RYB 941: 3 Reason WHY NICHE Websites FAIL (Avoid These Mistakes)

By Scott Voelker •  Updated: 02/01/21 •  9 min read

Welcome, I’m so happy to have you here today! Today we are going to talk all about the three reasons why a brand or website will fail. Plus, what makes it have less of a chance to succeed in the long term.

These are all critical to your success. Before you move forward with your brand, you’ll need to cross-check them within your own niche. I went over these three reasons right before we launched our Niche Validation Fast Track Workshop. Now it’s an on-demand class that you can take any time. Get access to the course here! 

This conversation that we had is from our coffee talks. If you want to be apart of our Take Action Morning Crew, you can head over to takeactioncrew.com. We would love to have you join us! We always have such a blast.

As an added bonus, you’ll be able to see all the past coffee talks that we’ve recorded. We have a free player that you can search for a specific question or topic. It’ll go through all the past coffee talks. Then take you to all the places where the specific topic is mentioned. 

Don’t Build Your Brand on a Trend

Before you do anything else, the number one priority is to always look at the current trends directly related to the niche you plan to build a business in. Chances are, if you’re planning to build a brand around a current trend, you’re not going to have long-term success. 

I recommend that you avoid focusing all of your time and energy on a topic that is here today and gone tomorrow. It’s just not worth your time. I’m not saying that all trends completely go away. However, if you bank on the peak numbers, you’re going to be in trouble. If it’s a fade that is going to disappear, you don’t want to spend building a brand out to only have it go dead once the trend is over. 

The best way to test if something is a trend or not is to look at the proof by looking back at the history of the niche within Google. One of the best ways to do this is by using Google Trends. You’ll be able to look at the historical data for the past few years. I recommend looking back five years to start.

You should never focus on riding out a trend or taking a gamble when building a brand that you want to last. Instead, you’ll want to focus your efforts on a niche that will stand the test of time, that will be searched for, for years to come. If you’re going to spend your time and money on something, make it worth your time. 

Like I mentioned before, I would recommend looking at Google Trends related to your topic within the past five years at least. If there is data farther back, I would look at that too. If the trends stay pretty consistent through the years, this will show that it’s a niche people are constantly searching for overtime. 

Keep in mind that there will always be spikes and dips depending on the time of year and what’s going on in the world. However, if the spikes and dips stay fairly consistent throughout the years, that’s a good indicator that it is a good niche for you to focus your time and energy on. 

However, if there are significant dips or spikes, you’ll want to be cautious of building a brand within that niche. Especially if there are months are years where hardly anyone is searching for your topic. 

I would also recommend testing several different terms when you’re searching in Google Trends. You want to make absolutely sure that it’s a good niche before diving in. You can also get pretty creative. I would recommend diving deeper within a specific niche to make sure that your subniche is being searched for. If it’s not, don’t give up. Try looking at other subniches to see if there are other topics that you could use. 

Don’t focus so much on the numbers within Google Trends, the first thing to look for are steady search results. That’s what matters most. If people are continually searching for a specific topic, change are its a good niche to focus on. Just make sure to avoid any flatlines. That would be a red flag for me.

Validate The Traffic 

Once I’ve been able to validate that my chosen niche isn’t just a trend, then it’s time to take the next step. From there, you would want to validate the niche and make sure that there is enough search volume and traffic to make it worth your time. Like I’ve said many times, you don’t want to create a brand unless it’s worth all the time and energy that you’ll have to put into it. 

One of the easiest ways to do this would be to visit Ubbersuggest to see the specific search volume for your niche and specific related keywords. They have a free version, so you can do a few searches a day without paying anything. 

I would also recommend searching for terms in Google and looking at the suggested search results. This will give you a better idea about what people are searching for within that niche and can also inspire you to find a subniche if the one you’re considering doesn’t have a high enough search volume. 

Remember, I’ve often talked about how it’s not enough to simply confirm that a niche is highly searched. You’ll also want to find specific websites within the same subniche that are successful and currently bringing in traffic. In fact, you’ll want to check their specific traffic numbers just to be sure. This will be an indicator that there is an interest and need for additional related content. And confirmation that those specific terms are being searched for. 

Don’t worry too much when you discover there is competition. There will always be room for high-quality websites that provide valuable content so don’t be worried if others are already tapping into the same niche. Consider it a good sign that you’ve found a good market to go after, especially if you’ve successfully validated your market and confirmed that it’s not a trend that will quickly fizzle out. 

The next step is to confirm that there is room for monetization and that you’ll be able to make money off your website. There are a variety of things you can look to confirm this. Look to see if there are any digital or physical products being sold on the other websites or if they are utilizing ad networks.

So, You’ll also want to spend some time calculating the potential of being able to add different types of products to your website in the future and make sure it’s worth it. 

You’ll want to find specific websites that are currently making money all over their site. Next, you’ll want to see them running ads, selling a digital product, physical products, selling on Etsy or other ecommerce sites, etc. The key is to learn what other people in the niche are selling so you can replicate the process. If there is plenty of traffic within the niche, you’ll be able to get a piece of the pie even with others already in the market.

There is no need to overcomplicate the process. The big three things you need to focus on is to validate the trend, traffic, and monetization. Your niche needs to successfully be validated in these three categories or you’re going to have a very difficult time seeing success in the long run. By doing this, it’s going to save you so much time and help you find the most success. 

If you’re struggling with finding or validating your own niche, I would encourage you to take our Niche Finder Fast Track Workshop. Within the workshop, I will walk you through the entire process of helping you find your niche. It’s well worth it to help you validate your niche or find a new one if you’re looking for inspiration. The best part is that it only takes three hours, so you’ll quickly be on your way to building your brand. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. Don’t Build Your Brand on a Trend (7:40)
  2. How to Effectively Utilize Google Trends (14:06)
  3. Validate The Traffic (27:31)

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!