5 Ways To Earn Money On TikTok

By Scott Voelker •  Updated: 07/06/23 •  15 min read

When TikTok was launched internationally in 2017, no one imagined it would get the attention it has received. Today, TikTok is among the most popular social media platforms. It boasts a whopping 1 billion monthly active users. The best part? TikTok shares its success with its users. For instance, TikTokers like Charli D’Amelio rake over $17 million doing what they love—and so can you.

TikTok users who want to profit from their passion have several ways to earn money on TikTok. You can benefit from selling your merchandise or join the TikTok Creativity Program—your options are endless.

In this article, we take you through 5 ways to earn money on TikTok. Our list includes only realistic and the most effective methods. You’ll also get tips and examples on getting started.

Let’s dive in!

Join the TikTok Creativity Program

The TikTok Creativity Program Beta (formerly known as TikTok Creator Fund) pays eligible TikTok creators for their engaging and original content.

How Does it Work?

To earn through this program, you need to apply for and join the program using the TikTok app. You then receive payments based on the following factors:

In addition to the previously mentioned factors, it's important to ensure that your videos adhere to TikTok's Community Guidelines and Terms of Service. It's worth noting that not all videos on your account will be considered for the Creator Fund.

How Much Can You Earn?

The amount you earn on this program varies depending on how your video performs. However, some creators earn between $0.02 to $0.04 for every 1,000 views.

What are the Requirements?

Here’s what you need to qualify for the Creativity program Beta:

Meeting these requirements allows you to showcase your creativity to a wider audience, gain recognition, and connect with like-minded individuals in the TikTok community. It's an exciting opportunity to develop your skills further and engage with the vibrant world of social media.

Pros and Cons

Let’s look at the benefits and drawbacks of the Creativity Program Beta.


The program allows you to earn money directly from TikTok, doing what you enjoy. 

This means you no longer rely solely on other sources such as merchandise sales, donations, or brand deals. All you need is a video over a minute long that meets TikTok's quality standards. By meeting these requirements, you can unlock the potential to generate income from your TikTok content, providing a new avenue for financial support and growth as a creator.

You can reach a large and diverse audience with your content. 

With over 1 billion active monthly users, you can grow your fan base and influence.

You can foster originality and creativity with your content. 

That’s because the program rewards quality videos that are over 1-minute long. This allows you to showcase your personality and skills.


You earn relatively low pay compared to other platforms like YouTube or Instagram. 

Some creators only make $0.01 per 1,000 views. The pay is low compared to YouTube’s $0.18 and Instagram’s $0.08 for the same number of views.

You pitch yourself against competitors in your niche.

 All eligible creators who meet the minimum requirements can use it. Now, you have to compete for engagement, views, and revenue. That makes it challenging to stand out and bag more money.

You may have to adjust your content style and strategy to meet the set criteria

This could limit your creative flexibility and freedom. You must create over 1-minute long videos with good lighting and sound quality. Furthermore, your video shouldn’t have watermarks or logos from other platforms.

Sell Merch and Other Products to Your Fans

Selling merch and other products to TikTok fans is a way of monetizing your personal brand and fan base. It allows you to sell physical and digital products related to your niche or content.

How Does it Work?

You can create products—digital or physical or partner with a third-party platform to help you with production, shipping, and customer service. You then promote the products in your videos.

You also leave your link in the bio to direct your fans to your online store.

How Much Can You Earn?

The amount you earn from selling merch and other products to your TikTok fans depends on several factors. These include:

Remember to create quality content, build trust with your fans, then market your products effectively.

Examples of successful TikTok merchandise sellers include:

What are the Requirements?

Here’s what you need to start selling your merch to your TikTok fans:

Do you have a loyal fanbase, a clear brand identity? Now, search for a partner who will help you with production, shipping, and customer service, and you are good to go.

Pros and Cons

Below are the pros and cons of selling merchandise to your TikTok fans:


You can create a steady stream of income from your existing audience

That’s because you sell products that your fans want to buy. You can make money from sales, repeat customers, or referrals.

You can showcase your creativity and personality through your products that reflect your niche, brand, or content.

 We recommend using your logo or signature style to help increase your brand awareness.


You invest your time and money into creating and marketing products.

However, there are chances that it may not generate enough profit. That’s because your products may not be in demand, your costs may be too high, or your competitors may be better.

You risk facing legal or ethical issues. 

You could infringe on another person’s intellectual property without proper credit or permission. You may even violate TikTok’s policies by selling or promoting prohibited or restricted products. 

Go Live and Collect Virtual Gifts

Image by Pexels

This feature allows you to broadcast live videos to your followers. You also get to interact with them in real time. During the video, you can collect virtual gifts from your viewers. 

How Does it Work?

To start your live stream, click the “+” button and select “Live.” Viewers send you virtual gifts like coins, emojis, and stickers during the live stream. Afterward, you can convert them into real money using the Creativity Program Beta.

How Much Can You Earn?

The amount you earn depends on the following factors:

According to TikTok, a single coin is worth $0.01. You can always use the coins to send gifts to other creators when they go live. You can also collect diamonds from your viewers' gifts and later redeem them.

You’ll need to accumulate at least $50 worth of diamonds to cash out.

Below is a table to help you understand the values of diamonds and coins.


What are the Requirements?

To use this feature, you need to fulfill the following requirements:

As a beginner, reaching 1,000 followers on TikTok can be a challenging task. However, remember to stay consistent with your content and engage with your audience. 

With dedication and persistence, you'll reach that milestone before you know it. Additionally, it's crucial to strictly adhere to TikTok's community guidelines, ensuring a safe and respectful platform for all users.

Following these guidelines creates a positive and inclusive environment for everyone on TikTok.

Pros and Cons

Here are the pros and cons of the feature for going live and collecting gifts on TikTok:


You can connect with your fans at a deeper level. 

That’s because you communicate with the viewers in real time. You answer their questions, and they get to know your personality. This helps to build trust, engagement, and loyalty with your audience.

You increase your exposure and engagement.

 You gain more exposure when more people discover you on the For You page or through notifications. Creators get more engagement when the viewers comment or send gifts during the live stream.

You get instant feedback and support from your viewers. 

Your viewers will give their opinions and suggestions. Their generosity and appreciation help you improve your content, understand your audience and earn money.


You need a large following to make more money.

 As stated earlier, you need at least 1,000 followers to do live streams. However, you need a bigger audience to increase your chances of receiving more viewers.

You may encounter trolls or technical issues during your live stream.

Trolls may post spam, offensive, and abusive comments to harass or provoke you. Technical issues may result from interruptions, delays, or glitches. These can ruin your streaming experience or damage your reputation.  

Partner with TikTok Influencers or Other Brands

This form of influencer marketing involves working with other TikTokers or brands. You promote their products and services to your fans and get paid.

How Does it Work?

Creators can opt for these options:

Have you selected an option? You can now create sponsored videos showcasing your partner’s products or services. The videos should be creative and authentic. Even more important, they should represent your voice and personal style.

You should also include a hashtag and the client’s website link. That helps to increase awareness and drive traffic.

Examples of sponsored videos include:

How Much Can You Earn?

What you earn depends on several factors. These include:

Some influencers charge anywhere between $200 and $20,000 per post. The cost usually depends on one’s level of influence.

Here’s a table showing the average rates:

Influencer TypeFollowersAverage Rate per Post
Mid-tier influencers50,000–500,000$3,000

What are the Requirements?

To partner with TikTok influencers or other brands as a creator:

Easy, right? You can start earning today with the right audience, content, and partnership.

Pros and Cons

Below are the pros and cons of partnering with TikTok influencers or other brands as a creator:


You earn money from trusted brands. 

You receive a commission for every sale when you create sponsored content for their services or products.

You still provide entertainment and value to your audience with your sponsored videos. 

You can create fun, creative, and authentic videos relevant to your niche. However, you need to create a safe balance between your sponsored and organic content. Follow the 80/20 rule, where you have 80% original and 20% sponsored content.


You risk losing the credibility or trust of your fans if the product fails to work as advertised

There have been instances where some products even caused problems or health issues. You can escape this trap by researching the product or service, testing it, and being transparent about your partnership.

You risk facing legal issues or backlash if you fail to show your partnership properly. 

Disclosing or labeling your partnership prominently as paid or sponsored content is important. Remember to comply with TikTok regulations. There are other regulations like FTC and ASA that you should consider. 

Create In-Feed Ads With the TikTok Ads Manager

Have you noticed the videos that usually appear as you browse the videos on the “For You Page?” They appear as native videos between organic videos. They are usually about 60 minutes long and include CTAs. That’s what TikTok calls in-feed ads. 

In-feed ads often feature polls, countdowns, and quizzes. You can use them to engage your audience and collect feedback.

How Does it Work?

To get started with in-feed ads on TikTok, you need to have a TikTok ads account. Once you’ve signed up, use the ads manager to create the in-feed ads.

Let’s take you through the detailed steps. Here’s what you need to do:

Step 1: Sign up for a TikTok ads account at https://ads.tiktok.com/

Step 2: Use the ads manager to create the in-feed ads.

Step 3: Choose from these three creative options:

Step 4: If the video requires some tweaking here and there, you can edit it using the tools on ads manager.

Step 5: Include your preferred title and call-to-action for the in-feed ad. Make your heading relevant and catchy. Remember, you want to stand out from the competition.

Step 6: Add the call to action for the in-feed ad. Make it compelling and clear. Let your target audience know what you want them to do.

Step 7: Lastly, you’ll need to set a budget, target audience, and bidding strategy, then schedule a campaign.

How Much Can You Earn?

The amount you earn from in-feed ads depends on the amount you’ll spend on your campaign. It also depends on how well your ads perform. You need to pay attention to the following:

Creators usually spend a minimum of $500 on an in-feed campaign. The minimum budget for an in-feed ad group is often $50.

What Are the Requirements?

To be able to create in-feed ads:

TikTok makes it quite easy for you to qualify for in-feed ads. However, there are guidelines that are set in place. It is crucial to adhere to TikTok's advertising policies and guidelines. These guidelines ensure that your ads meet the platform's standards and create a positive user experience. Following these guidelines, you can effectively promote your product or service while maintaining a respectful advertising environment on TikTok.

Pros and Cons

Here are the pros and cons of creating in-feed ads:


You will be able to reach a wide and ready audience. 

TikTok has over 1 billion active and engaged users. That means you have a higher chance of reaching potential customers who are already interested in your topic or product.

You can track and optimize ad performance with reports and analytics. 

You can use different metrics and tools to check for the number of impressions, clicks, and conversions your ads generate. You can also see the cost per result and return on ad spent, which allows you to better your ad strategy.


You need to invest money into the ads up front. 

The minimum cost for an ad campaign is $500. This cost can be expensive for a beginner or small business.

You risk losing to other advertisers or organic content.

Other creators are using the same strategy as you. As a result, you might not be quite successful in beating them—especially if they have bigger budgets or organic content that are more popular.

Start Earning From What You Enjoy

There you have it. You can now join millions of TikTokers like Charli D’Amelio in earning while doing what you enjoy. You can benefit from the different options we’ve discussed. You can join the TikTok Creative Program or sell your products to your fans.

Choose any of the five ways to earn money on TikTok and begin your journey to financial freedom.

Scott Voelker

Over the years I’ve helped thousands of people TAKE ACTION to UNLOCK their true potential on building their ultimate freedom business, by developing the skills to make them resilient, confident and FUTURE PROOF. I’ve clocked my 10,000 hours over the years working in the trenches myself and helping others build and grow their brands. I know the power in TAKING ACTION better than anyone and I’ve seen people lives changed as a result of it...including my OWN!