RYB 940: How To NICHE Down For Less Competition? – Jam Session

By Scott Voelker •  Updated: 01/29/21 •  8 min read

Welcome to this week’s edition of our Friday Jam Session! It’s always one of the highlights of my week, and I always look forward to it. I really enjoy being to hang out with some amazing people who are creating some amazing things and have great questions to ask me each week. 

Are you interested in joining us live each week? It’s super simple, and we’d love to have you join us. All you need to do is head over to takeactioncrew.com to sign up and be a part of our Take Action Crew. It’s totally free, and you’ll have a blast with us every week. 

As an added bonus, you’ll also have access to our totally free player that will allow you to search for a specific topic that is top of mind and be able to find every single coffee talk where I’ve mentioned and go right to the specific spot where talk about it. Don’t miss out on this incredible resource that you’ll have access to if you join our crew. 

The Importance of Niching Down in Your Brand 

Today we’ve going to be covering a topic that I get asked about all the time. We’re going to discuss the question “how do I niche down and what is the best way to do it. It can definitely be an overwhelming concept when you’re just getting started. I’ve seen from experience that these types of questions typically come from two different categories of people. 

The first group is made up of people who are just getting started with their business. They are brand new to the process. They may have some incredible ideas and thoughts as to how they want to proceed but are looking to validate their idea before taking the step to building a brand around the concept in their head. 

I cannot stress enough the importance of being able to niche down and become an expert with a sub-niche category. This will help you quickly become a known name within your industry. Don’t worry.

With time you will be able to grow and expand your niche and the topics that you mention within your brand. However, when you’re just getting started, it’s essential to dig a little deeper until you’ve been able to exhaust every topic that you possibly can within the specific sub-niche that you choose to start with. 

Keep in mind that I am not recommending that you name your brand using your sub-niche or build your entire brand solely on it. You will need to keep it fairly brand so that you can continue to add sub-niches within your brand. The broader name that you pick will allow you to have room to grow and attract more customers. 

The second group of people that are looking for help with their niche have a website and brand but are struggling with figuring out the best way to niche down and drill down inside a large niche. They’re not seeing any process yet and are looking for guidance on the best way they can move forward and make a difference within their niche. 

There is another group that I didn’t mention before. This could also be really great for someone who is currently only selling one product and are looking into building a brand around that product. 

Keep in mind that if you do go that round, you’re going to have to find a really good angle. You can’t just focus on creating content around one product. Instead, you’ll need to get very clear on the market that your product is serving and validate the market before moving forward. This will help you feel confident when you’re building a brand within a sub-niche and know that you have plenty of content topic ideas to pull from. 

The bottom line here is to make sure that you’re taking the time to niche down properly. If you don’t, you’re going to struggle to see long-term success or being and to effectively stand out from your competition. 

How to Effectively Pick a Sub-niche 

You would be surprised at just how easy it is to start writing content when you have niched down your brand. From the beginning, all you have to do is focus on answering questions directly related to your sub-niche. If you’ve done the validation process correctly, you’ll have plenty to choose from. Just be sure that you’re doing research on what questions people are asking the most and focusing on answering those first during the validation process. 

When someone searches for those questions, online the goal is to have your posts organically rank. In one of the case study brands that I created for Brand Creators Academy, we have been getting over 1200 views every single day, just from people coming to our website from Google every day. They ask a question related to our niche. Then directed to one of our articles. It’s a really effective and simple technique to help drive more traffic to your website. 

Trust me when I say that you do not want to have a website that includes a little bit of everything and is all over the place when it comes to your content. Simple is best. You want to keep your content narrowed down and focused so you can drive the right group of people to your site. 

One of the niche examples that I like to use in my training is “physical therapy.” Also, this topic would be considered a sub-niche for several health categories. I personally think that it’s still too broad. It would be hard to rank your brand because it is just physical therapy.

To niche down further, I recommend starting by using Ubbersuggest. This will allow you to see just how many searches a specific topic or keyword is getting every month. You’ll see that broad topics such as “physical therapy” are searched hundreds of thousands of times each month. They may be difficult to rank for. In order to stand out in a board market, try searching for terms like “physical therapy for” and see what auto-populates.

When I did this, I saw two come up that were very interesting. “physical therapy for pets” and “physical therapy for children.” You would base an entire blog around either of these topics. Because they’re not as brand as “physical therapy’. You’d have a much better chance for ranking for one of these keywords. It may not be easy and will require work, but the process really is so simple, so don’t complicate it. 

Keep in mind that if you do see a market where you feel that you could penetrate the market. Make a difference within the community and stand out from the competition, go for it. When you sub-niche, it’s just going to give you an edge. This will make it easier to stand out from the beginning. There will always be time to broaden your brand. 

After you’ve validated a topic. You need to make sure that you find other sites that are creating similar content directly in your chosen sub-niche. You want to make sure that there is proof of other people who have been successful in the same market. Do this before putting all your time and energy into it. 

Overall this will create some work, but as I said earlier, it’s still a very simple process. All you have to do is take it one step at a time and be willing to go through each step of the validation process, and you will all set. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. The Importance of Niching Down in Your Brand (2:01)
  2. How to Effectively Pick a Sub-niche (8:28)


“When you’re first getting started, it’s essential to dig a little deeper until you’ve been able to exhaust every topic that you possibly can within the specific sub-niche before expanding to additional sub-niches”.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!