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Today we're going to be talking about a popular topic that comes up all the time and that I see a lot of people struggle with. The question is, “how do I write good emails for my list?” From experience and working with other business owners, I understand that it can be very hard to know what to write to your email list, especially when you're just getting started and have no idea what people want to read.
Today, I'm also going to share the number one thing that you need to fix when you're sending out an email sequence to see success. This specific thing is usually most common with just starting out writing content for their brand and not sure what they're doing yet. But that's ok. I'm going to share it with you shortly and help you be on your way to writing great content of your own!
Keep in mind that to start, you'll have to start building your email list. If you don't start there, you'll never see the success you're working so hard for. The next steps are getting people to open and read your emails and then click on the links you include. I know that it can be a little confusing at times, but I will walk you through every step of the way in this podcast, so you're ready to get started by the end. Let's get right to it!
Keep Your Emails Clear and Concise
When you're writing emails for your list, the first thing you have to avoid at all costs is to make your emails vague. It's important to make sure that people know what you're talking about, especially in the first email that they get from you. The welcome email needs to be clear and give them exactly what they expect.
One way to do this is to make sure your subject line is both catchy and straight to the point. If they signed up for a lead magnet when joining your list, you could include the name of the lead magnet in the subject line or something similar. This will ensure they know that the email came from you and be more willing to open it.
At the very beginning, people won't know who you are unless you're transparent and remind the person what they signed up for. It's important to be very specific, so they can easily remember what they wanted to get.
I'll let you in on a little secret. Most people who sign up for lead magnet don't ever download it. That doesn't mean they didn't want it in the first place; they might just not get around to it. That's why it's important to follow up and be very clear when you do send the lead magnet or content to your subscribers.
Email Mistakes to Avoid At All Costs
The key is to get your emails delivered and avoid your promotions being sent to a spam folder. This is why I would avoid including a lot of links or images. At the very beginning, it's best to keep it simple so you can show the email provider that people are engaging with your emails.
I would also make sure that you invite people to reply directly to your email at the end of your email. This will allow them to engage directly with your emails and is another great way to avoid your emails going to the spam folder because it shows that your subscribers genuinely care about your emails and want to communicate with you. When a person emails you, ALWAYS email back.
Another mistake I would avoid is feeling like you have to include a ton of content in every email. On occasion, I recommend sending a simple email checking in to see if people have any questions regarding your content or lead magnet.
This gives them a chance to give you sincere feedback and encourages them to read your content if they haven't gotten around to it yet. It's a really simple but effective approach that I use in all my own brands.
Your Subscribers Should Always Come First
Every good email starts with your subscribers. Think about why they signed up for your email list or newsletter and how you can help them. I would always keep them fairly short and simple. You don't want to overwhelm your audience. Instead, the goal is to establish a relationship with your subscribers and let them know that you are a credible source in your niche.
In the first few emails you send out, I would always incorporate a story or two, whether from our own life or sharing someone else's story. This will help you be more relatable and is a great way to tie in the story with your niche. It also shows that you're more relatable and ready to connect with your audience.
Keep in mind that there should always be a purpose to your story and help people relate to you. It needs to be a way to learn something related to the niche you're in. This will also keep them coming back if they like the advice that you share with them.
Where You Should Start
I encourage you to start by making sure that you have a welcome email sequence set up when someone signs up for your lead magnet. The first email should be a follow-up email reminding them to download and read your lead magnet. Trust me, they most likely won't ever look at it without a reminder from you. You should also let them know that you're there to help with any questions.
The second email should be similar to the first email but shouldn't include any links. In this email, you'll be encouraging them to reply directly to you if they have any questions or need help with something.
After the first couple of emails, you can go in any direction that you want. Just make sure that you're enjoying the process and creating content that you know that your audience will be interested in. I always recommend planning your emails out in advance to make sure that you're getting them written and scheduled out.
If you want to keep people engaged and keep a high open rate, it's important to remain consistent and send emails out on a regular basis. If you plan in advance, it'll be much easier to keep up with it.
Also, keep in mind that writing an email doesn't have to take too long. In fact, for the most part, it usually only takes me between 15-30 minutes to write each email. As you continue to do it, the easier it'll be. That's why you need to practice and keep at it.
You really do need to focus on talking about your audience and how your brand is focused on them. If you don't, they're not going to stay around very long.
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Take-Aways From Today’s Episode
- Keep Your Emails Clear and Concise (4:57)
- Email Mistakes to Avoid At All Costs (9:21)
- Your Subscribers Should Always Come First (14:02)
- Where You Should Start (21:01)
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Your emails need to be clear, concise and provide your subscribers what they expect to get from you.