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Today we're to talk all about the best live streaming software for Facebook and YouTube. This topic has come up quite often during the past few weeks while I've been talking a lot about content. Once I started to go down this path and answering a few questions, a lot of other questions came up, so I figured it would be good to answer them on one of my coffee talks. So, what are we waiting for? Let's get right to it!
What's Your Reason Behind Using Social Media?
There are people who are worried about streaming live. They don't feel like they'll do a good job or are worried that others will judge them. However, I'm here to tell you that streaming live a great way to create content and get used to talking in front of a camera. In fact, if you're going to make videos, live streaming is the number one way I suggest you do it. It's much easier than you may think and can be pretty simple if you do it right.
The best part is that if you don't like what you post, you can always delete it. Besides, if you only have a small following, not that many people will your videos at first, giving you plenty of time to practice and get comfortable in front of the camera.
If you're creating content for your brand on social media, the question you should always ask yourself is, “what is the strategy behind it?” Why are you taking the time to share something on your business page, and how is it going to benefit your brand in the long run?
Keep in mind that you're going to need a Facebook business page if you're planning to live stream, so you'll need to get that set up beforehand.
If you're looking to build up, you're following on social media what your long-term plan is? It's difficult to grow a following just by posting content every day.
The reach on Facebook and YouTube is extremely low, especially when you're just starting out. For all social media platforms, the average reach is under 2% reach. That means that even if you build up a good-sized following, only 1-2% of people who follow you are going to see your content.
That's why I love email so much. The average open rate is around 20%, which is incredible. It's going to save you time and energy while reaching more people vs. spending several hours a day posting to a platform where you'll only reach a fraction of that.
However, if you use Facebook and leverage live streaming, it's going to be for your benefit. I want you to understand the power of it. It's not just about posting to the platform anymore.
The True Value of Live Streaming
If you use Facebook and leverage live streaming, it's going to be for your benefit. I want you to understand the power of it. It's not just about posting to the platform anymore. Like I said before, you're not going to get very far if you're solely focused on posting to Facebook and trying to get followers and likes.
For Facebook live videos, it doesn't matter how many people you have following you. Even with a small following, people can always go back and watch the video later, which will be for your benefit. However, it's also nice that when you live stream, you have an audience there, even if it's small.
This allows you to interact a bit and answer questions from the audience on occasion. Even if you don't have anyone live at first, that's ok! Record anyways and get comfortable on camera. It's a great way to practice.
Another great thing about live streaming is that you can use the videos you create to make a custom audience. This means that you can target anyone who watches a portion of your video(s) down the road. Your video becomes a long-term asset that you can use for your benefit anytime. For me, I get people to interact and watch my videos all the time, even after the live stream has ended.
Even if the audience is small, it's a group of people who are genuinely interested in your brand that you can market to later on. That's one of the reason's I love Facebook live so much. It allows me to reach my ideal audience even if I end up reaching out to them later on.
Hopefully, now you understand the importance of live streaming. It really can help you grow your brand more than you might think and encourage you to get out of your comfort zone.
When I live stream, there are days that I have 50 people there and others when I only have 15 people show up live. However, as I mentioned earlier, it doesn't matter about the number of people who show up live. My focus is on the people who will watch it later on and the audience I can create from that video.
Three Tools To Make Live Streaming Easy
You can make the process as complicated as you want, but it really can be simple.
If you're brand new and starting a business from scratch, you'll want to keep the process simple. You can do everything directly from Facebook. It's as easy as recording the video on your focus, just make sure to record horizontally. You'll stream live to your Facebook group. I would avoid using a Facebook page, or you won't get the data that you need.
Like I said before, it really can be that simple! All you really need is your phone for this part of the process.
If you are going to use your phone, you would just start a Facebook live on your Facebook group and record. Even if you mess up, you can always make a joke of it before someone else can make fun of you. Don't overthink it.
One tool that I use on occasion is E-camm live, it's only for macs, though. I only use it to record video because it has a good processing engine. So, the video is really high quality for stand-alone video.
Another tool that I love is Streamyard. It's really basic and easy to use. If you're on the paid plan, you also get high-quality video that they'll store for you, which is really cool. It's actually quite affordable, especially if you're making several videos a month. They have a free version that is great, so you can try it out to see if it's a good fit. It's a great platform that I love using.
You don't need tools to go live though if you're on a budget. You just need to record directly on Facebook. My advice is to not overthink it. Just go for it to get started. For me, it's all about being able to build a custom audience in the background so you can reach out to them down the road.
So, if you're doing a Facebook live that is one of the benefits. Don't worry about getting a lot of likes on Facebook, that's not what's about.
However, if you do have an email list, you should send them an email directing them to your Facebook page where you're asking them a question. That will help you organically grow your following and build a community.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- What’s Your Reason Behind Using Social Media? (2:10)
- The True Value of Live Streaming (5:30)
- Three Tools To Make Live Streaming Easy (9:42)
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- Seven Day Content Creation Challenge: https://launchyourcontent.com
If you use Facebook and leverage live streaming, it's going to be for your benefit.