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The Amazing Seller





I’m Scott Voelker, creator of The Amazing Seller Podcast and Blog. If you’re new to the world of Amazon FBA Selling and Private Labeling, this page is for you! It contains the information you need to get up to speed quickly and start your own Amazon FBA Business!

I've been selling on Amazon since October 22nd, 2014 and I share my story on TAS Episode #2.

– How Scott Went From Zero to $40K in 90 days

I wanted to document my entire process and decided to create individual episodes that discuss step by step details to outline each step.

Update: I recently launched a NEW Brand in April of 2017 to prove the process still works and to generate another revenue stream. After 12 months we have surpassed 6 figures and plan to build this into a 7 figure brand over the next 12 months.

The 5 Steps To Start Selling Online

Step 1

The 5 Step Roadmap Series to Launch Private Label Products on Amazon (Overview)


Step 2

Part 2 – The 3 Step Formula for Finding Products and the 10x10x1 Strategy

Step 3

PL Part 3 – How to Find Suppliers and Source Your Products                 


Step 4

PL Part 4 – Listing Creation and Pre-Launch for a Successful Launch


Step 5

PL Part 5 – Launch and Promotions to Get sales and RANK   


NEW: After publishing the 5 part series, I received requests to put together training for just finding products. So, I decided to start from scratch and document the entire process in this NEW training.

If you're interested…check out the details below.

Product Discovery Bootcamp – I created this training to teach how to find low competitive products and build a BRAND. You will look over my shoulder as I start from scratch to find a market and then discover 3 to 5 products that will be sold. This training will help you discover YOUR market and find products that you can sell within your BRAND.

For more details…watch this short video here.

Resources and Tools I Use in My Businesses

There's Resources and Tools I discuss and share in the podcast. I've created a page that has all of them listed.

Click Here to check out the Resource page

Don't Get Overwhelmed!

One of the things I see many new sellers struggle with is information overload. Don't get sidetracked with all the shiny objects you see. If you follow these simple 6 steps, you will be well on your way to selling your first Private Label product on Amazon.

As always, you can leave me a question here on the blog.

Click Here to leave me a message.

Help Spread The Word About The Amazing Seller Podcast.

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If you want to receive NEW Updates of Podcasts and Resources…Click Here!

Join the discussion

348 comments
  • Hey Scott, thanks for being such an awesome guy who shares openly without reservations.

    I am having my first PL product to be shipped out from my supplier to Amazon.

    My product have 2 variations for gender difference.

    Would you list as 2 separate listings or do it as a variation?

  • Hello Scott. I want to create a successful business on Amazon through PL. but i got a feeling that getting into the PL business requires some sort of experience from selling on Amazon. I am following a course by 2 brothers from the UK (where i also live) who made a million in their first year through OA alone (called Retail Arbitrage Academy). I want to lay a foundation before i get into the more riskier PL method. Do you also advise this?

    • Hey Saleem, you DON’T need any other experience to get started, but it certainly can’t hurt. If you’re short on capital or just want to get started without much risk, it’s not a bad option at all!

  • Scott – you are an amazing inspiration and great guy.
    The way you share your experience is so open and very easy to learn from.
    I love the way your pod casts are so easy to listen too – its like you were born to do this stuff. You address the questions the listener has and make no presumptions of previous knowledge.

  • Hey Scott, your podcasts are great. I did have one question. I have a product I am about to list on amazon with multiple units of the same exact item. Would I be able to throw the same FNSKU on each item or do they all have to have different FNSKU’s? Thank you for your help in advance.

      • Awesome thank you for your reply. Ive seen how other sellers will take an FNSKU list and have the manufacturer slap on a sticker. Would It still be alright if we had our manufacturer print the same FNSKU on each of our cardboard inserts even if they are going to different warehouses? Kind of like Jungle Stix for example.

        • Hey Kevin, the FNSKU belongs to the product and has nothing to do with where you’re shipping it, you should be fine with the same fnsku code on the product regardless of where it’s being shipped.

  • Hey Scott, fantastic resource!!! Working my way through your podcasts. Great that someone like yourself is offering your experience step by step for free. Thank you again. Brogen

  • Hey Scott, just wanted to say thank you for the amazing podcasts, they’re very informative and is such a great helping hand! That being said, I noticed when I was trying to find your first episode on itunes, it was no longer there, why is that? It could just possibly be me not looking hard enough but just thought I should let you know. Thanks again!

  • Hi Scott, I just want to thank you for sharing your knowledge & experience. It has been useful and informative resources. I know it take time and lot of efforts to create those podcasts, and I appreciate all your hard works. And, Thank you. Thank You, Thank you. A million thank you. Simon

  • What are good podcasts to listen to if you currently sell a decent amount of products (90) and sold 250k in revenue, but want to learn ways to increase existing business and starting from scratch?

    • Hey Shane if you’re interested in starting from stracth it never hurts to go back to basics with the start here section. As far as more advanced tactics, you may want to listen to some of the shows I’ve done with higher sellers (like episode 191 ) and pick up some tips from them

  • Scott,

    Thanks for sharing all of the valuable information with everyone.

    I started selling on Amazon in September of 2015. Fresh from E bay and with no Amazon experience, I started trying to sell the same old stuff that worked for me on E bay. It took 2 months before I got my first sale…and then I discovered the FBA program. I sent in 40 video cables and sold out in just 4 days for a total of $1200. At that point I knew I was hooked and my eyes were opened up to how huge the Amazon potential is, with Amazon, I could make life changing money…

    In Novemebr, I did $2,109 in sales.
    In December I did $4,778
    In January I did $5,008
    In Feb I did $7,087

    And in the last 30 days I am at just over $8,100. I have a full time day job, so I have been working every night from when I get home until midnight and then getting up at 5:30 am to get the kids off to school and then off to my day job. Rinse and Repeat. It is getting harder and harder for me to stay motivated at work when I know with another 6 months of working on my Amazon projects, I could easily be at $20,000 per month or more…

    The most challenging things I face right now is 1) dealing with the painfully slow FBA inventory in-bounding process (it seems in the last month or so, they get my inventory off the truck and immediately send it off to different fulfillment centers and thereby adding another 3-6 days before I can sell the items) and 2) staying motivated at my day time job.

    I will be on the podcast on Thursday April 14th and have already set a goal of my first private label product launch June 1st. Got my UPC codes and ready to get it going.

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