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The Amazing Seller

I’m Scott Voelker, creator of The Amazing Seller Podcast and Blog. If you’re new to the world of Amazon FBA Selling and Private Labeling, this page is for you! It contains the information you need to get up to speed quickly and start your own Amazon FBA Business!

I've been selling on Amazon since October 22nd, 2014 and I share my story on TAS Episode #2.

– How Scott Went From Zero to $40K in 90 days

I wanted to document my entire process and decided to create individual episodes that discuss step by step details to outline each step.

Update: I recently launched a NEW Brand in April of 2017 to prove the process still works and to generate another revenue stream. After 12 months we have surpassed 6 figures and plan to build this into a 7 figure brand over the next 12 months.

The 5 Steps To Start Selling Online

Step 1

The 5 Step Roadmap Series to Launch Private Label Products on Amazon (Overview)

Step 2

Part 2 – The 3 Step Formula for Finding Products and the 10x10x1 Strategy

Step 3

PL Part 3 – How to Find Suppliers and Source Your Products                 

Step 4

PL Part 4 – Listing Creation and Pre-Launch for a Successful Launch

Step 5

PL Part 5 – Launch and Promotions to Get sales and RANK   

NEW: After publishing the 5 part series, I received requests to put together training for just finding products. So, I decided to start from scratch and document the entire process in this NEW training.

If you're interested…check out the details below.

Product Discovery Bootcamp – I created this training to teach how to find low competitive products and build a BRAND. You will look over my shoulder as I start from scratch to find a market and then discover 3 to 5 products that will be sold. This training will help you discover YOUR market and find products that you can sell within your BRAND.

For more details…watch this short video here.

Resources and Tools I Use in My Businesses

There's Resources and Tools I discuss and share in the podcast. I've created a page that has all of them listed.

Click Here to check out the Resource page

Don't Get Overwhelmed!

One of the things I see many new sellers struggle with is information overload. Don't get sidetracked with all the shiny objects you see. If you follow these simple 6 steps, you will be well on your way to selling your first Private Label product on Amazon.

As always, you can leave me a question here on the blog.

Click Here to leave me a message.

Help Spread The Word About The Amazing Seller Podcast.

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If you want to receive NEW Updates of Podcasts and Resources…Click Here!

Join the discussion

  • Scott,

    Avid fan of your podcast and listen to it everyday! I have been selling my first product on Amazon for about two months with some struggles not selling a lot of units per day. I want to be at the 10 per day strategy you recommend, however, I think I did not successfully launch the product at first. How can I increase my BSR and sales? I am going to do another giveaway when my new inventory arrives within a week.


    • hey bryan, i would suggest listening to the hotseat episodes where we tear down listings, there’s a lot of useful advice in them that may just be able to help you out 🙂 Also, if you’re not running ppc….you should be

  • Hi Scott,
    I have and found a product and a supplier that I would like to use! I made a few custom changes after receiving my sample and am now trying to figure out shipping. They have not heard of escrow payments but have offered to accept a credit card payment via paypal after I have received the goods. In this a safe way to go in or is an escrow payment still the best way to go?

    • Hey Janelle it can be just as safe as escrow, since you wouldn’t be paying until after you get and inspect the goods. It just depends on how comfortable you are with it 🙂

  • hey Scott you`re an AWESOME guy
    you know that?
    i`m pretty novice on F.B.A but as you said i took action
    the thing is i`ve found my potential product , how can i calculate the margin and shipping cost and such this stuffs?
    if you released any podcast about that matter i`ll be super appreciate if to give me that link
    many many thanks

    • Hey Yanoush, your supplier will give you shipping and product costs. Amazon will give you the fees. Then all you do is subtract that stuff from what you’re going to sell ti for.

  • Hi Scott,
    First I want To thank you and chris.
    I Listened to steps and I just got stuck in finding the right product. I’m overwhelmed. Could you please advise a good solution.

  • As a brand new PL seller, I’m having trouble finding info relating to air express shipping and the process/requirements. Scott, do you have a recommendation for one of your posts or interviews that specifically covers shipping for a first time seller?

  • Hi Scott and Chris,

    You guys ROCK!!!

    I love the show.
    I’ve been a listener to your podcast since the end of 2016,
    I love your transparency!!

    I wanted to thank you for the over “One Hundred Thousand Dollars” ($100,000) I did in the past 12 months.

    I did nothing but listening to your podcast, (even in the struggles or the times that didn’t go the way I wanted to…)

    Keep up your great work!

  • Hi Scott,
    I am a 3rd-year physical therapy student in $70,000+ of debt and finally took action and got my first order from China in November 2017! My wife is due in April and I think that responsibility has kicked my provider instinct into high gear! I have used only the cash that I have made and saved from working for my dad (while I have been in graduate school) on what I’m selling on Amazon for his start-up business, QuikCamo. I am using what I learned from your Podcast and TAS FB group, as well as what I learned when I worked for a company that Ty Roney worked for. Ty was my boss and is the man! Things are going okay on Amazon for me, and I’m putting in my second small order tonight before the Chinese New Year hits. I was blessed to find an agent that is really good at working with my small budget.
    I am wrting to you tonight because I have a couple questions about customs taxes, duties and fees.
    My Alibaba agent said that she has to add the shipping cost to bill me through the Alibaba Trade Assurance and therefore has to declare the cost of good on the Proforma Invoice she sent me, as the same amount to customs. My total cost is only $~700 so I don’t think it is a big deal, but in the future when I hopefully can get larger orders, I want to avoid your $1080 shipping error from episode 032.
    I paid through Alibaba Trade Assurance but was never charged or billed for customs. It was at the end of November when I received my order. I believe she used S.F. Express. and according to Google, ” it is a Chinese delivery services company based in Shenzhen, Guangdong, China.” Do I need to contact them about this?
    Question 2: What do I need to do for my agent in order for her to not to have to put the shipping amount? She said if I paid via PayPal then she could do it that way, but then I would have to pay the PayPal fee as well as customs on the smaller cost, of just the product. Hope that all makes sense.

    Thanks in advance!


    • Hey Kyle depdning on what your payment terms were, it may have included your duties (if you use something like DDP, it often will), if your shipment made it through customs SOMEONE paid them 🙂

      As far as shipping goes, it should just be on a seperate invoice. Get the pro forma invoice that includes the cost of the goods (so you can accurately display the shipment value to customs) and a second invoice for shipping.

  • Hello, Steven!
    I’m now looking for mentors who can show me the way and give good advice! And I found Your lessons for Private Label.
    Are your lessons as a lesson from Mentor? I would really like this!)

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