RYB 958: What’s The Best Platform For Creating and Posting Content to Drive Website Traffic? Jam Session

By Scott Voelker •  Updated: 03/12/21 •  9 min read

Welcome to this week’s session of our Friday jam session. As always, this is one of the highlights of my week, and I’m so glad you’re here! I love spending time with some amazing people and answering great questions. To join us and get your own questions answered, head over to takeactioncrew.com to sign up.

It’s totally free, and you’ll be able to surround yourself with some other awesome entrepreneurs and learn how to start and grow your business in the process. You’ll also get access to our free player. You can search for any specific topic or keyword and find every instance where it’s mentioned within the podcasts. 

Today we’re going to talk about a common question that often gets people stuck when they’re starting out. We’re going to talk about the best platforms you should use when creating your content. You could go a million different directions. However, you want to find a reliable and easy platform to use that goes well with search engines and is easily searchable. 

I would much rather spend time creating evergreen content that will work for me for years to come than something that disappears after 24 hours. So, you’ll want to invest your time in a platform that makes this process easier and is made for evergreen content. 

The Importance of Your Home Base 

To start, you’ll need to create content. It’s not easy to get going if you have never done it before. The next problem many people face is not knowing where to post their content once it’s been created. It needs to be hosted where someone can easily search for an evergreen piece of content at any time in the future and find it without any problems.

I personally don’t like putting content on social media where it can’t be searched and found later on. It’s also not the best use for my time, especially in the beginning stages of building a brand. 

The one thing you must-have when you’re starting out is your own platform. You need to have a home base where you can store all your content. This doesn’t have to a huge project. In fact, you can get your website set up in as little as a day. It really is that easy and isn’t as difficult as you may think. Today, I’m going to share with you a simple way to go about this process to save you some time. 

If you’re starting from scratch, you need a place to house the content that you create. Even if you’re creating YouTube videos, I would have those transcripted or summarized so you can put the same content on your website. This will get content picked up by the search engines.

The best part is that you own your website. You’ll just need to pay for hosting. You can always move your website to another hosting website if you’d prefer. It’s really nice that you have the flexibility to do that and can make decisions regarding your website that are best for you. 

With something that you build on Host Gator or Blue Host, you can easily transfer to another host. It’s very easy. In fact, a lot of times, they’ll do it for you if you ask. If you’re on Shopify but haven’t created content, I would recommend using WordPress or another platform. Keep in mind that there are two different WordPress sites, though, so you’ll want to be careful. We’ll cover more on that later. 

Hosting 101 

As I mentioned earlier, you need a home base if you’re planning to create content. It’s the place where you’ll house all your content and where it’ll get picked up by the search engines. Most of the time, this will be your website. It’s the perfect place to drive traffic and post all of the content that you create. When you’re getting started, there are a couple of things you’ll need, including hosting. 

To begin, you’ll need a domain name. This will be similar or the same as your brand name. You’ll just need to make sure that it’s available and purchase it. I typically recommend purchasing the domain name from Go Daddy. That why it’s super simple for you to move it to another hosting site if you decide to go somewhere else later on.

Once you have your domain ready, you’ll need to set up hosting. It’s actually much easier than you may think. Personally, I enjoy using Host Gator. I’ve used it for several years and have never had a problem. It’s also super simple to navigate. I’ve also used Blue Host and Site Ground and haven’t had any problem with those.

So, really it’s just your personal preference of which one you’d prefer to use. There are all sorts of packages that you can buy when you’re choosing hosting. You really just need the package that allows you to host your blog on their platform. You can always upgrade at a later date if there is a need. 

As I mentioned before, I really like to purchase my domains from Go Daddy and then use a separate hosting platform. It’s a super simple process and allows me to take the domain to the platform of my choice at any time. 

How to Set Up A WordPress Website 

Hands down, you need WordPress for our content website. Do not use WordPress.com. You’ll want to use WordPress.org instead. I would recommend downloading WordPress and using it on your site.

You’ll download it as a zip file. If you already have a website, you’ll add it to your host. In fact, there is actually an easier way. If you go directly to Host Gator, you can get WordPress set up within 30 seconds. Next, If you need some help go to Fiverr and pay someone to help you get your WordPress website set up. 

If you want to get to work right away, go ahead and use one of WordPress’s recommended templates. Or you can install another template if you’d prefer. I love WordPress because it’s been around for years. It’s really stable, and Google loves it. There are also plenty of videos and instructions to help you get everything set up. 

You need a strong foundation, a good host, and a lightweight theme that allows you to load fast. Google will help you rank if you have a faster load time. So, you have to be aware of that. Every time you upload more content, it’ll slow down your website so keep that in mind. A

You can always social media to drive attention to your content, but a website should be your top priority. You can always branch out later on. When you are creating videos, I would recommend breaking them down into a script or summary that you can post to your site. This will provide you with two pieces of evergreen content that can be picked up on Google. 

I use the same process when creating my own brands. For one of the brands I created, we are now getting 40,069 organic monthly visitors. This site now has a domain authority of 14. This means that when you start a website, you’ll get zero. 

It can take up to a year to get authority of five or more. The more authority you have, the easier it is for you to rank. If you include long-tail keywords, you’ll make it easier to rank for more keywords. Again as you own your website, you have total control. The only thing you need to be aware of is to follow all the best practices, or Google could penalize you. 

All of the information that I’ve gone through today is taught in my seven-day content creation challenge. I provide you with all the information you need to get started. So, I’d highly recommend you take that course if you’re just getting started and looking for some help.

We go over every aspect of content creation, and within seven days, you’ll have your first piece of content ready to publish. It’s a great way to kickstart creating content for your website, and I share all the tips and tricks I know to help you be successful. The best part is you can take the class online anytime that works best for you. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. The Importance of Your Home Base (3:08)
  2. Hosting 101 (8:26)
  3. How to Set Up A WordPress Website (11:14)


“I would much rather spend time creating evergreen content that will work for me for years to come than something that disappears after 24 hours”. 

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!