Can You Get A Review Removed By Amazon? A Concise Analysis

By Chris Shaffer •  Updated: 09/11/23 •  16 min read

Online shopping has become an integral part of our daily lives, and customer reviews play a significant role in the decision-making process. The credibility and trustworthiness of a product are often determined by these reviews. However, some sellers or customers might wonder if it's possible to get a review removed by Amazon, especially if they believe the review is inaccurate, misleading, or unjustified.

As a seller or an invested customer, it's essential to be informed about the review removal process and maintain a proactive approach.

Knowing when and how to report or address a potentially damaging review can be instrumental in maintaining a product's reputation and overall success on the online marketplace.

Understanding Amazon Review System

Amazon is a popular e-commerce platform where customers can purchase a wide variety of products. One important aspect of the Amazon shopping experience is the ability to read and leave product reviews. As a seller or a customer, you need to understand the Amazon review system to ensure a positive experience for both parties.

Amazon's review system is designed to provide helpful information on products through customer feedback. Both positive and negative reviews play a significant role in shaping potential buyers' opinions. When browsing products, customers rely on these reviews to make informed decisions and purchase items with confidence.

Positive reviews can greatly benefit sellers, boosting their product's credibility, increasing sales, and improving their overall reputation. Conversely, negative reviews can adversely affect a seller's reputation and discourage potential buyers from purchasing their product.

In some cases, sellers and customers may feel that a negative review is unjustified and wish to have it removed.

However, Amazon's policy on review removal is quite strict and not all negative reviews can be removed. Their primary focus is on maintaining the authenticity and integrity of their review system for the benefit of their customers.

As a seller, it is important to proactively manage your product reviews and address any negative feedback appropriately. Responding to negative reviews with professionalism and offering a solution to the customer's issue can help mitigate the impact of the negative feedback.

In conclusion, understanding Amazon's review system is crucial for both sellers and customers. While not all negative reviews can be removed, proactive engagement and a focus on providing excellent customer service can help ensure a successful experience on the platform.

Why Reviews Matter

As an Amazon seller, you understand the importance of reviews for your business. Reviews not only play a crucial role in shaping your online reputation but also have a significant impact on your sales, conversion rates, and product rankings.

The Negative Impact Of Bad Reviews

Customer experience: A series of bad reviews can signal to potential buyers that your product may not meet their expectations, ultimately affecting their experience. This could lead to reduced trust in your brand, deterring potential customers from making a purchase.

Sales and conversion rates: When customers see negative reviews, they may choose not to buy your product. This can lead to a decrease in sales, affecting your overall conversion rate. Maintaining a high number of positive reviews can alleviate this risk and help to secure better sales figures.

Product ranking: On Amazon, your product's ranking partially depends on the average rating from customer reviews. A poor overall score can result in your product appearing lower in search results, limiting visibility to potential buyers.

Reputation: In the competitive online marketplace, a solid reputation is crucial for attracting repeat customers and establishing trust. Negative reviews can tarnish your reputation and make it difficult to regain customer confidence in the future.

Addressing and managing negative feedback is essential for the success of your business on Amazon. By understanding the factors contributing to unfavorable reviews, you can take proactive measures to improve your product and customer experience, ultimately benefiting your sales, conversion rates, and overall success.

Amazon's Stance on Review Removal

Amazon has strict policies and rules in place when it comes to product reviews. They understand the importance of genuine customer feedback, as it helps buyers make informed decisions about the products they purchase. Amazon's review removal policy ensures that reviews adhere to their guidelines, and they carefully monitor and evaluate all customer feedback.

As a seller, you cannot directly delete a negative review on Amazon. However, there are a few instances where Amazon may consider removing a review. These instances include:

In order to get a review removed, you need to report it to Amazon by clicking on the “Report Abuse” link next to the review.

This will send a request to Amazon for an evaluation, and if the review is found to violate any of the rules mentioned above, it might be removed.

But remember that review removal is solely at Amazon's discretion, and they may choose not to remove a review that you find negative but adheres to their guidelines.

It is important to avoid the temptation of engaging in any activities that might violate Amazon's policies, such as creating fake positive reviews or attempting to pay customers to remove negative ones. Doing so could result in severe consequences, such as account suspension or removal from the platform.

In summary, while it may be challenging to remove a negative review, your best course of action as a seller is to provide excellent customer service and address any legitimate concerns your customers may have.

Additionally, focus on improving your product quality and encourage satisfied customers to leave positive feedback.

Reasons Amazon Will Remove A Review

Amazon has strict guidelines for customer reviews to maintain the integrity and usefulness of its review system. There are instances where they might remove a review to ensure a fair and trustworthy platform. In this section, we will discuss the reasons why Amazon might remove a review.

Hate Speech: Amazon does not tolerate hate speech in any form. If a review contains offensive language, abusive comments, or any content that promotes hatred towards any group or individual, it will be removed. You can report such content using the “Report abuse” button.

Promotional Material and Misleading Information: Reviews that contain promotional content, advertisements, or include unrelated external links are not acceptable. Amazon can remove any review that is suspected of being promotional or that provides misleading information to the customers.

Personal Information: Revealing personal information of others, like the seller or other customers, is not allowed. Amazon will remove a review that contains personal or private information about someone without their consent.

Feedback on Shipping, Packaging, or Seller: Reviews should focus mainly on the product itself. If the review contains mostly feedback regarding shipping, packaging, or the seller, it may be removed. In such cases, the appropriate platform for sharing your experience is the seller feedback section.

Inappropriate Content: Any review containing offensive, sexually explicit, or vulgar content will be removed by Amazon. In case you come across any inappropriate content, use the “Report abuse” feature to bring it to Amazon's attention.

Multiple Reviews for the Same Product: Amazon allows only one review per product, per customer. If multiple reviews for the same product are submitted by the same customer, Amazon might remove the additional reviews to maintain a fair platform.

Remember to report any review that violates these guidelines by using the “Report abuse” option. Amazon takes these reports seriously and will take appropriate action to ensure a trustworthy reviewing process for all customers.

Steps to Report an Inappropriate Review

If you come across a review on Amazon that violates their guidelines, you can report it to have it removed. Here are the key steps to follow to report an inappropriate review:

  1. Locate the Report link: Near the content of the review you wish to report, you will find a “Report” link. If there is no link available, you can email [email protected]
  2. Provide the necessary details: When reporting, you need to give specific details on where the content is located and why you think it violates Amazon's guidelines. Being as clear and specific as possible will help the customer service team understand your concern.
  3. Contact seller support for further assistance: If you require additional help or have questions about the review, you can reach out to Amazon's seller support team. They will be able to guide you through the process and clarify any doubts you might have.

Remember to always be confident, knowledgeable, and neutral while addressing your concerns. Following these steps will make it easier for Amazon to evaluate the situation and take appropriate action if necessary.

Effectively Communicating With the Customer

Approaching the Unsatisfied Customer

When dealing with an unsatisfied customer, it's essential to approach them respectfully and professionally. Acknowledge the customer's concerns while expressing your desire to resolve the issue. Maintain a neutral and clear tone, and avoid getting defensive. Remember, your objective is to understand the issue and deliver the best possible customer service.

Offering Solutions and Promotions

Once you've identified the problem, offer appropriate solutions, and consider leveraging discounts or promotions to make amends. This could include:

By providing these options, you're demonstrating your commitment to customer satisfaction and potentially turning negative experiences into positive ones.

Handling Refunds and Returns

In some cases, refunds or returns may be necessary to address customer dissatisfaction. When handling these situations, keep the following tips in mind:

By effectively communicating with unsatisfied customers and offering solutions, you can increase the chances of getting a negative review removed on Amazon. Moreover, it helps create a positive customer service experience that may even result in customers updating their review or leaving a positive one in the future.

Proactive Measures to Minimize Negative Reviews

In order to minimize negative reviews on Amazon, it's essential to focus on offering a high-quality product and ensuring stellar customer service. 

By addressing potential issues before they escalate, you can maintain a positive reputation and garner more positive reviews. These are a few proactive steps you can take.

High-Quality Product:

 Begin by ensuring your product meets or exceeds customer expectations. This means investing time into perfecting design, performance, and durability aspects. When your product performs well, customers are more likely to leave positive reviews and recommend it to others.


Don't underestimate the power of well-thought-out packaging. 

Make sure your product arrives safe and intact by using sturdy materials and protective padding to prevent damage during transit. 

Additionally, aesthetically pleasing packaging can create a positive first impression with customers and enhance their overall experience.

Proactive Customer Service

Stay one step ahead by actively engaging with your customers, addressing their concerns, and offering solutions before they feel the need to leave a negative review. 

You can do this by closely monitoring your product's reviews and reaching out to unsatisfied customers, offering assistance or replacements where necessary. 

This not only mitigates negative reviews but also demonstrates your commitment to customer satisfaction.

Encourage Positive Reviews

Although you can't entirely control the reviews you receive, you can encourage customers who had a positive experience to share their feedback. 

This can be done by sending follow-up emails thanking them for their purchase and kindly requesting a review. Furthermore, offering discounts or incentives for those who leave a review can incentivize more customers to provide their feedback.

By implementing these proactive measures, you can minimize negative reviews and improve your overall rating on Amazon. Establishing a strong reputation as a seller requires consistent attention to detail, commitment to customer satisfaction, and high-quality products.

When dealing with Amazon reviews, it's essential to understand the legal implications and considerations surrounding the removal of reviews. As a seller or an author, being aware of intellectual property rights, rules, and policies will ensure you act responsibly while attempting to address negative reviews on the platform.

Amazon has a strict policy surrounding their review system, designed to protect both buyers and sellers. 

They do not allow sellers to demand or incentivize reviews in exchange for free or discounted products, gift cards, or any other compensation.

Violating this policy can result in the removal of the review, account suspension or even legal consequences.

To protect the integrity and authenticity of their review system, Amazon ensures that intellectual property rights are respected. 

This means that reviews should not contain content that infringes upon someone else's intellectual property, such as copyrighted material, trade secrets, or trademarks. 

If you find that a review infringes on your intellectual property, you may be able to request its removal by reporting it to Amazon.

When trying to remove a negative review, you should adhere to Amazon's rules and policies. For example, you are allowed to contact the buyer directly to address their concerns and attempt to resolve the issue. 

However, you cannot pressure or manipulate the buyer into removing or altering their review. Doing so could lead to repercussions from Amazon, including account suspension.

Some ways you can legally and ethically try to remove or reduce the impact of negative reviews on Amazon include:

As a seller or author on Amazon, it's crucial to remain aware of legal implications and considerations when attempting to remove reviews. Always ensure you respect intellectual property rights and follow Amazon's rules and policies to maintain a positive reputation and avoid potential legal issues.


As a seller on Amazon, you may encounter negative reviews that can potentially impact your business. In general, you cannot remove these reviews directly as Amazon values the transparency and integrity of its review system. However, there are some steps you can take to manage negative reviews and mitigate their effects.

First, consider reaching out to the dissatisfied customer and attempt to resolve their issue. By addressing their concerns and offering a solution, you may encourage them to update or remove their negative review.

Another approach is to respond publicly to the review, demonstrating your commitment to customer satisfaction and showcasing your business's proactive approach to addressing concerns. This may help potential customers understand your side of the story and feel more comfortable purchasing your product despite the negative review.

In cases where a review violates Amazon's review policies or contains false information, you may submit a request to Amazon for review removal. Be prepared to provide evidence to support your claim, as Amazon may not remove the review without proper justification.

Finally, while removing a negative review may be difficult, focusing on providing exceptional customer service and encouraging satisfied customers to leave positive reviews can help balance the overall perception of your product. Always strive for continuous improvement and take customer feedback as an opportunity to grow and enhance your business on Amazon.

Frequently Asked Questions

How Can I Remove An Unfavorable Amazon Review?

To remove an unfavorable Amazon review, you can contact the reviewer and address their concerns to see if they might revise it. However, it is important to note that only the reviewer can remove their review voluntarily. If you are a seller and believe that a review violates Amazon's guidelines, you can report it to Amazon for review.

What Is Amazon's Policy On Review Removal?

Amazon's policy is to remove reviews that violate their guidelines, such as those including inappropriate content, creating a conflict of interest, or promoting other websites.

They do not remove reviews based on a seller's request unless it clearly breaches their policies. Their goal is to maintain the integrity and trustworthiness of the review system.

How Can I Edit My Amazon Review?

To edit your Amazon review, first, visit the “Your Account” page on their website. Scroll down and click on “Your Public Profile” under the Personalized Content section. By scrolling down further, you will find your reviews. Simply click the three-dot menu icon beside the review you want to edit, and then click “Edit Review.” You will be taken to a “Create Review” page where you can modify the contents accordingly.

How Do I Delete Submitted Feedback As A Buyer On Amazon?

To delete your feedback, follow the same steps as you would for editing your review: go to “Your Account,” then click on “Your Public Profile.” Find the review you want to delete, click the three-dot menu icon beside it, and choose the “Delete Review” option.

How Do I Report An Inappropriate Review On Amazon?

To report an inappropriate review, click the “Report abuse” link found below the review in question. By doing so, you will alert Amazon's moderation team. They will examine and determine whether it violates their guidelines, and take necessary action if it does.

What Should I Do If A Seller Asks Me To Delete My Amazon Review?

If a seller asks you to delete your review, do not feel obliged to comply. If you believe your review is honest and within Amazon's guidelines, it can be helpful for other potential customers. In case the seller offers you incentives for deleting your review, report this to Amazon as it is against their policies.

Chris Shaffer

Chris lives at the intersection of business strategy and growth tactics. Having consulted with dozens of different businesses (as well as building several of his own), he brings a unique perspective on what's working across the eCommerce world in businesses of all shapes and sizes.