Start Here

The Amazing Seller

I’m Scott Voelker, creator of The Amazing Seller Podcast and Blog. If you’re new to the world of Amazon FBA Selling and Private Labeling, this page is for you! It contains the information you need to get up to speed quickly and start your own Amazon FBA Business!

I've been selling on Amazon since October 22nd, 2014 and I share my story on TAS Episode #2.

– How Scott Went From Zero to $40K in 90 days

I wanted to document my entire process and decided to create individual episodes that discuss step by step details to outline each step.

Update: I recently launched a NEW Brand in April of 2017 to prove the process still works and to generate another revenue stream. After 12 months we have surpassed 6 figures and plan to build this into a 7 figure brand over the next 12 months.

The 5 Steps To Start Selling Online

Step 1

The 5 Step Roadmap Series to Launch Private Label Products on Amazon (Overview)

Step 2

Part 2 – The 3 Step Formula for Finding Products and the 10x10x1 Strategy

Step 3

PL Part 3 – How to Find Suppliers and Source Your Products                 

Step 4

PL Part 4 – Listing Creation and Pre-Launch for a Successful Launch

Step 5

PL Part 5 – Launch and Promotions to Get sales and RANK   

NEW: After publishing the 5 part series, I received requests to put together training for just finding products. So, I decided to start from scratch and document the entire process in this NEW training.

If you're interested…check out the details below.

Product Discovery Bootcamp – I created this training to teach how to find low competitive products and build a BRAND. You will look over my shoulder as I start from scratch to find a market and then discover 3 to 5 products that will be sold. This training will help you discover YOUR market and find products that you can sell within your BRAND.

For more details…watch this short video here.

Resources and Tools I Use in My Businesses

There's Resources and Tools I discuss and share in the podcast. I've created a page that has all of them listed.

Click Here to check out the Resource page

Don't Get Overwhelmed!

One of the things I see many new sellers struggle with is information overload. Don't get sidetracked with all the shiny objects you see. If you follow these simple 6 steps, you will be well on your way to selling your first Private Label product on Amazon.

As always, you can leave me a question here on the blog.

Click Here to leave me a message.

Help Spread The Word About The Amazing Seller Podcast.

Click here to Tweet about the show.

If you want to receive NEW Updates of Podcasts and Resources…Click Here!

Join the discussion

  • Scott, your webinars and podcasts are amazing. Thank you for selflessly sharing your knowledge!
    I am in the research phase and frequently refer to past webinars or materials that were included.
    Thanks for all you do! Say hi to Brody!

  • Hi Scott,
    I am planning to launch my first product set.
    There are 5 items in the set. I want to sell it as a set and as individual products.
    Should I create one listing as set and then when the customer clicks on it they can choose as many items they want to buy(1,2,3,4) or should I create individual listings for every item in the set and then budle them together in suggested column?

    I will have my items shipped from China to FBA , so the best bet is to have every item of the set with its own bar code or should I create few sets with bar codes and leave some individual?
    I hope I was clear enough.
    Thank you for all your precious information.

    • Hey amdrei, I would probably start by selling the set. If you see a few of the products would sell well ok their own, ship some in individually. In most categories, these wouldn’t end up as variations, but as separate listings

  • Hi,
    I am new here. I have a professional seller account on Amazon,but couldn’t start yet to sell since I am struggling with UPC number from suppliers. Could you please suggest me what to do?
    Thanks, I appreciate your feedback.

  • Scott,
    First and foremost thank you for all that you do. I know I speak for many when I say you are truly an inspiration. You are bringing happiness though autonomy to a ridiculous amount of people.
    I know I am super late to the party. I have been devouring your podcasts recently. Your information is fantastic. I am up to podcast number 35. My concern is that some of the information may be dated. I know things move quickly and don’t want to implement an outdated strategy.
    Is there a podcast or resource that would help get me up to speed as I continue my journey?
    Forever grateful,

    • Hey Chris, I wouuld suggest listening to the “start here” section on the site and then listening based on where you are in the process to recent episodes relating to that specific section. The more recent stuff is going to be the most up to date.

  • Hi Scott,
    Firstly I;d like to say that I’m a huge fan of your podcast and have been consuming your content for quite some time. Thanks for all that you do and share!

    I did some digging for about two straight days and am almost sure that I found my product already. I will track it for another 2 weeks to ensure it is selling – I have a few questions for you:

    1) When you track an item, do you track the weakest competitor on the first page (i.e. a competitor you can easily beat out) or do you track the highest selling one using the 999 trick? Or do you track the entire front page.

    2) Is it too good to be true that I spent about 14 hours for two days and I have already found a possible product I believe I can sell as a PL on Amazon? It worries me that I feel like I haven’t put in enough time and that this process should take me longer.

    3) I have only found one manufacturer in Alibaba that is making the current product the way I want it to be. How do I reach out to multiple if only one makes the variation I’d like?

    4) Lastly, when you order from manufacturer, do you decide to have them do the packaging as well and ship direct to amazon warehouses or do you have them ship to you, then you package, and then you ship to amazon warehouse? It seems like shipping directly to the amazon warehouse is risky, but then you double your shipping costs if you ship to yourself?

    Any podcasts you can direct me to that answer some or all of these questions would be huge.


    • Hey Alex, we track the top 5-10 sellers.

      Some people find products right away for other’s it takes a while. It’s not a sign one way or another. You reach out to people who make similar products and see if they can make what you need.

      They should be packging the product for you and then shipping is up to you. You’re not paying “double shipping”, in fact the last leg of the journey to amazon is usually insanely cheap. At least within the United States.

  • I’m a new FBA seller and have been listening to your show for a few months now. After months of research I’ve finally found a product and am ready to move past the research and into the supplier/sourcing phase. I typically listen to your podcast while I’m driving and rarely have time to take notes once I’m settled. With that being said, there was a podcast where you stated the show notes for this particular show would include the template you use when contacting suppliers. Could you tell me which show that was on?

    Thanks so much for all that you do in the Amazon Sellers Community!! ☺

  • Hey Scott. I’ve been really enjoying your podscasts and webinar that I attended a few weeks ago. I’ve been trying to join the TAS facebook group but always get directed to page stating content is unavailable. Is there a trick of the trade to join? I recently updated my FB app to be able to follow and like the TAS page but yet have had any luck joining the group.

    Thanks for all you do.


  • Hi Scott,

    THANK YOU for all your continue to share. Your podcasts and resources are a tremendous help. You mention only moving to product #2 when you have 25 sales per day. My questions is whether this applies to different versions…say I was selling umbrellas, is it still okay to offer several colors of the same product, so that I might have 4 versions/colors, of the same product? Or should I start on one color, one product?

    • Hey Tony, variations are slightly different, but I would still focus on one or two main variations (the most popular) to get them rooted and selling before spreading yourself across different products (even if it is just more colors or sizes)

  • hi Scott, I am interested in signing up for your training and was wondering how much the entire course cost? Thanks!

    • Hey Jerry, if you’re referring to Private label Classroom, it’s currently closed. If you want to be notified of all the details when we reopen, head over to

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