RYB 910: What Are Best Email Promotion Strategies During Holidays? Jam Session

By Scott Voelker •  Updated: 11/20/20 •  9 min read

Welcome to this week’s session of our Friday jam session. It’s always one of the highlights of my week. It’s so fun to hang out with some awesome people and answer some great questions. If you’d like to join us, it’s super easy. Head over to takeactioncrew.com and answer a couple of simple questions. It’s totally free, and you’ll be able to learn right along with us and even get some of your own questions answered in the process. So what are you waiting for?!

Today we’re going to talk about the best email promotion strategies during the holidays. I get questions regarding this topic often and figured it would be a good time to cover this with the holidays fast approaching.

Build a Relationship With Your List Before Launching a Promotion

If you are thinking about sending out a promotion to your email list, don’t expect it to be successful if you just send out an email with your promotion. There are some things to consider and to prepare before you ever send anything out. 

If you don’t have an email list, you’ll definitely want one to take full advance of the practices that I’m sharing with you today. If you need help building your list, sign up for our new email list building fast track workshop. You’ll be able to grow your list to 500 subscribers in just 30 days. It’s much easier than you might think.

Before you ever send a hardcore promotional to your email list, you need to let them know you are there to give them valuable information. Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return. 

In the beginning, provide 90% value and 10% promotion. As you gear up for a promotion, you can focus an additional 10% on your promotional efforts but not much more than that. 

Steps to Prepare for Your Promotion

Before you ever start advertising your promotion, there are a few things that you need to do beforehand that will ensure that you see the most success. 

Step 1: Create an Offer They Can’t Refuse 

You need to have a great offer to share when you send out a promotion. A 10% discount isn’t going to get anyone excited to sign up or purchase your product. 

If you’re selling a physical product, you could give them a free digital product, a bonus, or an instructional video to go along with their purchase. During a promotion, an incredible offer is going to get your subscribers to take action and purchase your product. So, take some time to really think about what you could offer to motive them to buy. 

Step 2: Explain the Timing of Your Offer 

Explain to your subscribers why you are offering this promotion and explain the timing. If you’re offering a holiday promotion, explain why you decided to launch it on a specific day that you did. If you only have a limited supply, be sure to mention that as well. 

Step 3: Establish a Deadline

There needs to be some scarcity in place for your product. People always react to deadlines. It’s human nature.

Make sure that you give your subscribers enough time to get excited and think about your promotion, though. Give them a heads up before you launch your promotion, even if it’s only two or three days before. You want to build up some excitement, so they’re ready and willing to take action when your promotion is live. 

Emails to Send Out During Your Promotion 

Email #1:

Let your subscribers know that something is coming and to be ready

Email #2:

Send the day that you launch the email. Remind them why you’re offering a promotion and how long it’ll be available. Not everyone reads all of your emails, so make sure that you’re very clear about the promotion and deadline in all of your related emails. 

Email #3:

Send out the second day of the promotion. Remind your subscribers about the promotion in case they missed the first couple of emails or haven’t made a purchase yet. 

Email #4-6:

Send the day the deal is going to end. In every one of these emails, you’ll see that some people will click on the email and subscribe, and others will ask to be removed from your list. Don’t let those people who unsubscribe get to you. If you’ve provided them with valuable content, you’ve done everything you can, and they just don’t see the value that you offer. However, there are plenty of other people who will see the value and purchase because of it.  

If you’re doing a three-day promotion on the final day, you can send two to three emails. Send one in the morning, one in the late afternoon, and one three to four hours before the promotion ends. It’s that simple. 

This method really does work. In 2003 I started list building using a fishbowl. I had people put their emails in a fishbowl and raffled off a free photo session. We had to manually enter in all of their emails and blind copy everyone when we sent out emails. That was our email marketing back then, and it worked! Because we did promotions, we were able to sell out our holiday seasons in July each year. They really are powerful if you do them correctly.

It’s the same concept in 2020. Email is a great way to reach your audience whenever you want. If you do it right and deliver value all year long, you can successfully promote your offers, and it will do well. 

Questions From The Take Action Crew 

Q: When creating my lead magnet, should I create it in a word or pdf format? 

A: You always want to create a pdf. If you send out a word document, it’ll show up differently for every user. 

Q: Do I need to have a minimum number of subscribers to sign up for an affiliate program?

A: If you’re signing up for Amazon’s affiliate program, you don’t need to have a list. However, keep in mind they want you to send people to their website. To get around this, create a blog post about the products you’re promoting and take people back to your post, so you have more control over that traffic. 

If you’re signing up for a private brand’s affiliate program, they may look at the size of your list. But for the most part, they dont care as long as you’re sending their affiliate link out to your targeted audience and people are using it. 

Q: What are your thoughts about a VIP email list?

A: I’m not a huge fan, and I personally wouldn’t build my email list using a VIP list model. However, there are times it can be useful. This is a list that is hyper-targeted. If you have a list where you build a pre-launch list, you’ll let people know that you’re sending out the promotion to the early bird list. This will only work if you have a limited quantity. 

Q: How often should I offer discounts to my subscribers?

A: You shouldn’t always be offering discounts. This is where bonuses come in handy. But also make sure to avoid being predictable. You don’t want people to wait around to purchase because they know what type of promotion you’ll be launching down the road. 

I hope that you enjoyed this week’s edition of our Friday jam session. If you want to join our coffee talks live each week, head over to takeactioncrew.com to join us and get your own question answers. Thanks so much for listening. It’s always one of the highlights of my week. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways from Today’s Episode 

  1. Build a Relationship With Your List Before Launching a Promotion(3:09)
  2. Steps to Prepare for Your Promotion (7:44)
  3. Emails to Send Out During Your Promotion (15:18)
  4. Questions From The Take Action Crew (24:35)


“Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return”. 

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!