RYB 947: Email Writing Topics When You’re Stuck (Simple Hack)

By Scott Voelker •  Updated: 02/15/21 •  9 min read

Today we’re going to discuss an important topic that will help you take your business to the next level. We’re going to talk about what to write about in the emails that you send to your list. The main question I get asked all the time is “what can you write to keep people interested?” We’ll cover that and also talk about how you can get unstuck and send steady content to your subscribers even you’re unsure of what to write about. 

Today’s episode is coming from one of our recent coffee talks. If you’d like to join us officially, head over to takeactioncrew.com. We’d love to have you, and it’s a great community to be apart of, where you can spend time with like-minded people. You’ll also have access to our player, where you can search for any topic that you’re looking for you, and you’ll be able to find every instance and episode where I mentioned that specific topic. It’ll save you time and get you the answers you’re looking for quickly. It’s also completely free!

Share Real Life Experiences With Your Community

It’s time to dig right in, so let’s get to it! How do you come up with email writing topics when you’re stuck? It’s much easier than you might think. The first thing that you need to start thinking about regularly is what happened recently in your life that you could share with your audience. What you’ll do is tie in current events in your life and relate them back to your niche and brand. You’ll want to use stories that show that you’re relatable. Let people know that you’re a lot like them.

If you’re serving people in your market that are like you, it’s important to sprinkle in parts of your life to give them a better idea of who you are and show that you’re a real person. It makes them learn to trust you. 

I share personal stories all the time on my own list. A few days ago, I got back from visiting my daughter and her family. While I was there, my daughter was sharing some of the things she was struggling with as a new mother.

What she was sharing made me think about how a person in the baby niche could use that experience. They can create a digital product and a sales funnel for their brand. I included this story in a recent email I sent out to my subscribers. 

I tied it back to how they could create a digital product and a sales funnel within their own niche and how it’s much easier than they may think. The right people that I want on my list like these kinds of stories and feel like it makes me more relatable. It also shows that our goals are similar and that I’m looking for ways to spend more time with my family, and that’s why I do what I do. 

These types of examples also show my audience how easy it is to share shows so they can do it themselves. It’s always much easier to tie your story back into your own brand, especially if you’re reaching people who are similar to you. That is what will make you stand out and show that you genuinely care about your community and want to create a genuine relationship with them. 

So, if you want to see success in sending out emails, you always have to be thinking about this. As you use this method time and time again, it’ll become much easier to implement. The key is to get started, and with practice, you’ll be able to easily tie your personal life stories into your niche and share them with your community and list members. 

Pay attention to what is happening today, yesterday, and the past week in your life. The stories you share don’t have to be far in the past. However, the story you share can be something that you just experienced a few hours before you wrote your email. The goal is to keep it natural, show who you are, what you stand for, and tie it back to your business. It’s as simple as that. 

A question is an email. Remember that. The question will give you the idea and help you build authority in your niche. Questions are the easiest way to come up with something to write about. Especially when the question is asked by someone within your community, I do this regularly both when I’m writing my emails and in my coffee talks.

This is a great way to show my audience that I genuinely want to help them and care about the questions they ask. It’s also a great way for me to connect with my audience and discover how I can best help them in the future. It really allows me to understand who I am serving and allows me to do better later on. 

I recently got some feedback from someone asking about how much money they could make per email address that they have on their list. Whereas, this question is something that I could write a blog post about and send an email out sharing the answer to my entire email list.

These types of questions are a great way to best connect with my audience and show that I care. They also provide credibility and authority because someone is willing to take advice from you. The best part is you can easily take questions and write content answering those questions.

By the way, yes, it is true that you can make a dollar per month per email that you have on your email list. If you have digital products and are marketing regularly to your list, yes, it can equate to $1 per email. But it’ll average out, and it will depend on how frequently you promote, what other things you’re sending to your audience, and how many products you have.

Money is made when using your email list. But you have to nurture your list and offer value outside of trying to sell. Everything I just shared was from a question that I received earlier this week. 

Ask Your Email List Questions   

Check-in with your email list regularly to see if they have any questions and ask how you can help. See where they are stuck. and what they are struggling with. You can use the questions they ask you to create content and send answers to your email list and curate new content surrounding those topics. It’s a great way to be productive and regularly check-in. 

If it’s been a while since you’ve reached out to your list, you could send out an apology email saying sorry for not reaching out sooner and explain why. It’s a great way to connect with your audience and show them that you do want to provide them with value and goodwill. Just be willing to be real and honest.

That will create genuine trust with your audience and show that you’re a real person who cares. It’ll also make you more relatable and create an instant bond. The goal is to get people to like, know and trust you. It’ll be so much easier to grow your list, but you have to start sending out emails before you can make this happen.

It’s also important for you to make a list of all the questions that you get over time. They are going to be invaluable, so you want to keep those readily available when you’re looking for new ideas of what type of content to write about. It’ll also be helpful to have a list of questions you can pull from when you’re writing a new email. 

If you want to be apart of our future coffee talks, head over to takeactioncrew.com. We’d love to have you join us, and as I mentioned early, it’s totally free. You’ll also have access to our player where you can search for a specific topic. You’ll find every instance where I’ve talked about a specific topic. Get the answers you’re looking for quickly!

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. Share Real Life Experiences With Your Community (3:40)
  2. Questions That You’ve Recieved Related to Your Niche (11:00)
  3. Ask Your Email LIst Questions (16:35) 


Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!