviously sales that come from these keywords, that will even make it more relevant. That's going to even give you a little more of a boost. But that's for another conversation.
That goes into your ranking and all of that stuff. So let me just recap those real quick. The idea behind your keywords, eyeballs for searched keywords. Two, long tail keywords. We want to find more of those. Ones that we might not have thought of. We want to broaden the net, we want to go wider with our reach, with these different reaches. Over time that will get wider and wider and wider. Then pay-per-click relevancy. So those are the main reasons why we want to do this exercise and I'm going to share with you. I actually shared, on this video I showed you exactly what I did but I'm going to walk you through here in an audio form in a sense.
Now, before we do move on, rule number one is before you can rank for keywords you have to be optimized for keywords. Now, we talked a little bit about that a second ago but it's really, really important that you're optimized for these keywords that you're trying to rank for. So again, before you can rank you have to be optimized for these keywords. Now, I did break this down, in a video and I called it ‘How to rank for keywords on Amazon, the formula' and I did it in a formula. I'll give you a little recap here on what it looks like. When we're going to rank for keywords, we number one have to be optimized for those keywords.
[00:10:02] Scott: We need those keywords somewhere in our listing. The way that they are weighted as far as in the algorithm… I don't write for Amazon as far as their algorithm and I don't have an algorithm team. I don't know anybody that is. But from our understanding like your title is weighted the most. So when you have your title you want that for your top, top keywords. Now, you do not want to stuff those because that could be a negative against yourself but if you're selling a garlic press you want that garlic press keyword inside of the title so that's optimizing it. That's number one. We want to make sure that we're optimized.
The other places are obviously your images because those are also going to help you get clicks and then that will help you in the ranking process and also get sales but the other part that is more of the written form is your bullet points. So your bullet points we want to make sure that some of these keywords that we're finding are in there as well so this way here we have the opportunity to rank. The other place would be your description. Then the other place would be your back end search term fields or the keyword fields as they give you. Again, just before we even get to how to find these keywords, we have to make sure that we understand that we need to be optimized in order to rank.
Now I would definitely suggest you go check out that video. You can either find that on the show notes to this episode at theamazingesller.com/471. It will give you that exact breakdown as far as how to do it. You can also go to the YouTube channel that I mentioned earlier theamazingseller.com/youtube and you can search it there but I'd just go to the show notes page for this one because I've already did the work for you.
But again, in a nutshell, we want to show up in search and the way that you show up in search is you have to rank. The way that you rank is by sales and being optimized. Is your listing being optimized? If we first optimize, we go through a launch, after the launch, we've made some sales, we've now triggered Amazon to look at our listing and go, “Oh, let's put this together here. Someone searched for a keyword, garlic press.
[00:12:10] Scott: They went to this listing which also says garlic press. It is a garlic press, they bought it. Boom. Let's give them some credit towards that keyword and let's start to rank them.” Then the formula really is figuring out how many sales right now currently are people generating on page one and then you have to somewhat match that and we talk all about that in that video and I show you actually an example and everything in that video. So definitely check out the show notes to this and you'll get access to that video and leave me a comment on the video when you go there. Please, please do that and subscribe to the channel.
Today though what I want to talk about again is these three tips to find top keywords. So this way here when you're ready to rank you're going to have these in place. And if you currently have right now a listing you can always be doing this. You can always be adding and updating and refining and all of that stuff. So again I shot a video showing exactly what I'm going to share with you here in more details so definitely check out that video. But here it is.
Number one, number one way to find keywords that you know are being searched for, that you know, I want to highlight that, you know these keywords are being searched for on Amazon. Where would you find those keywords?
Where are you 100% sure that you are going to find keywords that you know are being searched for on Amazon? Some may say there is a tool. Some may say you guess. But the real answer is you use Amazon. You go to Amazon. Here's what you do. Pretty simple. You go to the search bar, and you start typing in your keyword. So I'm going to give you an example. I recently did one for garlic press. Of course and I typed in garlic press. As soon as I typed in garlic press, all of a sudden it automatically started to populate what they were suggesting I was searching for.
[00:14:08] Scott: So what is Amazon doing here? They are not guessing by the way. They are taking all of their data points, all of their searches that they've had and they are putting them in front of someone that is searching for something a little bit broader. For me I'm searching for garlic press. So I type it in, and immediately and I'm actually looking at my screen as I'm doing this for you here and it's exactly what I did in the video. Garlic press stainless steel, the next garlic press OXO, that's a brand, garlic press self cleaning, garlic press racker, garlic press peeler set, garlic press and slicer, garlic press Zylus, it must be another brand.
Garlic press dishwasher safe, garlic presser kitchen aid. That's what I did. Now, I can do this, let me go in and I'm going to type in ‘garlic press spacebar' and then immediately it's stainless steel. So that's the top keyword that they are saying people are searching for. So now what I'd do is I'd take garlic press stainless steel, put that into the search bar in Amazon, hit the spacebar once and then I have garlic press stainless steel self cleaning, garlic press stainless steel heavy duty, garlic press stainless steel kitchen garlic press, garlic press stainless steel large.
You see where I'm going with this. So all I did was I added a couple more keywords or words and it gives me more data. It gives me more keywords to look at. Now, again this is Amazon populating it for me. I'm not doing anything. Another example. I'm going to do another one for you. I did this recently on our workshop which if you didn't attend the workshop you probably should do one of those workshops because it's myself and Chris Shaffer going through how we built a six figure brand in five months. Little plug here for that workshop because it's amazing, head over to https://brandcreators.com/workshop and check that out because it's exactly what we're talking about here.
[00:16:05] Scott: So let me just go ahead and just share that example that I just shared in that workshop. So, I was looking for a Jeep and some of you may already know this because I talked about this in the podcast. I was looking for a Jeep and I said, “Holy crap. I didn't know that this was a market and everything.” So I came home and I did exactly what I'm going to do here right now. I did this in the video. I typed in Jeep, and then let it kind of do its own thing. I did Jeep and immediately it says, ‘Jeep Wrangler accessories'. So do you think that that's probably something I should look into? Absolutely. So now I go Jeep Wrangler… I'm just going to go Jeep and I'm going to put accessories in. I'm going to start typing ‘A'.
All of a sudden it populates Jeep accessories. Then it goes Jeep antenna, Jeep accessories wrangler unlimited, Jeep accessories for men, Jeep apparel for women, Jeep accessories for women, Jeep apparel for men, Jeep antenna wrangler, Jeep American flag decal, Jeep accessories wrangler. You see what I did there. The other one I'll do is I'll go Jeep and I'm going to do a Jeep and it comes up, Grand Cherokee. I'm going to do one though because it came up before. Grab handles, Jeep grab handles, Jeep grill inserts, Jeep grab handles JK, Jeep Grand Cherokee cargo mat, Jeep grand Cherokee, Jeep Grand Cherokee key fob cover. Jeep grill, Jeep Grand Cherokee roof rack.
You get the idea. That's all I'm doing. So they are giving me these top keywords that are being searched for so why wouldn't I pay attention to those as my longtail. So again, you can do this for free. Just go to Amazon, start typing in one or two of your keywords that's your base keyword or your seed keyword as we say and then start just writing these down or just taking those and adding them to a spreadsheet. So this way here you can start to optimize your listing. You also will probably fine you're going to get some product ideas. You might be selling a grab handle but you might see that a grill insert has popped up. Oh wow, maybe I should look into grill inserts.
[00:18:00] Scott: So you can start to do a little bit of research into your market while you're doing this. So really, really awesome. I actually showed another example on that video in another market so again like I said, you're not going to be able to see me doing it right here but you can see me doing it on that video. So definitely check out the show notes to this episode at 471. So let's move one. So that's one way. That's like the easiest way, it's free, you can do it, the only thing you're going to use is some time. Again, let me call a timeout here real quick for anyone that's like, “Scott, what do I do when I sit down here and start to work on my business?”
Well, depending on where you are in the process you want to focus on this for an hour maybe and just focus on getting keywords. If you're at this stage where you're going to be building out your listing and you're going to be launching your product you better do this before you launch. You absolutely, better do this before you launch that product because once you start to launch you start to get sales, you want to start getting credit for all of these keywords that are also inside of your listing. So this way here it triggers it, it sets you set on the map. So definitely, definitely get that stuff going or come back to this episode when you're ready. Go to the show notes, whatever that you need to do to make sure that you go through this process. That's number one way. Amazon auto generated. That's how you do it.
Number two, this is a cool simple tool. There's a free version, there's a paid version. I've used the free version, that's all I really needed it for and it's pretty awesome. Now, and this does more than even more than for keywords, for Amazon. I'm going to give you a couple of examples of how else you can use it but it's pretty powerful. And I'm not affiliate for this tool I probably should reach out to them because I probably could be because I'm a big supporter of them right now because what they do and what it's used for it's really, really awesome. It's called keyword.io. Again, I'll leave all these links and stuff in the show notes along with the videos. So this is going to be like a little crash course on finding these top keywords so you can start to build out your listing and even your pay-per-click campaigns and all of that stuff.
[00:20:06] Scott: So number two is keyword.io. That is the tool. Now, you want to start using seed keywords. We call these seed keywords and I've said this before and I'm going to say it again. It's the basic keyword. It's the garlic press. Or maybe it's just garlic because you're selling garlic. It's the main keyword. If you're selling Jeep grab-bar, it might be a Jeep grab bar. That's your main keyword. Start there or it could have been Jeep accessories because you're selling accessories, you want to see what else comes from Jeep accessories. So you're going to go to keyword.io and there's a bunch of tabs on the top.
It's basically allowing you to do these keyword searches in different platforms. It will go to Google, it will show you what the keywords are coming back for through Google. It will tell you the ones that are coming back through Amazon. It will tell you the ones that are coming back through YouTube. It will even show you, and I was surprised by this, it will even show you keywords that are being searched for through AliBaba. It will also show you I believe Yahoo. And there's a few other ones, YouTube, I think I already said. All of these different search engines it's allowing you to go in one location and then go ahead and pull the data back.
Now, let me just say a little disclaimer here. I have no idea if these keywords are being pulled from the platforms or they are being aggregated, whatever. I don't know. All I do know is it's giving me more ideas. At this point, that's all I really care about. I'm not looking at the numbers alongside it. There's some tools out there that give you like, and I'll show you a tool here in a second that will give you like an estimated number of how many searches they feel that are being done and how many sales are being done and all of that stuff. But right now, I'm just doing this for ideas. I'm just doing it kind of like I was doing on Amazon even though on Amazon is the search engine I'm going to want to apply this to.
[00:22:02] Scott: So, I'd want to go there and do those searches through their search engines just to get those base ideas. But to really pull back and get more ideas that you can test and you can try whether that's just putting them in your listing or even just putting them in a campaign inside of your pay-per-click. Whatever it is, you want to do this because it also opens you up for other ideas that you might not have had or other uses that it's being used for. A great tool, I'm a big fan of it right now. And I've been using it pretty religiously over the past month, month and a half and again I just go there and I type in a seed keyword and I actually show that in the video.
Again, I keep going back to that because you should really watch the video of me going through that process and showing you exactly what I'm doing with those keywords and stuff. It was funny, I did a misspelling. I didn't even know it on one term that I was looking at. And it was pulling back a ton of great keywords but it was using the wrong spelling. So another tip, you might even want to look at misspellings because sometimes people spell things wrong so you might want to be there for those misspellings. It's just another way to get additional traffic because sometimes people just spell things wrong and for me it was pretty obvious. I'm not that great of a speller. Cat's out of the bag!
So I put in a keyword and I misspelled it and it was coming back and then I caught myself doing it because I seen another suggestion that had said maybe you should try this. And so I did and I'm like, “Oh wow, I did it wrong.” Then I got a whole another batch of keywords. So it's another way to do that but a again just a little error on my part but actually turned into a really good lesson as well. Like I said, you can use Google, Yahoo, Alibaba, YouTube, Amazon, all of those search engines. I think there's even a couple more. So definitely check that out. Keyword.io, it's free as of right now that I'm recording this and go check it out. That's what you'd do there.
[00:24:06] Scott: All right, now moving on to number three. Now, this is a paid tool and it's part of Seller Lab's suite. They do sell this on its own. I believe it's a yearly fee and it's called Scope. Now, you may or may not have heard me talk about this, this also integrates very well inside of Ignite, which is a pay-per-click, it's their sponsored product ads kind of software tool that helps to automate and also allow you to run these while you're not having to manage everything. That's Ignite. But Scope actually works really well with it and actually have Scope built inside of Ignite but you can buy Scope all by itself.
But the way that it works is you are using Scope as an extension. It's a Chrome extension. So you put it on your browser and then you start searching on Amazon. Then what you will do is let's say that you find your top competitor… There's a couple of things you can do. Let me do the first way. Let's say that you're searching for garlic press, and you use your Google Chrome and you have to use Google Chrome because it's the extension that we're going to be using on that. Or Scope is going to be the extension we're going to be using on Google Chrome, it's what I'm trying to say. So what you're going to do is let's say you search for garlic press, and the first page of results is going to come up.
You're going to see a little tab down at the right hand corner and it will say Scope and you'll click on that and then it will fill up from the bottom up and it will show you on the bottom a pretty good size window and it will start pulling a whole bunch of data in. The cool thing about doing it on the results page is it starts to give you an idea of the general look at all of the different keywords and even the information that's on that page. So that's one way you can do it. The more powerful way that I like to do it and I like to take the top, like three or five different sellers and I will go to that listing. Then once I go that listing I can click on that Scope tab and it will populate all of the stuff for that listing and for that seller.
[00:26:07] Scott: The cool thing is I can select the tab that says keywords. I can select keywords and then what it will do is it will start to pull in all of the keywords that it's being indexed for and that it's also it gives an estimate of how many sales are being generated through those keywords. Now, again I don't know 100% how accurate that is but I will say this, if it's coming through as sales are being made, through keywords I'm probably going to want to pay attention to those keywords more so than the ones that aren't coming through as saying that there's sales being made. Like why wouldn't I?
So let's say that there's ten keywords that it's saying is making up a bulk of their sales. Those are the ones I probably want to focus on that I can get ranked for because I know people that are searching using that keyword are turning into buyers. So again, Scope is a great tool for that. There's other things that it does as well. I even give you some estimates as far as how many sales in general the entire product is doing and all that stuff, kind of the Jungle Scout but I use this one mainly for doing what they also call as a reverse ASIN, scrape or look up where you can go in and used to be able to use a different tool which I'm not really promoting any more.
Just some things that happened with the developer and that I didn't really want to get behind so I removed it from my resources page and for those of you that have been following me a long time you probably know which one that is. Scope is now the replacement for that and it's a better replacement in my opinion. It's a more robust tool, it's easier to use and the company that stands behind it is a great company. Jeff Cohen, one of the guys over there at Seller Labs. Great guy, you can ask questions, you'll get your answer back within a few hours if not less. Just really great support team over there. But Scope is a great paid tool if you are interested. Now, again you guys know that I'm totally transparent.
[00:28:02] Scott: I am an affiliate for Scope. I feel as though I'm partners with these guys that I promote because obviously I'm putting my name out there as well but I only do it for tools that I'm using or that I've used in the past and then I also know the people that are behind them and the companies that are behind them. If you're interested in Scope you can definitely head over to theamazingseller.com/scope. And you can go ahead and give it a try. That's what I would definitely, definitely do. I'm going to actually reach out to those guys because I haven't in while to see if I can get you guys some type of deal or maybe even some type of trial. Something like that. Definitely head over to theamazingseller.com/scope and check it out.
Regardless if I can work something out with those guys or not it's definitely worth paying for at full price because you're going to be able to get all of that data and really start pulling some of the keywords that your competitors are ranking for. Also this is why I said in the beginning it's really important that you understand that if a seller has been there for over six months, eight months, a year, they are going to have more data that you can look at. With scope, they are going to take all of that history, all of that data and it's going to start pulling all of that information in so you can look at it and go, “Oh, there's ten keywords that's driving most of these.”
Or the other cool thing is you're like, “Wow, they are ranking for these keywords, these I wouldn't have thought of. I'm going to start ranking for those.” Then this way here you can start to broaden out that net as we talked about in the beginning. You start to really increasing the amount of reach that you're getting for even keywords that get 100 searches a month, who cares if that turns into a one extra sale just find 50 of those keywords or 100 of those keywords on top of all of your primary keywords. The other cool thing is like I said, with Scope is you are able to take this information too and start running some campaigns, whether you're using Ignite or not which I'm a huge supporter of Ignite. Again, a tool from Seller Labs theamazingseller.com/ignite if you want to check that out.
[00:30:03] Scott: But I will leave all the links to this stuff inside the show notes because it's really important that you understand you can do this stuff for free and you can also start to use paid tools. You got to decide where it's most beneficial for you. If it's worth you finding a handful of additional keywords that you can then start ranking for and start getting sales and it's worth paying for a tool that can help you do that. If you can increase and get an extra hundred sales a month because you're able to be found now by other people that are searching for these long tail keywords or keywords you didn't think of, it's totally worth it. That's the way I look at it.
I justify it by like, is this going to help me grow my business? Is this going to help me add more gasoline to the fire. If it is then it is a no brainer. This one here is definitely in my tool pouch or my toolbox. I'm definitely using Scope, big, big fan of those guys over there and the tool is awesome by the way as well. So definitely check that out. Now, again just to wrap up here, I want to recap on the tools. The first tool is Amazon.com. Go there, use their search engine because that's what they are.
They are a search engine for buyers, why not use the suggested, auto generated keyword tool that they have built in in a sense. It's their search field, go to their search field, type in their keyword and the just hit the spacebar once or add a letter. Add an A, see what comes up, add a B see what comes up. Add a C and so on, add a number. Sometimes a character will bring back. But for the basic stuff, just go there, type in your keyword, hit the spacebar and see what it comes up with.
That will be your top results. The start going through the alphabet maybe. It's another great way to discover these hidden keywords and ones that are actually being searched for on Amazon.
Number two is Keyword.io. That one there you can find keywords through Amazon search. It will actually show you that in there and again I don't know how accurate that is but again, it will give you some ideas. Google, Alibaba, YouTube. Then you can start to pull in other ideas using that and again using them in your listing or using them in your pay-per-click campaigns. Any of that stuff will work really well for that.
[00:32:13] Scott: Then the third place is Scope. Again, that paid tool. Scope is great because it allows you to really pull that data and also look at some sellers that have been there for a little while and then you can start looking at that data that Scope is actually pulling through on that listing. Now, some other free tools that I want to mention here and these are three that I have used is merchant words. Merchant Words is a nice little tool that allows you to go out there again and get some additional ideas.
Again, it's not very clear as far as where they are getting their data from. I might have heard some people say that they are building their own database and through like the auto generated and then even Google and like so I don't know. I'd like to try to get the owner on and we can get to the bottom of that.
But, I still use it. It's a great tool, it's not that expensive and it pulls back more ideas. I prefer Scope over everything if I have to choose between two tools as far as paying for them it'd be Scope.
Google planner, that's basically the Google keyword planner tool. That again will give you ideas more than anything because it's going through Google and searching through their database of keywords that are being searched for. It will also be estimates on traffic and how much people are willing to spend on those keywords for their own ad platform. That's Google planner.
Then Google Trends is another place because you go to Google Trends type in your keyword, garlic press it will also say other terms that people have searched for while doing a Google trend for that. You can look at other ones, sometimes that will give you other ideas. It's not going to be that big of a list. But at least it will give you some and you should Google Trends anyway just to look into your market in general and see what it's doing. Now, some other bonus benefits to using that keyword.io tool, I just wanted to sprinkle this within in here for you and give you some other things to think about, you guys know that we're big promoters of list building.
[00:34:11] Scott: That is what has helped us build our most recent six figure brand soon to be seven figure brand. That to me has been the secret sauce. So if you guys are not list building right now, if you're building a brand and you're not list building, that needs to be top priority because when you go to launch, as long as you're optimized which we just talked about but again we go into more detail and stuff as far as ranking and stuff in those videos.
So, again go to the show notes, this is a packed episode if you haven't noticed. But you want to make sure that you're optimized because when you do your list building and you're ready to launch and then you're ready to send stuff to your list to let them know that you are going to be running a special for them, you want to be able to be optimized so you can start to rank.
So that's really important. But here is the cool thing. This is the bonus other uses for using that tool. When you go to keyword.io and you put a search in you can also search YouTube and when you search YouTube, we're looking for things that we could also give to our list. Now, why would you want to do this? Well, we talk a lot about list building as far as like how do we build up a list of people that are in our market that want to potentially buy our products? Well, we get people to raise their hand by having a free offer or a bundle. A good size offer. Like if we were doing, I talk about like Kayak fishing, I'd do maybe a kayak fishing boat.
Let's say I did that, and I say it was 250 bucks. Well, I know that people that want a Kayak boat of fishing or a Kayak for fishing I know that if they want that they probably would want my accessories for attachments onto the kayak for their fishing pole, or their fishing net. Or something like that, right. So that's what we're talking about.
[00:36:05] Scott: So we get them to raise their hand. The other thing that we talk about is how do we communicate with those people so we're not just hitting them over the head all the time with an offer? So we want to give them value. How do you find value to give them? Well, you can go to YouTube and find useful videos and content that you can either publish yourself or you can just share their content. So you can go to keyword.io and search for how to kayak fish. Then you'd see all the top results through YouTube by doing that. You can also go to YouTube and do the same thing that you'd do on Amazon. Type in how to catch bass and then all of a sudden, it will auto-populate all the top results. But you can use keyword.io and it does it for you in one location.
So that's another use for that. Then what you're going to do is you're going to fill your email sequence and you're going to do this with the top searches of the keywords or the phrases that are being searched for because you know that they are going to be popular and people are interested in that. So again, that's another bonus use for it and again if you have not started list building and you're interested in that, I'll drop a link in the show notes but I'll give it to you right now as well. We did a free workshop, it's still available. It's up there for you guys to view whenever and it can be found at theamazingseller.com/buildlist. And we'll show you exactly what we've done and what we continue to do to build out our emails list but also to launch our products to that list once we have it built.
Definitely check that out as well but a little bonus, a bonus thing there for you, when you use that tool but also just saying you can go over to YouTube and do the exact same thing that you're doing on Amazon but you're just doing it there more so to look to find content ideas.
Little recap here. Number one, go to Amazon and look at the auto generated keywords for ideas and also keywords that you can then build upon. Number two, check out keyword.io and take your seed keyword, type it in there and hit search and see what comes back and play around with those different platforms over there. Google, Amazon, YouTube, Alibaba. Have fun with it.
[00:38:05] Scott: Then number three is scope and again, I would take that, that whole approach is a little bit different because we're going to go after the top sellers after we've done our search and then we're going to start looking at the data that Scope is pulling back for us. We're going to see all of the keywords that are being indexed for but also the ones that are generating sales and we're going to start focusing on the ones that are generating sales. Again, theamazingseller.com/scope. I'll drop all of these links in the show notes to this episode which by the way can be found at theamazingseller.com/471. You'll get all the links there and even those videos that I shot where you can actually see me going through this entire process which you're probably going to want to do.
Now, couple of bonus tips here before I wrap up, number one use these also in the backend field for your listing. So when you find these keywords, if you can't fit them or if they don't make sense to put them on the front end of your listing, the title, the bullets, the description, the just plug them in the back. There's a back end area there, you have plenty of space there. Use that. The second bonus tip is don't forget that you might also find more product ideas from doing this exercise. You're going to find other searches that are related and you're like, “Oh wow, I didn't think about that.”
Then you can put that in your bucket of your possible product ideas. So it's another way to really find other product ideas that you might not have been aware of. I also talk a lot about this most recently, I talked about it on a podcast episode where I was saying like when you build a brand and you pick out that market and you've niched down in that market, it's going to be easier to get more product ideas because you're in that market now. So now you're just asking yourself the question, what does the customer want next? What do they need next? Again, if I'm using the kayak fishing or the kayak bass fishing, there's all accessories that's being built around that little sub niche inside of the kayak market and the bass fishing market.
[00:40:06] Scott: I can then start to look and say okay, what is the next thing? They need this attachment that goes on their boat to hold a second rod. They also need a place to put their tackle box so it's easier to get to because they are in a tournament. Something that's an accessory to it will come up and that will be another product idea. So it will be easier for me to think of other products that I can potentially sell those people because that's what they are interested in. When you do pick the market, when you do niche it down, and then you even start going through this keyword exercise, you will start to find other products and it will become easier to find products because now you are vested in that market.
Guys, the show notes, theamazingseller.com/471. Then I wanted to say one last thing here, if you are new to the podcast, welcome. Hopefully you've enjoyed this one. But again if you're new and you haven't even started yet, then you need to start by going to the workshop where I actually walk you through the entire process. Actually the five phases that we've used to build the six figure brand in five months and we continue to follow this five step process. So if you are interested in attending that workshop, head over to theamazingseller.com/workshop. You can register for an upcoming workshop there, where we'll take you through the entire process.
We'll compress it into about a 60 minute workshop and when you leave that you'll have a plan and a road map to follow. Guys, that's it, that's going to wrap it up. Remember as always, I'm here for you, I believe in you and I'm rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, say it with some action today, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- Merchant Words
- Google Planner
- Google Trends
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