AuthorChris Shaffer

Chris lives at the intersection of business strategy and growth tactics. Having consulted with dozens of different businesses (as well as building several of his own), he brings a unique perspective on what's working across the eCommerce world in businesses of all shapes and sizes.


Are Niche Sites Still Profitable?

Given that we constantly “preach” about the benefits of building and owning niche websites, one question that we get all the time is our niche site still profitable? The simple answer is yes, niche websites are still profitable, especially when you...


What is Mediavine Food?

If you've been looking at food or recipe websites recently, whether it's to understand how they make money or just because you're looking for the best chocolate cake recipe, you may have noticed a banner across the bottom of many of them that says...

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