Amazon Handmade vs. Etsy: What to Expect When Selling Your Crafts

By Chris Shaffer •  Updated: 07/27/23 •  11 min read

If you're a craftsperson looking to sell your handmade items online, you're likely considering two of the biggest platforms. These are Amazon Handmade and Etsy.

But, which one should you choose to sell your handmade products on?

In this guide, we'll compare Amazon Handmade vs. Etsy on a variety of factors. Such points include fees, features, number of active users, and many more. 

Better still, our comparison is based on the opinions of sellers who have sold on both platforms. By the end of this article, you should have a better idea about which platform is right for you. 

Whether you're an experienced seller or a newbie, read on to make a well-informed decision!

Amazon Handmade vs. Etsy: A Brief Overview

Amazon Handmade and Etsy are online marketplaces where people can sell handmade and vintage items.

Amazon Handmade is a newer platform that had its launch in 2015. It's a hand-selected marketplace. In other words, all products on it are purely handmade and they all meet certain quality standards. 

Amazon Handmade also offers plenty of features that are incredibly helpful for sellers. Some seller favorites include listing optimization and marketing tools.

Etsy, on the other hand, is an older platform that went live in 2005. Unlike Amazon Handmade, it's a more open marketplace. In other words, sellers can sell a wider variety of products that don’t all have to stick to strict policies. 

Etsy has its fair share of tools that make your life as a seller easier. These options include shipping labels, simple-to-use marketing tools, and many more we’ll tell you about later!

An In-Depth Comparison of Amazon Handmade vs. Etsy

Now, let’s get to the nitty-gritty of how Amazon Handmade and Etsy may be similar or different. We’ll compare these two platforms in terms of how easy their interfaces are to navigate, their features, and more!

1. User Interface

The user interface of both platforms is pretty straightforward for buyers and sellers. Still, that doesn't mean that some differences aren't worth mentioning!

Amazon Handmade

The Amazon Handmade user interface is designed to be simple and easy to use. The home page features a fine selection of products, and you can easily navigate it by product category or trending products.

Notably, the Amazon Handmade user interface is uncluttered. Sadly, this isn’t exactly the case for Etsy, especially for newcomers.


While it isn’t a maze, you’ll notice that the Etsy homepage is more cluttered and less user-friendly than Amazon Handmade. It showcases a mix of handmade items and vintage goods, but it can be tricky to find specific products. 

However, the Etsy user interface is more visually appealing than Amazon Handmade. Another plus point is that your seller dashboard lets you track the buyers that find their way to your store.

Unfortunately, you won’t find this data on the Amazon handmade dashboard.

2. Sign-Up Process

The good news is that the sign-up process for both e-Commerce platforms is a breeze because it takes five minutes or less to complete!

Sellers on Amazon Handmade and Etsy just need to provide their name, email address, and a brief description of their products or stores. They should include their banking information, too.

You must also agree to the terms of service and privacy policy of both e-Commerce sites. 

3. When You Can Start Selling

Did you know that these two platforms vary in how soon you can start selling your items after sign-up?

Amazon Handmade

The approval process for Amazon Handmade can take several weeks. That’s because you must first create an Amazon Seller Central account and then apply for Amazon Handmade. 

Once you receive approval for your application, you should be able to start listing your products on the website.


On the contrary, the approval process for Etsy is much quicker. 

You can create an Etsy account and begin listing your products immediately! The reason is that there is no separate application process for Etsy.

4. Product Listing and Selling Fees

Both sites have seller fees, but the details of those fees can highly differ.

Amazon Handmade

Amazon Handmade sellers don't have to pay any listing fees. But they pay a hefty 15% selling fee on all sales. This fee is taken out of the final sale price before you, as the seller, receive your payment.

This means that Amazon Handmade sellers don't have to pay anything to get started but may pay more in fees overall than sellers on other platforms.


Etsy sellers pay a listing fee of $0.20 per item they also are responsible for a variety of other fees, depending on the product.

The listing fee on Etsy is relatively low, but the selling fee is higher than on Amazon Handmade. 

Outside of the listing fees, all other fees are typically deducted from the final sale price before you get paid.

If you'd like to see a full breakdown of all of the fees, you can find that here.

5. How Sellers Are Paid (Payment Options)

Amazon Handmade and Etsy offer you convenient and automated direct deposit as a payment option. Better, sellers can receive payments in their local currency.

However, there are some key differences in how sellers get their money on each platform.

Amazon Handmade

If you use Amazon Handmade, you get paid once every two weeks via direct deposit into your bank account.

Sadly, Amazon Handmade doesn’t allow payment via PayPal or other payment methods.


One of the coolest things, if you’re an Etsy seller, is that you can choose your favorite payment method. You may pick from direct deposit, PayPal, or check.

Better still, you’re allowed to set your own payment schedule. Your options include daily, weekly, monthly, or bimonthly payments.

6. Number of Active Users

Knowing how many people use Amazon Handmade and Etsy is essential to understand the expanse of your audience!

Amazon Handmade

Amazon Handmade doesn’t release the number of active users on its platform. However, experts state that buyers on this platform are much fewer than those on Etsy.

At the same time, marketers estimate that there are around one million active sellers on Amazon Handmade.

More interestingly, the platform announced that more than 100 sellers have raised $1 in annual sales in 2020. If that isn’t a positive insight, we don’t know what is!


Delightfully, Etsy has over 80 million active buyers. This makes it one of the most popular online marketplaces for selling handcrafted items.

As you can see, the number of active users on Etsy is much larger than on Amazon Handmade. In other words, sellers on Etsy have a greater potential to reach a wider audience.

7. Promotional Features

Amazon Handmade and Etsy offer a few promotional features to help sellers promote their products. Join us while we take a closer look at the options in more detail below!

Amazon Handmade


8. Other Unique Features

Our final point of comparison is whether or not Amazon Handmade and Etsy have special features that make them stand out!

Amazon Handmade


Selling on Amazon Handmade: Quick Pros and Cons

In this section, we’ll be exploring the best things people like about selling on Amazon Handmade and the not-so-great aspects of doing so!



Selling on Etsy: Quick Pros and Cons

Similar to Amazon Handmade, Etsy has a few plus points and negative factors that you need to be aware of before you set up an Etsy store.



The Final Verdict: Amazon Handmade vs. Etsy

Amazon Handmade and Etsy are both great platforms for selling handmade goods. Still, they have different strengths and weaknesses.

Amazon Handmade has a large potential reach and offers a variety of promotional tools. Yet, it has higher fees, and it isn’t as well-known for handmade goods as Etsy. 

On the other hand, Etsy has a tight-knit community and a focus on handmade and vintage items. At the same time, Etsy sellers face much more competition than Amazon Handmade makers.

The best way to decide which platform is right for your online business is to try both and see which one meets your demands and needs. Once you choose the e-Commerce site that suits you better, you’ll be one step closer to making some profit from your passion for the crafts!

Chris Shaffer

Chris lives at the intersection of business strategy and growth tactics. Having consulted with dozens of different businesses (as well as building several of his own), he brings a unique perspective on what's working across the eCommerce world in businesses of all shapes and sizes.