Is Redbubble Legit?

By Chris Shaffer •  Updated: 08/27/23 •  12 min read

Today, we're diving deep into the world of Redbubble—a platform that's been buzzing in the creative community. 

Is it legit? 

Can artists truly profit? 

And what about the buyers? Are they getting their money's worth? 

The simple answer is…yes Redbubble is both a legit place for artists to sell their designs AND for customers to get a great deal on unique items that they won’t find elsewhere.

With that being said, there’s a lot more to think about when it comes to “how legit” Redbubble is, so we've scoured the web, analyzed top reviews, and done the heavy lifting to provide a comprehensive guide on everything Redbubble. 

So, whether you're an artist looking to monetize your designs or a shopper hunting for genuine reviews, we've got you covered. 

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History and Background of Redbubble

Redbubble first emerged in 2006 with a simple yet powerful vision: to bridge the gap between artists hungry for a platform and consumers craving unique designs.

Redbubble wasn't just another e-commerce site; it was a haven for artists. 

The platform's inception was driven by the desire to give artists a space to monetize their creativity and provide consumers with one-of-a-kind products. 

The platform's unique proposition quickly caught the attention of artists and buyers alike. 

As the community grew, so did Redbubble's offerings, expanding from simple prints to a diverse range of customizable products.

Its community didn't just recognize Redbubble's success. 

The business world took notice too, leading to its listing on the Australian Stock Exchange—a testament to its robust business model and sustained growth. 

Now, Redbubble isn't just an Australian gem; it's a global platform. With artists and buyers from all corners of the world, it stands as a testament to the power of community-driven commerce.

How Redbubble Works

At its core, Redbubble is more than just a marketplace—it's a canvas for artists and a treasure trove for consumers. But how does it all come together?

When artists join Redbubble, they're not just signing up for a platform; they're joining a community. Here, they can upload their artwork, set their prices, and decide which products they want their designs to feature on. The possibilities are vast, from t-shirts and hoodies to phone cases and wall art.

For consumers, Redbubble offers a shopping experience like no other.

Instead of scrolling through mass-produced items, they're presented with unique designs from artists worldwide. Every purchase not only brings a unique product to their doorstep but also supports an artist in their creative journey.

But Redbubble doesn't stop at connecting artists and buyers. 

They ensure quality, handle production, shipping, and customer service, making the process seamless for both parties. 

Plus, with a user-friendly interface, artists and shoppers can easily navigate the platform, whether they're listing a new design or hunting for the perfect gift.

In essence, Redbubble has crafted a space where creativity thrives, and consumers can find genuinely unique items—a win-win for art and shopping enthusiasts alike.

Reputation and Reviews

When it comes to online marketplaces, reputation is everything. And with a platform as vast as Redbubble, opinions are bound to vary. So, what's the real scoop on Redbubble's reputation?

Over the years, Redbubble has garnered a mix of reviews, painting a comprehensive picture of the platform. 

Many artists and buyers praise the unique designs, quality of products, and the sense of community the platform fosters. They appreciate the opportunity to support independent artists and love the thrill of receiving a one-of-a-kind item.

However, no platform is without its challenges. Some users have voiced concerns over shipping delays and customer service interactions. 

While these concerns are valid, it's essential to note that they represent a fraction of the overall feedback. Redbubble continually strives to address these issues, ensuring a better experience for its community.

But here's the silver lining: When you look at reviews as a whole, Redbubble's commitment to quality and authenticity shines through. 

The platform offers a money-back guarantee, ensuring that buyers can shop with confidence. 

And for artists, the platform remains a trusted space to showcase their talent and earn from their passion.

In the grand scheme of things, Redbubble's reputation stands strong—a testament to its dedication to its community and its mission to bring art and commerce together.

Partnerships and Collaborations

Redbubble's commitment to creativity and originality is evident not just in its platform's offerings but also in its strategic collaborations. 

Over the years, Redbubble has forged partnerships with renowned brands, allowing artists to create and sell officially licensed fan art designs. This Partner Program is a testament to Redbubble's dedication to providing genuine opportunities for its artist community.

For instance, the Redbubble Partner Program connects artists with their favorite brands, allowing them to create and sell designs that resonate with a broader audience. 

This initiative not only elevates the platform's offerings but also ensures that artists have a unique avenue to showcase their talent and earn from their passion.

Moreover, these collaborations aren't just about business; they're about community. 

By partnering with both established and emerging brands, Redbubble ensures that its platform remains a vibrant space for creativity, where artists can gain exposure and consumers can discover genuinely unique designs.

While the specifics of each collaboration might vary, the underlying theme remains consistent: Redbubble's commitment to fostering a space where art and commerce intersect seamlessly.

Comparative Analysis: Etsy Vs Red Bubble

In the vast ocean of online marketplaces, two platforms have made quite a splash for artists and creators: Redbubble and Etsy. Both platforms offer unique opportunities, but how do they stack up against each other? 

Let's dive in.

Redbubble: A haven for artists

Redbubble is all about turning creativity into tangible products. Artists simply upload their designs, and Redbubble takes care of the rest – from printing to shipping. 

This automated fulfillment process means artists can focus solely on their craft. Plus, with a diverse product range and a global reach, the world truly becomes an artist's oyster. However, it's not all sunshine and rainbows. The platform's immense popularity means there's a sea of competition, and while there are no upfront costs, Redbubble does take a cut from each sale.


Stepping into Etsy feels like wandering through a bustling artisan market. It's a platform celebrated for its unique, handmade, and vintage items. Sellers often add a personal touch, handling their fulfillment, which allows for that extra sprinkle of love in packaging and personalized notes. The sense of community on Etsy is palpable, with sellers sharing tips and even offering custom orders. But, like any marketplace, it has its challenges. The fees can stack up, and managing everything from inventory to shipping can be a whirlwind.

When it comes to choosing between Redbubble and Etsy, it's tough to make a direct comparison

Redbubble offers a hands-off approach, perfect for artists who want to set and forget. On the other hand, Etsy provides a more intimate selling experience, ideal for those who cherish personal connections with their buyers and want more ability to choose their products and pricing. 

Both platforms have their fair share of competition, and fees are a part of the game. In the end, the choice boils down to personal preference. 

Some savvy artists even set up shop on both platforms, casting a wider net and reaping the benefits of both worlds.

Pros and Cons of Each Platform







The choice between Redbubble and Etsy largely depends on the seller's preferences, the type of products they offer, and how involved they want to be in the fulfillment process. Some artists even choose to sell on both platforms to maximize their reach and revenue.

Tips for a Safe and Satisfying Shopping Experience on Redbubble

Navigating the vast world of online shopping can sometimes feel like trekking through a jungle. With so many options and variables, ensuring a smooth and satisfying experience becomes paramount. 

If Redbubble has caught your eye, here are some golden nuggets of wisdom to make your journey a delightful one:

Do Your Homework: Before diving into a purchase, take a moment to read product reviews and check out artist profiles. These insights can offer a glimpse into the product's quality and the artist's credibility.

Understand the Shipping Policies: Redbubble ships globally, but delivery times can vary based on your location and the product type. Familiarizing yourself with their shipping guidelines can help set realistic expectations and avoid any unwelcome surprises.

Maximize the Platform: Redbubble often hosts sales and promotions. Keeping an eye out for these deals can lead to some fantastic finds without breaking the bank.

Clear Communication: If you have questions or concerns about a product, don't hesitate to reach out to the artist or Redbubble's customer service. Open communication can clarify doubts and ensure you're making an informed decision.

Know the Return Policy: While Redbubble prides itself on quality, there might be times when a product doesn't meet your expectations. Familiarize yourself with the platform's return policy, so you know the steps to take if you need to make a return or exchange.

In essence, shopping on Redbubble can be a delightful experience, brimming with unique finds and artistic treasures. By following these tips, you can ensure that your Redbubble journey is not only safe but also deeply satisfying.

Quick Wrap Up

Redbubble is legit and sets itself apart from other marketplaces by offering artists a platform to showcase their work and earn from their passion.

For buyers, it can be a treasure trove of unique designs, where every purchase supports an artist and brings a piece of their world into yours.

But like any platform, it's essential to approach it with an informed perspective. 

By understanding its history, operations, and the experiences of other users, both artists and buyers can make the most of what Redbubble has to offer.

In the ever-evolving online shopping landscape, Redbubble shines as a beacon for artist-driven e-commerce, championing creativity and community at every turn.


What Is Redbubble?  

Redbubble is an online marketplace that connects artists with consumers. Artists can upload their designs, and these designs can be printed on a variety of products, from apparel to home decor, which consumers can purchase.

Is Redbubble Legit?  

Absolutely! Founded in 2006, Redbubble has grown to become a publicly traded company on the Australian Stock Exchange. It's a trusted platform for both artists and buyers.

How Do Artists Earn On Redbubble?  

Artists set their margins on Redbubble. They earn the difference between the base price (set by Redbubble) and the retail price (set by the artist) for each product sold.

Can I Return Products Purchased On Redbubble?  

Yes, Redbubble offers a return policy. If you're not satisfied with your purchase, you can return it within a specified period. It's always a good idea to check their return policy details before making a purchase.

How Does Redbubble Ensure Product Quality?

Redbubble is committed to delivering high-quality products. They have quality checks in place to ensure that the products meet their standards. Additionally, customer reviews provide insights into product quality and artist credibility.

Does Redbubble Ship Internationally?

Yes, Redbubble offers worldwide shipping. However, shipping times and costs may vary based on your location and the product type.

How Does Redbubble Compare To Other Platforms Like Etsy?  

While both Redbubble and Etsy cater to artists and creators, they operate differently. Redbubble focuses on print-on-demand products with designs from artists, while Etsy is known for handmade, vintage, and unique items. The choice between the two depends on individual preferences and needs.

Are There Any Safety Tips For Shopping On Redbubble?

Absolutely! It's recommended to read product reviews, check artist profiles, understand shipping policies, and familiarize yourself with the return policy. Open communication with artists or Redbubble's customer service can also enhance your shopping experience.

Chris Shaffer

Chris lives at the intersection of business strategy and growth tactics. Having consulted with dozens of different businesses (as well as building several of his own), he brings a unique perspective on what's working across the eCommerce world in businesses of all shapes and sizes.