RYB 868: How To Drive Targeted Traffic To Build My Email List? (Friday Jam Session)

By Scott Voelker •  Updated: 08/14/20 •  5 min read

Welcome to our Friday jam session! This is one of the highlights of my week, where I get to hang out with some awesome people and answer some great questions that will help you grow your business. You can join our take action crew anytime and get your own questions answered.

In the last few weeks, we've been talking about building an email list and creating a good lead magnet. Today we're going to talk about how to drive traffic to your lead magnet so you can grow your email list in the process. 

You Need a Lead Magnet to Start 

A lead magnet is a short pdf guide or infographic that provides value for your target audience, and the goal will be to drive traffic there. You'll create a landing page to host your lead magnet once it's ready. 

Limit the time that you spend to create your lead magnet. Typically it should take no more than a couple of hours. Keep it simple, and you can even use your old blog posts and other content to create it. To start, you may not know what the offer will be for your lead magnet. The goal is to just try to build out your email list. Start by testing things and don't over complicate the process. 

Utilize Facebook 

I don't know many markets that don't have some sort of audience on Facebook. You need to identify your targeting to get started. A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche.

You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet. You'll also be able to learn what other topics they are interested in. 

From there, you're going to start running ads (start with $5 a day per ad). You'll start to show up once the add is approved and can test your lead magnet quickly. Look at the first 100-500 people to see how many people click on it. Test out your ad for at least 7-10 days. A good conversation rate is at least 15%-20%.

Keep in mind that your ad isn't typically going to work right out of the gate. You'll see that it's not converting well and change the targeting first and your landing page second if you're still not getting traffic. 

If you don't want to spend money, put your landing page in your blog posts, on the sidebar on your website, and create pins on Pinterest directing people to the landing page.

Use your Facebook fan page to set up a group and run ads. It will ultimately build up your following and likes by running ads, but that shouldn't be your main goal. It's required to run ads, so that's the main purpose. 

Guide To Giveaways 

When you do a giveaway, you may have less targeted leads and will need to weed out the people who don't want to be on your list for the long haul. However, it's an affordable way to bring in new leads and grow your email list

To clean up your list after a giveaway, start immediately by sending out email broadcast messages to your list. You want to reach out with useful information. Email at least once a week, and you'll naturally get unsubscribers who aren't interested in your content. After the giveaway continue to follow up, and you'll allow people to self opt-out. You can also send an email to encourage them to unsubscribe if they don't want to be apart of the list anymore. 

As always, I hope you enjoyed this week's edition of our Friday jam sessions. If you want to join us head over to takeactioncrew.com to join us at 10 am eastern time every Friday, we'd love to have you! 

Thanks For Tuning in!

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Episode 

  1. You Need a Lead Magnet to Start (3:59)
  2. Utilize Facebook (6:48)
  3. Guide To Giveaways (37:50)

Links Mentioned in This Podcast


“A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche. You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet”.

00:01 - Guess what time it is Friday jams way. Hey, Hey, what's up, everyone. Welcome to the rock, your brand podcast. I'm your host, Scott Voelker a serial entrepreneur on a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up, everyone. Welcome to this Friday jam session, super excited. You're here. And if you haven't heard me say it before, I'm going to say it right now. This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some really awesome questions. Now you might be asking Scott, how do I get my question answered?

00:58 - Well, all you need to do is become part of our take action crew. How do you do that? Very easy head on over to take action crew.com. It's totally free. And we do it every single Friday and it is a blast. So what you're about to listen to is one that we did last week. So this way here, even if you can't attend, you can always show up here to the rock, your brand podcast, and listened to our live jam session. All right, guys. So sit back, relax and let's jam. All right, guys. Welcome back to another Friday jam session here. And I am super excited because I'm joined with some pretty awesome people here on the coffee talk. And this is where I open it up for some good old fashioned Q and a, and I get to answer questions live, but if you're listening to this on the podcast, while you're listening to one of the big questions and today that we're going to address is how to drive targeted traffic to build my email list.

01:56 - Now, if you've noticed, we've been talking a lot about building our email list over the past few weeks. And the reason is, is because, well, it's what we are doing internally in our own brands, but it's also something that a lot of people have been asking about. They want to know more about not just building the list, but, but really about how to market, how to use the email list, to really connect with people, but also get people to buy more stuff. And there is a formula to it and there is a process, but the very first part is building the list. So we've been talking about building the list and building a good lead magnet, something that's going to attract the right people, repel the wrong people and do all of that stuff. So today, one of the questions that I've been asked is Scott, okay, how do I drive traffic to build my email list?

02:43 - What is the best way of driving traffic to build my email list? And there's a lot of different ways, right? There is a ton of different ways that we can do it. But what we're going to do is we're going to really focus on one way today. Uh, and I'm going to, I'm going to share that with you guys. Um, but I did want to remind you if you want to be part of our coffee talks, all you need to do is head on over to take action, crew.com. Again, that's take action crew.com. That'll take you over to our Facebook page. And then from there, you'll be able to be notified when we go live. Okay. Um, and again, if you're listening to this on the podcast, we'd love to have you, but I get it right. Not everyone can make it at 10:00 AM. Eastern time.

03:24 - I almost forgot what time it was. 10:00 AM. Eastern time is when we do these, but these are like one of the highlights for me because I get to actually answer questions live. And today we're going to be answering one of those questions to kick it off. I always like to go with a theme to the coffee talks and to the, uh, to the jam sessions. And, uh, this here is how to drive targeted traffic to build my email list. All right. So let's get cracking. Shall we? Alright, so here's the, here's the deal though, before we even get into driving traffic, we need a lead magnet, right? So I'm assuming that you have a lead magnet. Now, if you're brand new and you're listening to the podcast for the first time, I'll give you a really quick, less than 32nd explanation as far as like what it is.

04:06 - Okay. A lead magnet is something that we put out there that we can drive traffic to right now. Yes, we need a, we need a, a, a lead magnet and then we also need a landing page, but they kind of go together, right? Because we need the lead magnet before we can build the landing page to have something to put on it. Right. But the lead magnet is something that is going to be something like this, 10 tips to catch more bass in a pond, right. That would be your lead magnet. All that has to be is a short little PDF document, or maybe it's an infographic, something like that, something that I would be like, you know what? I want to know that, right. And if I'm a fishermen, right. A bass fishermen, and I see that I'm probably going to want to download it and see for myself because there might be a tip in there that I'm not doing right now.

04:52 - That's gonna help me catch more bass. Right. So that that's one example, uh, the other, the other way you can do it is, and I've used this example before, as well is, let's say that you were going after people that were concerned about good gut health. Right? Well, that would be something like five foods to avoid for better gut health. I want to know what that is. Right. So the very first thing we need is that lead magnet, right. We're calling out to the people that are interested in better gut health, right? If you don't know what gut health is, you don't care what gut health is. It's not going to resonate with you. You're going to ignore it. Right. So we need that first. Okay. So I'm assuming that you have that, or let's assume that you do have that. Okay. So now we have that.

05:35 - Okay. The next piece is the landing page. And again, I did a landing page review in Wednesday's coffee talks. So again, if you're listening to this on the podcast, another reason why you want to probably hang out at one of those coffee talks is that we do stuff like that. I did a, I did a landing page review and we talked about that good L are the elements that are good. And the ones that we could probably do a better job with. Um, and one of the things is like to have less on the page, less is more in this case, right? One goal is to basically get people to arrive at the page and then have them enter their name and email address to get the thing, right. The checklist, the guide, the download, whatever. Right. So, uh, let's say now we have that built.

06:18 - Okay. Now we're ready to go. Okay. And that's why also in our, uh, right now we're currently building a course inside of brain creators Academy called email marketing accelerator. The first part of this is building the list. Well, the first part in building the list of the lead magnet landing page. Okay. Now the next part is driving traffic. Right. We got to drive traffic to the landing page, which has the lead magnet. Right? So the very first thing that we are going to do is we're going to go to Facebook. Cause I don't know any market really, that doesn't have an audience of some kind on Facebook. Okay. Now maybe there is some outliers there maybe. Right. But any market that I've ever gone into or that I've ever even seen people trying to go into, you're always going to be able to find some people on Facebook, right.

07:08 - Or Instagram now Facebook, Instagram, same platform in a sense, because you can still Facebook owns them. So it's basically like you can, uh, run the ad on Instagram, Facebook, both, or just one or the other. Um, so we're just going to say Facebook, and you can say Instagram too, if you want to, I'm going to look at just Facebook. All right. So now what I need to do is I need to identify, okay. To get started in, this is my targeting. I need to know so where these people are hanging out. So a good thing that you can do right now, any of you can do this, by the way, is just go to Facebook. They have a search function function, by the way, it's right at the very top of a, it's like a search bar. Right. And you can just type in there whatever your topic is.

07:54 - Right. So ask fishing, type that in, and then it's going to show up you a whole list of things or a whole bar across the top of things, they'll say posts. So anything that has bass fishing in posts, it'll show that it'll have pages, it'll have groups, right. It has all of that stuff there. So literally it's a search function inside of Facebook to show you where that market is hanging out in content or discussions that have been happening with that keyword. Right? So bass fishing would be one, or if I wanted to go even a little bit deeper, I'd go kayak, bass fishing. Right. And then that would show me groups and pages and all that stuff. So what I'm looking for here is really pages because those pages will give me also Intel at all, show me a little bit about the market, but I could potentially target those pages okay.

08:42 - Inside of my Facebook ads. So I don't know about you, but I would love to get in front of a whole audience. That's interested in bass fishing with a lead magnet. Right. I mean, who, right. It's kind of like if I am, uh, doing this bass fishing thing. Right. And I was just to put it out to people that are interested in riding the Peloton bike. Right. It wouldn't make sense, but you'd be like, I bet you, there's some people in there that are bass fishing and you're probably right. But what I want to put an ad there in front of those people. No, no. I'd want to go where I know that that page of people are all interested in bass fishing. Okay. So that's one way of doing it. Now what happens here is we're also going to be able to start to learn a little bit more about what they're interested in.

09:31 - So there's going to be like maybe bass fishing magazine. Maybe there's a TV show that's popular for bass fishing. Right. So all of these things are targeting points. So what I'm trying to do now is get as precise as I can, but to a big enough audience inside of that interest. Okay. And so what we're going to do now is we're going to find some interests. We're going to start putting them into our Facebook ads targeting area. Okay. And then from there, we're going to start to spend a little bit of money and it's going to be very little, like five bucks a day. Right. And then what that's going to do, it's going to do two things. Number one, it's going to get us traffic almost instantly. As soon as that ad is approved, we're going to be showing up. Okay. Now we can test that lead magnet really, really quickly.

10:18 - Right? So now we can say, okay, after a hundred people have been through that have clicked through to see the landing page, how many people opted in this is where we come up with our conversion rate. Okay. Now, typically we're looking for something out of the gate, something around 15 to 20% minimum. Okay. That means that it's at least resonating. We'd be like higher. Okay. There's actually a lead magnet right now that we created as a, a test that we're doing inside of brand creators Academy, which we haven't even shared yet. And that thing is converting at like 39%. It's blowing my mind on how well that's converting. Typically if we get 25 to 30%, we're happy. Okay. Now what that means is, is if we're spending five bucks a day, okay, how much are we spending per click? And then how much are we spending per email opt in?

11:15 - So that'll come down to really figuring out those metrics. But again, we're not going to get into that right here. Okay. The bottom line is this. Once you have the lead magnet, once you have the landing page, now it's time to get some traffic. Now, if you don't want to spend money and you just want to do the free route, let's say that you have some website visitors, let's say that you have 5,000 website visitors a month. The first thing that you need to do then is take that landing page and you need to put it on your website. I would put it on the sidebar. I'd put it in the header, right? I'd put it in one of your blog posts wherever. Okay? Why not? If you have Pinterest right now, and you're getting some traffic to some of your boards, start to create some pins that lead people over to the landing page, right?

12:00 - So those are other ways that you'll get traffic to it. But once you have the landing page right now, it's a matter of just getting exposure and the freeway would be put it on your website. Maybe use Pinterest, maybe use, you know, if you want, if you have a Facebook page, that's got a few thousand people on it. Put it there too. Why not put your quickest way? If you don't already have traffic on your website, the quickest way is to target the right people and show it to those people. And you can do it for very, very inexpensively. And one thing I want to say here though, is you need to understand that the ad is not going to work out of the gate. And I mean, if it does, you got lucky. Okay. And that happens sometimes. But, and honestly, on this recent one that we did, we kind of got lucky because it worked pretty well out of the gate.

12:50 - Normally what happens is, is you turn it on and you start to get some data back. And then you're like, eh, it's not really converting all that. Well on the, on the landing page. So maybe what I'll do is I'll tweak it, right? I'll tweak the landing page. Or maybe even before we do that, we're going to tweak the interest. We're going to say, you know what, maybe it's the wrong targeting, right? Maybe what maybe what we need to do now is we need to just fix the targeting. Maybe we'll try that first before we change anything. Because the problem is when people start to change too much, they don't know what is working and what isn't. Right. So there's all these different pieces. But the traffic piece comes down to getting traffic as quick as you can to test the landing page, okay. To test the lead magnet, is it resonating?

13:36 - Right? And then from there we decide what to do next. Now, one other thing that's incredibly valuable, incredibly valuable is when you start building your email list, now what we can do is we can take that email list after we get maybe four or 500 people. And we can re upload that into Facebook and create a custom audience that will also be a lookalike audience from that. So what Facebook will do is it'll take those 500 people and we'll say, Hey, Facebook, find more people like them. And then it'll go out and it will find people that match the criteria of those 500 people. So really all we need in the beginning is a start. We need to get four or 500 emails. So then we can start to do some lookalike stuff again, a little bit more advanced. We're not going to go there right now, but getting the traffic.

14:28 - Isn't the hard part when you're talking about paid ads, if you do it right. But the main thing we need right now, before we even do that is the landing page with a lead magnet. Okay. So that's how you get traffic. That to me is the way to drive targeted really targeted traffic to build your email list pretty fast now, inside of brand creators Academy, we did a full case study where we built a list of over 9,000 emails in 30 days. All right. And we did it using a, a giveaway as our lead magnet. Okay. And inside of the Academy, we actually documented from day one, when we decided to do this as a case study, we did a brainstorming session where we were going through the lead magnet. What would a good lead magnet be? Right? And then we had our Academy members actually on that call where they were helping us back and forth with ideas.

15:21 - Then we went from there, we built the lead magnet. We built the landing page. We, we turned on the Facebook ads. We started driving traffic. Then we started tweaking ads. And then we ran that for 20 or 30 days. And then in the meantime, we were emailing the list, letting them know a little bit more about how many days are left. And then also we got some content we were giving them. And so all of that stuff is documented from zero, like nothing to 9,000 plus emails. Okay. Another thing that you get inside of brand creators Academy, and if you're listening to this on the podcast, if you're interested, I would definitely make sure that you get on our wait list and the way that you would do that, as you would head over to a brand creators.com forward slash checklist. And if you do that, you're going to go to our checklist page, which will also allow you to be notified when we do open up brand creators Academy.

16:16 - But that's another thing that we offer, we thought about maybe offering that as a standalone because it's that good? There's like 16 video sessions in there of us documenting as we built it over 30 days. Um, and that might be common. I don't know, uh, keep an eye out for that. We may end up making that available as a standalone product because it's that good? All right. So again, I just want to say like this stuff, it's, it's following a formula and it's also testing and tweaking along the way. So, uh, so that's basically my recommendations as far as how to drive targeted traffic to build your email list. So what we're going to do next, we're going to open it up for some Q and a. I'm going to go ahead into the comments and we'll see if we've got any questions here. Alright.

17:04 - So, uh, let's see here. Uh, we got Selma. What pearls of wisdom about life would you like to share with us, uh, as you become another year wiser? Oh, cause my birthday. Yeah. Well, if you guys are listening to this on the podcast, my birthday was July 30th and uh, yes, I turned 48 years old. Um, little bit of wisdom. I'll tell you what, I've taken away, man. It's been a heck of a ride. It's been an amazing ride. But the big thing, the big thing that I think I've learned, and I continue to learn is that simplifying whether it's your life, whether it's your funnel, whether it's your business, simplifying things is necessary. And to always, always focus on your why, and that will in turn, bring you to where you want to be. Right. I mean, there's a lot of lessons I've learned, but the one thing that I have learned, um, that I think will continue throughout my life is not trying to compare myself to anyone else doing what I feel is right for myself and my family, but also the people I serve.

18:17 - And if you're listening to this, whether it's on the podcast or you're here on this jam session, it's, it's you it's like, how do I better serve you? Right. Not because it's the next shiny object or the next thing. Right. It's what do I believe in? And you know, what do I want to help people with? Um, so I think just simplifying right. And not comparing yourself to others. Okay. Cause everyone else is gonna be a little bit different. And also what you see over there doesn't necessarily mean that's actually really what it is. Right. If you look behind the scenes and I just last night watched a documentary where Jim Carey, when he made the movie a man on the moon and, uh, it was crazy. Like here's a guy that wrote a check for $10 million, put it in his father's casket because he said that he was gonna do that one day, but the guy was so unhappy and still to this day is probably unhappy.

19:14 - Right. But he thought that's what he wanted. Right. So I just think that simplifying and not comparing yourself to others and just owning what you want and being cool with that. Right. And, uh, yeah, I think that's a big one for me. Uh, okay. So let's go onto another question or deep. My question is about Uber suggests. So once I searched for a keyword in, um, SD is on the green. Okay. So basically like site domain authority, um, is it safe? Is it safe to write the post and have it be the title? Do I need to find more keywords and write it on the blog post? I think we might be over complicating this D um, my question would be how many blog posts do you currently have on your website? And from there, I would say don't worry too much about the metrics yet, right?

20:04 - The big thing for you is to get, to get some content created. Okay. And if you guys are listening on the podcast, uh, really what Dee is talking about really is our content strategy about questions. And we answer questions in blog, content, how tos and product reviews, um, and what she's doing is going through the exercise of finding the content that she wants to start to publish, um, which by the way, guys, brand creators, book.com, that's our playbook. That's what everyone goes through in the Academy that is available right now. So brand creators, book.com, if you wanted to go through that. But I would say, don't worry so much about that D but you know what D you are in the Academy. So if you want posted in the Academy and let us see it in there, and you're going to get more feedback, not just from me, but from others.

20:50 - But the big thing I would say right now is, is don't get bogged down in those metrics, those numbers right now so much, uh, the biggest thing is just start writing the content. But I would say, uh, look at the keyword that you're going after, and then start to look at other people that have posted on that. Is it the exact search? Um, but if you give me, uh, the example inside the Academy, I can dig a little bit deeper, uh, Selma. How much do you spend per day on Facebook ads? It depends. I'm going to pull a Chris shaper here. It definitely depends, but I would say when we're starting like this brand new little campaign we've been running for about three weeks now, uh, we started at five bucks a day for three different ads. So 15 box a day, um, since starting that we have scaled that to where we were spending over a hundred and I think $10 a day right now, what we've done is we've scaled back because now we're getting a whole bunch of leads, but now we got to figure out how to convert those leads.

21:49 - So the front ends working the back end needs to be tweaked, right? So we got the lead magnet work and it's converting like crazy, but now we need, and actually we know kind of what that, um, what the issue is, it's really education. So the people that are, that are opting in that are getting the, uh, the, the lead magnet. They're loving it need help using it. So, uh, we just need to do a little bit of a better job there and we're working on that. So that's part of this case study that we're doing as well, which we'll be sharing inside the Academy. Uh, okay. So let's see here. Okay. How long did it take you to come up with your lead magnet? Well, the lead magnet that we did inside the Academy for that little a giveaway took us less than an hour because we made sure that we were done in an hour.

22:31 - We're like, okay, we're giving ourselves an hour to come up with this thing. Um, inside of our email marketing accelerator training that we're creating actually right now, we're actually in week one right now in the first part is lead magnets and landing pages. Um, we basically came up with two lead magnets as examples that we actually built out and we're going to drive traffic to, I don't know if they're going to work. Um, but it took us, uh, probably, I don't know. It took us a couple hours because we had to decide out of our blog posts that we've already written, which one would make a good lead magnet. And that was it. And then we went ahead and we converted that into a nice looking PDF. We created a cover and we put it up on a landing page and now we're ready to drive traffic.

23:13 - Right. So it doesn't have to take that long, but you do have to think through it, like what makes sense for, and also we actually did this inside of 'em of the course is we show how to look at your competitors and see what they're doing now. Now you're not always going to find Facebook ads that they're running, but when you can, that's very helpful, right? Because we can see what they've been spending money on. If it, if they've been spending money on it for a few months, it's probably working, right. So that's another way to do it. Uh, how long you test it generally will want to test it for minimum of seven to 10 days. Um, and then if the traffic is there and we're getting traffic, then we can start to measure, uh, how it's converting. But usually too, we want at least a hundred people to go through.

23:58 - We don't just want, like, you know, five people, it doesn't give us a good enough result. And honestly, I'd like probably four to 500 people to go through it. Uh, so that's that let's see here. Would you consider building a list organically or is it much faster with Facebook way faster with Facebook, but cost you money? Right. Uh, but I do believe that having an email list will allow you to really speed up the process even for your content. So if you're creating a blog content, a great thing to do then is email your list about your blog content, right? You get eyeballs on that content immediately. And Google likes that. It's, it sends out these little, these little triggers, these little signals to Google that people are engaging with your content that can also help with ranking and stuff. But yeah, I would do both like put it up on your page two on your website.

24:47 - Why not? Um, but if you're just, if you're getting like a hundred visitors, uh, you know, a month, like how many emails can you expect to get, right. If you're going to use Facebook fan pages, like you're going to build up a Facebook fan page and then you're gonna post it there, your reach is going to be so low. Right. So it's going to take longer a lot longer. Um, I would even say just, just to get yourself kind of going, uh, quicker, I would say, just do it, even if you only did it for 30 days, you know, just build up that list to a thousand plus people. Right. And then that way there, you have a list to work from. Uh, okay. Let's see. Okay. D this is about Facebook ads. You say start at $5. Wouldn't that take you longer to find your customers?

25:28 - Yes and no. Um, in the beginning, we're starting with five, because what we're doing is we're also letting Facebook learn. Okay. They have this learned feature built in. So they're actually learning that your, your ad goes in a learning phase. Okay. And that could last a day or two, once it has enough data, then it kicks it over to where they've learned enough to where they're going to start to ramp it up. And then they also have a new thing built in that you can actually scale the ad automatically by, you know, 20% a day, if it meets this number, right. If you're getting leads for under 50 cents, it'll say, okay, then we're going to up the budget by 20%. So it might go from $5 to $7 and $7 to $10, and then $10 to $15. And it'll slowly scale up. That's how we went from $5 a day to $110 a day, all automatically, by the way.

26:17 - And the leads kept coming in at the same rate. Um, D you're in the Academy, Chris is going to be running through this actually this coming week. Um, so in this next, uh, weeks content for email marketing accelerator, Chris is actually going to be building a campaign from scratch for this new lead magnet, which we don't know if it's going to work or not. Um, and he's going to show exactly how to do this. Um, so you're, uh, you're in the Academy, you'll, you'll be getting that. Uh, would you consider building a list with YouTube if it was what you were comfortable doing instead of writing blogs? Yes, I would. Uh, you know, any time that you have a video, uh, like, so if I was doing a video on email marketing, I would talk about email marketing, my marketing. I'd be like, Hey guys, in today's video, I'm going to talk, uh, or I'm going to share with you five things that you can message your list and have them, uh, get value, but also potentially buy from you.

27:17 - Um, so that's what I'm going to cover in this video. In the meantime, if you want to, I'll drop it in the comments, the same thing that I'm covering here today in more detail is here in my playbook. If you want to go grab it, head on over to brand creators, book.com and you can grab a copy of that. Right? So I just, I did the video, I hooked it in the beginning. I mentioned a little call to action, and then I get right to the content, right? That's what I would do on YouTube. If I was YouTube is going to be slower. If you're doing organic, if you want to drive paid ads, there it'll go faster. Um, but I would definitely consider doing Facebook ads. Um, even if you wanted to build up a list and then send people to YouTube, cause here's the thing with YouTube, it's a whole nother animal, by the way, I've been wrestling with YouTube for years.

27:59 - Um, if you have a video that goes out and you have an email list and you push people to that and drive people to that, it's going to signal YouTube that a lot of people are viewing it in the very first 24 hours that helps you get exposure. So that's another reason why you might want to build that email list and then just drive them to YouTube. Karen, how can I get a tee shirt? Thanks for all the help on the landing page. I think we got it right. We are now testing. Yes. And Karen, um, this week is going to be great for you as well because Chris is going to be setting up the campaigns from scratch. That's coming. So make sure that you don't go too far yet with your ads. Give it until like Monday, Tuesday, Chris is going to have those, um, that training, uh, ready to go.

28:42 - Um, and the shirt, while the shirt, it will be available. But, um, I got to figure out who I'm going to have make them, because this one here took about two months to get to me. So, um, but I wanted to see it before I, I actually, um, made it available and I might even give these away on the take action crew a morning show just to have some fun, but, um, I need to make sure I can get them. Uh, but thank you, uh, deep, uh, there's so much to do. Should I do a first blog, Pinterest Facebook page, Instagram, YouTube, um, to build credibility and then do Facebook ads or is it just okay to start the ads D you're going to start, you can start the ads slow, but that lead magnet that you have can also start to establish credibility and authority because it's going to be you, I'm thinking it's you, is, is you writing the, you know, the piece of content that they're going to get, or maybe it's a video.

29:35 - The other thing I shared, uh, you know, even on the coffee talks was like, you can use a video as your lead magnet. Let's say that you're teaching someone how to play guitar. Here's three chords that you can learn in the next 15 minutes and start playing guitar fast. Right. That would be me coming on camera and showing you those three chords, that's it, there's your lead magnet. And then I might have it a PDF that I might make also. So you can totally do that with just the video. And then that will also connect you with the person on the other end. Right. Um, I would say you, the one thing that I think everyone should be doing is posting long form type content. I mean, long form, like 1500 to 2000 words or more on a blog that is the long term strategy, because that will start to pay you dividends later.

30:26 - Okay. Um, and as far as Facebook goes, a Facebook fan page is really there. So you can run ads. Um, I don't look at a Facebook fan page as a way for me to really reach a lot of people. Cause Facebook's eliminated that they like they don't give you all of your reach. Right? So, um, I think with what we're doing right now and what I talk about on, on this, you know, on this coffee talk show is really simplifying, right? It's like we need the home base and then traffic and then monetization, right? So traffic is going to be in a variety of different forms. But one way, if you have the home base is to start developing content. As you're developing the content, we can create a lead magnet and the lead magnet can, can come from the content by the way, right.

31:09 - If you want to think it through and go, I'm going to create a blog post. That's going to be 10 ways to do X. That's going to turn into a lead magnet. And so D I would encourage you if you haven't already make sure you're going through the email marketing accelerator inside of the Academy and you guys that are listening or whatever, I'm sorry, but I just wanted to kinda, uh, you know, let Dee know where to go because she is in the Academy. Um, she's a, she's a new member. Um, okay. So, uh, Oh, Charles says, take another sip of coffee. I'll do that, man. Thank you.

31:40 - This is why I love my crew. They keep me on my toes. Uh, okay. Uh, where did you do your research to come up with your exact lead magnet? Did you know your eventual offer? No. Even with the one that we're doing inside of the Academy, as far as, uh, the lead magnet, the lead magnet, we don't know the a hundred percent that, that, you know, we don't know what the offer will be yet. Right. We don't care at this point. We're just trying to build the email list and trying to see if this thing resonates. If it does, we can bolt on things on the backend. Um, but I would say, do not overcomplicate that you got to test things. The biggest thing is with any of this, and this goes for everyone. Okay. If you're thinking about doing this, and then a week later, you're thinking about doing this, and then a week later, you're thinking about doing this, you gotta do it right.

32:31 - And if you guys are watching this, you see what my shirt says, right? Action equals results. Right? If you're listening, you just heard it. Action, action equals results. And just to paint the picture for anyone that is listening and not watching, I have a giant action. Uh, you know, the action word is on my, on my shirt. Results is even bigger. And then underneath it, there's a green equal sign action equals results. Bottom line, right? If you don't put something into action, can't get a result. We can't test things. We can't, we can't make any other adjustments. Right. That's why I'm a huge fan on taking action. Right? You gotta take action if you want a result. Uh, okay. Uh, let's see. Okay. You mentioned testing three different Facebook ads. Can you give an example of what the variations in the ads are? Really? It comes down to conversion types.

33:22 - Okay. So what I mean by that is, as one ad is you're telling Facebook, I want to go after a conversion, that conversion could be, I want an email subscriber, right? The other one is I'm going to, I'm going to optimize for clicks the ad itself, same ad, same creative, same ad copy. Right? All we're doing is we're adjusting. Is it a con what's the conversion on the ad? Is it a lead? Is it a purchase? Right. We have some ads that are running and other brands that are directly like going to an offer right there. There's maybe one for the playbook, right. It's like add to offer. Right. And that, and the, and the goal of that is to convert to a buyer. So now we're just, we have different ads with different, uh, you know, different outcomes and you can set that up in Facebook.

34:17 - So we don't want to go crazy with a hundred different ads, testing all of these different things. A lot of times it's just taking the same ad and then running it to a different conversion. Um, but again, Chris Shaffer would be the better one to kind of talk about that with, uh, how are your posts different for your Facebook page and group? Uh, well, a lot of times, um, the, uh, Facebook fan page or, or groups, it's just taking the blog posts and just giving a little snippet about it and saying, read the full post here, and then we're just linking over to it. That's it? Uh, faith, uh, what's up faith. Uh, you need a Facebook fan page for your Homebase to run Facebook ads, correct? Yes, you do. If you have a Facebook group, you need a Facebook fan page anyway. Right. So Facebook fan page is really the thing that sets you up to be able to have a group and also to run ads.

35:08 - I would say the Facebook fan page, we'll all we'll will ultimately start to build its likes and people following it just by running ads to, we did that again, just from running ads through that one case study that we did with building the list from zero to 9,000 plus we built, uh, our followers up to about 2000, maybe 2100, something like that for our fan page. We didn't try, by the way we didn't say go like our page. We didn't do a light campaign. I'm not a fan of that. And it worked, uh, Hey, Scott, uh, I can make shirt for you and have them for you in two weeks. Message me if you're interested. Cool. Let's let's talk. All right, Debbie. Uh, we will definitely talk. Uh, okay. Um, Mark, uh, J Mark, uh, have you AB tested giveaways versus guide? If so, any results you can share, did guides convert better to customer?

36:04 - Uh, well, I'll tell you this, a giveaway will definitely give you a bigger list, but then we have to weed it out. Right? So we started that list with 9,000. About 30 days later, we probably cleaned it to where we are down to like 7,200. Right. And, but the thing is, is those email leads. They only cost about 18 cents, right? If you do it to a guide, it might cost you 80 to 90 cents. So it's really the same difference. We're just taking a, you know, a lot more people, but then we're shrinking it down after we start to sift through. Right. So both work. Um, but the, um, the guide itself will probably be a little bit more responsive. I'm guessing now we have, um, someone inside of our Academy, uh, Octavio. He was on the podcast too, by the way, you should listen to that episode.

36:55 - But, um, he actually did a giveaway, built his list up to, I'm going to guess here at least three to 4,000 people. And, um, and his list is not that responsive. And we think it was targeting. Right, right now he's building a list using the guide and he's got much greater response from that ad. Okay. As far as like people signing up, it's actually pretty inexpensive too. We're kind of, and it's in a competitive space. Um, so it's another thing that's kind of cool with the Academy is we're able to see other people's niches and how they react. There's not a one size fits all. I will tell you that you're going to have to test it. Um, but I think try both, you know, and then test it. Uh, okay. Uh, faith ask again, is there a downside to using a giveaway for your lead magnet?

37:42 - Because you may draw people that just want free stuff, even though it's targeted versus an info based, uh, magnet. Yeah. Like I just said, you probably will, but it's, it just depends. Um, I would do both in the very beginning doing a giveaway it's super simple. Right. And we can get leads generally for like 18 to 20 cents. Um, so yeah, I mean, we've had pretty good luck with it. Um, the, the brand that I talk a lot about, that's like the new brand, but it's like three years old now we're getting ready to sell it. We started that email list, which is now about 35,000. Um, we started it with a giveaway to launch that brand and it worked really well. We actually launched fidget physical products off of that giveaway and it worked really, really well. Um, so yeah, I think you just have to test it, uh, shirts.

38:33 - Yes. Debbie shirts. Uh, Karen, we are now working on making the downloads for the lead magnet. It needs to look better than it does. Okay. Yeah. And that's the next thing. Uh, but the cool thing is Karen is if people are, if people are opting in, okay, signing up to get your download, it's not so important that it's pretty on the backend. Right. It's a nice thing to have, and we want the user to have a great experience. But the first thing you did was the right thing to do. We want to get the landing page looking good. We want the lead magnet cover to look good. And we want the whole page to look good. Right. The second part, when they get it, if they get it it's after they opted in, right? Yes. We want them to have a good experience, but that's not as important as the first part, which you've already done, but yes, make that thing look pretty too.

39:24 - And I did go over some exercises inside of the email marketing accelerator program where you can actually create infographics. You can create, uh, you know, just nice look and checklists and stuff. And I think for your market, it would probably serve you well to do that. Oh, random question. Salomon. What did you do for your birthday? Really funny. Let me share this quick. Um, my wife and my son and my daughter are visiting my other daughter who just gave birth to my granddaughter. Okay. And so they're there, you know, hanging out there in Virginia, I'm here by myself. Right. And so yesterday on my birthday, most of the day, uh, I did some work. I was building out our email marketing accelerator program. I was doing some podcast episodes and some interviews and doing all that stuff. And that's what I did. I actually had a coaching call at two o'clock with actually Mike, Mike smiley.

40:18 - If he's not here right now, he usually watches the replay. Mike, it was a great session. Um, but then I went and played some disc golf all by myself. I played it twice, took a dip in the pool. Uh, actually I had a beer by the pool, uh, and I just relaxed. And then I watched the Yankee game and then the Yankee game went into a rain delay. And then I turned on the documentary with Jim Carey. Um, that was, um, from the movie man on the moon. I think that's what it was really interesting. And then I went back and finished up watching the game, stayed up later than I should have. Um, and then I had a piece of carrot cake, which I ate great the whole day. And then I said, I'm going to get myself a piece of carrot cake. And I did cause that's one of my favorite cakes and I had a candle in it.

40:58 - And then I turned the video on and uh, with my, with my family and they sang happy birthday. So that's what I did on my birthday. Pretty exciting. Right. I live an exciting life. Uh, okay. Another question here. How do you not get stuck in the thought and analysis mode and waste time instead of serving you just gotta do it. You just gotta do it. You, you have, you know how you gotta say to yourself, I'm giving myself till next Friday or Wednesday, it's gotta be done. If, if I was your employer and I said, I need that document done by next week. You'd get it done. Why not just do it for yourself? Right. So a lot of times we just give ourselves too much freedom. You know, you gotta, you gotta give yourself those deadlines, get it done. Uh, Oh, thanks Scott. It's J Mark.

41:46 - Actually, Jesse. What's up Jesse. Thank you. Uh, okay. This is a good question. Faith. Uh, how do you clean the list after a giveaway? Well, here's one little tip here, guys. Here's a little Ninja trick. Alright. This is why I like to have my own content or even if you don't other people's content, but in our case, uh, it's the, um, it's having content. We start immediately sending email broadcast messages to the list. Okay. So a lot of people think, okay, I'm going to build the list as I'm building lists. I'm not going to message them right away. I'm not going to bother them. I don't want to bother them. I don't want to bother him. No. I want to bother him. Not in a bad way, in a good way with good, useful information. I'm going to email them. Okay. I'm going to email maybe every other day.

42:34 - Maybe, maybe it's at least once a week. Right. So what we do is we email, okay. And as we email, we get unsubscribes, we email, we get unsubscribes and that's okay. Right. Then at the very end of that giveaway, I want to follow up continually, like I've been doing right at least once a week. Right. Sometimes twice a week, this is going to get people to self opt out. Okay. And then one really easy way is to just send an email, subject line could be something like, should I unsubscribe you? Right. Uh, and then from there, you're going to say in there, Hey, it's Scott. I just wanted to touch base. Uh, I want to, uh, send you, um, some free bass fishing, uh, information. And actually there's a blog post. I just did. Here's the link to it. But if you don't want to receive any of this free information to help you catch more bass, all you need to do is hit that little unsubscribe button at the bottom of this email.

43:28 - And you'll be taken off of this bass fishing tips, uh, you know, group or whatever, right? That's it like you literally ask them to unsubscribe. That's one way of doing it. The other way is to just send a question, an open ended question. It's kind of like, are you still interested in catching more bass question Mark, and then in it and go, Hey, it's Scott. I just wanted to touch base. Is there any content that I could create for you that would help you with what you're struggling in to catch more bass? Let me know, hit reply on this email. I'd love to know. Thanks Scott. That's it. That's the email. What this does is it gets people to want to communicate back and forth. It also calls out in the subject line. Exactly what I want to know. Right. And then they're gonna be like, I don't want anything to do with this.

44:11 - And then they're going to unsubscribe or they're going to say, yeah, I do. Or they're going to open the email and go, cool. They're not going to unsubscribe. So that's how you do it. The big thing is you gotta email the list. I can't tell you how many people say I built a, I built the giveaway. I let them know that, Oh, there's seven days left before it ends. There's three days left before it ends. And then all of a sudden they get all done with a giveaway. And they're like, I don't want to email them. I don't want to get them mad at me. Right. Well, if you're sending them valuable information, they shouldn't be mad at you. And if they are, they're going to get off your list by unsubscribing, or they might say, Hey, can you take me off your list? You say, sure.

44:48 - And then you hit on subscribe forum, literally. Right? You gotta email the list. Uh, fate. Uh, thanks, God. The simple, the simplification do you do you do on these calls is so valuable. It is so much appreciated. Well, that's what it's all about, guys. It is literally how to simplify and get out of your own way. That's what it's all about. So that is going to wrap up this Friday jam session. Again, if you want to join us on one of these Friday jam sessions, all you need to do is head on over to take action crew.com and we can answer all your questions over there. 10:00 AM Eastern time every Friday. All right. Well, I hope that you enjoyed that Friday jam session. And like I said, in the beginning, if you want to attend one of our live Friday jam sessions, all you need to do is head on over to take action crew.com. That is where we show up every Friday, 10:00 AM, Eastern time, and you can join us. You can ask a question and then, uh, I can answer it and we can go ahead and also publish it here on the podcast. So once again, I just want to say, thank you so much for listening. This is always one of the highlights of my week. And until next time, remember, I'm here for you. I believe in you and I am rooting for you, but you have to,

46:05 - You have to come on, say it with me, say it loud, say it. Proud take action.

46:10 - I have an awesome, amazing day. And I'll see you right back here on the next

46:15 - Episode. Now go rock your brand.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!