RYB 865: What Do I Send My Email List? Friday Jam Session

00:01 Yes. What time it is? Friday jams. Hey, Hey. Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Bowker a serial entrepreneur.

00:11 We're on a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up.

00:37 Hi, everyone. Welcome to this Friday jam session. Super excited. You're here. And if you haven't heard me say it before, I'm going to say it right now. This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some really awesome questions. Now you might be asking Scott, how do I get my question answered? Well, all you need to do is become part of our take action crew. How do you do that? Very easy head on over to take action, crew.com. It's totally free. And we do it every single Friday and it is a blast. So what you're about to listen to is one that we did last week. So this way here, even if you can't attend, you can always show up here to the rock, your brand podcast, and listen to our live jam session.

01:25 All right, guys. So sit back, relax and let's jam. All right, guys. Welcome back to another Friday jam session today. We are going to be talking all about this one question and then any other questions that we get in the meantime, but this question is a big one and I get it a lot. And I see a lot of people getting stuck and that is Scott. What do I write and send to my email list. I started building my email list, but I don't know what the right thing or you know what to write to them or to send to them. Or maybe I don't want to send anything yet until I have my product picked or whatever, right? We have all of these excuses, why we're not writing today. I'm going to give you five different things that you can send your email list.

02:06 It's going to make it so much easier for you. So this is our Friday jam session and what that means. If you're brand new to the podcast or to the coffee talks, this is where we answer all of your questions during this time together. That's why it's a Friday jam session. Get it. Rock your brand podcast jam session. Okay? If you want to be part of our jam sessions and you're not here live right now, then what you need to do is head over to take action. cru.com. Again, that's take action crew.com and then you can become part of our morning crew. It's where we show up Monday, Wednesday, and Friday. And today is one of the highlights for me for the week because it's our jam sessions where we get together. Hang out, I get to listen and hear your questions. And then from there, I get to answer them alive here on this jam session.

02:54 If you're listening to this on the podcast, obviously it's not live, but you can become part of our live morning crew. If you head over to take action, crew.com. So make sure you do that. If you haven't done so already. Alright, so here we go. I'm going to kick this thing off again. What do I write and send to my email list? It's kind of like writer's block. Like what do you do? So number one. Okay. Is the reason why they signed up to your email list is because of what? Okay, so what is the promise? So we talked about this in the last coffee talk. Okay. So you might want to go back and listen to that one, but we talked about this and that's your lead magnet. Okay. Your lead magnet is what is the thing that they signed up for right now?

03:37 We also talked about there's some mistakes that people are making and that is like sign up to my newsletter, right? There's nothing there. That's going to make me really want to sign up for a newsletter unless I just want to be on someone else's list. Right? What is the lead magnet? What is the specific thing, right? How to play heavy metal guitar faster, right? That would be a lead magnet. Then I would say, okay, I want to learn how to play. Well, they're saying learn how to play heavy, heavy metal guitar faster. I'm using this simple trick. I want to know what that trick is. So I'm going to enter my name and email address, right? And then I'm going to want to get the thing. So the first email is very simple. It's send your download or what you promised and actually your second email could be, Hey, I'm checking in.

04:23 I want to make sure that you receive the download. Do you have any questions, right? That would be that next email. So there's two emails, right? And if you want it to, you can even follow up with a third email and say, Hey, just checking in the one part in the download that talks about hand positioning. I want to make sure that you understand what that is. Make sure that you do that exercise. It's so helpful. And here's the link to the download again. So there's three emails, right? But so many people think, well, I already sent them one email about the download everyone. Got it. No, not everyone. Got it. Okay. So you need to make sure that you're following up to make sure that the people are actually getting the download. Right? So that's number one. Very, very easy to do no reason that you shouldn't be sending at least two emails and sometimes three emails just about the thing that they downloaded to make sure that they got it.

05:13 All right. Now the second thing, and this goes along with the download is the second thing to do is ask questions, whatever you're thinking to yourself. I don't know what to write my email list. And then a week goes by two weeks, go by three weeks, goes by. Okay. So number one, you can't let your list go that long because sooner or later they're going to forget about you. And then when you send them something, they're like, who is this person again? Unsubscribe. Right. So we don't want that. So you should make it a point to send at least one email per week, at least minimum one email per week. Okay. Minimum. Okay. So you want to ask questions. Okay. And you would ask an open ended question a lot of times, because then you can get that feedback. All right. It's also showing that you're listening.

05:54 You're like, Hey, I'm here. I'm trying to help you. Right. So the question could be something like, um, are you struggling with a guitar? Are you, or are you struggling with playing guitar question Mark? And then inside, it could be like, Hey, um, it's, uh, it's Scott, I'm just checking in. I want to know no, what's your biggest sticking point to playing your guitar. Right. Let me know. And I'll do my best to create some, you know, training or, you know, a download or something for you, resources to help you further. Let me know, reply to this email and I'll get back to you. Alright, here's what we're doing. There's two things that are happening. Number one, we're letting people know that we're trying to help them. Number two, we're getting a dialogue back and forth. So if that person emails me back, I'm going to type a message back to that person.

06:37 So what this also does is it allows your, uh, or their, their mail provider, which is Gmail, Yahoo, whatever, um, that they're using, right. It lets them know that you two are more or less friends. So it's going to also help you on your deliverability. All right. So it's a great way to get connected. It's an ideas. And now what happens is let's say that you want, let only get one person to reply. Just one person that replies. Right. And they go, I struggle with scales. So you're like, okay, guys, name is John, right? And then I'm going to create a piece of content. Maybe it's a blog post, or maybe it's just an email that says, Hey, I just received an email from John and John wants to know how to play scales, uh, easier. Um, you know, then, you know, your, your typical blue scale, whatever, right.

07:26 I'm making up stuff here on the fly. And if that was the case, then I would say, here is a video of me showing John how to do this. This might help you as well. So what this does is it automatically sets you up as an expert of some kind in your marketplace. So an authority authority in your site, right. Or in your, a website. And then it also shows that, Oh, wait a minute, this person's pretty cool. They're answering questions. Do that. Right. So that's another great thing is you can get some really good content ideas from asking your email list. All right. So anytime you get stuck yourself, ask them, but the email subject line would work really good. If you use something like this, I need your help or help. Or can I ask you a quick question? Right. Easy open-ended and then insights out of it.

08:14 You'd make it even more open ended where you'd say, Hey, reply back to me. I want to know what are you stuck with? What are you having a tough time with? I want to help you. Right. So that's a great way to do it. Alright. So number three. Okay. So we talked about number one, send your download or what you promise and do it multiple times. Number two, ask questions. What do you need help with? Right. And number three is send to your blog or website. Okay. So this is why part of our whole brand building strategy is creating content. A lot of people think is just to create the piece of content. So it gets ranked on Google. That's one piece. The other piece is every time I create a piece of content, I can also email my list and say, Hey, we just posted a piece of content on the blog, go check it out.

08:56 Right? So this also helps, you know exactly what you should be sending to your email list, right? And we get direct traffic going over there, which also can help us get ranked quicker because we're sending a signal to Google that people are actually visiting our site. Right? So that's why we really do talk heavily about content creation. Okay. It goes very, very well in this brand building process. And I've probably should mention right now, if you are interested in grabbing our playbook, if you want to see how this all fits together and really maps it out for you, go to brain creators, book.com. If you go to brand creators, book.com, that's our playbook. That's the same playbook we go by. It's the same one we teach inside of our Academy. Um, and you can grab a copy right now. It's going to cost you a little less than a cup of coffee, depending on where you buy your coffee.

09:41 And yes, I love my coffee as you guys all know. So brand creators, book.com. That is what we follow to a T. Okay. So number three, like I said, is send people to your blog or your website, let them know you just posted something or here's something we just did actually yesterday and another brand that I've been building now for about three years, we send three emails a week. By the way, we took an old post that did really well. And we just freshened it up a little bit and we brought it back to the surface and I emailed the list about it again. Okay. We got a 17% open rate on the first email in less than 24 hours. And we got over, get this over 1400 clicks on that. So 1400 people went from our email list over to that blog content, which technically was older content.

10:25 We just freshened it up. Okay. A lot of people say, well, I already posted that. Everyone's seen it. No, there's new people that are on your list that have never seen it. Right? So there's ways to get creative with your content, but you got to have the content there, right? So again, that send to your blog or website, all right, now, number four is if you are using YouTube, send people well to YouTube, send them to your YouTube channel, right? Because if you are creating content and it doesn't really Ida on your blog or website, cause you're not doing that yet, which I recommend everyone starts with your website. It's your home base as we call it. And that's what we use inside of the playbook. But your website would be your main hub. YouTube would just be something on the outside that would point people to your website as well.

11:10 Hold another conversation. But YouTube, let's say that you're only building a YouTube channel. All right, now, drive them over to your YouTube channel. Now, one little tip here for you. If you are doing this, always, always put your video in a playlist. Then what you want to do is inside the playlist. You're going to take that link and you're going to send people to that link, not just to the video itself. What that will do is it will allow people to consume that piece of content and then it will automatically play the next thing in the playlist. So this way here, people don't get distracted and click off to someone else's content like other people's, uh, you know, uh, related videos that are near it. Um, so that's one little tip for you guys. If you guys are doing YouTube, always put in a playlist and always linked the playlist.

11:54 Alright. And then that will allow you to get more people to, uh, consume the content within your channel. So that's number four, number five, send to your Facebook page or your group. All right. If you have a Facebook page and you just posted something there, send them to that. If you don't have a website yet post content on your Facebook page, send people there, whatever you're doing, you're always going to be creating some type of content that is either helping or giving feedback, or maybe it's just ideas. Maybe it is, um, 23 deck ideas for your backyard. And you're into the home DIY market. Maybe you're just going to post that on Facebook cause you don't want a website yet. I don't recommend that. I do think you should have a, you should definitely have. I have a, you know, a blog and a website.

12:41 Yeah. If you don't, you can always just drive into your Facebook page or your group. Now, if you have a group or a page, the reason why I would say, do a page and then a group is because on a page, we can have it shared. If you put it in a group, usually you cannot at least the time of airing that you can't share that outside of the group. Okay? So you want to keep the Facebook page, uh, always live and you're also gonna run ads through that and all of that stuff, but that will allow that to be shared. So if your, if your goal here is to try to get that post to go viral, then you would send your list over to that post inside of your Facebook fan page, and then it could be shared. So that's just another thing that you can do.

13:18 All right. Now, one thing I have here that I noted for myself to remind you is always, always, always make sure that you make the email about them and not about you. Now that doesn't mean that you can't share your story, but your story needs to be them envisioning themselves at a place where you are. Right. So if I'm talking about, okay, I'm here right now. Here's a perfect example. I'm here right now in Virginia. I'm hanging out with my daughter and my son-in-law and you know, my wife and my other daughter, right. We're hanging out it's family time. I'm basically going to just drop a little bit in the, in the beginning of the email to let people know where I am, what I'm doing, but then I'm immediately going to roll that into something that will turn into a lesson of some kind.

14:04 Now what I've done there is I've also shown people that, okay, Scott is a family guy. Scott is all about being able to have a remote business because that allows him to be with his family during these certain times. Right. And then you're thinking to yourself, man, I would love to be able to just pick up my laptop and go like Scott nudge. Right? So in a sense, you're envisioning yourself in that position. How do you get there? Well, what's Scott doing? He's building online brands. Okay. How do you do that? Right. Do you see how that happens? So I'm signaling that. I want to attract those people. Now, if you read my email and you're like, I want to have a Lamborghini and a yacht and I want you, you know, these, these girls surrounded me everywhere I go and all that, that's not my market.

14:45 Right. You'd be like, that's weird. It kind of turns me off. Right. So that would turn you away. That's good. So we attract and we repel in our emails. Right? So that's how you can take your story. We've been in a little bit, let people know who the brand is or your mission or what you're about. And then from there you always then turn it around to positioning it towards them. How is this going to help them? Right. So always, always do that. The last thing I want to mention here before we open this up for some quick questions is, um, just some things when you're writing your email, one of the most important things that you can do is really create subject lines that generate curiosity. Okay. So let me give you an example of this and also like questions work really good. So if I was into the play guitar faster market, it would be want to play guitar faster question Mark, try this while you're, if you're, if you signed up for my lead magnet, which was about playing guitar faster and you got that email, it speaks directly to you and it's also asking, do you want to play faster?

15:45 And then you're saying, yeah, right. So you answer that question. Yes. And then immediately after it says, try this and you're like, try what I want. I want to see what this thing is, what should I try? Right. So curiosity I'm targeting that specific person would that specific, you know, problem or thing that they want to achieve. And then I'm teasing a little bit by saying, try this, right? Because I can't say what it is in the subject line a hundred percent, because just not enough room. Right. The next thing, let me just kind of go into another subject line, a simple technique to play guitar faster. You'd be like, okay, I want to know what the simple technique is, right. Or how about this one? This is a good one, stumbled on this new guitar trick. And then I put it in brackets play faster.

16:24 So you want to know, what did I stumble on? What is this new guitar trick? Right. So it's curiosity based. A lot of times, curiosity based emails work the best. Now it doesn't mean all of them have to be like that. Right. Um, you can just ask a question, like I said, or you can just, you know, say something that is a, you know, general, but yet it has to still make them say, I want to know what that's about. You know, they don't just want to know that I'm, you know, sitting here in a kitchen, you know, at my, at my daughter's house, like they don't care about that. They care about what, what is this email going to do to help them, right? What is that email going to do? If, if I just, if I just wrote about how I play faster, you're like, okay, great.

17:03 Scott works for you, but how can I do that? See, I need to turn it around to how is this going to help you? Here's something that I've been doing for guitar scales for the last six months. And it's improved my speed by like 20%, check this thing out and then I'd show you and then hopefully you can do right. So that's what we're doing. So let me just recap here real quick. Number one, send an email about your download or what you promised multiple times. Number two, ask questions. What do you need help with? Right? That would be, Hey, what do you need help with? Or help need help? Like whatever. Right? Send them those open ended questions. Number three, send to your blog content or your website. Okay. Number four, send to YouTube. Let people know, try to send it to a playlist though, by the way.

17:43 And number five, send to your Facebook page or group, I would prefer a page. And if you have a post that's in your page, you can always embed that and share it into your group. Right. So, but always link them over to the page that way they're it's shareable. Alright. So with that, all being said, guys, let's see what we got here for some questions. I know that we're going to have some, so that's what we're going to do. All right. Uh, here we go. So, okay. I've seen some people saying yes, I'm building right now. Um, Karen says we send our emails out every Monday morning. At first it was very scary. Now it has become a habit and that's exactly right. The more you do it. And also here's one other thing to say, guys, make sure that you commit to a time schedule when is going to be your time that you're going to do it every single week and then commit to that same thing with content.

18:27 If you're curating content for your site, make sure that every week you say on every Friday, a new post has to go live and you commit to it every single week. Consistency is King. Okay. Paul says, yes, I am building awesome. Uh, Debbie says, no, not yet. You will be Debbie. Not, not, not far off. Should we post to all our social media contacts like Facebook, Twitter, Pinterest, et cetera. Um, yes. Like why not? Right. I had someone on our Academy yesterday on our call and they said, I know Scott, you're not a huge fan of Instagram, but I've been posting my blog content over there on Instagram sharing it. And I've been getting some good response from that. Should I keep doing it? And the answer is yes. Right? Like just because it's not part of my process doesn't mean it can't be yours.

19:12 Right. Um, it's just not the good, the best use of time for me. Right. It doesn't mean that I wouldn't use it in the future, but make sure that you look at your platforms. What makes the most sense, but I would not spend an hour posting everything. I would try to get a process in place that you could then share the main thing. But I wouldn't put the piece of content necessarily there. I would link to the piece of content, which resides on the website. Um, John, what's up, John. Good to see you, man. Other email platforms recommend waiting a week to recent emails to unopens. Um, have you tested different wait times before you resend a to best open rate? Well, here's the deal, John, I'm going to send more than once a week, right? If you're sending once a week and you want to wait a week, you can, I wouldn't wait that long.

19:55 Um, I would do at, I think at a, at a regular rhythm, I would say probably like Monday, if you send an email email Monday, then I might do one on Wednesday. I normally will send out Monday morning, let's call it nine o'clock and then Tuesday morning nine o'clock to the unopeneds. But here's the other thing I'm sending more than one email a week. If you do the once a week, that means you're only going to send one email a week. Right. Because you're going to wait. You're not going to send another broadcast in the middle there. Right. Because you're sending it to the entire list. Um, so I mean to each its own, uh, I wouldn't personally do that. Uh, I think it's just too long. I don't think you need to wait that long. Um, I think it would be 24 hours to 36 hours would be a what I would prefer. Uh, Jake? Yes. Okay, cool.

20:43 Uh, okay.

20:44 John does say yes, we have a few thousand on our list and email them weekly. Okay, cool. So if you are emailing them weekly, John, um, then what I would suggest is like emailing them on that first day. I would wait three days, four days max. Um, I wouldn't wait that long, uh, honestly. Um, but you know, I would encourage you to probably do maybe one on the front end one on the backend. If you've got enough content that you're creating, why not send one Monday and Friday, you know, why not? All right. Um, so that's what I would, I would think about doing their Jake sending daily in the new parent niche. Okay. Um, that's good. Um, and so you're sending daily. So the only thing with sending daily is then it doesn't allow you to do the send to unopens. Um, there's a huge opportunity that people are missing out on with not sending to the on opens.

21:30 So Jake, I might slow that down and go every other day. And then that way there, you can send to the unopens and you'll be amazed. You might get a 15% open on the first email. And then my sending the on opened, you'll get another six, 7%. Um, so you're missing a whole section of your list there because you're sending daily, uh, let's see here, Derek. Uh, yes, but how do you keep people from getting your emails to sell, uh, you instead, because I see that it's happening. Should I create an email for site, uh, that has my domain in an, in for all the site? How do I tag it? So I know that it's, this email is for, I'm not quite sure I understand the question Derek. Um, maybe you can simplify for me. Um, I'm trying to distill this as I'm reading it.

22:15 Um, how do you get people from getting your emails to sell to you instead? So I think what you're saying is how do you segment yourself in someone else's list? Uh, I'm not quite sure. I understand the question, Derek, um, Paul, yes. Building a list 80 or so subscribers so far. Congratulations, Paul, just from organic traffic. Great lead magnet is beginner ebook, instructional guide only sending weekly blog posts, alert, blurb emails at the moment, but have been working on some other followup sequences to add in. I like that. But what I think, what you're saying is, is you're doing something inside of your email platform that sends out, like when you do an email or when you do a blog post, it will kind of do a blurb on it. I would do that yourself. I would just write a quick little intro email, like maybe a paragraph even, and just a nice little catchy title and send that out once a week then.

23:06 Um, but, um, it's better than nothing, but I would prefer you to not send like their feature inside that does like alerts when you do a new, a new blog post. I just like to control the other way. Uh, Derek 40 days without processed foods is focusing on the gut. Now, what is the best email and subject line should I use for it? What would it be the best lead magnet for this 40 days without process foods? Okay. So again, I would go with something like five foods to avoid for better gut health, right? Or five must have foods in your diet for better gut health or read this, if you want better gut health, like that's I would go, I wouldn't overwhelm people thinking that it's 40 days. Right.

23:49 So I would just try to clean that up.

23:52 Good morning, Jennifer, better, late than never. Yes. It's always, always, uh, Paul says great information, very practical. You know what simplifying is, is my main thing here, guys, you gotta keep it simple. Uh, let's see. Selma. Do you automate emails or write individual emails? We have an onboarding sequence. So usually there's going to be at least four to five emails in that sequence. Then from there, it depends because we could then drop them into what we call a deadline sequence. So if we are doing some type of, of a offer on the backend, um, then we will have a deadline sequence that will go in place there. We're not going to get into that right now because it's getting a little bit more complicated for you or anyone else. That's just starting build a three to a five email sequence that will basically follow up with them until they reach the end and then dump them into a, um, a main list bucket where then they will become part of your broadcast messages.

24:47 That's what I would recommend. Uh, what do you think about having an app and you have, you can have notifications sent and get them a quick response when they email, you know, I wouldn't do that, make it where maybe once a day in the morning or in the evening at any the exact same time. That is your followup time. If you do that, Derek, I'm telling you right now, you're going to be looking at your phone every five minutes. You're going to be distracted. I know you have a family. It's not going to be, it's not going to be good for you or them. So just dedicate a time every day and take 20 minutes, 30 minutes. And then that's your email back to people. People are okay with that. They don't need that. Now, if you're selling a product and they have a problem with it, you might want to have a customer support email in there. That's different.

25:28 Okay. Uh,

25:31 How do you create playlist in YouTube? It's pretty simple. If you're inside of your YouTube channel, you're just going to go into the creator studio and you're going to see playlist, you're going to click on that and it'll say create a new playlist and that's it. It's pretty simple.

25:45 Um, okay, cool. Uh, [inaudible] I think it is, um, I don't know

25:51 If I pronounce your name wrong. I apologize if I didn't. Hey, Scott, I've been blogging for about four months and currently averaging 4,000 page views per month. Awesome. I need help niching my blog. Uh, well, okay. So what I would encourage you to do is number one, if you have not went through the, um, the validation checklist that we have, which is really about niching down, I would definitely recommend going through that. So that's a brand creators.com forward slash checklist. I would go there, um, brand creators. Uh, the playbook would also be a very good use of your time. Um, and you can get that by going over to brand creators, book.com. Um, it's kinda hard for me to kind of know what to even tell you without knowing your niche and where you are and, and kind of like how high up in the niche you are and how much deeper we can go. Um, so again, that would be, um,

26:44 That would be the way that I would do it. And okay.

26:46 Follow up here was, I know that brand creators Academy is currently closed. Do you offer coaching calls or maybe a live blog review? Um, I do not currently do anything outside of the Academy. Um, I do have, uh, you know, in person like retreats, but we're not doing those right now just because of the whole, uh, you know,

27:04 Thing. Um, but, uh,

27:07 Yeah, I don't have anything right now, but you know what, send me an emailScott@brandcreators.com and I can definitely let you know if there's anything that opens up.

27:17 Um, and, uh,

27:19 We can, maybe even we can just do a live blog review and share it either on the podcast or even on one of these coffee talks. Um, so, okay. Uh, Derek, I bought the brand creators book and I'm going to print it out. Perfect. Derek, when you print it out, take a screenshot with it, send it to me. I want to see it. All right. Make sure you do that. Uh, let's see. Uh, okay. Nicholas, I'm not to the point of building an email list yet, but I'm excited for the process and can't wait to get an email list built. So Nicholas, let me ask you this. Why don't you think you're at the point yet? Because a lot of people don't think they're at the point and they might be, so I'm just curious. What is, uh, what is your sticking point? What, uh, why are you thinking you aren't ready? Um, Salomon, do you set up automated emails for launches? No,

28:03 Don't I don't do that. Um, the only thing that would be the auto on that would be,

28:07 If you sign up for a lead magnet that leads into the launch, then that would be an auto message that would say, here's your download. Here's what to do next. Right. But I do not. I like to have a pulse on what's happening. Right. I like to know and see what the conversation is. I like to write and then craft the new email. That's going to maybe address some, um, some concerns. Right.

28:29 Um, so yeah. Uh,

28:31 Let's see, okay. People are getting my email and selling to me, Derek. I know we've talked about this before, man. You got to stop signing up to just, uh, some, uh, some other courses or whatever you're into. I don't know, man. I don't know what to tell you on that. Other than maybe just scrap your email and get a new email and be very careful with who you give your email to. Cause I, I don't know anybody that's selling emails. I've never, I know it happens, but I'm not, I've never been a part of that. So I don't know. I mean, if I ever get emails from people that are just, it seems like that's happening, I'll just Mark it as spam or I'll just get it unsubscribed a nice one on appreciate. And I appreciate the feedback there, Scott. No problem, Paul, uh, and Octavio who's one of our Academy members is resending to unopened opens is genius. I get 25 to 50% more opens by sending to unopens one to two days later. Do it. Thanks Zach. Tavo for that Salma, do you use a template for your weekly emails or type a new one every week? I type a new one every week, but I do follow this similar framework. Right? Um, how people are going crazy with COVID-19 promotions. They are. Um, but you might want to get out of that loop. Get out of that loop, Derek. Uh, yeah. Send me a screenshot of you.

29:37 The book. That'd be awesome.

29:39 Yeah. Altine uh, J yeah, just send me an email. Send me an email. scott@brandcreators.com. Let me know a little bit more about your niche and stuff. And, uh, maybe we could do a deep drill down here on the, on the coffee. Talk. How often do you write your emails? How long does it take for a brand creators? I'm doing three week, usually Monday, Wednesday, Friday. Um, but sometimes, you know, once a week, sometimes twice, but usually three times a week. My other brands it's anywhere from one week to three week. Um, but nothing less than one week. Uh, let's see here, uh, fate, Hey Scott, my DIY niche, uh, uses more video than how to articles, but I don't want to be slowed down by having to create my own videos. Is it okay to start by pointing to other experts? Videos? Yes, it is.

30:23 But what I would recommend doing that is maybe embed that into a blog post where you give a more detailed, uh, how to, and in that way there, you're not on camera, but you can actually do a detailed, deep dive yourself. Um, I'm breaking that process down. Um, so that's what I would do. And yes, this part is you have this down here too, as part of the lead magnets and email followups. You totally can do that. So that's another thing I didn't even mention if that YouTube video is not yours, you can still send people there and you might be like, well, Scott, why would I send people away from where, you know, I can direct them to my website. Well, if you don't have anything to send them, give them something of Goodwill, something that they're like, Oh, well, that person just sent me something valuable.

31:02 Thank you for that. It's like, if I had a friend and I said, Hey, there's this cool video. I just, I just seen where this guy was catching, uh, uh, more bass using, uh, I don't know, a certain kind of a bait or whatever I would share it. Right. It doesn't mean it's mine. And then my friends gonna be like, cool, man, thanks for doing that. That was awesome. Right. So that's what we're talking about. So you don't have to worry about it being just yours, send them something, send them something, anything. Right. And, um, that will help you, uh, how long does it right? Uh, or to write the emails? It depends. Um, sometimes it'll take me 15 minutes sometimes it'll take me an hour. Um, it just, it does depend on that, but if I'm in a hurry because I gotta get out, you know, like today I wrote my email yesterday, uh, last night.

31:43 So what was ready for this morning? Um, cause I knew I was going to be kind of jammed up this morning with time and stuff. Um, so I got to prepare for that stuff. Um, but then I, you know, I sent it out this morning. Um, so that's what we would do on that. So, alright guys, so that is going to pretty much wrap up this Friday jam session. I want to thank you guys who attended here live. If you guys want to attend a future jam session, well, you need to be here on our coffee talks and they happen Monday, Wednesday, and Friday, but Friday is dedicated to our Friday jam session and that's where I do open Q and a, just like we did here today. So make sure that you head over to take action crew.com again, that's take action crew.com. You'll be able to go over there and you'll be part of our take action crew.

32:31 And then the other thing is, is if you want to go through our playbook right now, all you need to do is go to brand creators, book.com and you can download it. I would recommend printing it out. It's 107 pages and it's detailed out from market validation all the way to building your website out. What is the bare minimum that you need to do to get it up and running? How to build really the infrastructure and then start creating content, then start building the email list, right? And then we talk about monetization. So it's all in there in sequential order. Step-by-step so again, brand creators, book.com, check it out. And once again, guys, thank you so much for hanging out with me here on this coffee talk. And if you want to join us in the future, head on over to take action crew.com. All right.

33:17 Well, I hope that you enjoyed that Friday jam session. And like I said, in the beginning, if you want to attend one of our live Friday jam sessions, all you need to do is head on over to take action crew.com. That is where we show up every Friday, 10:00 AM, Eastern time, and you can join us. You can ask a question and then, uh, I can answer it and we can go ahead and also publish it here on the podcast. So once again, I just want to say thank you so much for listening. This is always one of the highlights of my week. And until next time, remember, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to

33:55 Come on, say it with me, say it loud, say it. Proud. Take action.

34:00 Have an awesome amazing day. And I'll see you right back here on the next episode. Now go rock yours

34:07 Brand.