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The Amazing Seller

I’m Scott Voelker, creator of The Amazing Seller Podcast and Blog. If you’re new to the world of Amazon FBA Selling and Private Labeling, this page is for you! It contains the information you need to get up to speed quickly and start your own Amazon FBA Business!

I've been selling on Amazon since October 22nd, 2014 and I share my story on TAS Episode #2.

– How Scott Went From Zero to $40K in 90 days

I wanted to document my entire process and decided to create individual episodes that discuss step by step details to outline each step.

Update: I recently launched a NEW Brand in April of 2017 to prove the process still works and to generate another revenue stream. After 12 months we have surpassed 6 figures and plan to build this into a 7 figure brand over the next 12 months.

The 5 Steps To Start Selling Online

Step 1

The 5 Step Roadmap Series to Launch Private Label Products on Amazon (Overview)

Step 2

Part 2 – The 3 Step Formula for Finding Products and the 10x10x1 Strategy

Step 3

PL Part 3 – How to Find Suppliers and Source Your Products                 

Step 4

PL Part 4 – Listing Creation and Pre-Launch for a Successful Launch

Step 5

PL Part 5 – Launch and Promotions to Get sales and RANK   

NEW: After publishing the 5 part series, I received requests to put together training for just finding products. So, I decided to start from scratch and document the entire process in this NEW training.

If you're interested…check out the details below.

Product Discovery Bootcamp – I created this training to teach how to find low competitive products and build a BRAND. You will look over my shoulder as I start from scratch to find a market and then discover 3 to 5 products that will be sold. This training will help you discover YOUR market and find products that you can sell within your BRAND.

For more details…watch this short video here.

Resources and Tools I Use in My Businesses

There's Resources and Tools I discuss and share in the podcast. I've created a page that has all of them listed.

Click Here to check out the Resource page

Don't Get Overwhelmed!

One of the things I see many new sellers struggle with is information overload. Don't get sidetracked with all the shiny objects you see. If you follow these simple 6 steps, you will be well on your way to selling your first Private Label product on Amazon.

As always, you can leave me a question here on the blog.

Click Here to leave me a message.

Help Spread The Word About The Amazing Seller Podcast.

Click here to Tweet about the show.

If you want to receive NEW Updates of Podcasts and Resources…Click Here!

Join the discussion

  • Scott, you have amazing material here. I’ve listened to around 10-12 podcasts in the last 3 days and have made payment for my first sample today. The infromation here is the kind that is being sold for hundreds and sometimes thousands of dollars. I am blown away by how much value you are providing for free as a service to us. You have a rabid fan.
    – Guy

    • Hey Guy and SCott,

      I love the comment: “The information here is the kind that is being sold for hundreds and sometimes thousands of dollars. ”

      You’re the best Scoot,

  • Hey! I’m 19 years old. Is this a good route to go to make a successful business? Im currently a freshman in college and looking for guidance because I’m not going to be in the rat race like the 99% of our world. Thanks for taking time out of your day to answer this!

  • Scott:

    What do I need to do to participate in your webcast/online seminar that is scheduled for 04/14/2015 at 9PM EST?

    Thank you, and I look forward to another informative session!


  • Hi Scott
    I am a private label seller, but have not yet ordered my first product. I got “scared” and held back a bit, but I have registered with Amazon already. (I have another business as primary income, but that will change soon!) I LOVE your podcast, and believe you will get me through this! I’m only at your 15th podcast, but will catch up soon. Would love to review you on iTunes, but couldn’t find a way to do it! Perhaps you can send me the link? Thank you for your direct and to the point content. My product is not yet ordered, let alone launched or even labeled. But I will get there! Wishing you much success, and don’t stop helping us! You are the BEST!

  • First thank you for doing what you are doing. My question is yjay I found a product but my top 4 have reviews of 2000, 1500, ,1000 and 500. Their bar ranges from 500-2000. Is this a product I should avoid? I know Ryan at freedom fast lane said not to think to much about numbers and just pick a growing a market which mine is. I just do not want to pick wrong.

    • Hi Jamie,

      I would start with something less competitive for your first product. Just my 2 cents 🙂

      • In your experience, when you are giving away items in exchange for reviews, do the majority of these people actually leave reviews or do people skip out on doing them? Is it possible to give away 2000 units to get to the same level as these competitors?

        • Hey Kristie,

          you generally see between a 60% of people leave a review.

          You can give away as many as you’d like, but generally speaking it’s really easy to start with a few hundred and go from there.

  • Scott,
    I am on episode 20 and absolutely love your podcasts! Thank you for providing such good information. I wasn’t able to purchase the $4000 course and felt bad for a minute. Then I found your information. Thank you!

  • Scott,
    Love the podcasts. They are a wealth of knowledge. I’ve listened to the first 10. Can’t wait to hear the rest. You have a wealth of knowledge, and are a wonderful teacher!

  • Hi Scott,
    I’ve listened to several of your Podcasts and find them very informative. I’m just getting started with internet selling. I think it will be very rewarding! Thanks.

    • Scott if iv found a product how can I protect it from just anyone selling my same product that on Amazon ? Can’t they just get the same thing from allibaba and sell it under my listing ?

      • Hey Joe,

        that’s exactly why we talk about branding. When you private label a product, you add your logo to the product/package or both. This stops other people from selling your same product, since they wouldn’t be able produce versions of the product with your logo or packaging. If any of them do try and sell on your listing, you would be able to have them removed since it is no longer the same product. Make sense?

        • Scott, this same question is what is keeping me from taking that first step:
          When you private label/brand a product found on alibaba, let’s say with the logo “Tom”, are you saying that no one else will be able to contact that same supplier and put a different logo on the same product I’m selling? Or are you saying that they can use the same product but have to name it “Suzy” to be able to call it their own? Looking forward to your response.

          • Hey Michael,

            anyone is able to contact and work with your supplier (buy the same product) they are not allowed to use your branding (They could use “suzy”) that’s why we talk about the importance of doing something to set yourself apart, like creating a bundle or making small changes to the product in order to make it unique.

        • Hi Scott,

          Thank you so much for all you doing !All content is very useful!
          Our band is unregistered trademark, and we add our logo on package,if other sellers do try and sell on our listing, can we ask Amazon to remove it ?

          • Hey Zoey, if the other sellers are selling the same exact product (including branding) they have every right to be there. If they aren’t (doubtful since you own the brand), you can follow the “not as advertised” process for their product. If you reach out to seller central or run a quick search on the TAS facebook group, you should be able to get a good step by step.

    • Hi Scott,

      How does one determine the volume of sales for any given product? If I understand correctly you use the BSR as benchmark, to calculate sales. Dont want to subscribe to Jungle scout at this time. Are there any published benchmark lists out there? By the way, you your podcasts are a terrific and actionable resource.

      • Hey Ray, you would have to look at the BSR across the top sellers to gauge the sales volume. If you go to the junglescout site, they do publish a rank-sales table every month that will give you the most recent benchmarks (in exchange for just your email!). Hope that helps

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