RYB 841: How To Build An Email List Using Pinterest Traffic? (Friday Jam Session)

By Scott Voelker •  Updated: 06/12/20 •  6 min read

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions.

If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business. 

Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session! 

Can You Drive Pinterest Traffic to Build Your Email List

Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website. 

Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen! 

When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content. 

The Power of a Good Lead Magnet

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website.

Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem? 

The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.  

When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront. 

Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word “yes” to make sure they know what they are agreeing to. 

Avoid Generic Opt-In Forms 

Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.

They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content. 

An opt-in form is a great way to show visitors what they are getting. Make it well worth their time and give them something they can actually use. 

Avoid making people have to go through extra steps to give you their information. Keep in mind, the more barriers you create, the less likely they will stick around long enough to sign up.

Like I mentioned earlier, always make sure the opt-in is tailored for your specific audience. The problem you're helping to solve on Pinterest should be similar to the content you're offering on your website. 

Note: Never ask for a person's last name. For an opt-in form, you just need a person's email address and first name.  

Think Outside the Box 

I recommend avoiding using the words subscribe to your opt-in forms. Instead, just say something like “get your free guide” and include a similar phrase such as “yes I want my free guide” at the bottom of the form. 

Make sure it's easy to read, simple, and the fonts and colors aren't overwhelming and detract from the content you're offering to visitors.

If you're driving traffic to your site, you should always have either an opt-in form on your sidebar or header (using Hello Bar plugin), a pop-up, or embed the opt-in within the content. 

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer. 

A Final Note From Scott 

I hope you found this Friday, Jam session to be helpful!  

You can definitely build an email list on Pinterest, but it shouldn't be your main focus. Instead, I recommend always driving visitors to your blog instead of directly to an opt-in form so they can have access to all the other resources that you have to offer. 

As a reminder, if you ever want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us. We'd love to have you.

Thank you for listening. I enjoyed having you here! 

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Takeaways From This Episode

  1. Can You Drive Pinterest Traffic to Build Your Email List (1:35) 
  2. The Power of a Good Lead Magnet (4:45) 
  3. Avoid Generic Opt-In Forms (13:45)
  4. Think Outside the Box (17:10)


00:00 How do you, or can you, is the question? Can you drive Pinterest traffic to build your email list? Yes. What time it is? Friday jams. Hey, Hey. Hey, what's up everyone. Welcome to the Rocky brand podcast. I'm your host, Scott. Bowker a serial entrepreneur on a mission to help you.

00:23 This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up.

00:46 Welcome to this Friday jam session. Super excited. You're here. And if you haven't heard me say it before, I'm going to say it right now. This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some really awesome questions. Now you might be asking Scott, how do I get my question answered? Well, all you need to do is become part of our take action crew. How do you do that? Very easy head on over to take action crew.com. It's totally free. And we do it every single Friday and it is a blast. So what you're about to listen to is one that we did last week. So this way here, even if you can't attend, you can always show up here to the rock, your brand podcast, and listen to our live jam session.

01:33 All right, guys. So sit back, relax and let's jam. All right, guys, we are going to be jamming here today on the topic of Pinterest traffic, but more specifically, we are going to be talking about how do you, or can you, is the question? Can you drive Pinterest traffic to build your email list? And the answer is yes, but you do need to make sure that you're targeting the right people. And how do you do that? Well, you need to make sure that you have the right content, whether that's on your website or whether that's on Pinterest or whether that's, you know, maybe on a YouTube, whatever today, though, we're going to be talking about Pinterest. I'm going to be sharing some examples with you. Now, if you're listening to this as a recording on the podcast, this is a jam session. This is what we do at our take action, uh, morning crew.

02:27 Uh, and it's what we, what we do on every Friday is we do a jam session. So it's where I'm going to answer this question and kind of go through what it looks like. But then also I'm going to open it up for some live Q and a, and you're going to be listening to this. If you want to hang out with us, you need to head over to take action crew.com and you can hang over. You can hang out over there with all of the cool people. That's where we hang out. And I think if everyone here, that's here live right now. They're all like, yeah, that's me, right? Yeah. We're hanging out over here. Uh, I'm just, I'm kind of being funny, but we are hanging out over here. So if you're interested in hanging out with us, if you want to be part of our Friday jam session, we do it at 10:00 AM.

03:04 Eastern time, head on over to take action crew.com and jam with us. All right. So here's what we're going to do. If you're listening, I'm going to be trying to describe this as best as possible. If you do go to the show notes to this episode, you will find the video embedded there and you can watch, but I'm going to be actually diving into Pinterest and I'm going to be showing some examples and I will explain exactly the right way of doing it and what you can be doing to build your email list. All right. So the very first thing that we need to understand is that when we are putting a piece of content out there on Pinterest, or like I said on your website, we want that thing to be specific to that person that is searching for that that's first and foremost, yesterday, we did a, uh, another example of like what it looks like to create, you know, pins or create images in your business that drive people to your website.

04:00 Well, this one lady, she, she, uh, created, uh, an image on Pinterest and it was about like mindset stuff, or maybe it was about self-help or self development, something like that. And it drove, drove you over to her website, which was about bookkeeping. So do you see the disconnect there? There's not really any congruency there. Like there's not any, when I go there, I mean, I might have 1% of people that find me in that, you know, in that channel or in that platform, Pinterest is the one we're talking about. If I get, go over there, I'm like, okay, cool. There's a little bit on this, but this person is a bookkeeper. Like, it doesn't really, it doesn't really mean that this person, like they might be sharing something, but it's not a hundred percent who I want to learn from, or I want this information from, it just seemed really, really off.

04:45 So if you are thinking about creating also lead magnets, now this would also be what we call a lead magnet. Okay. It's just a different form of a lead magnet. Okay. So if on your, on your own, and I'm using Pinterest as an example, but if you're, if you're doing this, you want to make sure that that thing is very, very specific to your market. Okay. And I'm going to give you an example here. So this here, and this is exactly how you would do it. Uh, what I'm looking at right now is I typed in camper hacks. So those of you that have been on the coffee talks, you know, that I did some deep diving inside of Pinterest. And I also was, I think I was just scrolling through my Instagram feed. And, uh, there was a, uh, a conversion van that was done over and it got my attention because my wife and I were talking about that.

05:34 We're like, man, it would be really cool to get an RV and just travel for like three weeks and just go kind of go across country. And we kind of forgot about it and we're like, you know, whatever. But then I must've looked at stuff and then I started getting suggestions for it, which is another important takeaway here. So now I seen this in my feed. So then I'm like, I'm going to go on Pinterest and see what kind of markets there. So that's why I'm using this as example. So I went in right now and I'm in Pinterest and I typed in camper hacks. Now here, there's a bunch of different ones that came up. The one I'm going to be zoning in on here is this one right here where it's ingenious tips for how to organize your RV. Okay. A trekking.co. Okay.

06:14 And the reason why that one caught my eye, it's a really nice picture. It shows the inside of an RV or a small RV. And I'm really looking at maybe a camper or I'm sorry, creating a camper out of a van, uh, is really what I'm thinking of. That would be exciting and fun personally, uh, which is a whole nother conversation. I'm kind of like obsessed with it right now. Um, but in genius tips for how to organize your RV. Great picture. Great. I can read it. It got my attention, right? So I click on that. Okay. And then it opens up into its own window. So remember when we're using Pinterest, we're creating assets that can be pinned on other people's boards. They reside there, they reside on our own account. And then it's almost like it has its own webpage on that webpage.

07:01 It has the title and genius tips for how to organize your RV and has a little bit of a description. It has some, um, and I'll actually read it. Let me go ahead and read this. Uh, it says trying to organize such a small space in the camper can be challenging, but it can be done with a few tips, hacks and smart products. We squeezed five people in our travel trailer full time for 17 months. And part of what saved our sanity was space saving RV storage, and hacks. Check out our list of over 60 products that helped me or help make RV living doable. And then it's hashtags how to organize travel trailer, RV, organization, ideas, space saving RV storage. Okay. That was the description that they put in there. Okay. Now, uh, the next thing is I can click on their website, which also is linked over to this specific post.

07:51 Now a lot of people would say, well, don't, I just want to drive them over to a landing page and then, or a squeeze page. However you want to call it, I call it a landing page and then capture their email address. There that's one way you could do it, but why not drive them over to an article? And then on that article, they would have an opportunity either through a popup or through a sidebar, or just maybe being on the top part of your website, where they could then, uh, subscribe to get it right. So this way you're, you're not like holding anything back now. You could do it that way. You can test it, right. It's not going to hurt anything. Um, but I like this way here. Now, watch what I'm going to do next. Now, if you're listening, you can't see, but I'm going to explain what's going to happen here.

08:34 So I click on that image. Okay. And it brings me over here to the blog post that was written and it basically gives the 60 plus RV organization solutions, all that stuff on this post. But the minute I'm on this post, I get this pop up. And what it does is it grays out the background and then it just brings up this popup. And it's a, it's actually a nice looking popup. And I'll just, I'll try to describe it for those of you that can't see this. It says 21 tips in bold letters. And it says, living in an RV without going broke, and it shows a picture of a family and it says for the love of RV, that's the name of their business, right? Or that's, they're saying, um, and then it says worried about the cost of RV living, get your free copy of tracking's top 21 tips for living in an RV without going broke.

09:21 Enter your name here and do your email here. Yes. Send me those tips. So there's a lot of things right here that I want you to take away. Number one is it's very clean. Okay. And if I'm coming, I think one of the biggest mistakes people make with a lead magnet of any kind is they just think that saying like subscribed to my newsletter is going to get people to opt in. No, I found this pin, but by doing a search from that search, I th there's a whole bunch of pins. Okay. A whole bunch of images. This one caught my attention. I clicked on it. I went to that page. I then clicked on that and it brought me to the website. Now I'm faced with this. Right. And I had this opportunity. And so now I look at it and I'm like, yeah, I want to know those 21 tips.

10:05 Yeah. I'm kind of worried about the cost of RV living. Right. So it's addressing the concerns and then it's going to answer them with 21 tips. Right. And then the other thing is, I want you to pull away here is a lot of people will just say like, I'm the button. That's that once, uh, you want to get the information, it'll just say like a subscribe or join the newsletter or something like that. I love this right here. Because it, when I look at this button, it says, yes, send me those tips. So what it's saying is it's confirming that I want to receive these, but it's also in my own head, I'm saying, yes. Right. I'm saying yes. So psychologically I'm saying yes, that I want these, but I'm also confirming to myself that yes. Send me those tips. Right. So that's just a little copywriting, little tip there for you guys.

10:56 And that's really important to do that. Like yes, send me the tips. Right. Or send me those tips. So again, really, really good copy here. Really clean lead magnet. So again, this all came from Pinterest now was this created just for a Pinterest lead magnet to bring people over, not necessarily cause I can go here now and I can just go ahead and click off of this. And then now I'm going to be in the blog post. Right. Which is a great blog post by the way. And you see the ad that just came up there. It was a Bulletproof ad. Oh man, that one there. I don't know that one didn't come up for me.

11:32 Um, so, um, we got glad, uh, so really good blog post by the way. Uh, really, really good blog posts really well detailed again, if you can't, um, if you can't see this, it's just a very good, it's a basic website, but it's laid out very well, but I'm not gonna spend too much time here. Okay. So now, okay. What I also want to show you and I'm going to explain to you is I did this because I'm always curious is I went to Uber suggest and I put in tracking.co and you can see the growth since may of last year. I believe that's last year. Uh, yeah, last year, right? They only had 1,607 visitors. Now, according to Uber suggests this is low. By the way, I know this for a fact, because in our brands we check this and it's way low. So that's still low.

12:24 That's just organic, like keyword search type traffic. They're probably getting a lot more. Um, but if you look at now, we're up to almost 16,000 visitors. Okay. Again started, you know, not a lot of traffic and we've seen this too. We actually, right now, the time of recording this, we're going to probably hit 30,000 pages this month on a site. We started less than nine months ago. Um, so really awesome stuff. Um, but anyway, I just wanted to show you guys, that's kind of like what I do going through this process has nothing to do with lead magnets or building your email list. But it does just allow me to kind of dig into someone that's already kind of established themselves in this, in this market. And I always want to pay attention to that. So again, that's how that process works. All right. Now here's another one, another example.

13:12 Okay. Now this one here, uh, was, uh, I typed in something about, uh, relieving stress. Okay. And I found this pin and it basically says five simple steps to relieve stress daily. Right. And now if I click on that, it brings me here, which also has an opt in. Now this one here, I don't like this one. And I'm going to explain why now, if you can't see this, I'm going to explain what it looks like. It looks like a very generic, uh, opt in form, like a form that looks like something that you would see on a doctor's site or you're, you're setting up an appointment for something. Right. And it says at the very top, join the believe in balance mailing list. No one wants to be on a mailing list. No one wants to be on a mailing list. They want to get the thing, right?

14:00 So there's nothing here to make me say, Oh gosh, I want to get that the one before 21 tips, right? This one here. I don't know what I'm getting. I joined the believe in balanced mailing list. Okay. Why, why do I want to, why do I want that? Right? There's no reason for me to join that right now. I'm like, maybe you might teach me something or I might get something now an optin that would have been better. If I go back here, it was like download the five simple steps to relieve stress daily checklist. That would have been better. Right. So again, good example. I shared with you bad example. Now it's better than nothing. I'll give them that, but here. Number one, email address, firstly, first name, last name. No one wants to give their last name. It's always first name, email address, or even just email address.

14:47 I like first name and email address. That's it. And then here, you're giving permission and it's like, all of these things are barriers and there's no draw for me to jump through these hoops. None. Right? So whenever it doesn't matter if you're using Pinterest or if you're using, uh, just your website or if you're using YouTube, whenever you're driving someone over to your website, make sure that your opt in that your lead magnet is very, very tailored towards that person. So it makes sense for them to do that. Right. And so on Pinterest, it's not really any different than anything else. As far as if you have something that calls out a problem, the email, the lead magnet should be the solution to the problem or the 21 tips to help you, you know, travel and not, uh, you know, go broke. Right. So that's what that would be.

15:34 Um, another example here. And the other thing I wanted to point out was, uh, some of you have also asked like, Scott, well, how do you promote products on Pinterest? Well, you can just create a pin. That's like, uh, let's say five must have accessories. Mmm. For, uh, going bass fishing. Right. And then that there could lead to your, to your site that has a shopping cart right there. Right. So you can do that now. Uh, if you're looking at this, maybe if you are listening to this, you can't see it, but there's an ad. That's also running. So I'm not talking about paid traffic here or anything like that, but this is a paid traffic example for you. So buy one, get four free face shields. Right. And it's got a guy holding up a bass with a shield down with sunglasses and a hat.

16:23 Right. It's a nice looking at. So again, that got my attention, it kind of blends in. I don't know that that's really promoted, but I know it because I can see that it says promoted by, but a lot of people would just look at that as a pin. It looks like a pin. It's another opportunity. We're not going down that road though right now. So this one here, seven tips for beginners bass fishing basics. I click on that and it takes me to the website. Okay. Now, if I land on the website, [inaudible], it's a little cluttered. Uh, you got an ad at the top. You got, it's called man in his rod content. You can trust, uh, it's got an ad on the side. So it's, it's a decent looking site. It's clean. But thing that I do like is once I start to scroll just a little bit, there's a little slider that pops up on the right hand side and it says, subscribe and get your free trout fishing guide.

17:10 Now I like that. I don't necessarily like the word subscribe. Okay. I would just say, get your free trout fishing guide here. And then down below that you would just say, you know, something like, yes, I want the trout fishing guide, right. Instead it says pages of tips for summer and winter. And then it says, enter your email. And then it says in a red button, which you can barely read, it says, subscribe, click here to get more great fishing content. Right. But I thought I was supposed to get the fishing trout guide. So see how it's a little bit misaligned. So we want to be careful on that. Okay. I also don't like the red button necessarily. And if it is red, I would rather have that, that, uh, fi uh, in white, not black, very hard to read. Um, but again, it's better than nothing, and this is better than the second example, by the way.

18:00 So again, going back to Pinterest, because that's what the question was, right? How do I build my email list using Pinterest? Number one, if you are driving traffic to your website, you should always have either an opt in form on your sidebar, on your header using hello bar, or maybe it's a popup. Once you've been on the site for five seconds or it's embedded inside of the content you don't necessarily have to. And I don't really advise it only being an opt in form. You'd rather drive them over to your blog where they also can navigate and get more resources and then have other ways for them to opt in. That's how I would do it. Kind of like these examples here that I've shared with you here today. All right. So that's basically it in a nutshell though, guys, that's exactly it. I guess just gave you three examples.

18:51 One of them is an amazing example. That's the RV tips list, right? 21 tips, the other one for removing stress and anxiety. That was a bad example. The, the front end was good, but driving to the website was bad. I mean, the website driving there was fine. It just, the optin, uh, the promise of what they were getting was not clear. It was not good. So that was a, uh, a good example for you to see what not to do. And then this one here is kind of like in between. Um, I think it could be a lot better. I think it's, it's hard to read. Uh, and I also don't like the word subscribe in there and I also don't like the red button. Um, so that's what I would change there. But just to give you some clarity on what it looks like to build an email list using Pinterest, can you do it?

19:41 Yes. I wouldn't focus on it being just the main thing that I'm doing as far as like creating these, these Pinterest pins to drive people to my website, or I'm sorry to a landing page. I would rather drive traffic to my website. And then yes, I could do the optin there, um, as a secondary thing. So that's what I would recommend. And that's what I would advise there. All right. Well, I hope that you enjoyed that Friday jam session. And like I said, in the beginning, if you want to attend one of our live Friday jam sessions, all you need to do is head on over to take action crew.com. That is where we show up every Friday, 10:00 AM, Eastern time, and you can join us. You can ask a question and then, uh, I can answer it and we can go ahead and also publish it here on the podcast. So once again, I just want to say, thank you so much for listening. This is always one of the highlights of my week. And until next time, remember, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come on, say it with me, say it loud, say it. Proud. Take action. Have an awesome, amazing day. And I'll see you right back here on the next episode. Now go rock your brand.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!