RYB 953: The Content Creation MYTH and Mistakes To AVOID + Action Plan

By Scott Voelker •  Updated: 03/01/21 •  9 min read

Today I am going to be going over the top content myths and mistakes that most people make. I am going to give you an action plan and some key steps on how to get out there and start creating content for your brand. I’m going to take some time to drill down on these most common myths and mistakes so you can learn to avoid them as you start creating content for your own brand. 

In fact, many of these I have fallen into myself over the years. So, it’ll be helpful for you to learn about them, so you don’t have to make the same mistakes that I have. If you’re ready to start building content for your brand and see the value in it, these tips and tricks will help you.

The key is to focus your time and energy on creating evergreen content. You’ll have to put in the work up front, but it’ll quickly pay off for months and even years to come if you do it right. 

If you’re struggling to start writing content of your own or looking for some direction, I’d encourage you to take my new seven-day content creation challenge. The idea behind this course is for me to take you through the process of how to create content for your own brand.

Also provide you with simple to follow action steps that you can take every day, for seven days in a row. During the course, you’ll be able to learn how to attract the right people, how to optimize your content, and write things that will continue to bring people to your website for years to come. 

As a reminder, every Monday, Wednesday, and Friday, we get together for our weekly coffee talks at 10 am eastern. It’s totally free. All you have to do is show up. Have your questions answered? Plus, meet some incredible people. To join us, head over to takeactioncrew.com.

You’ll also have access to our free player, where you can search for any specific topic you’re looking for and find every instance where that is mentioned. So, you can start building your own brand in less time. 

Start With Evergreen Content 

When people build content for their own brand, they feel like they have to write for every platform from the beginning. Trust me, from experience, I am here to tell you that no one can keep up with writing content for every platform. You’d need an entire team for that. That’s not what you want to do to start. Or what you should even expect from yourself. 

I want you to focus on evergreen content from the beginning. You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus. 

When you create a piece of evergreen content, you’ll create an asset for your brand that will drive the right people to your website. For example, when I do my podcast every week, I’m using it as an evergreen asset.

I still have people going all the way back to episode one and other past episodes nearly every day. Consequently, I know that when I create each episode, it’s going to live on forever. I also have every podcast created as a blog post that will live on my website for years to come, that people can search for. 

If you create something for Instagram or another social media platform, that’s not considered evergreen content. People aren’t going to find things that you created last week on social media as easily as something you post today. However, videos are a different story. They can live on forever, and people can go back and easily find them down the road.

Social Media Isn’t The Answer 

Many people say you have to post to social media several times a day if you want to build up your social media following. That is, in fact, the case if you’re solely focused on building up a following using social media. However, I would recommend you avoid spending all your time and energy on social media, or you’re going to quickly get burnt out without seeing much return. 

I have over 30,000 people following my Brand Creators Facebook page. However when I post something, only approx. 300 people will see it. That is an extremely low rate of return. However, when I send an email to 30,000 people, and I had a 10% open rate, I would reach 3,000 people. That’s why I’m so big on email marketing and evergreen content and don’t spend much time on social media. Because I see the value and the results that I’m looking for. 

Now that I have evergreen content have a system in place, and it’s working on autopilot, I can spend a little more time on other things. Now I do post on social media on occasion. However, I’m not taking a lot of time to schedule out content or anything like that. I just post when I have something to announce or want to show a new piece of content that I created. 

Focus on Search Intent Topics 

You don’t have to create a ton of content from the start in order to get traffic and get the results you’re looking for. What I recommend is practicing by creating content on a regular basis and learn to improve as you go along. You can’t do it all at once, so it’s all about taking baby steps. Next, you have to first commit to creating regular content, and once it comes easy and you’re used to the process, you can write more content. 

You also need to shift your mindset and focus only on search intent content. This means that you need to be aware of what your audience is searching for before you write content. You don’t want to guess what they want. Instead, you need to go to Google and search to find out what people in your niche are looking for.

It doesn’t matter how many people are searching for a specific topic, especially when you’re first starting out. Instead, it’s all bout making sure that people are searching for the topics you’re taking the time to write about. Once you get something out there, you’ll have a better chance of being found, and your traffic will start to grow over time. But you have to put something out there to start. 

You cannot create content just for the purpose of creating content. Use search engines to your benefit. When you right on a topic that is being searched for, it’s going to benefit you in the long run. 

Common Mistakes People Make When Creating Content

Stop worrying about making content perfect before posting it. I used to struggle a lot with sending out emails before they were perfect. I would have several people read over them, and sometimes I never sent them out at all. Eventually, I got over it and figured that sending something out is much better than not sending anything at all.

When I sent out an email that wasn’t perfect, nothing bad happened, and I learned to improve as I went along. If you don’t post anything, you’re guaranteed to not have any progress or traffic to your website. You have to start creating in order to see results.

A lot of times, people also choose the wrong platform for themselves. For example, some people might like recording themselves over writing content or vice versa. You don’t want to fall into that trap or you’ll struggle to get content created. I’m mainly talking about creating videos vs. writing content. Before you get started, take some time to determine which direction is best for you. 

Your Content Action Plan 

That is it. Like I said, it’s so much easier than you might have thought in the past. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Start With Evergreen Content (4:57)
  2. Social Media Isn’t The Answer (10:16)
  3. Focus on Search Intent Topics (13:04)
  4. Common Mistakes People Make When Creating Content (19:37)
  5. Your Content Action Plan (23:55)

Quote: You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus. 

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!