I wanted to take a minute today to share a quick “hack” that will let you find products that are proven to sell on Etsy without ever having to guess again.
One of the biggest mistakes I see people making in the e-commerce world in general(it happens all the time on Etsy as well) is they decide what to sell without doing any product validation.
The result is that their stores end up with a ton of products that never sell.
What if I told you you could look at products that you know are selling, you know how long they've been selling, you’d know how much they're selling for, and how long your competitors have been selling them?
Do you think that would be useful?
Would it be helpful to know and understand that data?
The simple answer is yes…it would not only will it stop you from launching a dead product, but it can bring the time it takes to come up with new product ideas down to just a few minutes.
The Old/ Manual Way
Every platform has the ability to at least get a basic understanding of the products that are being sold and Etsy is no exception.
Inside Etsy, we can generally assume that the top product listed for any organic search is the top seller (or at least close to it).
If we find a product we think of selling, we can always dive into that seller's store, take a look at the reviews, and see how many reviews of that product they have received versus the other products that they sell.
From there, we can use that percentage against the total number of sales that they've gotten to have a rough idea of how that product ranks in terms of sales.
That being said, this is an extremely time-consuming process that takes a ton of work and only gets us a very rough estimate.
Just reading through the description of how to do the process, I'm sure you can see some of the issues that may come from getting your data this way.
Thankfully, there is a better (and much faster) way.
The Everbee Way
One of the things I love about the internet is that it lets resourceful People find ways to make just about everything more accessible.
The process of understanding sales data on Etsy is not an exception.
In this case, the result is the best tool I have found.
A little tool called Everbee.
Although the team behind it seems to be constantly expanding All of the great things we can do, at its heart… It's built around product validation.
It allows us to not only understand which products are moving, but it gives us a great idea of how long they've been selling, and how much they're selling for, and allows us to easily weed out anything that's ISN'T selling.
We've been using this tool for a little over 3 months now and have finally perfected our process.
In fact, this tool is one of the reasons that we were recently able to launch 30 products in 30 days (If you haven't checked out that article yet, find it here).
I wanted to quickly outline the process that we use with EverBee.
I'm also going to include the subtle tweaks that we make to their generic results To speed the process up and get even better results from the tool.
A Quick Disclaimer
Now before I dive into the process, I wanted to call a quick timeout and let it be very clearly known that I am an affiliate for EverBee.
If you choose to purchase the tool using my link, yes you will buy me a cup of coffee…and I Love my coffee!
However, I only choose to promote tools that I actually use in my business and that I truly believe can help other people.
Best of all, you can use the tool without ever paying for it to figure out if this process that I'm about to describe will work for you.
The 5-Minute Etsy Product Validation Method
Like any traditional product research, we're going to start by using the Etsy search.
In this case, I'm going to be searching for a fishing shirt.
Once we hit the search button, the search results page will look fairly normal.
You'll see all the results in the same way you would do any other product search on Etsy and that's where we can start to have a little fun.
The first thing you are going to do is head to the search filters( currently located in the upper left-hand corner of the search results) and select it to show only best sellers.
This will ensure that search results are only showing the top-selling items for the search term we typed in and will help make sure we get the best data.
From here, you can head over to the left-hand side of your browser and click on “Product Analytics” inside of EverBee.
This will pull the Etsy search results page into the EverBee tool and allow us to sort by a variety of different criteria including price, sales in the last month, and revenue.
From here, sort your product search results by estimated sales in the last month.
This will show you the products in descending order of estimated sales.
Now, even though we selected bestsellers and ran a specific search (fishing shirt) we may still see products that aren't relevant to the keyword in the results.
There's a variety of different reasons for this, but EverBee gives us a very easy way of narrowing down the results and only looking at the products that we will potentially be competing against.
Inside of EverBee, you may notice that right above the analytics results, there are four buttons.
We can almost always eliminate irrelevant products by simply clicking the filter button and creating a product name filter.
In the fishing shirt example that we have been using, we would set the filter for any product name that contains the word “shirt”.
This one short that we are only seeing shirts inside of the analytics results and will eliminate any products, like stickers or printables, that may be incorrectly ranking and cluttering up our data.
Once you've created the filter, double check that your results are still sorted by “estimated sales in the last month” And you're ready to dive into the individual products and analyze them.
Using EverBee, You will be able to quickly look through the important details of each of the products, including their estimated sales and revenue, and even drill down into the tags they're using and the age of the listing, all without ever leaving the tool.
This data allows us to very quickly understand not only which specific products are selling the best, but it allows us to start developing ideas of our own that have a chance to sell.
It's important to remember You should never be copying someone else's design.
Rather, use this tool to help you understand trends and themes related to the product you are trying to sell and create your designs based on that.
As I mentioned above, One of the biggest mistakes I see e-commerce sellers (Especially Etsy sellers) making is that they launch products without having an idea of whether or not they will sell.
Using this simple method, not only can you avoid that problem altogether, but you can make your product research process so fast and efficient, that you'll wonder why you've ever done it another way.