Today I've got something a little bit different for you, and I think it's going to be very helpful. I'm going to share a past podcast I did with Dawn Lafountain. I had her come on a while back, and we spent time discussing the story of how she started her business, and it eventually turned into a coaching call.
The reason why I wanted to share this past call is that I recently received a review from her. She expressed her gratitude and her experience working with my team and me over the past year.
A year ago, she didn't have a blog on her website, and one year later, she is now getting between 1500-1600 visitors to her website every day. This was after she made the commitment to write at least one long-form blog post every week for a year. Now that the year has come to an end, she is seeing the benefits of all her hard work.
Today I'm going to share with you the advice I gave her a year ago before she made this commitment and show the impact that it had on her brand. I hope you'll take what you learn and use it in your own business.
Incorporate Content In Your Brand
Here's the deal with ecommerce websites. Physical products are an entirely different game. There is no doubt about it. You have to go through growing pains, and even after you've done that for a while, you may still run into problems and not see the results you were hoping for. You may also be surprised that you're not making as much money as you'd like with all the expenses that come with owning a physical product brand. You'll spend so much time and energy and aren't ever guaranteed success.
That's why I love the hybrid model so much. This is where you'll add the content side to your business along with physical products. You can build content to drive traffic to your website from the beginning and can promote other products as an affiliate, leverage the traffic to build your email list and can incorporate ads into your website as well.
This will allow you to bring in money while you wait to launch your physical products. In fact, if you have a Shopify store, you can always add a blog externally on WordPress or vice versa, depending on which one you start first. So, you'll be able to create content and sell products at the same time. You also have a much higher chance of success if you do it this way.
When you decide to incorporate ads into your website, you'll want to use a reputable ad network. It's fairly easy to add to your site once you have enough visitors, and the ad networks will pay you based on the number of visitors you have to your site each month. It's a great way for you to monetize without having to sell any of your own products. This is especially beneficial if you're still in the process of getting your own products ready to launch.
You can also do comparison blog posts and become an affiliate for all the products using Amazon, so you get a commission when someone makes a purchase.
Start With Long Tail Keywords
You'll want to start with some basic Google research to see what topics people are searching for and start writing content around that. From there, the traffic will come, as long as you write about something that is being searched for.
It depends on the market, but when you're going after long-tail keywords, you'll typically start to rank in Google within six to eight months. It does take some time, but after a few short months, you may get a few trickles of traffic. After you start to rank, you'll gradually build momentum as long as you keep publishing content regularly.
Once you start to get traffic, you can start adding links to each blog post that goes to other blog posts. You can also send emails to your list letting people know when you've posted a new blog post.
In the very beginning, you'll want to write specific blog posts that incorporate longtail keyword topics that people are searching for related to your niche. This will make it easier for you to rank in Google. As you grow, you can always expand your niche and the content. You can always go out and rank even if there are similar websites if you do it right.
Just because there are already other similar blog posts out there doesn't mean there isn't room for your blog. Also, make sure to create shareable posts that make it easier for others to share your content on their own sites, so Google will see that you're an authority in your niche.
If you use WordPress, you can use Yoast to make sure you're optimizing your blog posts. The basics are super simple, and the best way to learn is to start and improve with practice.
Focus On a Steady Flow Of Traffic
Even if someone doesn't turn into a customer when they visit your site the first time, you can still make money when they visit. That's why I like the idea of including ads on your website once you have a steady flow of traffic. So even if someone doesn't purchase your products or services, you're still making money as long as they come to your site.
A lot of people think that you need to link from Pinterest or other platforms directly to products. However, I recommend changing your mindset and focusing on bringing quality traffic to your content instead. This will serve as a lead magnet to get people to your website to consume your content and purchase your products.
You can also turn the content into a lesson or something that someone will benefit from, and you can always link to your own products or affiliate products. There are plenty of ways you can do it while being subtle. You'll just want to niche down when you're starting out.
Turn Your Story Into Your Brand
The about us section on your website is where you'll include your story. I would also include an image or video of yourself on the homepage if you're the face of your brand. You want people to connect with you the minute that they come to your site. Bring people into your story and help them connect with you on a personal level.
You don't need to have a separate blog post sharing your story. The blog posts should be focused on answering questions and incorporating search heavy content.
You should also focus your time and energy on building out your email list at the same time that you build out content. Like I mentioned before, you can also send out emails to your list letting them know when you've published a new blog post to help drive traffic to your website.
Email is most certainly not dead, and there is so much potential there. Social media is getting so noisy, but people are checking their email every day and will continue to do so over the years. So you should spend more sending out quality emails.
If you're looking for ways to build out your email list, you can always start with a giveaway to jumpstart your list. When you have a physical product, you need to work on getting the attention thereby creating content, especially when people aren't aware of your brand yet.
There is always a next step. So, you have to get started before you can get there. There are so many things you have to do before you start making money, but it's worth it. You'll use all the skills that you learn in several different aspects of your life.
Final Note From Scott
That was the advice that I gave to Dawn. I had no idea if she was going to use it, but I am so glad to hear that she did! If you're looking for ways to create your own content, head over to launchyourcontent.com. I will teach you how to plant seeds to attract the right people to visit your website.
Thanks For Tuning in!
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- Incorporate Content In Your Brand (5:13)
- Start With Long Tail Keywords (12:21)
- Focus On a Steady Flow Of Traffic (18:57)
- Turn Your Story Into Your Brand (24:54)
- “Even if someone doesn't turn into a customer when they visit your site the first time, you can still make money when they visit”.
- “For the best results, focus your time and energy into building out your email list and creating content”.
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