RYB 966: (Part 2 Case Study) The Content Strategy That Gets 30k Visitors Per Month FREE

By Scott Voelker •  Updated: 03/31/21 •  9 min read

Welcome back! I’m happy to have you here. I am fired up today and can’t wait to dive right in. I’m going to be sharing with you part two of a case study I recently did with my friend Dawn. The first time I had her on the podcast, I spent some time getting to know her better, and we talked all about her business.

We even spent some time coming up with an action plan for her brand, and I gave her some action items to complete. At the time, I had no idea if she was going to take my advice or not. After reconnecting with her a while about, I found out that she did take my advice. I’m happy to report that she has seen amazing results by writing and posting content every week. It has really helped her business grow and bring steady traffic to her website. 

In today’s episode, I am going to have Dawn walk us through step-by-step what she has done to get steady traffic to her website in the past year. You’ll also hear that she has been doing everything right even though she knows the extent of what she was doing at the time. I am also going to record the third segment of this case study soon, where we’ll take a deep-dive into the importance of back-linking and how it’s helped Dawn grow her business, and how you can use it too. 

Today I wanted to hear directly from Dawn and learn about everything she’s put into practice over the past year. The one thing you’ll discover is that she is committed to writing one piece of content a week, and she hasn’t missed a single week in the past year. That is why she has seen such amazing results. She has remained dedicated and isn’t afraid to put in the hard work. So, if you’re looking for good results in your own brand, that is key. Now, let’s get right to it and hear from Dawn. 

My Decision To Create Content For My Brand 

I came on the show a little over a year ago for the first time. It was part of a case study to talk about my business and how I could improve. When I started my business, I was solely focused on a product that I developed for cat owners.

I actually thought that when I made the product, people would simply find me and come to purchase directly from my website. However, over time I’ve come to learn that’s not how it works. At the time, the only other choice I had to bring in a new audience was to pay to bring people to my website, but I didn’t have the money to do that. 

So, when Scott recommended that I start to create content to drive organic traffic to my website, I was eager to give it a try. However, I was also nervous about getting started. There were so many other things that I thought needed my time and attention in my business before I started writing content.

However, looking back, I should have focused on creating even before selling my product. I actually put it off for a little while after my first conversation with Scott, and I really wish that I hadn’t, especially now that I see the value in it. 

Don’t Overthink The Content Process 

I’m a naturally curious person. So, when I had to come up with ideas on what to write about, I started with myself. I thought about what I would want to know about cats and what questions I might have about my own cat. 

I wasn’t sure if anyone would even read my content, but I knew that if I put the time and effort into the process, I needed to make it worthwhile. Next, I started to research topics that I wanted answers to myself and would let Google search auto-fill questions other people had about the same topics. That’s how I typically come up with topics and keywords for my articles, and the process has worked well for me so far.

A couple of months back, I did start to research using Ubbersuggest and Google. But during the first year, I spent most of the time focused on topics I had come with. I have started to do more research about my audience to see what other people are interested in. If I don’t know much about a specific topic, then I’ll do some more research and get inspired by what other people are looking for. 

My 1-Year Content Commitment 

On January 1st, 2020, I started writing one piece of content every week. I finally decided that it was time to commit so I could see the results that I had been working so hard for. I do have a list of blog ideas that I have compiled. However,

I do get inspired weekly on new topics that would be interesting to write about. So, usually, I just use my list as backup. It’s not as stressful this way and allows me to write on a regular basis even if there is a week that I didn’t come up with any new ideas. My list is always there for reference when I need it. 

Now that I’ve been writing content for a while, I’m starting to dig a little deeper into particular topics and write articles on subtopics. I also will look at Ubbersuggest on occasion for inspiration as well. 

My Step-By-Step Writing Process 

I always take notes before I start to write an article. There are a lot of cat sites out there that have been around for a long time, but I don’t feel like a lot of them do a good job with their articles. They don’t always back up their theories or the science behind things. I always take notes on what other cat blogs talk about, and I fact-check them.

I also look to see if there are other related topics that I can include in my article. For me, it’s all about taking detailed notes and ensuring that I’m providing the most accurate data that I can to my audience. 

I’m not going to state a fact without having research to back me up. After I write up my notes, I’ll go back and organize everything, so it’s ready to be made into a blog post. In a sense, it’s like writing up a paper for school. People are going to ask questions if they don’t understand where a statement came from. That’s why I write articles using my own questions. This allows me to go deeper than other sites. 

I started out by saying that I wanted to answer my own question better than anyone else. From there, I started searching on Google to see what similar questions people ask. Eventually, I started to realize that I started to rank for questions in Google. So now I start using the questions being asked in Google as my subheaders, so I have a better chance at ranking.

I didn’t do any SEO research to start. I just started writing content and posting. Consequently, I do have a writing background and I know how to use a variety of languages. I don’t intentionally do much with SEO. Instead, I’m just focused on writing the best article that I can. 

I always want to give authority where credit is due. So, I always backlink to my sources. I want people to know that the content I created is backed up by research. It’s all about making it easy for my audience. Interlinking to my other blog posts also gives them access to similar content that they may be interested in. 

Final Note From Scott

There you have it! There was a lot to go over, and that could have been a whole training because we discussed so much valuable content. In part three, we will discuss step-by-step how Dawn has been getting featured on other websites and using backlinks for her benefit. She’ll also share how she has been able to create some authority in her brand.

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. My Decision To Create Content For My Brand (6:24)
  2. Don’t Overthink The Content Process (9:13)
  3. My 1-Year Content Commitment (12:54)
  4. My Step-By-Step Writing Process (17:28)
  1. Take Action Crew: https://takeactioncrew.com
  2. Coffee Talk: https://brandcreators.com/coffee
  3. Playbook: https://brandcreatorsbook.com
  4. Checklist: https://brandcreators.com/checklist
  5. Brand Creators Event: Grab Your BAL Recording HERE
  6. Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page
  7. Digital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkout
  8. Niche Finder Fast Track Workshop: https://brandcreators.com/NFW-Enroll
  9. Seven Day Content Creation Challenge: https://launchyourcontent.com


I should have focused on creating content sooner, especially now that I know the value that it’s added to my business. 

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!