The first time I heard this digging deeper was with the program insanity with Sean T., and he was always saying during the most challenging parts of the workout, you want to give up, you're telling yourself your body can't do this.
There's no way I feel like I'm going to die here, literally. And the thing is, is our mind is telling us, I don't know if I'm going to be able to do this. Like you are, you're hurting right now. You're in pain, or you're just exhausted. You should stop. You should rest.
And what he always says is you need to ride that line, but you need to push past that line to get the result. And a lot of times, you'll surprise yourself.
Now, what does this have to do with business? What does this have to do with you growing a brand? Because a lot of you are showing up because you want to grow a brand.
Enjoy the episode and let's CRUSH YOUR WEEK!
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