RYB 951: The Common Path To Uncommon Success and FREEDOM with John Lee Dumas

By Scott Voelker •  Updated: 02/24/21 •  9 min read

Today I am feeling fired up a little more than usual. My guest today is known for his podcast “Entrepreneurs on Fire.” That’s why I’m feeling a little extra pumped up today because I’m excited to have him here. He just recently launched a new book that I can’t wait to share with you.

He’s taken everything that he has learned over the years and distilled from talking to over 3,000 entrepreneurs and boiled it down into a step-by-step process that these people have all been following for years. Let’s get right to my conversation with John Leen Dumas.

The Path to My New Book 

This is one of those instances where ignorance is bliss. It’s a lot more difficult than I could have ever imagined but I am so glad that I did it. It was such an incredible experience that I wouldn’t trade for the world. 

After over one hundred million downloads and over the years interviewing 3,000 entrepreneurs, I knew it was time to write a book. I had learned so much from these incredible people and wanted to share that with the world. 

There are so many things that we all have in common, and I broke those down into 17 foundational principles that all successful entrepreneurs share. My book is literally a step-by-step roadmap listed in chronological order. I’ve done self-publishing in the past, but with this book, I knew that I wanted to get out of my comfort zone and work with a publisher.

I wrote over 70,000 words all on my own. It took me hundreds of hours, but I was able to make it happen. The book is ready to go, and I was able to feature an entrepreneur in every single chapter. 

The Importance of Knowing Your Limits 

There is no one that has ever felt the same level of motivation every day. We all have ups and downs and days where we feel like we don’t want to do anything at all. It’s important to give yourself a break, so you don’t burn out. You have to know your limits. You also have to be able to recognize to listen to your body and how you’re feeling. By committing yourself, you’ll be much more likely to accomplish the goals that you’ve set for yourself. 

I took the same approach to write the book that I did with my podcast. When I started my podcast, I would record them all on one day each week. That gave me the rest of the week to work on other aspects of my business and have time to recharge. 

When I started writing my book, I wrote for a couple of hours every morning and took the rest of the day to recharge and work on other parts of my business. I knew that I could commit to that consistently, and I was able to stick with it.

Even though I did that every day for two months. I literally would only work for two hours max. I would write for 42 minutes and take an 18-minute break and do that twice. It was a great structure that allowed me to stick with it until I was finished. 

My book is only for those who are looking for financial freedom and are ready to work for it. Because it’s not going to be easy, but my book gives you all the details and steps that you need to make that happen. You have to want it and be ready to put in the work before getting started. 

The Benefits of Planning Backward 

My military training has taught me the power of backward planning. When I first started writing my book, I spent a lot of time upfront outlining the foundational principles that I thought were essential to include. I didn’t move on until I had those finalized and had gotten feedback from my friends and mentors in the industry. 

From there, I knew that I wanted to turn each foundational principle into its own chapter, and that provided me with all the titles for each of my chapters. It was so much easier to write each chapter once I had everything planned out.

I went in chronological order when writing, and this allowed me to relieve my own journey and those of the 3,000 people that I’ve interviewed. That’s how the book was created, and it was such an incredible experience that I am so grateful that I was able to experience it. 

I did have to take some time to think about which principal would go first and make sure they were in the right order. I spent a lot of time doing this before I got started writing each chapter. Once I started writing, none of the principles changed. That’s why I spent so much time upfront planning and outlining my book. 

Common sense isn’t always common practice. There is no sense in paving a new road when something has already been proven to be successful. 

The Path to Become a Successful Entrepreneur 

The ten thousand-foot view of my book is that I’ve seen what it takes to become uncommonly successful. I know what it takes to be financially set for life and enjoying what you do every day. 

My book will get you to your uncommon success. You’ve been lied to by people in your life over the years. They want you to believe that it’s a hidden path and impossible to achieve. However, I’m here to tell you that it is indeed possible, and this book is the roadmap that will get you to your financial freedom. 

Stop trying to become perfect before you launch. You have to take action and move forward, or you’ll never reach your full potential. It’s ok that you’re a coward and to have doubts, but what are you going to do about it? Follow my roadmap and the common path that I have laid out for you. Recognize that you have to come outside your comfort zone and go for it. 

Not every single person in this world is meant to be an entrepreneur. Maybe you are supposed to be doing something else with your life if this isn’t your path. My book will show you very quickly if you’re supposed to be an entrepreneur or not.

Within three to six months, if you’re not on a path to success, you can get your time back and do something else. However, you may just be missing some key ingredients you need to become successful. That is where this book comes into play and will help you. 

The Clear Road to Success 

If I only had $500, a laptop, and had to start over, I would begin by buying my new book. I would follow the roadmap step-by-step. If more people could start with a clean slate, we’d all be better off. So many people’s bad decisions are dictating their lives, even years later. I’ve made a lot of bad decisions, but I don’t let them determine the life that I am living right now. A clean slate allows you to begin again and focus on a new day.

To start, you need to identify your big idea. Right at this moment, I am living my dream and zone of fire, and I want everyone else to live their own dream. The next step is to acknowledge that other people have had the same great idea and to dig deep to discover your niche.

You’ll reveal the opportunity that is missing by niching down. Think about how you can get traction from day one. From there, you can perfect your brand. The key is to get started and get your name out there. After that, you can focus on making things better. 

Final Note From Scott

We all feel fear because we’re all human. That is why everyone has doubts when they think about starting a business, and it’s time to get over it. You have to be prepared to move forward and take action, or you’ll never see the success that you’ve worked so hard for. Fear is natural, but pushing past that is what will help you stand above the rest. 

There you have it. I hope you enjoyed that just as much as I did. I always love talking with John. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. The Path to My New Book (3:19)
  2. The Importance of Knowing Your Limits (7:08)
  3. The Benefits of Planning Backward (10:31)
  4. The Path to Become a Successful Entrepreneur (17:19)
  5. The Clear Road to Success (21:25)


Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!