RYB 905: 3 Examples Of Writing Emails That Build Trust and Get Sales (By Being Cool)

00:01 I'm emailing my list at least three times a week. My past brand, I should say, um, that one there, I was doing three times a week for over two and a half years

00:11 Way. Hey, Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott Voelker a serial entrepreneur on a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future-proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand.

00:43 What's up guys. Welcome back to the rock, your brand podcast. This is episode nine Oh five. And today I'm going to be sharing with you three examples of writing, email, actual, real examples of how you can write emails to your list and actually deliver Goodwill. Give them something in return for free, but also let them get to know who you are or who your brand is without just talking about yourself and then also how to sell it the same exact time. So I'm going to break down three different emails. There's actually two of them that are directly selling. The third one is giving us really important feedback that will allow us to sell in the future. You might have already read these emails. If you are on my email list, uh, that's what I'm actually going to be doing here. And I did this during a coffee talk, which is why you should probably come hang out during our coffee talks.

01:45 But if you head over to take action crew.com, you'll go to our Facebook group over there, the, the rock, your brand, uh, group, and you can join. All you gotta do is request to join. You will need to answer a few questions. They're pretty simple, but it's just for us to be able to make sure that you are the right fit for the group, which I'm pretty sure you will be if you're listening to this podcast. So head on over to take action crew.com and you can do that. Be part of these coffee talks because we do stuff like this. Now, if you don't want to, that's fine as well. I'm going to take some of those, not all of them and bring them over here on the podcast. Because this one here, you're going to hear me reading these emails and also describing what's happening.

02:26 Whether it's like psychologically or whether it's just phrasing or why we are wrapping a certain story into a call to action. All of these things, even how to add a little bit of personality to your emails, but all of that stuff is described inside of this session. So that's what you're going to be taking away. Now, if you do want the show notes, the transcripts to this episode, all you need to do is head over to brand creators.com forward slash nine Oh five. And it'll take you over there. So this will help you when you're emails to your list by adding Goodwill and also selling at the same time. Now, if you don't have a list and you're listening to this, well, I would encourage you to start one right now. And there's actually a resource that you can go through an actual, full training, a workshop that I did that will lead you through the process, making it super simple, and you'll literally have everything you need to know in less than two hours.

03:26 All right. So if you want to sign up to that workshop, it's the email list. Building fast track workshop. You can head on over to brand creators.com forward slash list, and that will take you over to the workshop. All right, guys. So what do you say? Let's get to it. Uh, okay, so here's what we're going to do. I'm going to go ahead and walk through this. What I'm going to be sharing with you guys is, uh, is how you can still email your list and you should email your list on a regular basis. Um, I'm emailing my list at least three times a week. Uh, and that's, uh, in, let's see two brands, one brand I just sold. So it's my, my past brand. I should say. Um, that one there, I was doing three times a week for over two and a half years.

04:10 Um, and I would then send to the on opens. Um, but a lot of people get stuck there and they're like, well, I don't want to annoy my list. I don't want to overspend. I don't want to sell too much. I don't want to, uh, get people mad at me, like all of that stuff. And guys, if you, if you, you know, if you basically have felt that raise your hand, um, okay. Derek says screen share too small. That's as big as I can make it right there. Um, so hopefully this is gonna work. Um, so anyway, let me just kind of walk you guys through it. Like I said, even if I was just going to read this and describe it, you guys would get it, even if you're just listening. I know it's a little annoying cause I'm blurry, but there's nothing I can do about it right now.

04:49 Um, you write your broadcast emails three times a week. Yes, that is true. So let, let me, let me give you an example. Okay. So here we go. Okay. So a lot of, you know, and you guys, if you have any questions while I'm doing this, drop them in the comments, please. Okay. Um, the other thing is, is I'd like to pick up a little bit more on this, on Friday's jam session. So if there's any questions that you want to go deeper on, uh, as far as like go deeper on that topic, um, let me know and we'll do it for this Friday's jam session. Okay. So you guys know, I literally just wrapped up our email list, building fast track, which if you haven't went through it, you really should go through it. Okay. Little shameless plug there, brand creators.com forward slash list. You should go through that. It's going to be the best investment you've ever made under $50. I promise you that. Um, because we over deliver, okay, we're going to give you all of what you need and then some, okay. Um, and it does simplify the process, but we just literally went through this. So if you're, if you're thinking about building a list and you just want to see how it's being done, and you want to see how to launch a product, you want to see all of that stuff,

05:58 Just follow what I'm doing. Like I'm literally telling you, just, just look at what I'm doing in model in your market. That's that's all you need to do. Okay. So this was after, um, this was after we wrapped up the promotion. Okay. We did a promotion pushing the workshop for about a week. Okay. And we talked about it for probably about, I don't know, two weeks, but we, we started to really talk more about it about a week before the workshop, send some emails.

06:26 And now at that point you are going to deplete your Goodwill bank. And what I mean by that is, is every time that you,

06:32 You create an email, you send an email, you are going to basically enter someone's inbox and they're either going to be okay with it.

06:40 Or they're going to be a little bit annoyed with it, or they're going to be like, I don't want,

06:43 Wanna hear from this person again, unsubscribe. We're always going to get that. But we always want,

06:48 I want to be thinking when we're writing an email, we want to deliver something

06:51 Form of value and we want to be able to deposit Goodwill. Okay. And so this is how immediately

06:59 After I got done with the promotion, which actually I could probably do. I don't know.

07:03 That would be interesting for you guys too, to hear or to see that, um, I could go back and show you some of those emails I sent while we were going through the promotion and then this is post promotion. Okay. So this is a, and I'm going to read through this and I'm going to talk through some of the things that are happening here. Now. I don't always think about the things that are happening, but I know just because I've done it over and over and over again and I'll walk you through it. Okay. So I don't want you to think, like we're doing this to persuade people in a negative way. We're doing it because we know that that's what resonates with people. And we know that that's what people need in order to be reminded or to get them to basically get pushed over the fence a little bit. So they get involved, right? That's what we're doing here. So the subject line, if you notice here, all lowercase, that's intentional. Okay. That is intentional. And the reason why is because I'm always writing as if I'm writing to one person. And if I'm writing to a friend, right. If I'm going to write to my buddy, Jimmy, I'm not going to worry about capitalizing. I'm

08:05 Not going to worry about having the best grammar. Now I'm

08:07 Not saying be sloppy, but I'm saying like, you do want to write as if you're writing to a friend. So this here, this subject line, very simple, but it also lends itself to some curiosity. And it also, it will relate to someone that wants to get results, right? So it says do this and you'll get results in the brackets. I put, no matter what. So if you're on my list

08:32 And you read this, you're like do this. And you're like,

08:34 Okay, do what? And then it says, and you'll get results. And you're like, I want results. And then

08:40 You put in there, no matter what, that means that

08:43 You do this, you're pretty much guaranteed to get a result. Right. So that's it. That's the subject line. Now, let me read through the email. I've been thinking about this over the past few days

08:56 After wrapping up my email list, building workshop last week. Now let me time out there. I jump right in. I don't say hi, uh, you know, John, I don't auto fill any of that stuff. I don't do that right now in some of my other brands, I will put something like, hi, they're friends or hi there, friend, something like that. Um, but this year, my audience, my market pretty much knows who I am. So, and I want it that way. Right. So I just want to jump right in. I don't want to have to worry about like introducing myself and all of that stuff. That's kind of like your little nurture sequence that you would have, that would be like maybe two or three emails. That's it? Um, this here is like, we're picking up back, you know, that conversation again. Okay. So it's like, I've been thinking about this over the past few days after wrapping up my email list, building workshop last week, what I'm doing there is I'm also letting you know, if you didn't know that I did an email list building workshop last week, and now you're saying, I didn't hear about that.

09:51 I missed that email. Right. And I'm also letting you know that we just wrapped it up. Okay. So that's first, let's move on. The one thing that will always get you results is being consistent and committing to whatever you are working on. And I know this because every single person I talked to, they say they either struggle with being consistent or they struggle with committing to doing it. Right. So I, I turned that right around and I go, listen, the one thing that will always get you results as if you're consistent and you commit to whatever you're working on. And that right there also allows you to say, yeah, that is right. I mean, if you, if you go to the gym every day and you commit to that, there's a pretty good chance. You're going to get a result. You're going to get in shape.

10:33 Right. I it's pretty inevitable. You're going to, it's going to happen. Right. So you make up that decision, remind you like, yes, that's true. Right. So immediately, you know, you and I are, you know, we're, we're friends and I'm, I'm telling you the truth, right? So it's a way to do that. Now, when I'm writing this, I didn't think of that. I just always think that I want to always lead with something that brings attention to where I'm headed, but also I want to start wrapping stories in there. Okay. So the story is, I just wrapped up this email list, building workshop. Uh, and um, the one thing that I've realized is that when people are consistent and they're committing to something, they get results. Right. So then I go on to say, but I see people that make things either too hard or over-complicate things and never take action.

11:19 True. Right. And you're like, yeah, I can relate to that. Right. Over-complicate make, we make the process harder than it needs to be. Right. And then from there, I move on to, I received a few messages over the weekend from some students that went through the email list, building fast track workshop. And they told me they created their lead magnets after putting it off for months. Okay. What am I doing there? I'm bringing up the story. That number one, we just wrapped up. Like I just said the list, building workshop, there's students that went through it social. Okay.

11:54 So I'm adding a piece of social proof there, because if you just read this email, you're like, yeah. Did anybody go through the workshop? Yes. There are students that went through the workshop. So there's a little bit of social proof there. Right. Kind of baked in. And then,

12:06 And I said, some students that went through the email list, building

12:10 Fast track workshop, highlighted it, hyperlinked. It didn't say click there, but people will click there. And because they want to go to the email list, building fast track workshop. Right. And they told me they created their lead mags after putting off for months. So it also

12:24 Says that even though they didn't go out and get out

12:26 There and start building their list yet it told them, because these people told me that they've been on the sidelines for so long. But now, after going through the workshop, they've actually taken action and did something one step closer to getting their list started. So that doesn't have to be this. I took the class and I got 5,000 emails in three days. It's, I've been putting this off for months, even years. And now that I took the class, I'm finally getting this thing going. Right. Boom. And that could be you, you could be like, that's me. Right. So you're resonating with it. I'm adding a link in there that you could automatically click. And then we go to the next thing. Do you think having a better chance of building, uh, or do you think that they have a better chance of building their email list now? So you would say you

13:13 Would answer that question and you would most likely say

13:15 Yes. Right. So again, I'm re iterating that, you know, complicating things and we put things off. We make things too hard, but now someone went through the workshop, they got a better, you know, they got better clarity. They got a simple process to follow. And then I ask you that question. So you ask yourself because you're automatically going to ask yourself that question. And then I answer it for you. And I say, of course they do. Smiley's face right. A little personality thing. Right. We can kind of, you know, connect no matter what you're working on. You need to make a commitment to yourself and stay consistent, which is true. I've got a personal example right

13:56 Now. I'm writing this email to you, even though I have my family in town and I could have just,

14:02 I could have just put it off. Right. So now I want to time out here real quick. I'm giving you a personal example and what this personal example is doing is it's letting you know that I have family in town. You know, Scott's all about family, right? So I'm bringing that back up again. I'm not telling you that, but I'm telling you that I have family in town and I could have just put this off, but because I have a commitment to my list and to my people that I'm going to show up, even though I'm sitting there with my granddaughter, by the way, right now I know a question that people always ask this guy, how often you put pictures and stuff. I don't do it until after I've established a relationship with the list. The reason is, is because I want to be able to get my email delivered as, as, uh, as good as possible through the spam traps and all that stuff.

14:49 So I would not put an in my first five emails, let's say, um, but now I do this, maybe every three, maybe every four emails, but just one image. So I got a little let, let me just kinda, I got a little sidetrack there, but let me just get back to it here. So I put side note, I was actually holding my grandbaby and still staying consistent to what I committed to. So what's this do it, lets you see that to me, family is important, right? It also shows a cute picture of me and my granddaughter, which you know, who doesn't love looking at a cute little baby. Right? It also shows you that even though I am dedicated to my family and stuff, I still will stick to my commitment, which only takes me 15 minutes. Right. To do. And by having an email list, you're still being able to do something that can help your business on a regular basis.

15:40 Right? So all of that stuff is kind of wrapped in there, right? So now as you scroll down, but I committed to writing an email at the beginning of every week and no matter what all caps, uh, I write the email, which is true. This allows me to stay consistent with my schedule and it develops a habit which I will repeat on a regular basis, which is also true. It only takes me 15 minutes or so, but I make sure it gets done true. I just set it up there. Right? My granddaughter's right there. So my question to you is, are you committed? Are you consistent? Are you taking action on a regular basis? I'll give you one more example. Every week I've been doing my morning coffee talks and I have not missed one since I started, which is true. Right? I started at seven days a week up to a hundred episodes, a hundred plus episodes.

16:35 And then I switched to where I was going to do Monday, Wednesday, Friday. But when I made the switch, I stuck the Monday, Wednesday, Friday, right? I didn't skip one. Okay. You guys can vouch for that. And then I said, why? Because I made the commitment to do them and created a weekly routine that now is automatic commitment and consistency is the key to getting results. So I'll leave you with that. Think about it today and ask yourself those hard questions. Are you committed and consistent? If you're not there's good news. You can always start today. As always remember, I'm rooting for you. Scott PS being consistent and committing are committed to sending a message to your email list is probably the easiest thing you can do. Think about it. You write an email and direct people to focus on whatever you want in your brand. Right now I'm bringing attention to email list building and how commitment or committing to being consistent can really help you get results. But if you don't have a list yet, that's what you need to do first need help. Watch the on demand, email list, building fast track workshop here. This is the easiest way to build a list of 500 subscribers in 30 days or less

17:52 Questions.

17:52 Any questions before we move on to the next one? All right guys, do you see how that's wrapping in Goodwill? There's lessons in there? There's a story in there. You're getting personality in there and they're selling in there. I want people to click on that link and, and enroll in the workshop. Now, do I want people to re enroll in the workshop just because you're going to make money on the workshop? No, that's not the ultimate goal. The ultimate goal is for them to get a result also to filter out people that are just tire kickers and people that are going to commit to going through a two hour workshop. But also the end in mind is to get those people up to speed, to where they're now able and wanting to join brand creators Academy, full transparency, right? That email sold a very small portion of that and it was not aggressive. So again, that's how you do it. This is post promotion by the way, right. This is after the promotion. So let me see if you guys got any question,

18:59 Uh, let's see here.

19:05 What prep or outline do you do prior to writing the emails? Nothing. I, I really don't any more Salim. I mean, I might've in the past like said, okay, I want to start with a story. You know, I want to start leading, like what what's the I always start with? Where am I leading them? What, what is the call to action going to be right? I think that's where you need to start. Where's the call to action. Anybody that has an email that has more than one call to action, I would encourage you to only have one call to action. Now there are times that you might want to have two calls to action, but the problem with that is, is you are going to get, uh, you're going to get less clicks because then again, it's confusing or it's like, I don't know which one I should click or I'm not going to click any, right?

19:47 So a lot of times, if we can emphasize one thing, then we can drive people there. But there's been times that I'll put something in my super signature, which is the signature down below that might be like, need help building your brand, grab the brand creator's playbook.com for the entire, uh, roadmap, you know, and that would be highlighted. That's it? Right. But that's another call to action, which is similar to the, the original one. But this here was just the email list building workshop. Uh, let's see here. This is awesome email. Thanks for sharing and walking us through. No problem, Jake, uh, Salomon. When do you use automated emails versus broadcast? Automated emails for me is only to deliver the goods, to deliver the product and then follow up to make sure that they're consuming the thing that they downloaded, the thing that they bought. That's the only time I'm doing automated emails. I'm not going to create this massive, you know, six month long automated sequence because you hear that people say set this thing up once

20:48 And let it just drip for two years. No, I want to just get those people, those results. Then I can start putting them into separate buckets after that. And then I like to write my email every single week. I like to have a hand, you know, a thumb on the, on the pulse. Right? I like to know where my market is. Right. It's not about automating that for me. So everybody falls in love with automation. I actually don't like automation, to be honest with you. Um, you know, Chris Schaffer on the other hand loves it. You know, he loves the automation piece because you do something once and you don't ever have to do it again. I get that there's times that it's, that it's good. And there's times that it's not right in this case. I do not believe that you should just focus on building an automated sequence.

21:30 That's going to get you to, so you don't have to write emails anymore. Right? The emails don't have to be long, right? They do not have to be long. They can be. I'm going to share one with you today that I just sent. That's really short and it's really easy to do. Right. And I would encourage you guys all to do that. Uh, Notting Hill interiors. Great info. Yeah. Thank you, Derek. Do you use any tools to write your emails? No. I use a text doc. I let write the text doc myself first and then I copy it into convert kit. And the only reason why I do that is because sometimes if I'm in convert kit, it seems like it's a little clunkier for me to write. I'd rather just write which I'm not a good writer. I don't write. I don't type with these fingers the way that you're supposed to, by the way, I think I use like maybe three fingers.

22:13 That's it. Um, so I should probably take a class on that, uh, case as it takes me at least an hour to write an email. Is that normal? I'm assuming it gets faster over time. Yes. It gets faster over time. But the other thing is, is sometimes you just gotta get it out there. Kay. You, you can't, you can't sit there and just think it's gotta be perfect. You gotta get it out there. So what I'll do is I'll write it, I'll read it. I'll I'll, uh, you know, tweak anything. And then what I'll do is I'll read it out loud. That's something a Chris Schaefer had shared, uh, inside of our Academy, which I think is a big, big takeaway is like, read your email out loud as if you were going to read it to someone and you'll see how it flows. Um, but yeah, if it's taking you an hour, it, it has taken me an hour before.

22:56 Um, but it just depends on the email, but a lot of times now it's like 15, 20 minutes tops. Um, but again, I'm not a good writer. Uh, you know, I wasn't good in school. Um, so if I can do it, you can do it. I promise you, do you include your weekly podcast in your emails? I don't anymore. I used to, I don't do that anymore. Um, now if I had a guest on that I wanted to bring attention to, I might. Um, but usually I do not, um, do that now. It doesn't mean you can't. It just means that I don't. Um, but uh, you know, it just depends, you know, on what you want to do. I was doing that for on my Friday. Emails was always like a recap email. Um, I haven't been doing that. Uh, let's see. Do you follow any themes per day for of the week with emails, whatever I'm focusing on at that time.

23:42 Like right now it's email list, building guys, email list building. If you guys have been on the coffee talks, you guys have seen this all unfold. I asked you guys what you guys wanted to learn more about email list building or digital product creation. You guys voted for email list building. That's the next thing up? We did a workshop. We sold the workshop. We delivered the workshop. Now we're getting it ready to turn evergreen, hopefully this week. And then from there, I'm still going to be talking about email list building, because then what happens is, is everything's built now. All I do is drive traffic there then probably in November little, uh, a little, uh, insider, uh, thing here for you guys, or I guess behind the curtain, um, November is going to probably be the fast track workshop for creating your own digital product.

24:26 Um, so that's going to probably be coming. So keep an eye out for that and you can watch this thing unfold. Okay. But right now my attention is going towards bringing attention to the email list, building workshop, right. It's done. It's built. It's awesome. I'm proud of it. Chris is proud of it. Um, and I think anyone that went through it will vowed for, it's an amazing training for that little investment that you make. Um, so yeah, uh, I think it takes a long time because I'm trying to put thought into it and make it worth reading. Yes. True. But you can always share, like I said, a little bit of yourself, a little bit of a story or something that you just received from, uh, maybe someone that read a blog post or they, uh, they've, uh, emailed you and you wanted to bring attention to that.

25:10 Like I had people emailing me after the workshop saying like, wow, it's taken me so long to get my lead magnet picked out. I've been putting it off, but now I got it. I know what it's going to be. And I'm going to finish it by Sunday. And so when they told me that I'm like, I'm going to share that what's it doing? It's telling people that have that same fear or that same struggle that these people had it too. But now that they went through the workshop, it's gone. Right. And it's social proof that someone is actually going through it and I get to talk about it. Right. It's the same idea. So always try to use stories from within your, your market, in your community. That's why we want to ask them open-ended questions. How often do you outsource your work? Uh, well, it just depends if it's writing content for my niche sites, it's everything I do.

25:58 I do that. Right. Um, but as far as like me writing the emails, I'm writing my own emails. I do not want to outsource that. Um, so yeah, I think that's one thing that's gonna be hard to outsource unless you have someone that you outsource that is dedicated to that market. They understand that market and they're the voice of the brand. They're, they're gonna give the voice and the tone and the personality of the brand. Is it humor? Is it seriousness? Is it is a data-driven like, who is that? Um, let's see. Kate, what about including a link to an article that supports your topic and an article that is not necessarily ours? Does that add more value? Yes. If you don't have an article, but you have an article that you found, that's amazing send people there. And then the other thing you can do is you can reach out to that blog, post owner and say, Hey, I just want to let you know, I love your posts you wrote. And I

26:44 Actually just sent it out to my email list of, uh, you know, 1200 people, uh, thanks for doing what you do. I appreciate you. And that's it. And then that person's like, cool. And now you start a relationship with that other blogger and who knows you do something in the future that you guys share each other's stuff just saying, right? Yes. You totally can do that. Uh, Derek is the next workshop, digital product creation. Yes, it will be. I'll just throw it right out there. It was going to be a toss up between digital product creation and then email, like basically this email marketing in general, like how to write effective emails. That was going to be the next one. Um, but we're going to, I believe 95% sure we're going to do digital product creation next, let me know guys to a digital product creation because the thing, the way that I look at it is when you have an email list, now you have a channel to sell something.

27:34 So why not build that product and get that thing up and running so we can sell it to the email list that we just built, right? The email marketing, the promotions, that type of stuff. We'll do a little bit of that when we get into like the digital product creation. Cause I'll probably give that as a bonus, to be honest with you, like a little three minute three email profit push. So you can launch your first product and how to do it effectively, but we can do a whole workshop on just how to write emails like this, right. And doing email reviews and all of that stuff that will be coming down the line as well. Do you aim for particular length or message is more important however long it needs to be? Yes. I don't worry about length. Um, it's it's is a long as it needs to be a shorter or as short as it needs to be.

28:17 Um, and a lot of times short works really well because then there's not a lot to read and they can just go to the call to action. Uh let's see. Yes, definitely digital product creation. Yes. Uh, digital product creation would be good. Okay. Cool. All right. Let me get to you guys. Want me to do one more? I got two more, but you want me to do at least one more email? I'm going to go ahead and do what I just did. Kind of walk you through it. Give me a yes or a no. And uh, I don't want to, I don't want to take up your time if, uh, you're not interested in seeing that.

28:49 Yes.

28:54 And by the way today, guys, something I talked about this yesterday, I've been putting it off a little bit. I don't like writing sales copy all that much. Um, we're putting together some sales messaging for the email list, building workshop. Um, I might even do a session here in the coffee talk where I open that up and then you guys give me feedback on it and help me with some messaging. I think that would be a cool little, a little exercise for you guys to do along with me. And it'll also help me create better, better sales messaging, which is basically, you're just connecting with that person where they are. Um, okay. I see a lot of yeses. All right, cool. We're going to do it then. All right, moving on. All right. So the next email I sent after this was this stop waiting or you'll be left behind. So number one, you want to know, okay. Like stop waiting, waiting on what, and then you're going to be like, Oh,

29:55 Well I'm going to be left behind. I don't want to be left behind. No one wants to be left behind. Right. So again, the

30:00 Dick line, they're really important.

30:03 And there's a different philosophy that goes into those. I personally,

30:08 I sometimes will say exactly who I'm trying to call out. So in this case, it's not necessarily

30:15 Calling out one specific area. It's not like saying like, do you want to build an email list? Question Mark. That would be targeting only people on the list that would say yes, I want to learn that. Or I'm curious about that. And then other people aren't gonna

30:26 Pay attention to it. Um, this year's a little

30:29 Bit more vague, but still curiosity driven and you don't want to get left behind. And you know that it's about building a brand because you know,

30:35 That's what I talk about. So let me, uh, let me get into it. So I start right off and say,

30:41 I know that sounds a little harsh and yes, I capitalized to stop on purpose to get your attention. And if

30:47 Reading this, I did. Right. So let me just time out here for a minute. I am being 100% open, transparent with my readers. Okay. And what I mean by that is, is if they read this, they're like, all right, well, you know, and then they get in here and they're like, that was kind of harsh. And then I'm like, I call it right out. So if you feel as though you're emailing

31:13 Too much, or people are getting annoyed or whatever, call it right out, go, I know it's the weekend. I normally don't email.

31:20 And I know that some people might be, you know, uh, wondering why, well, here's why, right? Like you just call it out. Right? Like you just,

31:31 You just call it out. So that's the way here. They're not saying to themselves, Oh, I see what they're doing. They're they're uh, they're a little harsh. They capitalize that stop to get me to stop.

31:40 Yeah, I did. Yes. You're right. I did. And guess what? You're reading this. So it worked. Right?

31:45 Cause I need your attention because if I have your attention,

31:47 I can help you. Right. That's what it's about.

31:50 It's not about tricking you to get you in and go, Oh, you thought it was this now it's this. No, I'm not saying that. I'm trying to get your attention. Cause I know your inbox is cluttered and it's got a lot of stuff in there. And a lot of people screaming at you. I want to make sure that I get your attention.

32:02 I do believe that I can help you. Right. That's all I'm doing there. So I sat here yesterday.

32:08 We wrapped up our last email list, building workshop and

32:11 Awesome, which is true. Um, so wait a minute. I time out. This was the email before the last one, there was the one after. So this one here was the one I sent directly after. Um, we stopped promoting, uh, so it says yes,

32:24 Today we wrapped up our last email list, building fast track workshop. And it was awesome. Again, I'm bringing attention to the email list, building fast track workshop. But we also had people saying, they've been wait until, and I put insert reason or excuse. And now don't know why they did for so long.

32:40 So again, people put it off, they put it off, they put it off, you know, insert

32:44 X, you know, reason or excuse here.

32:46 Not enough time to technical. Uh,

32:49 Not sure what my, uh, what my lead magnet is. Not sure if I'm going to be

32:53 Able to do it, like all of these things, insert excuse. Right. Um, so then I go on to say, seriously, app.

33:01 Sure. You understand the power of having your own email list to message your market on a regular

33:05 Basis. It changes everything, which is true. Okay. So today my message to you is simple. Stop waiting. Okay. You don't have to wait until you have your product ready. You have your website finished, you have your content

33:21 To send them. You have time to figure everything

33:23 Out. You just need to start period. Now, all of these here, all of these reasons, these are reasons that people have told me.

33:32 So again, when I get information from people saying like, I haven't started because

33:37 I don't have enough time, uh, I haven't started because my website's not finished yet. Uh, I haven't started yet because, uh, I don't have a product yet to sell. Right. These are things that people have told me. So what am I doing?

33:49 I'm putting them in there because if one of those calls out to you, you're like, yep, that's me

33:54 Instantly relate to you. Right? So again, this is why it's important. And you're going to see in my next one, my next email that

34:01 I sent out today on how that's also going to help me

34:04 Serve my audience better in create languaging and messaging and all of that stuff. So,

34:10 So, uh, so anyway, so I go on to say all that, and then I go no more excuses or reasons why you're waiting to build your list. Here's what Kevin had to say

34:18 After he attended the workshop, which is true. And here's another piece of social proof. And it's not me saying it. It's Kevin saying it. Right? Biggest

34:27 Takeaway so far equals start, super

34:30 Simple. Get it out into the inter uh, yeah. Internet verse, add sophistication later if necessary. And that was directly from the chat inside of the workshop. So I basically took what Kevin had said in his own words. And I used it there. Right. So you're thinking to yourself when you're reading this, you're like, okay. His biggest takeaway was start super simple. Yeah. I want to start simple, get, get it out into the inner verse or internet verse and then add

35:01 [inaudible] later if we need to. And it might not even be nothing.

35:04 Right? So the key word there is super simple. Right. And I said that a lot in the workshop, but that's what we focus on. Okay. Then I go on

35:13 Say, if you're ready to start building your email list, the easy way and go through our email list.

35:17 Building fast track workshop here, hyperlinked, right? We were finalizing

35:22 And the video recordings and should be ready by the time you read this

35:25 Or male, uh, or soon after, plus we,

35:30 He just added another cool bonus that you're going to love

35:33 Of smiley face. We're giving you access to a 30 day case study that you get to watch myself and Chris Schaffer build an email list to 9,000 subscribers in a random niche. It's time to get off the sidelines and get into the game. So you can have an asset that works to drive traffic to your brand. If you have any questions as always reply to this email, remember I'm rooting for you, Scott PS. Oh. And that bonus case study, I also included a separate 36 hour case studies showing how I wrote and sent two emails that got crazy open rates. This stuff works. If you just get started and get in the game, sign up to the email, fast track workshop here, Don, no images, two links. That's it. Okay. Now, by the way that case study, the 36 hour case study, if you're in the brand creators Academy, you get, you've already seen that or you've had access to it.

36:26 Um, basically what I did is I wrote an email. I sent it out to that new list. I waited 24 hours. I sent to the on opens. And, um, from there I went back and then looked at the, so I, I kind of checked in twice. I sent it, I checked in with the numbers on no sense of the unopens. And then I went and I, uh, I updated with the final numbers after 36 hours. Okay. And so that's part of that case study, but that's like one extra thing that I did there, which is always interesting to see me write an email, push, send to a random market. It's not the market. Um, it's not this market. Right? Um, so this email really is just about people getting out of their own way. Not, you know, no one wants to be on the sidelines.

37:06 People want to get in the game. They want to play. Right. We don't want to sit on the bench. We want to get in the game. So this is a way for you to be able to number one, see if something here that I spoke to is calling you. And then from there, you're like, you know what, darn it. I'm just going to do it. I'm just going to join this workshop, right. Again, I'm doing this because I believe in the workshop, right? I believe in building a list. If you do build a list, you will have an asset that you can drive traffic to on a regular basis. Just like I'm showing you right here. Okay. I write an email 15 minutes while I'm drinking my coffee. I push send. And if that's all I want to do for the day, I've done something, that's going to reach thousands.

37:49 Okay. And I don't have to worry about a Google algorithm. I don't have to worry about Facebook. I don't have to worry about any of that stuff. If that's all I wanted to do on, on a daily basis, I could. But if I just wanted to do it three times a week and then send to the on opens, I've done something. That's driving traffic to my brand every single day. Okay. And that's not automated. Now your, your email sequence can be, but that's not automated. This is actually me writing this up. Okay. Any questions on that one before I share my last one here with you? Oh, let's see. Okay. I have a says yes. Can you talk about subject lines? I so struggle with that on Friday. Uh, we can talk subject lines for sure. I love subject lines. Uh,

38:39 I love using day-to-day topics for emails. So

38:41 Relevant. Yes, I do too. Uh, D so many golden nuggets here. Yes. I'm hoping for that. Uh, uh, let's see. Your emails are all freeform, no format. Uh, no. There's there is. Uh, okay. Let me go back to here. Okay. You see how you see how this is all broken up. You see how there's a lot of spacing in between these I don't ever usually write more than two, maybe three lines. Like, let's see. Is there anyone here with three lines? Yeah. This one here did, because it got pushed. Um, but that's it. I don't, if it's any more than three lines, I gotta break it. Right. And the reason why I do this, I want it to be scannable. So if you read this, it's, it's easy on the eyes. Right. And, and, you know, like you can see, like, I've got a little bit of a bowl here.

39:25 That's getting your attention. Then you're reading this boom, boom, boom. And I double space. Right. I double space. And then I get to, I always put a PS in there, always put a PS and all the PS is doing is bringing more attention back to what we already talked about. Or it's another thing that might get you to want to maybe look into the call to action that I talked about, which in this case, it's email list, building fast track. So I brought another thing to it. So if you're like, yeah, that workshop sounds kind of cool. I'd like to go through it. Oh. And he's given that bonus with 9,000 subscribers that they built over 30 days. That's cool. I'd love to see that. And then I go in here and I go, Oh, in that case study, there's also another separate little case study in there where I document the process and show you live me sending emails and showing you the open rate, the click through rate, all that stuff and how I actually did it. So that's

40:11 Another little thing that you're like, Oh, that's another cool

40:14 Thing. I'd be crazy not to do that. Which by the way you would, I mean, I'm just saying, I mean, it's, it's a great training. I'm super proud of it. I'm super proud of these fast tracks that we're going to be doing. Like it, they're going to be awesome. Um, and inside the Academy, you guys, you guys know you guys are getting all of these, um, you know, as being a Academy member, but we go deeper inside the Academy with like, just even people writing their emails. I know Ruth had posted up her sequences, she's going to start running here. Um, and she had a ton of feedback on it. So we do a lot of live reviews on the emails and all of that stuff. Um, but that is for our closed community. But one

40:47 Way that you get an invite in there is if you go through one of

40:50 These workshops, you get a private invite. Right. So, all right. Let's, uh, let's see here. All right. Uh, one last,

40:57 The question here. How many weeks do you usually do promo emails? Generally? It's like, we only do a

41:02 Promo like a week. Right? Like that's about it. Um, and all emails have some sort of story or connection piece. I like it too. Yes, I do. Um, it just makes it more real, right. Okay. Uh, okay. One more will be from today. I literally just sent this this morning and this year, I think everyone should do it took me literally less than 15 minutes to set everything up. Okay. So I'm like, you know what? I want to get people's feedback on where they're at. Right. I think I know where people want to go, what they need help on, but I want them to tell me, I want them to tell me in their own words for a couple of reasons. I want to hear the languaging that they're talking about. I want to hear the common, the common theme, the common thread of what people are talking about. So I can better serve them with messaging and with products. Okay. So that's what I'm doing here. Okay. And who doesn't want help and who doesn't want to offer their feedback? A lot of people do. Okay. So this is,

42:03 This is what I do. And we actually have done this in

42:06 The other brands that were, that were associated with, um, and it, it works if you just leave it like this. And I actually created a little survey form in Google forms, super easy to set up like real easy. Um, but here's, here's what it is. So it's, this just says, I need your help. And I had capitalized help on purpose. Right? I is lowercase again. If I was to write a friend, that's probably how I would write it. And then I just put in there in brackets, quick feedback, that's it. Okay. So I just

42:35 Said, uh, today I wanted to get a sense of

42:37 Where you are in the journey of building your brand. I have an idea of where my audience struggles, but I'd like to make sure any future trainings are in fact what you need to be completely.

42:48 I'm planning on doing at least two more fast track style workshops

42:52 For the end of the year. So I want to make sure I choose the correct topics to teach, and that will help you the most. If you can take just seven seconds to answer this one question, it will really help me serve you better. I know it's a noisy world out there with hundreds of things you can do. And I want to help simplify that and help you get results. As always remember, I'm rooting for you, Scott PS, your feedback and response here will be anonymous and it takes just seven seconds. But if you want to add more to your feedback, you can take longer smiling face, right? So I'm saying

43:23 You can literally go there and in seven

43:25 Seconds you could basically tell me what's the one thing. Right? And so let me do this real quick. Uh, let me click off of that. Let me just do this real quick. See if that will bring that up. Yeah. Okay. Cool. All right. Let me go back. This is what the form will look like. Okay. That I created in Google forms. So basically what I asked was your dream business, giving your answer will help me help you build it. What's one thing holding you back from having the business of your dreams. And all they gotta do is put in here. It could be time, right?

44:04 Some people already, since I've put this out there and they have one, they put one word

44:09 Time, right. Or, um, too many things to do too many options, uh, overwhelmed, right? Like all of these

44:19 Things are put in, put in there. Some people are saying like,

44:21 Um, one thing holding me back is building my email list. One thing holding me back is creating

44:28 One thing, holding me back is website traffic. One thing holding me back is, uh, getting my website up.

44:34 I've been running one thing, holding me back is me. I can't commit to a process and I want to, right? So these are ways for people to give me their direct feedback. And this form here, it's free. You don't even have to

44:47 Pay for it. It's through Google, uh, you know, their G or their, I think it's G suite or it's their drive or whatever,

44:52 It's their form. So you just create a form and then you get to see all the results and you get to take those things and put them in a spreadsheet. It's pretty cool. Right. But that came from this right here. That's it. And I literally,

45:04 You just sent that out. What is it? Uh, 10 51 right now. I sent that out.

45:09 What? Nine o'clock. So about an almost little under two hours ago. Um, and I'll probably,

45:15 I looked right now. I did, when I first sent it, I mean, within a half hour, I had probably four

45:20 30 responses already. So again, like

45:23 Going to grow over today and then tomorrow, guess what I'm gonna do, I'm gonna send it out to the unopened.

45:27 Right. And then I'll get a bunch more. So the goal is there is to get about a hundred responses would be great. But if you only get 20, that's fine. Right? Depending on the size of your list,

45:37 Something similar, um, in one of the niches that we use as a case study inside the Academy, and we did what we call the naked email, which is basically doing this exact thing, but we actually wanted them to reply to the email.

45:47 No, not even just fill out a form. And we had over 90 responses, um, from a small list, um, which is great. Right? So again,

45:56 It doesn't have to be hard guys. This is an email that anyone can draft up. You can even take this and model it.

46:01 You want to super easy to do. And I would encourage you to do something like that. All right. So I'm going to leave it on that page for now. Any questions before we wrap up today, went long. Let's see here. Uh, is the Google forms in convert kit? No, it's not.

46:20 It's just the link that you can share from your Google doc

46:23 Or your Google form? Uh, yeah. G suite. Yup. How often do you ask for feedback? Uh, I would say, I mean, you can do once a month, um, but,

46:33 And overdo it because then it's like, while you're asking something every single day, right? It's like, you don't want to do it all the time. Now what I might do on this next one is I may send out one that has like multiple choices after I get this

46:45 Data back and say, um, something like, uh, the upcoming

46:50 Fast track workshops that I'm going to be doing are going to be on these three different topics.

46:54 Fix w uh, what one do you want done first? And then I would have like, uh, email marketing, um, and messaging. Uh,

47:05 Then I might have another one that says creating a

47:07 Digital products and then another one might be, um, creating content for my website. Like something like that. Right. And then there'll be three different ones. I'll take the results from that. And that's what will probably lead me to the next, you know, fast track workshop. And I'm also, by the way, what's happening here. A couple of things as me doing this, I'm not asking you to buy anything. Okay. But I am asking you for your feedback. Now I did,

47:35 You mentioned there, this is going to help me with future trainings. Yes. There some sun's going to be free, like doing these coffee talks or free, but there's going to be some page. So you know that,

47:44 So saying, I'm going to probably try to sell you something at another time

47:48 Help you, but I'm going to try to sell you something. So I'm letting people know there's going to be more fast track workshops,

47:52 Which don't, uh, or which, uh, they're, they're not free. They, they are going to be a small investment. Right. So I'm letting you know that I had a time. Right. So another example is, if you're going to create an ebook,

48:05 You want to then maybe message your audience and start getting some feedback from that and say, Hey, I'm working on an ebook. It's going to be a hopefully released here in the next, uh, three to four weeks. Um, what I'd love to do is get your feedback on it. Here's the outline so far, here's the topics. Is there anything that you would like to see included here and by you helping me? Um, I'll be sending out, uh, a

48:27 Special 50% off when, uh, when this goes live. So we're then building a prelim, a pre-launch list. Right. And we're getting feedback. Um, so

48:36 We can make that a better product. So we're almost like, pre-selling

48:39 It in a sense. So that's something else you can do. Uh,

48:42 All right. Let's see here. And we're going to wrap up here. Steve says, uh, wife,

48:47 Facebook. Um, Oh, I don't know. She's talking to, uh, I guess, uh, Kate,

48:52 Something that I haven't seen before, which is refreshing, feels like a nice way to interact with your email list.

48:56 Cool, too tool. Thanks. Yeah, no problem. It is. It is cool. It's fun. Um,

49:02 And then Derek, do you ask them to complete a survey in your

49:05 Email? You can, um,

49:08 Not in the email necessarily. Now you could do it in convert kit, as far as if you just wanted to put down like three different links and those three links would be the choices. So it could be like, I'm thinking about doing a fast track workshop. Um, in November, here's the three topics that I'm thinking about doing select the, or click, the one that you would like

49:26 To see first, and then you would just put a link there and then those links would then get tracked as a click. And then,

49:34 And you can go, Oh, that one got 13 clicks. That one got 30 clicks. That one got

49:38 Five clicks. And then you can go off of that. Um, you can also tag them in convert kit too, to say this one here is for, um, the email list,

49:46 The workshop, this one here is for the product creation workshop. And this one here is for the content creation workshop. Right. And you can tag those people separately, which is super easy to do in convert kit. Um, but you don't even have to yeah.

49:57 That fancy. Um, so yeah. So, all right, cool. I think that's it. I hope, hope that you guys

50:03 Has got value from this. I'm sorry that the video quality for my end didn't work out well. I'll have to figure that out. Hopefully Friday

50:09 It'll be back. Uh, but we'll see. Um, but once again, you know, this whole thing here that I've been talking about, it all happens because you have an email list. And if you don't

50:20 Have an email list yet, or you want help building one

50:22 Or creating a better one,

50:24 When a brand creators.com forward slash list. Now, guys, you see what we just did there. It's so easy, right? Like it's not forest. I'm not selling you. I'm not, I'm not forcing anything on you. I'm basically just talking about email list, building, writing an email. I just, I just showed you how to write three different style emails, right? How to incorporate story, how to incorporate calls to action, how to create a PS, how to create a subject line, like all that stuff. But you got to have a list in order to send an email, right? So if you don't have an email that leads itself to the workshop, all right. So there you go. You have everything you need right now to start writing those emails. And when you are writing those emails, you always want to be thinking, number one, what is your call to action?

51:13 What are you having them do? Is it feedback? Is it going to a blog post? Is it going to a product you have for sale, but also what are the stories or what are your customer stories or people on your email list? What are their stories that you can weave in and out of your emails? So again, you might want to go back and listen to this one again, uh, or you might want to just go ahead and draft up one of those emails, following what I just shared with you and hit, send, send it out to your list. I'm telling you right now, you've got a really good chance of getting a result. If you actually do something. So why don't you do that? Why don't you write that email? And once again, if you haven't built your list yet, no excuses there either because I created a full workshop, that'll get you up and running in record time.

51:58 It's called the email list, building fast track. And it's designed to get you to 500 subscribers in 30 days or less. If you're interested in joining that workshop, it's an on-demand workshop by the way. So you can access it right now, just head on over to brand creators.com forward slash list. All right, guys. So that's it. That's going to wrap it up as always remember, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come say it with me. Say it loud, say it. Proud. Take action. Have an awesome, amazing day. And I'll see you right back here on the next episode. Now let's rack your brand.