Welcome! Today we're going to talk about how to get free traffic to your website from Google. Yes, it's possible! We actually just reached 30,000 visitors on one of our test websites using the strategy we're going to talk about today. It has a lot to do with content but doesn't worry. I'm going to walk you through it every step of the way.
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Today we're talking about how to create digital assets that will bring free traffic to your website. People always ask me if blogs are dead and if it's even worth using one in your brand. The simple answer is YES!
Two of the brands that we've created within Brand Creators Academy are getting 25,000 – 30,000 unique visitors each month, and both are trending up. They are both considered WordPress blogs. Blogs are now basically a website where you can post articles, content, videos, etc. It's a place where you can host and manage all of the content that you create.
I'm going to walk you through how we generate over 1,000 visitors every day by posting regular content on our blogs. In one of our brands, I have already created an email list and send out emails to our subscribers one to two times a day.
For the other list, I haven’t started to actively reach out to an email list so there is a lot of potential there! I can’t wait to share with you all my best tips on how to write valuable content that will provide you with free traffic to your website over time, so let's get right to it!
How to Get Free Traffic in 2021
Yes, it is possible to get free traffic! You shouldn't have to pay for most of your traffic if you do it the right way. If you're posting content on your website and following all the best practices, you're going to be able to rank in Google organically over time.
There is no reason to try and outsmart Google or the process. If you do, your traffic will suffer in the long run. It's best to stick with following all the best practices. Google’s algorithm is always changing so sooner or later if you try implementing any black hat practices you will see a penalty at some point. It’s best just to avoid the hassle and focus on creating value-based content that people want to read and will rank well in Google.
In 2021 the idea is to create content for your audience that provides them with value and information they can use to help make their life easier. Look at your market and think about how you can serve them by providing content directly related to questions they have about your specific niche. What kinds of questions or tutorials would be beneficial to your audience and encourage them to keep coming back to your website.
If you don't have a big budget to hire your writing out, do it yourself. If you can't write it yourself, find someone that can do it for cheap. There are plenty of places you can find cheap writers and if you do your research you can even find quality people for an affordable price. Just don’t overthink the process.
Your content doesn't have to be perfect from the start. You have to actually start publishing your blog posts before you will ever see results, so don’t wait! There will always be room for you to grow and improve in the coming months. The key is to take action and start to post content early on so you’ll have more time to rank.
Start By Writing Question-Related Blog Posts
If you are brand new to starting a blog or have previously started and stopped, the first kind of content that I want you to start with is answering questions within your market. This is also the easiest type to write on which will allow you to write more of them.
I would recommend starting with writing ten-twenty question-related posts. The more posts you put out there, the better your chances are of ranking for keywords within your posts. Once you start to rank, Google will also start to send more people to your website when they see that you have a trusted website that people are visiting.
To start writing a question-based article, you'll start by answering the main question for the post in the very first paragraph. From there, you'll elaborate and answer related questions within your blog post. The goal is to provide as much value to your audience as possible.
When I started out with our test brand, I focused mainly on Googling questions to see what people are asking. I used my Google searches to decide what questions to write about in my upcoming blog posts. I don't usually focus on searching Ubbersuggest to start.
Keep in mind that you'll also get indexed for other long-tail keywords related to that topic when you're using a specific long-tail keyword. All of those will add up, and you'll start to get additional traffic that you didn't even plan on. Long-tail keywords are so much easier to rank for, so you need to flood the market with these blog posts and these keywords in order to see the best results.
When you start your blog, focus solely on writing questioned-based content until you've written at least ten to twenty posts. You can write question-based articles for a long time and see success by doing that. If someone is asking questions within your market, there is a good chance they are interested in what your business has to offer. So you should definitely be asking these questions.
Your secret weapon is consistency. You need to show up on a regular basis and avoid looking at your analytics every day. That can get time-consuming and overwhelm you. You don't need to a deep-dive into the content that is ranking every day. As long as you check on a regular basis, you should see good results in the coming months.
The Benefits of “How To” & Product Articles
Once you've had a chance to answer anywhere between ten-twenty question-based articles directly related to your market, the next step is to create “how-to” articles. This is where you'll start to teach people how to do particular things within your niche. People are always looking for instructions on how to do things they've never done before or learn how to do something they are interested in.
Product-based posts highlight specific products. This could be products that you sell directly or others that you're an affiliate post. With these types of posts, you can start monetizing using your blog posts. You could also write “pros and cons” posts. You could make comparisons based on popular products within the industry.
If one article loses steam or doesn't rank as well as you had hoped, that's ok. Don't get discouraged! That's the whole point of creating so many blog posts from the start. So you'll have twenty articles that all have a chance to rank. And some of them will!
When you focus on posting constantly, you'll be amazed at how quickly you'll start to rank, especially when you're focusing on long-tail keywords. Your first few articles don't have to be perfect and can have some mistakes.
As long as you stay constant, keep writing high-quality content, and focusing on questions that people are asking in your market, you'll see some of your posts start to rank as early as a couple of months from the first time you post. That's why it's so important to start writing posts early on so you can rank quicker.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- How to Get Free Traffic in 2021 (6:09)
- Start By Writing Question-Related Blog Posts (9:05)
- The Benefits of “How To” & Product Articles (12:17)
“Your secret weapon is consistency”.
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