Welcome to this week’s session of our Friday jam session! This is always one of the highlights of my week, and I’m so happy you’re here. I always enjoy hanging out with some incredible people and answering some great questions. To join us, head over to takeactioncrew.com.
It’s completely free and super easy. You’ll be able to meet some fellow entrepreneurs and get your own questions answers in the process. We always have such a blast and meet every week.
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Today we’re going to talk about how to easily create content even when you have limited time. It’s much easier than you might think. I can’t wait to share all my favorite tips so let’s dig right in.
1st Step: Choose Your Topic
The very first thing you need to do when you’re creating content is to come up with your topic. You need to know what you’re going to write about before you get started. In the very beginning, the most important thing to remember is that you just need to get your first piece of content done and published. It’s not so much about the SEO research in the beginning. That will come later. As long as you have a good idea about what your audience is searching for and what you want to write about, you’re set to start coming up with the content.
You’ll also want to have a hook included in every piece of content that you create, or you won’t be able to catch your audience’s attention. This will encourage people to read your article and pique their interest when it matters most. It’s also very important that you deliver on the hook and provide your audience with the value that they expect.
You’ll also want to write out bullets of what you’re going to cover and do the work upfront. You don’t need to outline a lot of steps, just enough to get the person from point a to point b. From there, you can fill in the blanks and add in the details when you actually create the piece, but you need to have your outline created first before you can get started.
If you have an email list, it’s as simple as asking your audience what type of content they want to see from you. This is where a “naked email” comes in handy. You’ll simply ask your audience what type of content they’d like to see and ask for their feedback. This will give you some good topics that you can talk about, and this will ensure that your audience is interested in what you have to say to avoid wasting time.
You should also do a Google search to see what people in your audience are searching for online. This is another easy way to get more ideas and help you easily write new content. And it’s much more simple than doing full-blown SEO research every time you want to write a new blog post. You can also ask those who follow your brand on social media for topic ideas if you have a following.
2nd Step: Create Your Content
The next step is to create your content. Once you have your topic, outline, and hook, you’re ready to start creating. Your main focus is serving the people in your niche.
You can always jump on Facebook live and create a piece of content, even if no one is watching to start. This will help you get started and practice. Once you have an outline, it’s going to be super easy for you to fill in the blanks, especially if you’re an expert in your niche. The bullets and outline are just providing you with a few simple reminders as you go along.
When I wrote my book, I started with recording five audio-only podcasts. I just hand an outline that I could reference during the recordings and the rest was just me filling in the blanks. Those episodes were then turned into transcripts and from there into my playbook. I also used those podcasts to create an audiobook that people could buy. It’s much more simple than you might think to create a piece of content.
This could be as simple as recording yourself in the car while you’re stuck in traffic. This is a great way to practice and help yourself to create content even when you have limited time. You do have to know the material beforehand thought.
It’s just helpful to have an outline ready to go and have a good idea of what you want to say before you start. You can always cut out anything that you don’t want in the recording if you do editing at a later time. All you really need to start is a phone. If you’re going to record a video, you just need a tripod, and you can easily film at home. From there, you’ll just need to get it transcribed and turned into a blog post that you can publish online.
If you need help with transcripts or creating blog posts, you can hire someone to help from Fiverr or Upwork. It’s that simple. Or you can do it yourself if you feel up for it. It really doesn’t have to be complicated.
3rd Step: Publish Your Content
If you have a video, don’t get fancy. Create a YouTube channel and directly upload it. You don’t need to worry about editing it when you’re starting out. What matters the most is getting it published. Getting content out there for people to view. Something is always better than nothing.
Also, don’t worry about the keywords to begin. Upload the content. There is always room for improvement. You can also use that same piece of content and turn it into a blog post. You’ll want all the blog posts you create to reside on your website because you own it, and you have total control of what you post. That’s a very important piece to this that you need to take into consideration.
Like I said before, you have to do the work in advance. You also always need to include a call to action in every piece of content that you create. This will provide your audience with a place to get further education, encourage them to take action, and spend more time on your website.
Also, do the upfront work. From there, you just need to record on video or sit down and write out your content. Then publish directly on your website, YouTube or Video. As long as you do the prework, it’s going to make the process so much easier. I’m telling you once you create the content, it’s going to benefit your business in the long run. It’ll compound over time, and you’ll be so glad that you did it in the months to come.
When you’re creating content, you should incorporate your own story when you can. It helps people to visualize what you’re talking about. However, if you don’t have any personal stories to share, don’t let that hold you back. You could also share other people’s stories as long as you have their permission. Just don’t overcomplicate the process.
You should also add external links to other blog posts. This will show that you’re giving credit to other resources, and Google likes that. It’ll also help give people additional education and content when it makes sense. Don’t let fear set in. You can do it. Once you create your first piece of content, it’s going to come more naturally as you go along and practice. You’ll get more confidence as you go along.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- 1st Step: Choose Your Topic (2:46)
- 2nd Step: Create Your Content (9:10)
- 3rd Step: Publish Your Content (15:04)
“In the very beginning, the most important thing to remember is that you just need to get your first piece of content written and published”.
- Take Action Crew: https://takeactioncrew.com
- Coffee Talk: https://brandcreators.com/coffee
- Playbook: https://brandcreatorsbook.com
- Checklist: https://brandcreators.com/checklist
- Brand Creators Event: Grab Your BAL Recording HERE
- Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page
- Digital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkout
- Niche Finder Fast Track Workshop: https://brandcreators.com/NFW-Enroll
- Seven Day Content Creation Challenge: https://launchyourcontent.com