TAS 008 How To Launch Your First Amazon Private Label Product and Start Getting Sales

In this episode of The Amazing Seller podcast you'll learn the exact steps I took for launching my first product and what I'll be using in the future.

Key Points Discussed On Podcast:

  • Build Launch List (Family and Friends)
  • Create Facebook Page (Publish Content Daily)
  • Run Facebook Ads For “LIKES” to Page
  • Launch Product (Tell Friends and Family)
  • Post On Facebook Page (Giveaway or Special OFFER)
  • Use Tomoson.com for product reviews and steady sales (30 to 50 units)
  • Try To Receive 5 to 10 sales Per Day for 5  to 7 days in a row
  • Start Running Amazon PPC Once 5 Reviews On Listing (Auto Targeting)
  • Create 3 Part Email Follow Up To Customers (Salesbacker Follow-Up Tool)
  • Continue To Receive Reviews and Push Sales

Update: Another way to build a launch list is by capturing emails from people that request coupon code. You can use FB Ads to drive people to this offer and then build a list of people interested in these types of products.

The tools I use are listed on the TAS Resource Page here!

pdf-icon2>>Click Here to DOWNLOAD my 7 Step Launch Plan and Checklist

This launch process can be modified, but the important thing to remember is that you want reviews and sales as soon as possible. I shoot for 25 reviews in 10 to 20 days and try to push 10 to 15 sales per day using Amazon PPC or Discount Codes.

In the beginning it's not about profit, it's about getting ranked for keywords and this is done by getting steady sales through those keywords. This is the only thing you should be focusing on when launching a new product.

Of course…this is my personal opinion.

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Listener Question Answered on Episode:

From Dylan –

I found a product that has great margins, but it's over-sized. Should I sell this product FBA or FBM? Should I sell the product at all?

The answer is at the end of the podcast.

Join the discussion

119 comments
  • Hi Scott!

    Great podcast, I am from Sweden and I’m an ASM:er, you have really good advice that they don’t mention. Like feedbackgenius etc. I have a question tho about the “feedback,review” part.
    What is the difference between these? I don’t really understand it. I do like that it filters the bad reviews, but at the same time), does this not waste a lot of reviews if they have to write about feedback AND reviews?

    Thank you for a great podcast 🙂

    • Hi Jesper,

      Thanks for the comment.

      The way I look at it, like I mentioned in the show, is Feedback will help your seller score and help rank higher. It’s like having a website that Google loves. Once Amazon sees you are a major player, that will help your listings rank.

      I think that reviews and feedback are equally important.

      Hope this makes sense.

  • Hi Scott, just wanted to thank you for this great and valuable information. The one qustion I have regarding getting started with giveaways: I was thinking of making a post on my personal FB page to give away product to generate sales and reviews.. Is there anything negative about doing this? I would state that I will allow 10 units per post via PM first come first serve. Thanks again, Harvey

    • Hi Harvey,

      Sure you can do this. I just like to build an audience or list of buyers. But, yes this could work.

  • Hey Scott. Quick question. When you create your brands to you have individual seller accounts for them? I originally started and account for arbitrage and sold some products here and there. I now have have a private labeled item selling under the same account. Would you suggest I start a different account to really push the brand or just keep it in this umbrella account? Thanks!

    • Fred,

      I would create an umbrella account. Make a basic Seller Account and then create the Brand of the products more specific. All you products will be found under your specific brand and your seller’s account is who it is sold by…not manufactured by.

      I hope that makes sense.

      • Thanks for the reply Scott. I noticed some of the guys out there having their brand sell the products. For example Ryan Moran has his yoga products, Zen Active, being sold by Zen Active. Wasn’t sure if there was a solid reason for this. Where as I have my seller account selling my branded products under a different name. Example. My Awesome Store selling a branded product called Super Sweet Paper Product (I actually struggled right there making up fake names… I need more coffee). You feel that’s a solid way of setting it up as opposed to how Ryan set up his? Thanks for your time, your podcast is hands down the best on the subject!

  • Hey Scott,

    This is great stuff. I’ve been using small parts of your strategy by coincidence. I’ve never done the FB page though so that’s a great idea. I have noticed that Amazon is starting to supress/hide more reviews lately. Guessing their algorithms are getting better. Feedback genius is awesome too and definitely helps get some good organic reviews. Can’t wait to try the rest of your methods. ;).

  • Hey Scott,
    Your information is super valuable, thanks for putting on this podcast. I find myself pausing it and writing notes many times during each episode!

    My question is, how does the product get from China to Amazon? You never touch the product, so who is the middle man / company that puts your bar codes and labels on for you and then ships it all neatly to Amazon? This is the step I’m stuck on!! Thanks again…

    • Glad you are liking the show Jamie!

      You can have the manufacturer pack and label your products and ship directly to FBA. But, I actually have them label and pack and then ship to my home office. I then inspect and ship using Amazon’s UPS account. It costs me an additional .18 to .20 cents per unit. It’ super cheap to ship using their service. It takes about 3 to 5 days depending on the warehouses it’s being shipped to.

      This is the way I do it, just because I like to inspect to make sure they are what I ordered.

  • Hey Scott,
    Found your podcast and listened to every episode in two days. Unfortunately, just like after a Netflix binge, the problem is that now I have to wait for the next episode. I have had some success with retail / online arbitrage but that model is not very scale-able. I am currently sampling potential private label products from overseas manufacturers for my first product, stuck waiting for the Chinese New Year as well. One thing I am struggling with right now is choosing a brand name. I have a niche in mind but I feel most of the names I come up with are either too broad or too narrow. I would love to hear an episode on brainstorming brand names. I know you aren’t wanting to put yours out there so it may be a difficult one. It is a very important part of private labeling and it always seems to get glossed over in most of the FBA Private Labeling content I consume, which is basically everything I can find. The endgame is to build a sustainable brand(s) outside of the Amazon ecosystem and brand name and identity are crucial to meeting that goal.
    Keep up the great work!

    • Hey B.J,

      Thanks for the comment and question.

      I’ll try to dig deeper on an upcoming show.

      For now I would try and think of a name that can cover all of your products. You also want to check to make sure the web domain is available too. You will also want to make sure it’s not Trademarked as well. You can do a search on the governments website and get an idea.

      Try to think of something unique, but easy to say and remember. But, don’t let this stop you from moving forward. It’s more important to start getting sales then to think about your name for 12 months. yes, spend some time…but give yourself a deadline.

      I will try and cover this in more detail on an upcoming show.

      Thanks and good luck!

  • Seems like paying $300 to get 2,000 likes to a facebook page then posting 2x per day is a huge waste of time and money….because you only got about 10 people that tried the product….$30/person…ouch.

    Plus, you have to pay again to reach those people even though they like your page. Yes, they’re your fans, but you have to buy them again each time you need to give them an offer.

    I think it would be faster/easier/cheaper to:

    1) pay a facebook page owner who already has a lot of likes to post your deal.

    2) Just do facebook ads directly to your website landing page to get get emails and give coupons.

    • Hey Gabe,

      Yes, you make some great points. But, I mentioned that I only received 10 product reviewers for this first launch…but I’ve also done future ones as well. The paying for FB ads to reach that group was just a suggestion. I would say that the best way to build a list is to drive people to an landing page and grab emails.

      I agree…if you can do some outreach and find blog ot FB page owners to get reviews…that’s a great strategy too.

      But, the FB page idea is the easiest and can be very effective. Plus, you can launch future products to the list of FB fans.

      So, I don’t think it’s a bad investment if you continue to get those 10 or 20 people to review your future products.

      The main idea here is to build a launch list…period.

      Thanks for comment.

      • Scott, I would like to piggyback on this question thread. I was curious now that you have used facebook ads to build a list and Tomoson for reviews, which method will you be using to promote your products in the future? I’m guessing it is the latter but was curious if you are opting to continue to do both at this time as well?

        • It is always changing. But, these are just techniques to use at your disposal. I would try to still build a list of people I could launch to. I’ll always be building my list of people that could give me product reviews.

      • Okay thanks, I’m going try my idea of reaching out to large page owners and doing Facebook ads…. I’ll let you know how much it costs and what I get for my money. Thanks

      • Hi Scott,

        I had a similar question about using FB. What about about joining other established FB pages to post and run target ads? What would be some of the disadvantages of this technique verses having your own FB page?
        Thanks,
        Troy

        • This would work fine Troy. I would run ads using their page as my target audience. I would then drive the traffic to a squeeze page and collect email addresses in exchange for the coupon code.

          I would say…YES, this is a great idea and I’ve done it myself.

          Go For IT!

      • Hi Scott,
        Quick questions:
        1)How to use the Facebook page to direct people to the landing page? By leaving a link?
        2) And How to create the landing page?
        (this is the knot for me long time ago, hope it can be unfolded soon!!!)

  • Hi, Scott! Thank you for detailed explanations on Tomoson; I really need this service because I am unable to get reviews from family and friends.
    You have talked about 3 email follow-ups and I wonder if those ”flows” in the same time with automated Amazon emails or those are replaced by your messages edited in Feedback Genius? If not, aren t so many emails annoying customers?
    I agree with downgrade this trend that ”everyone on the moon” make a group review and I think that is not great for a business looking like a manipulation of your listing and customers. In the same time I don t have to worried about Tomoson reviews because Amazon himself use Top 500 reviewers or Vine Program to put in contact bloggers and sellers, so this seems legit I think.

    • Hi Nicol,

      Thanks for the comment and question.

      Yes, Tomoson is good for some products to get a nice slow batch of reviews.

      The emails are sent out after the product has been shipped. They deliver value and are not pushy or over the top marketing. They are just following up with the customer to make sure they are happy. I haven’t had any customers get mad for sending them follow up emails.

      I’ll be doing a show soon on the email sequence I use.

      Thanks for the question.

      • Hi,

        To be honest I have very bad experiences with Tomoson reviewers. 9 out of 10 times the numbers their analytics gave me about website visits of the reviewer’s website or their Facebook likes were totally inaccurate or totally faked. I gave away rather expensive leather laptop bags from $200 to $350. The best results I had from Tomoson reviewers was 6 clicks to my website from an article. Real bad don’t you think so? No Tomoson for me anymore. Not in this life! 😉

  • I agree with your opinion that one day Amazon will crack down on these review groups. I’m sure their algorithms could already pick up on this if they wanted to make a big change. I have a slightly different concern than you do with these product review groups: how do customers perceive these reviews when they see “I purchased this product at a discount in exchange for an honest review”. I personally think it cheapens the quality of the reviews but I would like to know what most people think (including you, Scott)

    • Thanks for the question Hilawe,

      I agree and don’t like that either, but when you’re first getting reviews I don’t worry about what it really says as long as it’s a 4 or 5 star. Because, I just want the stars next to my listing when I turn on Amazon PPC. This is why I only like to get 10 to 15 using free or giveaways. I would rather have real sales through PPC.

      Hope this makes sense.

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