Etsy’s Latest 2023 Updates: Boosting Seller Success This Holiday Season

By Scott Voelker •  Updated: 10/03/23 •  6 min read

The holiday season is just around the corner, and we at Brand Creators have some exciting updates to share. 

Etsy is introducing new features to make your selling experience smoother and more profitable. From enhanced buyer protection to always-available support and ensuring the marketplace remains top-notch, these changes are designed with you in mind. 

Let's dive in and explore how these updates can set you up for a successful holiday season on Etsy.

Etsy's Enhanced Purchase Protection:

The trust between a buyer and a seller is the cornerstone of any successful transaction. Recognizing this, Etsy has taken significant steps to bolster its purchase protection for buyers, which in turn benefits sellers like you.

Doubling Down on Coverage:

First and foremost, Etsy is doubling the current coverage. Previously, the coverage was capped at $250. Now, it's been raised to a whopping $500. 

This means that if a buyer faces any issues with their purchase (or sellers run into issues getting things delivered), Etsy's got their back, covering up to $500.

This not only instills confidence in buyers but also encourages them to make larger purchases, knowing they're protected.

Eligibility Criteria for Refunds and Coverage:

While this enhanced protection is a boon, it's essential to understand the scenarios under which a buyer can claim a refund and you will still be covered:

A Win-Win for Sellers?:

You might wonder, “How does this benefit me as a seller?” The answer is simple. With this enhanced protection, buyers are more likely to trust the platform and its sellers.

And when buyers trust the platform, they're more likely to make a purchase. 

Moreover, even if Etsy issues a refund to the buyer, sellers can retain their earnings, ensuring that your hard work doesn't go unrewarded.

Etsy's enhanced purchase protection is a testament to its commitment to creating a platform that's beneficial for both buyers and sellers. By understanding and leveraging this feature, you can ensure a smoother and more profitable selling experience this holiday season.

24/7 Support for Sellers:

Every Etsy seller knows that running a shop comes with its fair share of challenges. Whether it's addressing buyer queries, dealing with technical glitches, or seeking clarity on platform policies, having a reliable support system is crucial. Recognizing this need, Etsy has made significant strides in enhancing its support for sellers.

Round-the-Clock Assistance:

No more waiting for business hours or sifting through forums for answers. Etsy now offers live support 24/7. Whether you're an early bird or a night owl, you can rest assured that help is just a chat away.

Faster Response Times:

We've all experienced the frustration of waiting endlessly for a response. Etsy aims to change that. Over 80% of chats are now answered within just 1 minute, ensuring that your queries are addressed promptly. Furthermore, nearly 90% of all requests are resolved in less than 24 hours, minimizing disruptions to your business.

Specialized Support for Account Suspensions:

One of the major pain points for sellers has been dealing with account suspensions. Etsy has introduced a dedicated process for sellers facing this challenge. With specialized agents on board, the appeal process is faster and more streamlined, helping you get back to business sooner.

Etsy's revamped support system is a testament to its dedication to its seller community. By ensuring that assistance is readily available, Etsy not only enhances the seller experience but also fosters a sense of community and trust. 

As you gear up for the holiday season, take comfort in knowing that Etsy's support team has your back every step of the way.

Keeping Etsy Unique and Special:

Etsy has always stood out as a marketplace that celebrates uniqueness, creativity, and handcrafted quality. 

As the platform grows, it's essential to maintain this essence, ensuring that Etsy remains a trusted space for both buyers and sellers.

Upholding Marketplace Integrity:

Etsy is committed to ensuring that the products listed on its platform adhere to its core values. 

To this end, there's been a significant increase in efforts to remove listings that violate Etsy's handmade policy. 

There's been a 112% increase in the removal of such listings, ensuring that the marketplace remains genuine to its ethos.

A Word of Caution for Sellers:

While Etsy's commitment to maintaining its unique charm is commendable, it also means that sellers need to be extra cautious. 

If you have listings that might be on the edge or violate trademarks or other policies, it's time to review and make necessary adjustments. 

Etsy is actively going after listings and products that don't align with its terms of service. 

So, if you're in a gray area or pushing boundaries, it's advisable to clean up your shop to avoid potential pitfalls.

Etsy's proactive approach to preserving its marketplace's integrity is a clear indication of its dedication to offering a unique and trusted platform. 

As sellers, it's our responsibility to align with these values, ensuring that our products and practices reflect the authenticity and creativity that Etsy stands for. 

By doing so, we not only protect our businesses but also contribute to keeping Etsy special for everyone involved.

A Quick Recap

The holiday season is a crucial time for Etsy sellers, and with these new updates, Etsy is demonstrating its commitment to supporting its seller community. 

From enhanced purchase protection that builds buyer trust to 24/7 support ensuring you're never left with unanswered questions, and a renewed focus on maintaining the platform's unique charm, Etsy is setting the stage for a successful selling season. 

As we gear up for the holidays, it's essential to stay informed, adapt to these changes, and optimize our shops to make the most of the opportunities ahead. 

Remember, success on Etsy is a collaborative effort, and with the platform's continued support, the sky's the limit for dedicated sellers.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!