TAS 008 How To Launch Your First Amazon Private Label Product and Start Getting Sales

In this episode of The Amazing Seller podcast you'll learn the exact steps I took for launching my first product and what I'll be using in the future.

Key Points Discussed On Podcast:

  • Build Launch List (Family and Friends)
  • Create Facebook Page (Publish Content Daily)
  • Run Facebook Ads For “LIKES” to Page
  • Launch Product (Tell Friends and Family)
  • Post On Facebook Page (Giveaway or Special OFFER)
  • Use Tomoson.com for product reviews and steady sales (30 to 50 units)
  • Try To Receive 5 to 10 sales Per Day for 5  to 7 days in a row
  • Start Running Amazon PPC Once 5 Reviews On Listing (Auto Targeting)
  • Create 3 Part Email Follow Up To Customers (Salesbacker Follow-Up Tool)
  • Continue To Receive Reviews and Push Sales

Update: Another way to build a launch list is by capturing emails from people that request coupon code. You can use FB Ads to drive people to this offer and then build a list of people interested in these types of products.

The tools I use are listed on the TAS Resource Page here!

pdf-icon2>>Click Here to DOWNLOAD my 7 Step Launch Plan and Checklist

This launch process can be modified, but the important thing to remember is that you want reviews and sales as soon as possible. I shoot for 25 reviews in 10 to 20 days and try to push 10 to 15 sales per day using Amazon PPC or Discount Codes.

In the beginning it's not about profit, it's about getting ranked for keywords and this is done by getting steady sales through those keywords. This is the only thing you should be focusing on when launching a new product.

Of course…this is my personal opinion.


Listener Question Answered on Episode:

From Dylan –

I found a product that has great margins, but it's over-sized. Should I sell this product FBA or FBM? Should I sell the product at all?

The answer is at the end of the podcast.

Join the discussion

  • Thank you for your awesome podcast. I am learning a lot about Amazon FBA. I have a quick question about creating your listing. How would go about outsourcing with regard to creating your images? Say if you hire a 3rd party service such as fivver, would you send your sample product to the fivver designer so that s/he can take a photo, etc or do you take a photo then mail it to the designer?

    • Hey Bran, if you hire a 3rd party you would indeed need to send them your product, You wouldn’t need a designer to have the product, you would want to send it to a photographer.

  • Hi Scott,

    Thank you for your podcast! Our products are fewer reviews, worry about it.
    1. our product is high value, many giveaway is impossible,how we can receive reviews afte launch?
    2.if haven’t reviews and run facebook ADs offer hugh discount, is it useful ?
    3. how to run facebook ADs ? how much it cost ?

    Hope to receive your reply, thank you.

  • Hello, It’s very helpful for me, so first thank you so much for the popcast.
    here is question, I’m a starter. so I’m afraid of whole things. among them, Is it legal that some people get the free promotion code, and then leave the 5star feedback on my amazon account or product?
    I’m just afraid of breaking the amazon policy.

    • Hey David, as long as you’re giving them the product with the expectation of an HONEST review, than you are good to go. Amazon specifically outlines that you’re allowed to give product out in exchange for honest reviews. Hope that helps!

  • Hi Scott,

    I try to register Tomosom. Unfortunately I live outside of US. They required the zip code. Is there any other options I can get the registration done?

    • Hey Eve, you should be able to register with facebook and your postal code. If they won’t accept your non-us postal code, There are a variety of other options that you can use for your reviews, my suggestion would be to ask inside the TAS facebook group to see what other international sellers prefer for their reviews. Fear not, there are plenty of options!

  • Actually, I just answered my own question. I found it on the Amazon site in the Seller Central.

    Do you have a page or podcast on how to actually fill this out for a correct analysis? I’ve only put in my item price, and it auto calculates the Amazon fees but not sure if I need to fill out anything else. Thank you! I think that would be a useful tool for me.

  • Hi Scott,

    I’ve been enjoying your podcasts. Very informative to me. I’ve been interested in FBA since Chris Guthrie started posting about it in his beginning on trying it out.

    My question is, on this podcast, the man in the Voicemail mentioned using a calculator to figure out costs / fees. I’m assuming it included Amazon fees and potential profit. Is that available somewhere online?

  • what is the giveaway strategy for those that is struggling to get organic sales.

    E.g., gave 20units for reviews. then started to giveaway 10units per day for a week period to increase rank. PPC bigs are high due to competition and as such even at near 10bids, impression are low. Organic/PPC sales are low too since PPC doesnt seem to bite.

    Is the idea to continue giving away units to rank higher. And if sales are not coming in, increase the giveaway units per day and continue on until the Organic/PPC sales starts to kicks in steadily?

    • Hey Jason, that’s one strategy, the other would be to give away only as many units as you need to to get a “competitive” number of reviews (usually half of the competitor you’re going after does the trick). From there, PPC and organic should help you take off.

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