How Many Etsy Shops Can You Have?

By Scott Voelker •  Updated: 02/15/23 •  8 min read

Etsy is the go-to destination for entrepreneurs, artists, and artisans seeking to reach a massive and discerning audience of shoppers. 

With an average of 96.34 million active buyers in 2021, this online marketplace offers a unique opportunity for sellers to showcase their vintage, artisanal, and second-hand products to a global community.

Whether you're a solo seller looking to establish your business or a collective of artists seeking to expand your reach, Etsy offers a convenient way to get in front of customers and grow your brand. 

In this article, we'll explore the answer to the question, “How many Etsy shops can you have?” and provide tips for making the most of this powerful platform.

What is Etsy?

Founded in 2005, Etsy is an online marketplace that enables people to buy and sell handmade, vintage, and one-of-a-kind items. 

With a large user base of buyers and 2 million active sellers, the platform is a hub for unique and diverse products, including clothing, jewelry, home decor, craft supplies, and furniture.

How Many Etsy Shops Can You Have?

This is a common question among Etsy sellers, and the answer is that you can have as many shops as you want, as long as you follow the platform rules. Whether you're just starting out and looking to set up shop in different niches or a well-established seller looking to expand your business, Etsy allows you to run multiple shops simultaneously. 

The Benefits of Having Multiple Shops on Etsy

Etsy allows users to have multiple shops on their platform, each with a separate account and email. While this may come with added responsibilities and costs, it can offer many benefits for small business owners looking to expand their online presence.

Benefits of which may include:

Despite the added workload and fees, having multiple shops on Etsy can be a valuable tool for small business owners looking to reach a larger audience and achieve tremendous success.

Separate Management For Each Shop

Whether you have one or five Etsy shops, having a management system in place can help you tailor your approach to your customers' needs. 

For example, if you have one store that specializes in handmade jewelry and another in vintage /second-hand clothing, by managing each shop separately, you can create different product offerings, marketing, and pricing strategies for each shop individually.

This can, in turn, help you reach more customers and, in turn, more sales. 

If you're confused about what this might look like, this can be, 

  1. Maintaining each shop's inventory separately 
  2. Creating and updating each shop's product listings 
  3. Creating and implementing separate marketing and advertising campaigns for each shop
  4. Tracking and analyzing separate sales, expenses, and profits for each shop
  5. Making sure that the workload involved is balanced to avoid overspending time on one store 
  6. Using automation tools to help you streamline your operations, manage inventory, and keep track of sales and expenses.

This can help you gain more control and a better understanding of the performance of each shop. In addition, you can make informed decisions about your shop's journey, thus growing your business over time.

Importance of Unique Identity For Each Shop

One of the ways a seller/shop distinguishes itself from other sellers on the platform is by forming its own unique identity. 

This helps customers clearly understand what the shop offers and kickstarts the brand's journey in establishing itself. 

You can do this from the start, i.e., by having each shop you plan on setting up have its distinct name, a memorable logo, and a banner.

Unique branding can also help with targeting your specific customers. 

Can I use the same bank information for my shops? 

At the moment, Etsy allows using the same credit card for seller registration and bank account if using Etsy Payments. 

However, this might change in the future. Keep regularly checking on Etsy’s policies

Can I use the same email address for my other Etsy Shops?

Whether you decide to have one shop or three shops, when creating a new shop, you are required to register for a new account with a new email address. Each account is permitted only to have one shop and one email address. 

Additionally, you can choose to free up one email address for one shop by changing it to another email address if you see fit. 

How to Open Multiple Etsy Shops 

A. Steps to Create a New Etsy Shop

When creating a new shop, the process remains the same. You can choose to either log out of your account or log in using a different browser. Create a new account using a new email address, making sure to choose your shop language, country, and currency, then click “Save and continue.”

The next steps are to choose your shop's name, complete your profile by adding your shop's payment and shipping info and start adding your listings. Once you've completed this step, you are ready to launch and start marketing to potential customers. 

B. Factors to Consider When Creating Multiple Shops

Decide on what your business goals are and stick to them. If, along the way, you feel they no longer serve you, go back to the board and have a rewrite. 

1. Shop name – Make sure that the name is memorable, unique, and true to the products you'll be selling

2. Inventory management -With several shops in rotation, ensure you know what your inventory looks like at all times. Use a spreadsheet to track the levels. 

3. Product offerings – Have a clear and focused idea of the type of products you plan on selling. This can help you attract and retain your customers and make it easier to track your finances. 

4. Customer service – A brand is only as good as its customer service. Make sure you have a customer service strategy across all stores to ensure positive customer interaction. 

5. Marketing – With a new store(s), it's imperative to have a marketing strategy. Whether that's social media or Etsy's own advertising, cover that and know how much it will cost you.

Challenges of Having Multiple Shops 

Increased Workload and Responsibilities

If you're a one-person operation, running multiple stores means creating double or triple the product listing, keeping up with the inventory, responding to customers, on the process, shipping, and inventory. All this can be time-consuming and a burden. 

Challenges in Keeping Track of Inventory and Finances

With multiple Etsy shops, keeping track of your inventory and finances can be challenging. You may need to use separate systems or spreadsheets to track each shop's sales and expenses and ensure that your inventory levels are accurate. This can be time-consuming and may result in errors if you are not careful.

Potential for Confusion and Reduced Customer Loyalty

Having multiple shops can confuse customers who may not understand the distinction between them. To avoid reduced customer loyalty and difficulty finding specific items, you should focus each store around an individual niche.


Another con that you need to keep in mind is the increased competition. While running multiple shops, you may face increased competition from other sellers. 

As such, evaluating your product offerings and pricing can help you stay competitive and attract sellers. Consider benefits and risks, and develop a strategy for efficient management when starting multiple Etsy shops.

Wrapping up

Multiple Etsy shops can help small businesses expand their online reach and audience. 

However, to manage multiple Etsy shops effectively, you must establish unique identities for each, balance the workload, and budget for fees.

With careful planning and management, having multiple shops on Etsy can lead to growth and success in the online marketplace.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!