RYB 877: (Email List Engagement Strategy) Finding What People Want (Jam Session)

By Scott Voelker •  Updated: 09/04/20 •  6 min read

Welcome! I love hanging out with some amazing people every week where I can answer some awesome questions. If you want to become part of our Take Action Crew, head over to takeactioncrew.com to join us. You can ask your own questions every week and be apart of an amazing crew. 

Today I'm going to tell you exactly how to write an email to send to your list and get them to engage with you. I just recently did an experiment of my own that will help you outline how to do this, step by step. It'll literally take you just a few minutes, and I think you'll be able to see positive results very quickly. 

How to Write to Your Email List 

When you're doing email marketing frequently, it's easy for your emails to get marked as spam or go straight to the promotion tab within a person's email. The goal is to get straight into a person's inbox. As a test for one of our brands, we ran a “naked email.” It's really simple and doesn't include any links or images. 

Think of it as a message that you would send to a friend asking for what they are looking for in your market. This type of email allows you to engage with your readers and helps you master the language that your market is using. You'll also have a better idea of the type of content that they are looking for. It's all about establishing yourself as an authoritative expert within your market. 

Keep in mind you're not sending emails to only get a sell. You should be delivering goodwill to your market on a regular basis. You need to regularly help the market and not just take from the market. 

A Real-Life Email Example to Get Engagement 

Here is an example of the email that I would send out. Keep in mind that one of the most important parts of your email is the subject line. When you ask a question, the person reading it wants to answer. 

The question should be directed at people who received your lead magnet and are genuinely interested in your niche. This particular email is directed toward the bass fishing market, but you can use it for any niche. 

Subject Line: Bass Fishing Help. [Your Feedback]

Right away, the reader will see the word help and want to know what you need help with. It's a power word that people respond well to. 

Body of the Email 

Hi there, friends. It's John. And I wanted to get your feedback quickly. Over the next several months, we'll be creating some new content for the best bass fishing blog. Here's where we need your help. What is your number one problem with catching bass you need help with? 

Hit reply to this email and let us know. Everyone that sends us an email with their feedback will be entered automatically to win one of our custom bass fishing t-shirts. Thanks in advance and tight lines my friends :)

John, The Bass Fishing Guy

PS. I'll message you at the end of next week with the winner or with who the winner is. If you reply to this email, maybe it will be you :)

Simple Emails Are Best 

The email I shared is very simple and allows me to get through to my readers, so we're not flagged as spam. I am getting as much reach as possible. I'm also giving the readers a simple call to action and reaching out. 

Within an hour after sending an email very similar to this one, I got over 25 responses. Moving forward, I am going to add this type of email to the end of my follow up sequence once people sign up for our lead magnet. 

Ninja Tip: After 24 hours after send out your email to the unopened list and slightly change the subject line. The person might have seen it but never opened it. I'll change the email subject line, and every time I get an additional 6-8% open rate, so never miss doing that! 

New Subject Line For Unopened List: “I Need Your Help: Bass Fishing Feedback.” 

How to Send an Email For a Sub-Niche  

The subject line would be directed to the sub-niche that you are looking to expand to. Call out the specific sub-niche in the email and be sure to ask a question, so they are more likely to respond. 

Another option is to directly ask your readers to vote on topics that they want you to write more content on so you have a better idea of sub-niches to focus on in the future. 

I hope you enjoyed this week's Friday Jam Session. We'd love to have you join us every Friday at 10 am, where I can answer your questions, and you can get to know some great people! Head over to takeactioncrew.com to sign up. 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Episode 

  1. How to Write to Your Email List (5:00)
  2. A Real-Life Email Example to Get Engagement (10:13)
  3. Simple Emails Are Best (13:05)
  4. How to Send an Email For a Sub-Niche (26:04)


“You need to regularly help the market and not just take from the market”. 

00:01 Yes, what time it is? Friday jams. Hey, Hey. Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Voelker a serial entrepreneur

00:11 On a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up.

00:37 Hey everyone. Welcome to this Friday jam session. Super excited. You're here. And if you haven't heard me say it before, I'm going to say it right now. This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some really awesome questions. Now you might be asking Scott, how do I get my question answered? Well, all you need to do is become part of our take action crew. How do you do that? Very easy head on over to take action, crew.com. It's totally free. And we do it every single Friday and it is a blast. So what you're about to listen to is one that we did last week. So this way here, even if you can't attend, you can always show up here to the rock, your brand podcast, and listen to our live jam session.

01:25 All right, guys. So sit back, relax, and let's jam what's up guys. Welcome back to another episode. Another edition of our Friday jam session. This is where we get the hangout together. And I've got a bunch of people here with me this morning and we are doing our Friday jam session. If you are listening to this on the podcast and you're not here with us live well, you should come on over and hang out with us because it's a pretty cool little group we got over there. And it's also where you can ask any questions that you have on anything that we talk about here on the podcast, anything brand building related, or even just life in general, we're all about building businesses that support our lifestyle. And that's what we're all about. So if you're interested in joining us head on over to take action, crew.com, that'll take you over to the Facebook page where I broadcast these live.

02:17 We go Monday, Wednesday, and Friday, but Friday is a jam session. And if you're listening to this on a Friday, well, it's a Friday jam session. Alright, so what we're going to do here is today's question is going to be this Ray here. How do I write an email to my list and get them to engage? How do I get them to engage with me with my, with my niche, you know, with the, the, the market that I am, that I am serving, how do I get them to actually engage with me? Okay. Now I just recently did an experiment and that experiment is going to really outline how you do this super, super simple. If you are listening or watching, and you have an email list, I don't care if it's 10 people, you need to do this. Like, I want you to take this email that I'm going to read to you.

03:15 And I want you to actually send something like this out to your list. It will literally take you if you take the swipe, copy that I'll give you, right. All you gotta do is just kind of use this as your template. If you do this, I can't guarantee, but I can almost guarantee you're going to get some response. Now, before we do jump into the email, let me, let me kind of walk back in time here a little bit and, um, and explain why I decided to do this. We built a list in a market that we did really, as a case study. The only reason why I'm building this one brand inside of brand creators Academy is because I wanted to show the process. And I wanted to build something that I could get to a thousand dollars per month and have that as a piece of real estate that pays me a thousand dollars per month.

04:05 We're not there yet. We're heading that way. I think we're over 350 bucks a month right now. Um, but we're, we're growing, which is cool, right? But the email list, we also documented that, that exact process. And we use that as a case study. So we started with nothing. Okay. And then we brainstormed an idea for a giveaway because that's what we usually recommend. If you're brand new, you don't even have a blog yet. If you don't even have a blog, you can do this. But I do prefer you have a blog or a website or some type of content or a YouTube channel, something you can drive people to, but the easiest way is with a giveaway. And so what we did is we brainstormed to giveaway. We built a list of over 9,000 subscribers in 30 days. So now what we wanted to do five months later after we'd been emailing this list, we've been emailing them at least once a week.

04:52 We wanted to basically see is our emails, you know, are they being delivered? Are they being delivered? Cause one of the big things, when you're doing email marketing is you need to, to understand that your email could get flagged as spam or it could get, you know, flagged as a promotion and then inside of your g-mail account or your Yahoo account, you have bulk or you have promotions or you have spam, right. Or you have your, your regular inbox, right? So we want to get in the inbox. Right? So what we wanted to do as a test, we seen that on that list, on that one list, we noticed that our open rates were going down a little bit. They were declining and I'm like, you know what? Now would be a good time to run our naked email. And I call this a naked email because it basically has nothing in it that would flag a Gmail or Yahoo or any provider that there's any type of sales thing in there.

05:53 Or there's, there's no links in there. Like it's really, really bare. Right. But it's an, it's an email that you would write to a friend. It also serves as a way for us to get ideas. How would you like to send out an email? Okay. One email that takes you about five minutes to write and get 90. Plus I think it's like 92 responses in less than three days of what people are asking for in your market, in your niche. They're literally saying, I want to know how to do X or I want to know more about X, right? This number one gives you a way to engage with them. So now it opens up that conversation, which also helps with, with deliverability. Right? The other thing that this does is it starts to give you the languaging that your market is using. Right? So now we can use it for writing emails back to them, or we can use it for writing sales copy, or we can use it for writing a Facebook ad.

07:00 All of that stuff comes from it. Right. We also get to know, what do they want us to write about? What do they want us to do a video about what do they want us to, to create a product around, right? What are they struggling with? It also sets us up as being an expert or an authority or authoritative a person in your market. Right? So there's a lot of benefits to this, a ton. Okay. As I just said, but a lot of people are like, what, Scott, how do you do it? Right? Like how do I actually do that? I always get stuck with writing. I see the, I see the white screen and I see the cursor flashing and I'm like, Whoa, what do I write? Well, I've been there. Um, and it's still not always easy for me, but I do have a, I have a process now that I go through.

07:46 All right. And so what I want to do here is I want to share this email with you. Hopefully it'll help you. But I also wanted this to be a moment that you go, Oh, now I get why it's important to send an email like this so I can get all of these benefits because see people, they think that you send an email to only get a sale. That's the wrong approach. Okay? Number one, you should be delivering Goodwill to your market on a consistent basis. And there's a way that we can hybrid this too. There's also a way that we can, we can do it in a way that does lead people to a product, right? But you've got to establish the Goodwill. You got to establish that you're there to help the market, not just take from the market. Alright, help the market, not just take from the market.

08:33 And I see this a lot in physical products brands where what they'll do is they're only focusing on how to sell their product. And that's it. I get it that brings in revenue. Right. But there's other ways that we can bring in revenue that serve your market, that could lead to the product. Right? That'll be for another conversation, right? Like how do you build a digital item, a digital asset that could, that you could sell that could also lead to that physical product. That's a whole nother game. And we'll talk about that. All right. Um, which, uh, we'll be doing that at brand accelerator live 20, 20 virtual, which I'll have more on that. This coming Monday. So guys stay tuned Monday. I've got a lot of the details coming your way for September 12th. You might want to Mark that down on your calendar block out that entire day, September 12th, block it out.

09:23 Plan on being at brand accelerator, live virtual this year, it's virtual because of coven, um, block out your day. Um, cause you're not gonna want to miss that day. Um, it's gonna be, it's gonna be amazing. Alright. So let me go ahead and share that email with you. And if you guys have any questions now is the time to drop them in the comments. If you're listening to this on the podcast, you can't submit them unless you head over to our Friday jam sessions. So again, that's why you want to be on our jam sessions. Take action, crew.com. All right. All right. So here we go. I'm going to share my screen and I'm going to share this email that I modified. It's not the same email because I'm protecting the niche because the niche I share inside of the Academy, and right now we're currently not sharing that only with students.

10:04 Um, so anyway, just wanted to kind of point that out, but it would work the same. All I need to do is just tweak the market. That's all I need to do. Alright. So here we go. Alright. And let me remove that little banner. Let's see. Okay, here we go. Alright, so I'm going to read it. So this way here, if you're listening, you can understand what's happening here. So this is the subject line. Okay. Now you guys hear me talk a lot about subject lines. One of the most important parts of your email is the subject line. One of the most important parts of your email is the subject line. Why it gets the attention, right? And anytime you ask a question, your brain automatically wants to answer it. So if I sent this email out to anyone, just random people, and I said, the subject line, it's not going to perform that well.

10:53 Right? But I know the people that are getting this email, they either came in through a giveaway for the ultimate bass fishing kit. Or they came in for a lead magnet that I created that is five tips to catch more bass in the next three days or the next 72 hours or something like that. Right. That would be the lead magnet that would attract them. So I know that these people came in about bass fishing. So my subject line is bass fishing, help your feedback. So right away the word help. A lot of people, they see it. They're like, Whoa, wait a minute here. Do I need help? Do they need help with what's going on? Someone in trouble? Right? So immediately we look at help, like, okay, we need help. Or someone else needs help. You look at your emails. If you ever scroll through your email, subject lines of what people, even friends, they might be like, I need your help.

11:44 Right? You're like, Oh my gosh, what do they need? Right. So that's just, it's a, it's a word. It's a power word. That a lot of people, um, they respond well, okay. Now we don't want to trick people. We do need their help. Right? So bass fishing, help question Mark. And then in brackets, I have your feedback, right? So it's basically saying bass fishing help. Maybe you need it. I need it. I don't know. I need your feedback. Right? So that's how we lead the email. So the minute I get into the email, this is how it reads. Hi there, friends. It's John. And I wanted to get your feedback quick. Over the next several months, we'll be creating some new content for the best bass fishing blog. Here's where we need your help. What is your number one problem with catching bass? You need help with hit reply to this email and let us know everyone that sends us an email with their feedback will be entered automatically to win one of our custom bass fishing t-shirts thanks in advance and tight lines.

12:42 My friends, a smiley face, join our join. John, the bass fishing guy. That's how I signed it off. Right? So it's John. And then I'm being kind of funny. The bass fishing guy, PS I'll message you at the end of next week with the winner or with who the winner is. If you reply to this email, maybe it will be you smiley face. End of email. Okay. Guys, look how simple that is. Look how naked that is. I mean, seriously, no links. There's no place for them to click. Okay. Now why is that important? Well, number one, we now get through any spam traps. We get through any type of red flags that people or that people that, um, uh, providers, email providers may say, Hey, that's a, that's a link in that email. We're gonna flag it. Right? So this allows me to get as much reach as I possibly can.

13:41 Okay. And so what I'm doing here is I'm also getting them the only call to action there is for them to hit reply and just give me something from that email. Right? The crazy thing is within an hour, I had over 25 emails over 25 emails in an hour, which is crazy to me. I honestly thought I might get 25 emails total. Like I'm not even kidding. All right. So this kind of blew me away and I'm like, wow, that worked pretty well. Probably should do this. And a few of the other brands. Right. Um, but I've done this in the past, uh, in, in various other brands, but I didn't make it part of my routine. So what we're going to actually do is we're going to now add this to our followup sequence. So it might be after they download their lead magnet, maybe we give them three or four emails in the fifth email.

14:32 We'll do something like this, right. This is a great way to kind of then get back into the flow of asking them for feedback. And it's also going to keep a steady flow of people that are telling us what they want to learn about or what they're struggling with. So now in that, now, if someone said, Hey, Scott, and we had people that would reply with like, you know, Hey John, um, you know, thanks so much for, uh, the, the blog that you created and all of the great content. I so appreciate it. Um, my biggest question is how do I catch bass in a shallow pond? I've been trying and I've been struggling. I just can't find the right lure. I don't know what I'm doing. I don't know if I'm doing something right wrong. I don't know. I'd love any help with that.

15:21 Right. So now I know that they're looking for not just how to catch bass in a pond, in a shallow pond. So now I could create a blog post and then I could even do a, maybe a subject line that would be like struggling to catch bass in a shallow pond question, Mark three tips that'll help. Right. They just gave me what I should write. Right. And there might even be some type of languaging. Okay. I'll give you an example. This tight lines. I didn't know that that was a thing, but I know it is because there is someone in a brand creators Academy that's in the fishing market. And I heard him back and forth with someone in the group. And basically they signed off with tight lines, my friend. And I'm like, well, what's that mean? They're like ads, just something that fishermen duty with each other people that fish I'm like, okay, so now I would use that, right?

16:16 So obviously if you're in the market, you might not already know all the lingo, right? I'm like, I'll give you an example, like an autoresponder, right? You, if you're coming into this thing cold, you're like, what the heck is an autoresponder? You get into this world of marketing and, and building businesses and stuff. You're going to hear auto responder. You're like, yeah. You just think about it. Like it's part of the languaging. Right? So vocabulary, it's the same idea. So we just want to learn a little bit about that now. Here's the other thing. This is another, this is a Ninja tip for you guys. Okay. If you send this email, which you should, you wait 24 hours and then you send an email to the unopens and this is what that subject line said. I need your help bass fishing feedback. So you see, all I did was I took this subject line, bass fishing, help your feedback.

17:06 I changed it 24 hours and only sent to the unopens. I need your help. Bass fishing feedback. It's different. Right? So they might've seen it, but didn't open it for whatever reason they get busy. Their inbox is full, whatever. Right? Well, 24 hours, anybody that didn't open, I'm going to go ahead and click send to only people that haven't opened the email yet. And I'm going to change the subject line. And whenever we do that, we get an instant six to 8%, even sometimes 10% more opens that a lot of people just neglect, right? So we might've went from a 10% open to an 18% open. Right. So definitely don't miss that part. I always have to include that because a lot of people miss that. So let me ask you guys something. And if you guys are listening this, ask yourself this, just, and just answer this question.

17:53 Do you feel like this is something that you could do like it, does this seem hard to you? Do you think that this would be valuable to your business to have this information, to be able to increase your open rates, to increase your deliverability, to add Goodwill to your marketplace, to get all this feedback that you can create a lead magnet, or you can create a, you know, more content that serves your market with exactly what they want, maybe a potential product you could build or create from this information. Does this seem hard and does this seem helpful? So if it does, you might want to try it all right. And that's why I'm sharing it on the jam session here. So here's what we're going to do. I'm going to open this up for some Q and a, if you have any questions on this, let me know if you're listening to this on the podcast.

18:45 What I want you to do is head on over to take action crew.com and make sure that you're here on Fridays, 10:00 AM Eastern time. If you have a question and that way we can answer it, and if you have something on this, you can just come to a jam session at the end of the jam sessions. I'm always answering just random questions too. So it doesn't have to be just on this, but I did want to address this one question and that was Scott. How do I write to my email list and get engagement? There it is. There's the answer. There's a solution. I just literally gave it to you on a silver platter. All you gotta do is do it. Alright. Alright. So let's go ahead and see what we got for questions. And I'm going to move over there now. All right. Cool.

19:28 We do have some, here we go. Alright. Uh, Oh, and also I'll, I'll answer this. Um, who was it? Oh, okay. It was Kimberly said, um, what happens on Monday and Wednesday ones and then D replied and said, um, he does coffee talk on Monday, Wednesdays and Fridays. Basically what happens is we'll pick a topic. Um, I'll give you an example. Uh, I believe the last one that we just did, uh, what was the last one that we just did? It was, I believe it was on email. It might've been an email review. Um, I forget off the top of my head if you guys know in the chat, put it in the chat so you can remind me. Um, but what we do is we do usually a topic and we, we, uh, we hang out for about 30 minutes and we dive into that topic.

20:11 We've done email copy reviews, we've done. Um, you know, how to create a lead magnet we've done. Uh, let's see here. Oh, I know. Um, how to pick and choose your content. Uh, just anything that you can think about, about building a brand. We talk about here Monday, Wednesday, Friday. Uh, okay. Uh, okay. Um, how long ago did you start it and when did you start making any money? Okay, so Debbie, I think you're talking about that one brand. I would say probably around the six month Mark is when we turned on ads. And honestly, because that's not my primary focus, um, it's taken me longer than normal. Um, what I would probably do to speed up that process, which we're going to work on here, I'm going to do this in the Academy is I would build a digital product and then I would sell that.

20:59 And that could be a guide, an ebook of some kind that I would sell for five bucks, 10 bucks, and then probably have something else that was worth 20 bucks. One quick thing that you can do. And we actually did this in the brand that we're building in the Academy, and we're starting to get some results from that is just use like Teespring. If your market lends itself to this and build a few t-shirts, you know, just go to Fiverr or a designer, have them, have them make a tee shirt in the bass fishing world, you can do something that's, that's kind of a bass fishing themed, right. And then you just create a little t-shirt line and then you have some t-shirts you can offer. Um, and then that way there you're able to do that. You know what I mean? So it makes it, it makes it easy.

21:38 Uh, okay. So, uh, Brandy wants to know, how did you get out of promotions? Well, there's no guarantee, but the thing is, is there's no, there's no spamming us to it, right? There's no links. There's not a lot of, uh, special characters, right? It's, it's an email that you would write to your friend. So it's very clean. There's not a lot to it. Um, and that's how, um, I can't guarantee that it works on every single provider. Um, but what I will say is you'll definitely see a bump in your open rate. If you just keep a clean email like that. Uh, let's see here. Uh, okay. So why does some people say email is dead? Um, I think because they might be not doing it right personally. Uh, and I also think that their expectations of what is working and what's not might be off.

22:32 Um, you know, a lot of people think they're going to send an email and get a 50% open rate. That's just not real. It's not, if that's never been the case, um, you know, now will you get a 50% open rate on a lead magnet delivery? So for example, if you're, if you are offering a lead magnet, five tips to catch more bass, little checklist or guide, right? If you offer that, you're immediately going to send an email to them to get that download that email is going to have a high open rate, but after that, that's when it really, um, you know, starts to show you how the list is going to respond. And that could be anywhere in the beginning from like 20 to 30%. But a lot of times it will be between, I would say 12 and 18% is about the average.

23:15 And as your list gets bigger, that will also a lot of times be in that range. Um, but the other thing that we like to do and convert kit makes it really easy is where we can just send an email to our warm list. So what they do is they'll look at who has opened or, or, uh, reacted or interacted with an email over the past 30, 60 or 90 days. And then you can just send to those people, right. And then that will bump up your open rates, which also helps in deliverability. Um, so that's one thing. Uh, so Derek says, will social media message be the new email? Um, I don't believe so because here's, what's going to happen. Guess what marketers are gonna ruin, you know, Facebook messenger, they kind of already has, right? Because now people are getting, uh, you know, they're getting pummeled with message after message after message.

24:05 So the other thing to note here is if you're using a messenger type system, which I'm, I'm okay with it. Like, I don't use it right now, but, um, if I was to use it, it's really just to let people know about a piece of content and probably to get them on my email list. Right. But the reason why is I think, because people don't really understand how to use it. Right. And I think they're just thinking about sales, sales, sales. Right. And so are the open rates higher in a, in a Facebook messenger? Yeah, they are. Um, but is the interaction the same hard to say? Right. And here's the other thing, uh, you know, what, if you have your messenger list built on Facebook and then Facebook basically takes your account and shuts it down, you have no access to it anymore. Zero.

24:47 So no, I do not think that email is dead and I don't think it will be, uh, okay, cool. Uh, Selma. At what point do you send this engagement email to subscribers in the beginning? Once a year, I would do it. I would do it at least within the first month of the list. Right. So it's a great thing just to kind of let people know that you're not just, they're taking, you're giving and you're asking when, when you ask someone for their questions or their, their sticking points and struggles, they want to tell you, right. So that opens it up as like, you're not being a taker. You're, you're giving by asking them, you're like, I'm, I'm concerned. I want to know how can, how can I help you? Right. So I would say very early on in the, in the list building, and then I would say probably once a quarter would probably be good.

25:37 Um, but you can do it as frequently as you want. Um, you're not gonna hurt the list by doing this. Right. Um, but I would probably say once a quarter is what I would say. I have a what's up. I have a good to see ya. How would you do your subject line if you were trying to gauge audience, when you need to drill down a sub niche? That's a good question. And I love this. So what I would do, Dean Jackson calls this the nine word email, I think it is something like that. And basically what you're going to do is you're going to call out the exact person that you want to see is interested in the thing that you're talking about. Right. So if I I'll give you an example, if I was not in just, Oh, I'll tell you what, how about this?

26:20 Let's say that I was building a bass fishing list. Right. But I wanted to know how many people are actually doing kayak, bass fishing. Right. So that subject line would read, uh, are you, are you, uh, are you interested in kayak bass fishing question Mark. That would be it. Right. So now anybody that's like, um, no, I don't want to do kayak bass fishing. They're not going to open it. They're not gonna respond. Right. The people that are are going to open that email. So that's one way, I'll give you an example, uh, if, uh, like on my list for here for brand creators and the Rocky brand podcast and all of that stuff, um, I know that there's, there's, there's a certain areas, right. That I'm helping people with. Right. There's uh, you know how to pick your niche, there's, uh, you know, how to build out your Homebase, your website, uh, how to create content, how to build an email list and different forms of monetization.

27:14 Right. So I know that those are like, basically I know it because I wrote a book on it and, uh, it's the playbook. Right. So, and that's all of the different components, right? So if I have someone that hasn't picked their niche yet, they're probably not going to be interested in email marketing. But if I send an email that says something like, um, three new ways to build your email list, right, you're going to get people that are only interested in building your email list right now, if they're not ready yet for that, they're probably not going to open the email, unless they're just curious, but that's how you would do it. You call out that specific thing in the email and it should be probably with a question. Right. Um, are you, uh, are you using, uh, you know, uh, you know, whatever kayaks, uh, or are you, are you using a kayak to bass fish or are you, are you a kayak, bass fishing are, uh, are you, I'll give you another one.

28:13 Um, are you considered a bass fishermen that likes to win tournaments? Or are you entering a bass fishing tournament soon? Something like that. Right. So something that addresses who you're trying to call out, another thing that you can do is you can write an email and it could say, uh, I need your help. Right. And then question Mark, and then inside it it'd be like, Hey, I'm trying to come up with some new content that best serves you. And I know that not everyone is needing the same. Okay. So what I'd like you to do is I'm gonna, I'm gonna, um, have you select which one of these topics you want me to create more content for, and then you would have a link, another link and another link. And what you would do is each link would have a tag inside a convert kit.

29:05 And so when they click on that, it will let you know, and you can even just look at how many people clicked on one, two and three. And then that will tell you, um, you know, just by doing that. So it's almost like a, a quick way of doing a survey. Um, but I would say the subject line, if you're trying to do that, that would be an easy way to do it. Hopefully that helped. I have a cool D says I can do this thumbs up. Awesome. Uh, let's see, Derek says, yes, I can do this. And I think it will be valued to my market. All right. Well is going to do it, who is going to do it? And who's going to report back to me. I want to know. I want you guys to raise your hand and let me know who's going to actually do this.

29:44 Um, I want you guys to let me know. Uh, let's see here. Alright. Um, yes. Karen says easy enough to do yes. Karen. I think your market will do well with this. Um, okay. So I, this is, I have a survey. I want to email out to my list and I want to get feedback on their favorite sub niche within my larger niche. Yeah. Well do the survey, the surveys, the easy way. The thing is with the survey though, is they have to leave the email to go over to the survey, right by us, just getting them to open or to click inside of that email is a little less friction, but surveys work as well. I've done surveys. I'll continue to do surveys. Um, what would you do if you'd gotten no response? Uh, well, I don't think that that will happen. Um, but if it did, you just might not have the right list.

30:31 You might not have did the targeting, right? Like whenever a list isn't performing. Well, I don't look at it as the list is bad. I look at it as the targeting was bad. That's why we spend a lot of time on the lead magnet and whether it's a giveaway or it's a, you know, a freebie or something like that, we always need to focus on that to make sure that it's targeting the right people. And then if we're going to run Facebook ads, we want to make sure that we're, that we're going to the right people and giving that thing. Right. Um, Helene, what's up Helene? Thanks, Scott. We'll be sending this out right away. Quick question though. What alternatives do you suggest for the t-shirt giveaway? If I am not doing any type of giveaway, what are some of the things I can use to incentivize them to respond?

31:10 That's a good question. Um, give giveaway a book, give away something, right. Just give away a prize, right? Come up with something, spend 25 bucks on a prize and give it away. Right. It doesn't matter. Um, you know, very, very easy. It doesn't have to be one of your items. Um, I just did that because it was, you know, one of ours that we created and why not. And it brings attention to that. We have, you know, these, these little designs. Right. Um, but yeah, I would say, give a book away or give away, um, you know, someone else's product and you buy it and just buy it on Amazon and send it to them. Um, just like you want to giveaway. Right. It's worth it. Um, but here's the thing I've done this also without giving away an incentive and I still get a good response now, would I have gotten this higher response?

31:55 I don't know. I guess I could test it. Um, but, um, I've done it where I just said, Hey, I want your feedback. And people are like, they want the help. So they're willing to give you the reply. Right. Um, so yeah, but that sounds awesome. But Helene, I know that you're in the Academy. I want you to report back to us and you know what? You can probably do this before. Tomorrow's call, we have a call tomorrow, Saturday on, um, on our email marketing accelerator program. And this would be a good little update. So why don't you send it like within the next hour and then you can report back tomorrow and we can see what it looks like. Uh, what's see here, Chris, what's up. Chris, do you use ads for most niches and will a landing page lead magnet work for a competitive niche?

32:37 Yes, it will. And we have someone in our Academy right now, Octavio who's in a very competitive niche and, um, he's got a lead magnet that's converting really well over like 55% well. Um, and, um, he's in a very competitive space and I think he's spending less than 80 cents an email address. And then he's saying that his, his list is very responsive. Um, which Octavio, if you're still on here, this would be something that I would try in your market. Like pretty, pretty soon I would do that. Uh, Karen is the, Zoellick the one with the lowest stats. It may take me a bit to reach the level of Zohak. Yeah. He's OIC is 10,000 pages before you can turn on that ad network. All right. Uh, Karen, I just did a few designs on Teespring yesterday for my brand. Awesome. It's pretty easy to do, isn't it?

33:24 Uh, let's see, Tanner, any tips on how to add value to my email list. I'm a realtor, so I don't have physical products to sell. I don't want to do a generic market update email. Most of my list is not looking to buy or sell right now. I'm trying to figure out how to keep them interested and subscribed until they are ready to do something. Yes, I do. I do have something for you, Tanner. Why not just give them useful things that are happening in the area, right? Like wherever you're looking to sell homes, you should be bringing up things that are happening. Things that would be of use to them in the area. And I would try to lean on the positive things. Right. So I would say if you have that email list right now, I would send them out. Um, you know, for you, it could be like your, your email could be something like, um, are you still looking to buy a home in whatever North Carolina or wherever the town is, right.

34:22 Um, or something like that, or have any questions, um, uh, about selling your home or if right now, Eric, if now is the right time to buy or sell question Mark, like something like that and for your market, Oh man. If you're sending out template style emails with your graphic and your, you know, your picture, you know, like this, you know, uh, looking all cool and everything as a realtor, if you could come across as being like less like, like as far as like less a realtor ish, if there's such a thing, like just being like, if I was to call my friend and go, Hey, I know you're a realtor. Can you give me a few tips here? Let me know if something, or let me know when the right time is to buy. I want to buy, I mean, I'll give you an example.

35:07 Like we're looking to possibly buy another Lake house, um, as a, as an Airbnb, not going to do it right now, right. The market right now, it's really high as far as people buying, but, and money is cheap, but also it's too expensive right now to buy in that for me, I don't want to buy that high, so I'm going to wait. But if you're my, if you're my broker and my broker, isn't doing this, which he should be, send me something weekly and go, Hey, just wanted to let you know a couple of these opened up. I know you're not ready right now, but I just wanted to of show you the market is trending a little bit down now. So it's going to be coming up soon. So you're just, you're kind of helping me along the way. That's it? And I wouldn't be, I wouldn't have anything.

35:46 If anything, I would be like, that's cool. I'm glad he's looking out for me. Right? So that might be something to do Tanner. Alright, well, I hope that you enjoyed that Friday jam session. And like I said, in the beginning, if you want to attend one of our live Friday jam sessions, all you need to do is head on over to take action crew.com. That is where we show up every Friday, 10:00 AM, Eastern time, and you can join us. You can ask a question and then, uh, I can answer it and we can go ahead and also publish it here on the podcast. So once again, I just want to say, thank you so much for listening. This is always one of the highlights of my week. And until next time, remember, I'm here for you. I believe in you and I am rooting for you, but you have to,

36:31 You have to come on, say it with me, say it loud, say it. Proud. Take action.

36:36 Have an awesome, amazing day. And I'll see you right back here on the next episode. Now go

36:42 Your bread.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!