TAS 024 How I Plan To Collect Customer Email Addresses Using Insert Cards

In this episode of The Amazing Seller Podcast I'll explain how I plan to start collecting my customer email addresses using insert cards. It's still not clear if this is within the TOS within Amazon, but I think as long as I'm adding value, it shouldn't be a problem.

Keep in mind that Amazon has not said yes or no to this, so use your own judgment.

One of the reasons I'm collecting these emails is to have the option to reach out to my past customers when I launch new products. This will give me a HUGE advantage to help get sales going and spike my BSR. It will also help get some initial reviews, which is another BIG advantage and is why I also use My Feedback + Review Technique.

The other reason is to allow me to build a customer list, just in case something happens within Amazon and my seller's account. You never want to depend on a channel you don't control.

By having this list I can always push people to whatever store or channel I want. It's an asset that will give my business huge leverage.

In the show I discuss my current flow or funnel as they call it in the marketing world, and how it all fits together.

  • 1. Insert Card (Product Registration + Resources + Coupons)
  • 2. landing page (Email Capture Form)
  • 3. Thank You Page (Resources)
  • 4. Email Auto-Responder (Email Subscriber List + Auto Message #1)

Here's an image of how it fits together and the process looks.



Links Discussed:


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Join the discussion

  • Hi Scott – awesome and extremely useful podcast as normal! Two follow up questions:

    1. Are you still implementing this strategy (product insert card has URL leading to email capture landing page) with your new products that you’ve launched in 2017?

    2. When directing from insert card to email capture landing page – does your incentive to the customer for registering always include a “warranty”? What I’m wondering is if in your opinion, to stay as safe as possible in this grey areas with AMZ, do you always include a “warranty” or are you sometimes not offering a “warranty” at all and just offering other incentives such as a valuable “user guide” or a “how-to-do guide” (ect)?

  • hi, Scott! great stuffs as always. You are the go-to-source for amazon sellers indeed and your impact is tremendous! thanks for that.

    We have a shopify site. Do you still recommend us use leadpage and aweber to collect email addresses from amazon buyers? We installed the apps to collect email addresses of the visitors anyway but the messages for amazon buyers are different obviously. What do you recommend?

    I have been researching for days and speaking to support staffs of different apps but didn’t get the answer. hope you can shed us the light!

  • Hi Scott, I was in the process of launching my first 2 products. As a result of the new seller ban i am fine tuning things.
    I just wanted to know if all the info in this episode is still relevant for launches now?
    And if it is, if I am launching 2 different products, should I do this whole sequence twice so everything is separate or can I use the same Landing page for both my products and just make them more generic, what would you do?
    Also for the email lists, would you recommend creating a giant list for all our products, or a different email list for every product?

    Also the 4 email sequence in Ep 10 is different to what you are talking about in this yes? You can use a-webber for the email sequence to no?

    Also in a previous episode you speak about tomoson to contact bloggers and ask for reviews, in light of the review ban do you recommend still using tomoson to make connections and contacts and have back links on their pages in exchange for the product but not reviews from them. Thought?s
    Let me know. Thank you for your time.


    • Hey Adam, you would want to do the email sequence separately for each product. Yes, the email sequence in episode 10 has to do with follow up for Amazon buyers, the other list would be your OWN list.

    • Hey Chris, you can’t use Amazon to direct traffic to your own site. Using something like an insert card to collect emails wouldn’t generally be a TOS violation because the transaction is over already AND you’re not (or at least shouldn’t be) sending them an insert card that says DONT BUY ON AMAZON BUY FROM ME. You’re giving the customer additional value in exchange for their email, nothing wrong with that.

  • Hey Scott,

    First off, thank you for all you do. You’re podcasts helped me get my Amazon business off the ground and I’m now self employed and loving life.

    Quick question regarding customer lists: Would you recommend using a bitly redirect link on product inserts or just your website link? I don’t want to step on Amazon’s toes, but I also don’t want to confuse my customers.

    Thanks again!

  • Hi Scott. Thanks for all the great informations about selling products on Amazon. We’re in the process of creating an insert card right now and I just wondered if it’s okay to use our website as the URL with an special sub-site or if we need to create a new domain?
    Thanks and regards.

  • Hi Scott,
    As this podcast was done nearly a year ago now, I just wanted to know if your current stance on inserts has changed at all with all the newer TOC’s etc? We use card inserts for one of our products with link to activate warranty at our website but with our other product it is a bottle so we are unable to use an insert so have the link on the reverse label of the bottle instead. It reads like: Join our VIP club & activate your guarantee at http://www.ourwebsite.com. After reading some info on the TAS FB group there is conflicting info as to what is OK so I just wanted to get your opinion as a little worried as to whether we have gone the right way about it now? Many thanks in advance.

  • Hi Scott!
    Thank you so much for this great stuff!
    We will try this system for our product.

    I am not sure if I understand your suggestion in the podcast
    So my question is:
    •Landing Page = Registration Page -> Thank you Page?
    Is your landing page (let’s say http://www.garlicpress-vip.com) already the registration page where people can immediately enter their email address?
    •Landing Page -> Registration Page -> Thank you Page?
    Does your landing page forward people to the registration page?

    Thank you so much in advance

  • Hi Scott, Great stuff very helpful!
    I’m just curious how much success you have had using the insert card method, any idea what your sign up rate is?

    Also, do you also have the product disclaimer/warnings on the same card?



    • You can absolutely add the warning/disclaimer to the same card. Signup rate is in the low single percents but varies by product. Your list won’t grow overnight, but every little bit helps!

  • Hi Scott,

    Can you explain how the URLs/domains get setup with leadpages? I want to include a URL in the insert card to capture email addresses, but not sure what to include?


    • Hey Mike, your exact setup would depend on what you’re doing, but at its most basic, you can just use the leadpages link.

      If you’re using something like a wordpress site, you can install the leadpages plugin and use a “real” url like theamazingseller.com/webinar.

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